SO STRATEGIES WO STRATEGIES

1. Tie up with travel and tour operators and
include them in company itinerary. Offer
package to visit interesting tourism near
HSM Bagan Lalang by making
cooperation with third party. (S4, O2,05)
2. Do promotion on international website.
(S4,06)
1. Do landscape with spa, sauna and massage
treatment. Guests can experience nature.
(W3,04,05)
2. Creating more functional and appealing
website by improving website layout
(W6,O7)
3. Put testimonial of satisfied users in the
website to enhance customer perception
4. Encourage interaction on social media.

ST STRATEGIES
1. Hotel VIP club that offers annual
membership to customer. (S4,T1,T2)
2. Buat birthday dapat diskaunt
3. Give your guests the opportunity to attend
a bingo night where they can win prizes
such as bar and restaurant vouchers, or
amenity discounts
Free kalua kumul point tinggi boleh
redeem dgn pnginpn hotel
WT STRATEGIES
1. Provide class for swimming. Open to
outside customer. (W3,T1,T2)
2. Application mobile that easy to book hotel.
Provide discount code for those who
download the apps. (W6,T1)
3. Pop out advertising. (W5,T6)
4. Hire artist as an ambassador. (W5,T1)

The biggest reason that hotels and social media haven't meshed well is
due to the approach. Most consumers follow a page on social media
because it represents a product they use frequently, a service they love, or
a brand they have affinity for. Hotels, however, often represent a very
temporary place in a guest's life, and it may take a long time—and a large
number of stays—for them to develop an attachment to your location or
chain over another.

Because hotels may have a hard time gaining a large number of engaged
fans to consume their content or make future bookings, a shift in approach
is recommended. For hotels, social media can be an incredible way to
encourage interaction with past, current, or future guests, solve customer
service issues in a timely manner or highlight the positive experiences that
guests have had at your hotel.

Linking to your social media pages from your hotel website, and ensuring
that they are checked regularly, can help encourage potential guests to
contact you there. You may also want to add a tagline to your website,
such as, "contact us on Facebook or Twitter with any questions we may
answer about your stay"—to encourage this behavior.

You use a range of products in your hotel. Everything from cleaning to the soap in
rooms has some impact on the environment. So, opt to use environmentally friendly
products, such as eco-friendly soaps.

Plus, if you run a gift shop, aim to sell eco-friendly products. For example, you might
sell memorabilia that’s locally produced instead of mass-produced products. That
way, you help the environment and local entrepreneurs

User-Generated Content Influences the Purchase Decision

UGC can be defined as any form of content, such as blogs, discussion forums, posts, tweets,
live chats, podcasts, digital images, video, etc., that are created by users (in this case, hotel
guests), often made available via social media. UGC is more trustworthy and believable that
any other form of advertising. According to Stackla, 76% of people say that “online reviews
from fellow travelers give them inside knowledge” about a place, and 40% of Millennials say
that they depend solely on it to inform their purchase decision.
trategy:

Review websites
As much as review sites are not properly content platforms, they also can be. The focus of these
websites is to manage online brand reputation, but the comments posted there are important
influencers to the new guests’ decision making. Hence the importance of having someone
dedicated to respond and take care of the reviews posted there.
In conclusion, content marketing is an ongoing work that, if done well, will attract the right people
to your hotel and perhaps help turn them into advocates of your brand.

Loews – user-generated campaign

User generated content is a great way to showcase advocacy for a brand.

In 2015, Loews Hotels and Resorts used it as the basis of a social-first advertising
campaign (and an accompanying microsite). Instead of using professionally-shot

A. ST STRATEGIES
1. Taking practical students who has hotel and management background. Get new
and fresh ideas to expand this field. (S1,T1)

2. Hotel VIP club that offers annual membership to customer. (S4,T1,T2)

 Allows the members to get accommodation for half price at hotel for those
who join the organization

B. WO STRATEGIES
1. Do landscape with spa, sauna and massage treatment. Guests can experience
nature. (W3,04,05)
 People who are locals also can use the facilities.
 This can increase HSM Bagan Lalang profit

2. Renovate restaurant and have specific theme. To make it more comfortable and
attractive (W4,O2)
 Eg: Balinese food or garden layout
 Can give opportunity by allowing guest for event such as themed wedding.

3. Improve the layout of website. Make them more accurate presentation of the
hotel. (W6,O7)
 Provide more details on room and other facilities.
 Show the feedback of past user experience to gain confident of potential
customers
 Choose attractive colours as layout,

C. WT STRATEGIES
1. Provide class for swimming. ( W3,T1,T2)
 Open to outside people and local
 Give opportunity and profit to HSM

2. Application mobile that easy to book hotel. Provide discount code for those who
download the apps. (W6,T1)
 No need to depend on other application such as Trivago,
 Costly, which HSM need to pay certain amount as commission.

