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2. Gender
Male
Female
3. Nationality
Omani
Expatriate
4. Occupation
Please provide your occupation
9. Do you think that with the social media sites, you are able to seek out
products \services information actively?*
Strongly agree
Agree
Neutral
Disagree
Strongly disagree
11. If your friend is following a brand in social media are you more likely to
follow the same brand?*
Yes
No
Not sure
12. Are you more likely to buy a product or service after following the brand on
Social Media?
Yes
No
13.For what reasons do you follow (like) brands?
(You can provide more than one answer)
To read comments and reviews about the product\service.
To get discount or free products
You are a current customer
To get update about products/services
To communicate with the brand
Other
14. Have you ever purchased a product/service depending on the information
Online?
Yes
No
15. Does Social Media triggers you to purchase a product/services?
Yes
No
Not sure
16. Do you search for related information on Social media before a purchase?
Always
Often
Sometimes
Seldom
17. Social media stimulates you to recognize a need for something before
buying it?
Yes
No
sometime
18.Social media triggers you to purchase a product through its
advertisements?
Yes
No
sometime
19.You always achieve desire for something new through social media?
Yes
No
Sometime
20.Social media provides solutions on what to buy, where to buy and why to
buy?
Yes
No
Sometime
21.Information search about a product is easier in social media?
Yes
No
sometime
22.Social media influences consumers to try new products based on the
reviews by friends?
Yes
No
sometime
23.Social media is an effective tool for different opinion about new and
existing products?
Yes
No
sometime
24.Social media has a higher credibility than traditional media?
Yes
No
sometime
25.Social media is more reliable if consumers have uncertainties regarding a
purchase?
Yes
No
Sometime
26. Kindly indicate the extent to which you agree with the following regarding the social
media influences during the pre-purchase stage (√) tick appropriately on a scale of 1-5.
Problem Recognition
1 2 3 4 5
27. Kindly indicate the extent to which you agree with the following regarding the social media
Information Search
1 2 3 4 5
influences during the pre-purchase stage (√) tick appropriately on a scale of 1-5. 1-
28.Kindly indicate the extent to which you agree with the following regarding the social media
influences during the pre-purchase stage (√) tick appropriately on a scale of 1-5.
Evaluation of Alternatives
1 2 3 4 5
29.Kindly indicate the extent to which the following factors in social media usage influence your
decision during purchase stage. Kindly (√) tick appropriately on a scale of 1-5.
Consumer Attitude
1 2 3 4 5
1 2 3 4 5
Social media motivates your direction towards a product based
on comments from friends/family
Social media tools have features that entice you to ask for
recommendations of a product
31. Kindly indicate the extent to which the following factors in social media usage influence your
decision during purchase stage. Kindly (√) tick appropriately on a scale of 1-5.
Consumer Perception
1 2 3 4 5
1 2 3 4 5
33. Kindly indicate the extent to which you agree with the following regarding the social media
influence after purchasing a product. (√) tick appropriately on a scale of 1-5.
1 2 3 4 5
1 2 3 4 5
35. Factors that affects the length of your decision-making process. Rank on a scale of 1 to 5. 1 being
least, 5 being most
1 2 3 4 5
Personal factor
Uncertainty
Risk
36. In your opinion, what is the biggest difference in making a purchase decision based on using
information from the social media and information from the mass media?
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