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TOPIC : MARKETING
VOCABULARY
1 Resentment A feeling of anger or Sự tức giận, bực bội Your customers seem
unhappiness because you to be harbouring some
/rɪˈzentmənt/ (N)
have been forced to accept resentment against
Dissatisfaction, someone or something your product.
discontentment, discontent that you do not like
, envy, jealousy
7 Concrete (Adj/N) 1. clear and certain, 1. cụ thể, hiện thực 1. They think she
or real and existin 2. bê tông killed her husb
/ˈkɑːn.kriːt/
g in a form that and, but they
can be seen or felt have no
2. a very concrete evide
hard building mat nce.
erial made 2. The bomb
by mixing togethe shelter has
r cement, concrete walls
sand, small stones that are three
, and water metres thick.
11 Sequential (Adj) following a particular orde Tuần tự, nối tiếp The publishers claim t
r of time or place hat
/sɪˈkwenʃl/
the book constitutes "th
e first
sequential exposition o
consecutive, straight, f events and thus of
continuous, linear the history of
the revolution".
12 Convergent (Adj) 1. moving together 1. Tập trung, hội tụ 1. The rays beco
from different 2. Giống nhau me more
/kənˈvɜːrdʒənt/
directions and convergent as
meeting they leave the l
2. (of ideas, policies, ens.
forces, 2. The
etc.) becoming two countries
more similar or have
the same convergent vie
ws on regional
and internatio
nal issues
15 Pertinent appropriate to a particular Thích hợp, đúng chỗ, These examples are
situation thích đáng directly pertinent to
/ˈpɜːrtnənt/ (Adj)
the question asked.
relevant, appropriate, suit
able, applicable
17 Market segmentation the dividing of all possible Phân khúc thị trường Market segmentation is
customers into groups the key to legal
(N-phrase)
based on their needs, age, services
/ˈmɑːr.kɪt/ education, income, etc
/seɡmenˈteɪʃən/
18 Skimming pricing (N- the practice of charging a Chiến lược giá hớt váng Generally, the market
phrase) high price for a new skimming pricing
product in order to make model is best used for
/ˈskɪmɪŋ//ˈpraɪ.sɪŋ/
as much profit as possible a short period of time
before other similar – allowing the early
adopter market to
products become available become saturated, but
and prices fall not alienating price-
conscious buyers over
the long term.
19 Circulation (N) the typical number of Tổng số báo phát hành It has a daily
copies of a newspaper or circulation of 400,000,
/ˌsɜːkjəˈleɪʃən/
magazine that are sold making it the second-
every day, week, or month largest newspaper in
the country.
20 Sales representative (N) Someone whose job is to Nhân viên kinh doanh Sometimes, sales
sell a company's representatives will
/ˈseɪlz rep·rɪˌzen·tə·t̬ ɪv/
productsor services, focus on inside sales,
especially by visiting or which typically
phoning customers involves "cold calling"
for new clients while in
an office setting, or
outside sales, which
involves visiting clients
in the field with new or
existing clients
21 Penetration pricing (N) the practice of offering a Chiến lược giá thâm On the internet, some
product or service at a low nhập companies have taken
/ˌpen.ɪˈtreɪ.ʃən//ˈpraɪ.sɪŋ/ price in order to sell more market-penetration
than competitors do, and pricing to an extreme
to persuade customers to by giving away their
keep using it services.
22 Breakthrough (N) an important discovery or Bước ngoặc, đột phá A product may start
event that helps to out really slow but one
/ˈbreɪkθruː/ improve a situation or day it may have a
provide an answer to a breakthrough and from
problem that point on you don't
have to look back
23 Revolutionary (Adj) relating to a complete Thay đổi mạnh mẽ Computers have
change in a system of brought revolutionary
/ˌrevəlˈuːʃənəri/
government, or bringing changes to publishing
or causing great change
24 Affordable (Adj) not expensive Có thể chi trả được They are meeting
consumer demand for
/əˈfɔːdəbl/ fashionable products
at affordable prices
25 Positioning (N) the way that customers Định vị thương hiệu Positioning helps
think about, or the way marketers create an
/pəˈzɪʃənɪŋ/ that a company wants image of their brand.
customers to think about,
a product in relation to
similar products or to
competitors' products
26 Price leader (N) a company that is the first Công ty tạo lập giá thị A price leader will
to decide on a price for a trường emerge and set the
/praɪs//ˈliː.dər/ particular product or general industry price
service, which is then for a product.
copied by other
companies selling similar
products or services
PART C. READING
2. It must be remembered that quite apart from consumer markets (in which people buy products for
direct consumption) there exists an enormous producer or industrial or business market,
consisting of all the individuals and organizations that acquire goods and services that are used in
the production of other goods, or in the supply of services to others
3. Few consumers realize that the producer market is actually larger than consumer market, since it
contains all the raw materials, manufactured parts and components that go into consumer goods,
plus capital equipment such as buildings and machines, supplies such as energy and pens and
paper, and services ranging from cleaning to management consulting