PRESENTS

19th - 22nd February 2018

T H E O N LY I N T E R N AT I O N A L G AT H E R I N G
F O R M E D I CA L S O F T WA R E D E S I G N , AG I L E
D E V E LO P M E N T A N D CO M P L I A N C E
PRE-CONFERENCE MAIN CONFERENCE: POST CONFERENCE LOCATION:
WORKSHOPS: 20-21st February 2018 DEVELOPMENT TRAINING DAY: Munich, Germany
19th February 2018 22nd February 2018

ATTEND THE WORLD’S PREMIER MEDICAL SOFTWARE FORUM TO:

L Ensure your product development stays on schedule by
creating a pro-active risk management structure and
software design strategy - with an exclusive case study
from Medtronic
L Create the right infrastructure and company processes
to prepare for your MDSAP audit – the only way
into Canada now! With expert guidance and first
hand experience in our hands-on workshop with
GE Healthcare
L Develop innovative software that delivers what your
users really need through a human factors and usability
analysis with Dexcom and Sanofi
L Understand the implications of European and American
regulatory changes and make sure your device is
compliant – The FDA and MHRA share their tips
L Learn how to scale your agile adoption for companies
and teams of all sizes and incorporate new
development methodologies with an exclusive case
study by Mirada and our Development Training Day!
L Secure your software and devices against the threat of
rising cyber security risks across the product lifecycle the
threat and impact of rising cyber security risks – how can
we be proactive in addressing this concern across the
product lifecycle – with expert guidance from The CQI

2018 EXPERT SPEAKER FACULTY INCLUDES:

Dr. Kate Antrobus, Jan Van Moll,
Clinical Advisor – Devices Clinical Team, Director of Quality & Regulatory,
MHRA Philips
Molly Story, Neil Stevenson,
Head, Global Usability Engineering Senior Software Engineer,
and Risk Management, Mirada Medical
Sanofi
Lori-Ann Woodard,
Pat Baird, Senior Manager Quality Compliance
Regulatory Head of Global Combination Products,
Software Standards, Teva
Philips
Adam Darmstadt,
Sr. Manager, Software Development,
SCIEX
More speakers inside! G G
Very valuable to get insight into where others
stand with adoption of agile methods, and on
current regulatory developments.
– GE Healthcare Delegate
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 Dear Colleague,

Collaboration is the future of innovation for the medical device industry – so join the
discussion

Medical devices will undoubtedly continue to shape future healthcare delivery, but their vital
role has increased both industry competition and regulatory scrutiny. In a crowded landscape,
the companies that stand out are the ones that maximise innovation and patient care.

As with all technology based industries, innovation and time to market holds the key to
advancement, but the pressures and challenges in the Medical Device landscape mean that
they face unique challenges no other technology based experiences. In the face of such
external pressure, efficient product design, quality assurance, validation and verification all
need to drive a proactive risk management structure.

Now more than ever, risk management and regulatory compliance poses a challenge to
medical device innovation and development, so the 8th Annual Software Design for Medical
Devices Global Forum is bringing together 100+ medical device specialists to discuss the
latest developments in med-tech from both a regulatory and compliance and design and
innovation point of view.

With a full spectrum programme, key topics of discussion address:

L Creating an agile risk management structure and software design strategy
L Understanding the implications of European and American regulatory changes
L Discussing the threat and impact of rising cyber security risks – how can we be proactive in
addressing this concern?
L Examining the importance of human factor and usability testing for software design and
how this is shifting in the face of a growing ‘Med-App’ culture

With advice and guidance from the industry's leading experts, this forum will once again
give you the opportunity to get to grips with your key regulatory and design challenges,
and unrivalled networking opportunities making this event the industry's leading forum for
collaboration and innovation.

I look forward to meeting you at the forum in Munich!

