Mathematical biologists love sunflowers. The giant flowers are one of the most obvious—as well as the prettiest—demonstrations of a hidden mathematical rule shaping the patterns of life: the Fibonacci sequence, a set in which each number is the sum of the previous two (1, 1, 2, 3, 5, 8, 13, 21, 34, 55, 89, 144, 233, 377, 610, ...), found in everything from pineapples to pine cones. In this case, the telltale sign is the number of different seed spirals on the sunflower's face. Count the clockwise and counterclockwise spirals that reach the outer edge, and you'll usually find a pair of numbers from the sequence: 34 and 55, or 55 and 89, or—with very large sunflowers— 89 and 144. Although the math may be beautiful, plant biologists have not worked out a mechanistic model that fully explains how the sunflower seed patterns arise. The problem is that plants don't always show perfect Fibonacci numbers—real life is messy—and data on real sunflower diversity is scarce. So the Museum of Science and Industry in Manchester, U.K., crowdsourced the problem. Over the past 4 years, members of the public have been growing their own sunflowers and submitting photographs and counts of the spiral patterns. After verifying the counts from 657 flowers, a more realistic picture of sunflowers is emerging. A study published today in Royal Society Open Science reports that nearly one in five of the flowers had either non-Fibonacci spiraling patterns or patterns more complicated than has ever been reported, including near-Fibonacci sequences and other mathematical patterns that compete and clash across the flower's face. The possibility of capturing sunflower development with math just got more realistic—and more complicated. The spiraling shapes in cauliflower, artichoke, and sunflower florets (above) share a remarkable feature: The numbers of clockwise and counterclockwise spirals are consecutive Fibonacci numbers—the sequence 1, 1, 2, 3, 5, 8, and so on, so that each number is the sum of the last two. What's more, those spirals pack florets as tight as can be, maximizing their ability to gather sunlight for the plant. But how do plants like sunflowers create such perfect floret arrangements, and what does it have to do with Fibonacci numbers? A plant hormone called auxin, which spurs the growth of leaves, flowers, and other plant organs, is the key: Florets grow where auxin flows. Using a mathematical model that describes how auxin and certain proteins interact to transport each other around inside plants, researchers could predict where the hormone would accumulate. Simulations of that model reproduced patterns exactly matching real "Fibonacci spirals" in sunflowers, the team reports this month in Physical Review Letters. Based on their results, the researchers suggest that such patterns might be more universal in nature than previously thought, so keep an e One might at first tend to think that the growth of plants and animals, because of their elaborate forms, are ruled by highly complex laws. However, this is surprisingly not always true: many aspects of the growth of plants and animals may be described by remarkably simple mathematical laws. An obvious example of this are the seashells and snails, as we show here: with a very simple model it is possible to describe and generate any of the many types of seashells that one may find classified in a good seashell bookguide. The fact that the animal which lives at the open edge of the shell places new shell material always in that edge, and faster on one side than the other, makes the shell to grow in a spiral. The rates at which shell material is secreted at different points of the open edge are presumably determined by the anatomy of the animal. And, surprisingly, even fairly small changes in such rates can have quite tremendous effects on the overall shape of the shell, which is in the origin of the existence of a great diversity of shells.