3. Pop out advertising. (W5,T6)

  Alert customer with new promotion and new product of HSM

4. Hire artist as an ambassador. (W5,T1)

 As the face of HSM.
 Encourage their fans as well to use HSM

5. Make cooperation with government to do Visit Bagan Lalang. (W2,T7)

 Not only focus on government activities
 Include and promote Bagan Lalang as one of the place in visiting Malaysia
programme.
 Target on tourist from Malaysia and outside Malaysia
 Opportunity to expand Malaysia Tourism.

"Saharul merupakan seorang artis yang terkenal dan aktif di media sosial. Malah,
kami sememangnya mencari seorang selebriti milenia (berumur 20-an hingga 30-
an) selain mempunyai perwatakan dan rupa paras yang menyenangkan. Paling
penting, kami mencari selebriti yang sudah berkeluarga untuk memberikan
gambaran terbaik tentang konsep hotel kami,

Digital Presence & Social Media

Unfortunately, the days are gone where having a beautiful hotel or

restaurant in the perfect location will be enough to ensure success –
thinking about it, did a time like that ever exist?

In the digital age, social media MUST be a part of hospitality marketing and
it goes without saying that every hotel or restaurant needs to have a high
quality website – preferably with an online booking system. With hotel
review sites such as Trip Advisor becoming more and more popular it’s
important to have a digital presence and be involved! Here, customers can
review your establishment honestly; you can get some real insight into what
your customers think and how you can improve. These types of sites can
make or break a business, so you must take notice!

Of course, this is not the only way to keep up to date with your customers;
you should also have a Facebook page and Twitter page where you can
interact with your customer – plus you can highlight special offers and
events at your business and throughout the local area. Think about it, the
more followers you have digitally, the more people you can connect with
and attract to your establishment. The important thing to remember is that
you must be professional, even if someone has posted a negative review;
apologise and explain – don’t attack or be overly defensive.

Customer Insight Marketing

This point overlaps with customer service, however this doesn’t make it any
less important – in fact it could make it more-so. Whether a hospitality
establishment is successful or not can depend entirely on customer
perception – if they find fault with anything, they will shout it from the roof
tops...metaphorically speaking. Therefore, it’s exceptionally important to
gauge who your customers are, what they want and how you, as a
business, can improve.

Customer insight marketing can be simple to implement; simply by asking

your guests to fill in a quick survey, or even fill in a guest book if you want
something a little more old-school and personal, you can have a positive
effect. Customers like to feel important, and like to know their opinions
matter – which they do! If your customers don’t like your establishment, you
won’t have a business for much longer. You’ve probably heard it before,
and I feel a little bit cheesy mentioning it but...the customer is key!

Email & Content Marketing

You may be thinking that this is a little outdated, however, email marketing
is still hugely effective – so long as you’re not bombarding customers with
them daily. Emailing marketing campaigns are a fantastic way to remind
customers of your existence, especially during low-season. Here you can
highlight special offers, special events or awards that you’ve won.

Make your website even more engaging by having a blog: this is an

excellent way to give your business a ‘personality’, so to speak, and be
more than another faceless enterprise. TV advertising is expensive, so a
blog, together with excellent branding, is definitely a more affordable
alternative that you can get involved with! Of course, it doesn’t just have to
end with digital methods of marketing; direct marketing with leaflets and
promotional gifts can also be hugely beneficial, however you must ensure
that they look professional and represent your business effectively.

When it comes to marketing in the hospitality industry, remember the

customer is what matters - you need to cater to what they want and the
above methods are an excellent way to gain insight. Keep your customers
returning and welcome them back when they do – with effective marketing
strategies you’re one step closer to business success

Presence for Hotels

Mobile search is the star trend of digital marketing. The universe of mobile users is massive
– 3 in 5 people use mobile devices to search and 80% of local searches on mobile devices
convert to purchase. With Google rolling out a new ranking factor for mobile-friendly sites,
it is essential that your hotel website is optimized for mobile search and responsive on all
mobile devices. The target is to enhance mobile traffic and ensure a robust and seamless
experience with content that can be shared on social media.
Enhancing Your Hotel’s Local Presence
Your website has to tap into the possibilities of enhanced local search. The goal is to create
optimized content and local profiles, manage quality citations and directory listings, and
deliver a seamless mobile experience across devices. It is critical that you manage your
local presence across search engines, IYPs, aggregators, business directories, local citations,
and maps. Ensuring your hotel’s marketing strategy includes optimizing your content with
headers, title tags, metadata, footers with location-based schemas, and image alt-tags will
help strengthen the property’s local presence.
Hotel Social Media Marketing
In our connected online community, the synergy of social engagement empowers your
digital marketing. Most of the world uses social media sites, including Google+, Facebook,
Instagram, Pinterest and LinkedIn. Social media is a driver of brand awareness and
customer relationships and retention. To be in the social conversation and derive traffic
from social platforms, your web content must be interesting, build connections, and inspire
conversion. Ensure your site is optimized for mobile and sharing across devices, and make
sure to add OG tags and Twitter cards. Be a stand out with robust hotel social
media outreach, engaging content and visual media.