Kind regards,

Emily Shirrefs
Conference Director
Software Design for Medical Devices Global Forum

HERE’S WHAT ATTENDEES FROM OUR 2017 SDMD FORUM HAVE SAID:

Valuable for sure, we consolidated our Highly valuable event Highly valuable
path on design of software for medical specifically for usability and excellent
devices and learned about our colleagues. and cybersecurity topics. expertise.
– KIRO Grifols – Quality Expert, IBA – Regulatory
Affairs, Hemocue

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 INTRODUCING THE 2018 EXPERT
SPEAKERS AND FACILITATORS
Dr. Kate Antrobus, Lori-Ann Woodard, Celestina Bianco,
Clinical Advisor – Senior Manager Quality Assurance
Devices Clinical Quality and Regulation
Team, Compliance Affair Director,
MHRA Combination Systelabs
Products,
Teva

Bakul Patel, Patricia Krantz- Lorea Belategi,

Associate Director Zuppan, Quality and Test
for Digital Health, Standards Engineer,
FDA (invited) Manager, Cardiac KIRO Grifols
Rhythm and Heart
Failure,
Medtronic

Pat Baird, Hannah Murfet, Ramon Alonso,

Regulatory Head Senior Regulatory Software
of Global Software and Quality Development
Standards, Professional, Manager,
Philips The Chartered KIRO Grifols
Quality Institute

Dimitar Baronov, Nolan Wanner, Doug Kanter,

Chief Technology Principal System Senior Manager,
Officer, Engineer, User Experience
Etiometry Hill-Rom Strategy,
Dexcom

Adam Darmstadt, Nancy Van Molly Story,

Sr. Manager, Schooenderwoert, Head, Global
Software Principal Coach, Usability
Development, Lean-Agile Engineering and
SCIEX Partners, Inc. Risk Management,
Sanofi

Jan Van Moll, Brian Shoemaker, Hagai Livni,

Director of Quality Principal Design QA
& Regulatory, Consultant, Manager,
Philips ShoeBar EPD Medical
Associates

Neil Stevenson, Erich Zanner, Ionut Alexandrescu

Senior Software Senior Quality Site Senior Consultant
Engineer, Lead, and Developer
Mirada Medical GE Healthcare The QT Company

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PRE-CONFERENCE WORKSHOP DAY
19TH FEBRUARY 2018
09:00 – 11:30 13:30 – 16:00
Workshop A: Workshop B:
Cyber Security and Medical Device Software Preparing for Your MDSAP Audit
Cybersecurity is emerging as an increasing issue for Following on from our ‘teaser’ session in 2017, GE Healthcare
device manufacturers, from high profile attacks to mass will be back to give you all of the practical guidance and
recalls. Most research to date has focussed on the extent support you need to plan your MDSAP audit pathway.
of the problem, and less on what actions medical device With an annual audit that will get your device certified
manufacturers can do to address the problem. This leaves for five key medical device markets – and the incoming
many organisations with nowhere to focus their attention. Canadian MDSAP audit requirement - the MDSAP program
Considering full lifecycle approach can allow medical device is the future of medical device auditing.
manufacturers to consider the right control at the right time Speaking from personal experience of two MDSAP audits,
for managing cybersecurity risk. This session supports and GE Healthcare will help you become MDSAP audit ready.
builds upon new research on cybersecurity practices and
focuses primarily on the solutions to the problem. Attend Session Objectives:
this workshop to share and learn about best practices for L Understand the global reach and company impact of
managing cybersecurity. transferring to the MDSAP audit route
Session Objectives: L Discover the finer details of the MDSAP from a QA expert,
and figure out if it could help you save time and increase
In this interactive session you will work within groups to
compliance
discuss and identify key practices through the product
lifecycle including: L Plan your MDSAP audit timeline – what do you need to
be doing, and when?
L Device development activities, such as planning
cybersecurity into device requirements. L Develop an understanding of the numerous advantages
and potential disadvantages of the program, to evaluate
L Device verification and validation activities, such as
its value for your organisation
considering the value of independence
L Follow on from the 2016 Pilot program and look at the
L Design transfer and manufacturing activities, such as
global role-out of the MDSAP audit – make sure your
configuration control
company is not left behind!
L Post-market activities, such as updates, post-market
surveillance and market withdrawal Workshop Leader:
Erich Zanner is the quality representative for medical device
L Compliance with current standards and regulations, such software development in Munich. He led the site through
as the FDA guidance documents for cybersecurity one of the first MDSAP inspections and supports other GE
Healthcare sites with it. He developed and maintains the
Workshop Leader:
quality management system at the site in Munich.
Hannah Murfet is currently finalising an MSc in Medical
Technology Regulatory Affairs. Her MSc thesis is on the Before his 15 years in QA for the medical devices industry,
subject cybersecurity risk management practices at Erich worked as QA for food producing companies. Erich
Cranfield University, supervised by Phil Warner. Hannah holds a diploma as engineer from the Technical University of
is also a volunteer for the Chartered Quality Institute, as Munich and is a certified Quality Manager and EOQ Quality
a Founder and Vice Chair of the CQI Next Generation Auditor.
Network, a group aiming to inspire and support young
quality professionals.
As a senior quality and regulatory professional, Hannah has
gained experience in developing and implementing quality
systems and regulatory strategies. Hannah has worked
across a number of small and start-up medical device
organisations, primarily focussed on In Vitro Diagnostic and
software devices.
Data collection for the research is opening soon, so if you
are interested in participating, please contact the event
organisers to express your interest.

