COURSE TITLE : Supply Chain & Logistics Management

COURSE CODE : 6253

SEMESTER : 6
COURSE CATEGORY : A
PERIODS/WEEK : 7 (5+2)
PERIODS/SEMESTER : 98
CREDITS : 6

TIME SCHEDULE

MODULE TOPICS PERIODS

1 INTRODUCTION TO SUPPLY CHAIN MANAGEMENT 28
2 UNCONVENTIONAL CHANNELS &WHOLESALING 28
3 LOGISTICS MANAGEMENT 23
4 INVENTORY CONTROL 19
INVENTORY CONTROL
Course General Outcomes:
Sl. G.O On completion of this course the student will be able :

1 1 To understand the concepts, practices and importance of logistics management,

and supply chain management
2 1 To Understand the unconventional marketing channels and wholesaling

3 1 To Understand the activities in logistics management

4 1 To Understand the activities in inventory control

SPECIFIC OUTCOMES

1.1.0 Understand Supply chain management

1.1.1 Explain Physical distribution
1.1.2 State the Definition and importance of marketing channels
1.1.3 State participants in physical distribution
1.1.4 Explain Marketing Channels
1.1.5 Give the Definition & Importance
1.1.6 Illustrate Different forms of channels
1.1.7 State the Functions of Marketing Channels

1.2.0 Supply Chain

1.2.1 Explain Supply Chain Management
1.2.2 State the concept of Supply Chain Management
1.2.3 Explain the components
1.2.4 State the significance of Supply Chain Management
1.2.5 Describe Order processing
1.2.6 Explain Material Handling – Transportation – Warehousing –
1.2.7 Explain Inventory Management –
1.2.8 State Reverse Logistics

2.1.0 Understand unconventional channels

2.1.1 Explain Channels for consumer goods
2.1.2 Describe Channels for industrial goods and services
2.1.3 Explain integrated marketing channels
2.1.4 Explain Horizontal, Vertical, Multi channel marketing Systems
2.1.5 State the Meaning of International marketing channels

2.2.0 Understand wholesaling

2.2.1 State the importance of wholesaling
2.2.2 Explain types of wholesaling
2.2.3 Describe functions of wholesaler
2.2.4 State the trends in wholesaling
2.3.0 Explain Channel Management
2.3.1 Explain Channel Selection Process & criteria
2.3.2 Describe Performance appraisal of Channel Members
2.3.3 Explain channels conflicts and techniques to resolve channel conflicts
3.1.0 Understand Logistics management
3.1.1 State the Meaning of logistics management
3.1.2 Explain Logistics and its interface with Production and Marketing
3.1.3 State the Definition and types of logistics
3.1.4 Explain Measures of logistics
3.1.5 Explain Physical distribution and logistics.-
3.1.6 Explain Warehousing and Distributing Centres
3.1.7 Explain Warehouse management, automation and outsourcing
3.1.8 Explain Warehousing and Storage—Transportation-land, water and air
3.1.9 Explain its Facilities and Services
3.1.10 Explain Dispatch and Routing Decisions and Models
3.1.11 Describe customer service and logistics management

4.1.0 Understand inventory control

4.1.1 Explain the types of inventory control
4.1.2 Explain demand forecasting, routing, warehousing and stores
management
4.1.3 Explain transportation management
4.1.4 Describe commercial aspects in distribution management and
codification
4.1.5 Explain Distribution Resource Planning (DRP)
4.1.6 Explain Basic EOQ model
 CONTENT DETAILS

MODULE – I
Physical distribution-Definition and importance of marketing channels- participants in physical
distribution- Nature and concept of supply chain management-Importance-Components- marketing
Channels-Definition & Importance-Different forms of channels-Functions of Marketing Channels-
Supply Chain Management- components - the significance of Supply Chain Management - Order
processing -Material Handling – Transportation – Warehousing – Inventory Management –Reverse
Logistics

MODULE – II
Channels for consumer goods- Channels for industrial goods and services- integrated marketing channels-
Horizontal, Vertical, Multi channel marketing Systems- International marketing channels- importance of
wholesaling- types of wholesaling - functions of wholesaler- trends in wholesaling-Channel
Management -Channel Selection Process & criteria-Performance appraisal of Channel Members-Explain
channels conflicts and techniques to resolve channel conflicts

MODULE – III
Logistics management- Logistics and its interface with Production and Marketing-Definition and types of
logistics -Measures of logistics-Physical distribution and logistics.- Warehousing and Distributing
Centres-Warehouse management, automation and outsourcing-Warehousing and Storage—
Transportation-land, water and air-Facilities and Services-Dispatch and Routing Decisions and Models-
Describe customer service and logistics management

MODULE – IV
Types of inventory control-Explain demand forecasting, routing, warehousing and stores
management- transportation management-Describe commercial aspects in distribution
management and codification - Distribution Resource Planning (DRP)- Basic EOQ model

BOOKS RECOMMENDED
1. El Ansary -Channel Management –Stern – Springer science plus management
2. S. Eliton -Distribution Management – Mc Graw Hill
3. S. L. Gupta -Sales and Distribution Management , Excel Books
4. Meenal Dhotre -Channel Management & Retail Management, Pearson
5. Dobler and Burt -Purchasing and Supply Management-Mc Graw Hill
6. Dutta-Materials Management-Mc Graw Hill
7. Gopalkrishnan-Handbook of Materials Management-Prentice Hall India
8. L.C.Jhamb-Materials & Logistics Management, Everest publishing house
9. Martin Christopher -Logistics & Supply Chain Management –Pearson
10.Bowersox, D.J. and Closs, D.J.-. Logistics Management: A System Integration of Physical
Distribution, Tata McGraw Hill, New Delhi 1996.
11. Ballau, Renald H.: Business Logistics Management’ Prentice Hall Inc, Englewood Cliffs, New
York 1992. . 1.1.2 Differentiate E- commerce and Traditional Commerce 3 Expl the
impacts, Challenges &Limitations of E- Commerce I1.