The User Experience

The user experience is the human path to digital marketing. Audiences want to be engaged,
be able to navigate your site, and tap into social influences. Conversion optimization starts
with usability factors such as speed and performance, information architecture, legibility,
colors and images. With robust architecture, clear design and navigation, and engaging
content, your site will increase conversion. A smart way to see how the user experience
relates to the conversion funnel is to implement A/B testing. Track which pages perform
better based on simple design and content evolution, including floating buttons, drop-
downs, marketing messages, and banners.

Letak section untuk feedback dalam web

Get savvy with social media

If you’re not utilizing social media in your online hotel marketing campaign, start now. It’s
free to create accounts with the likes of FaceBook, Twitter, FourSquare, Instagram and
YouTube and it’s never been easier to create dynamic social media pages in moments.
However, there’s no point launching a social media presence if you don’t mean to
maintain it. Make sure you’ve got at least one person appointed to keeping your hotel
marketing social media message live and engaging. Fresh content is pivotal, so make
sure you’ve got a content delivery schedule. If you’re strapped for time to create new
content, consider launching a hotel blog you can link back to from your social pages
regularly. More social media tips about how to promote your hotel, you can read in the
article “7 Social Media Marketing Tips to Promote Your Hotel”.

ep an eye on reviews and recommendations

A great review can earn you a new customer. A poor review can cost you hundreds. Try
to encourage better reviews and recommendations from previous guests by engaging
them after checking out. Your hotel could feature dozens, if not hundreds of times on
review websites, so you need to ensure that each page is loaded with positive reviews
and complimentary content. Monitor reviews on the most popular sites, taking note of
any bad reviews and engaging dissatisfied guests with helpful and constructive
feedback. Neutralise negative feedback wherever you can.

(ormulate strategiesfor building brandimage of the hotelthrough positi#e writeups and

comments of credible people

O2: Improve brand awareness S2, S4, S6, S7, S16, S17, S20, S22, O1, O2, O3, O4, O9, O15. In the
lodging industry, it is generally accepted mandatory factors for a facility to offer quality service in
order to be a strong brand. For instance, a membership to Design Hotels™, which is a society
offering unique services in terms of life style and comprised of only 200 member hotels selected
among the applications from almost 40 countries worldwide, provides many great advantages and
opportunities to the hotels (Design Hotels™, April 4, 2014

\ : Make use of the ITs efficiently S3, S5, S6, O2, O3, O4, O5, O6, O7, O8, O9, O10, O11, O12, O13,
O14. The BHs regard to share the services they offer (photographs of rooms, private dinners,
weddings, parties or any details about the hotel) with their followers as a marketing communications
tool that must be certainly used as a marketing channel.

The Role of Social Media

Social media enables hotels to hone in on their best, most vocal advocates,
and then leverage their opinion further.

The influence of peer opinions on social media are very valuable, and can
help create a base of loyal guests. According to Hootsuite, 92% of consumers
trust brand advocates, and 9 out of 10 say recommendations from friends
and family members are their most trusted form of advertising.

Always encourage guests to share their experience, at all the various stages
of their trip. Encourage them to share their booking, share photos, and to
share a review of their stay after they get back home.

To persuade guests to be vocal, provide an incentive.

For example, you can reward friends with a discount when they share,
reward the guest with a discount for their next stay, or give them an add on
to their upcoming booking
According to TripAdvisor, 83 percent of travelers say these ratings are important
when choosing accommodations. Recent, favorable reviews will keep your hotel’s
popularity ranking current, leading to improved visibility and more potential
interest from guests

Optimize your website for search engines

One of the most crucial strategies for hospitality marketing involves ensuring the
visibility of your hotel's website on search engines. This can be done through a
process called search engine optimization, or SEO.

If you're new to the concept of SEO, here's a brief explanation: search engine
optimization involves making critical updates to your website's content, code, links,
and occasionally layout to improve its likelihood of ranking in user searches.
Essentially, it's the process by which you improve your hotel's website to make it
more likely to show up when someone searches for something like "book a hotel in
[your city]."
Untuk cakap present

If visitors find relevance and value in the content you create, and your
timing is right, you are likely to see potential guests click around your
website, and perhaps go on to eventually book with you for their upcoming
stay. Content marketing can definitely be a powerful asset if you know how
to use it correctly!

double the website traffic, fewer bounce rates, and more direct bookings.

For example, create an article about interesting places in Bagan Lalang. Tell the reader what
restaurants are good, what tourist spots are worth visiting, and what shops are nearby. The content
creator can use this knowledge to create pages that directly answer questions that visitors to Bagan
Lalang might have while they are researching an upcoming trip. Thus, at the end of each article or
blog post, add a call to action for the hotel. For instance; "looking for an affordable hotel during your
stay? We are located just a short walk away from the beach in Bagan Lalang." Link to hotel’s booking
page, show photos of hotel and so on to enhance customers’ excitement to book this hotel.