This event contains important aspects of Very valuable, also from a networking
where our company will proceed. perspective.
– QA Design Specialist, Hemocue AB – Q&R Lead, Philips

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CONFERENCE DAY ONE
20TH FEBRUARY 2018
08:15 Registration and Coffee
11:30 
08:45 Pharma IQ Welcome
08:50 Chairman’s Opening Remarks
The chair will set the mission statement for the two
days ahead, introduce the key themes and highlight
the outline of the day. Take this opportunity to get
to know your peers and discuss your priorities for the
next two days.
09:10 FDA Digital Health Precertification Program
L Examine the ongoing digitisation of the Health
Care Continuum
L Discuss the rapidly evolving regulatory landscape
for medical devices: Digital Health Foundational
Policies and 21st Century Cures Act
L Envision a new digital health paradigm with FDA
pre-certification
Bakul Patel, Associate Director
12:00 
for Digital Health, FDA (invited)
09:40 Regulatory Awareness: Digital Health & Beyond
L Analyse the FDA’s Software Modifications Guidance
(what is it, key takeaways)
L Map the FDA’s Case for Quality initiative (what is it,
history & next steps)
L Predict the Future: Artificial Intelligence & Machine
Learning (how are these new approaches different
than what we are used to, and how do we validate
something that we don’t understand?)
Pat Baird, Head of Global Software Standards,
12:30 Networking Lunch
Philips
13:30 
10:10 People Bingo: Interactive Speed Networking
A highlight of Pharma IQ events, now at SDMD! Be
ready to meet your peers and share best practices.
You will have several 2 minute conversations to
enable you to introduce yourself to your peers and
add to your contact pool. There is a prize in it for the
winner so get networking!
Please Share:
1. Who you are
2. The scope of your job role
3.What you plan to achieve from attending this event
4.Your #1 challenge
14:00 
10:30 Networking Coffee Break
Taking a Human Factors Approach to Medical
11:00 
Software Design
L Understand the importance of and challenges in
designing medical software to meet the needs,
desires and expectations of diverse user populations
L Learn how to design the user interface to enable
user customisation and support users throughout
the user experience
L Utilise appropriate human factors evaluation
methodologies to achieve a user-centric approach
and control user-related risks
Molly Story, Head, Global Usability Engineering and
Risk Management, Sanofi
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GDPR and Healthcare Data for Medical Device Software
This presentation will guide the audience through an
introduction of GDPR and a roadmap example for
SW Developers and Manufacturers.
L Gain an understanding of how to define “Health
Data”
L Create an overview of the main changes in the
regulation and concepts such as Privacy Impact
Analysis, One-Stop-Shop, Data Protection Officer,
Transparency and Consent
L Understand the application of GDPR on Art 9 and
Health Data Collection
L Examine the extent of the “scientific research”
exemption for GDPR obligations – how does this
interact with secondary utilisation of data for
development purpose?
Celestina Bianco, Director of Quality and Reg. Affairs,
Systelabs
The Challenge of Interoperability and Scalability in
Software Design
L Understand the importance of considering
scalability and interoperability in software design
L Identify your design weaknesses – how to ensure a
true software experience when operating across a
number of different systems
L Challenge your design framework – ensure your
software is agile and scalable
Ionut Alexandrescu, Senior Consultant and
Developer - Medical, The QT Company
Connectivity and Medical Devices:
Data Creation and Utilisation
L Utilise ‘Cloud Connectivity’ as a means of
shortening your software development timeline
L Create cloud based teamwork – how moving
towards a cloud based approach can foster
teamwork and software development innovation
L Manage your exposure - understanding the
broader security concerns with cloud based
approaches
Dimitar Baronov, Chief Technology Officer, Etiometry
Inc
Micro Agile – Insights into Agile Transition For a
Small Organisation
L Hear experiences on applying agile in a small
enterprise environment compared to a large
organisation transition and how micro agile teams
can be effective
L Explore what ‘being agile’ vs ‘doing agile’ means
and how to avoid killing productivity with your
improvement measures
L Learn ways to combine lean, scrum and UX
practices effectively and when to break the rules in
order to get the improvement of the whole system
Neil Stevenson, SW Development Manager, Mirada
Medical
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CONFERENCE DAY ONE
20TH FEBRUARY 2018
14:40 Vendor Showcase:
For seven years, we have been bringing together
medical device manufacturers and solution providers
to one unique setting where both can discuss
tangible resolutions and gain insight to the software
systems that are available as well as a valuable
vision in to the market.
We round up all solution providers for this year and
give each ten minutes – no more and no less - to
showcase their products to the delegation. Better
still, we split up the delegation in to smaller groups
and get you moving round the room so you can really
question and interact with the solution provider and
challenge the products in front of you.
A speed dating inspired session which will focus on
networking and really getting to know the products
and solutions with a no-nonsense direct approach.
15:30 Networking Coffee Break
16:00 Campfire Round Table Discussions
The best strategies are formed through expert
collaboration! Break off into small groups of 8-10
people and collaborate with your peers in these
interactive roundtable discussions…with a twist!
A campfire theme gives these round tables an
intimate and open feel, with campfire snacks
provided to get everyone in the mood! Warm your
hands and your imagination.
Topics will include:
01 Cyber Security and Remote Access – The
existing regulations and where to next? Key
landscape challenges and strategies to stay
ahead.
05 Usability and Human Device Interaction – how
can we design more innovative and intuitive
software whilst remaining compliant?
06 Software Verification and Validation –
Compare challenges with your peers and hear
about next steps in software testing
Facilitator:
Lorea Belategi, Quality and Test Engineer,
KIRO Grifols
Maximise Your Impact by Increasing Usability
16:45 
Through User Experience
L Understand the importance of usability and human
factors, and how it can vastly improve the value of
your products
L Discuss how to effectively set up your design
process to incorporate Human Factor
Methodologies
L Maximise your software design through greater
understanding of user related safety and efficiency
concerns
Doug Kanter, Senior Manager, User Experience
Strategy, Dexcom
17:25 Chairman’s Summary of Day One
17:30 Networking Drinks Reception
After a full day of presentations, follow up with a
well deserved drink and an opportunity to get to
know your speakers and colleagues better

02 Software for Med-Devices: DevOps and Tooling

- discuss continuous software integration
methodologies and build automation practices
18:45 SDMD Traditional Networking Dinner
The favorite SDMD tradition! If you’re interested in
Facilitator: joining us for an evening of informal networking and
Ramon Alonso, Software Development traditional German food, beer and wine, in one of
Manager, Kiro Grifols Munich’s famous Beer Halls - book now!

03 EU vs US Regulations – The updates and how to

stay compliant and inspection ready

04 Motivating the Team – how do you get the best

out of your people and keep them thinking
outside the box?
Facilitator:
Nancy Van Schooenderwoert, Principle Coach,
Lean-Agile Partners, Inc.

Great learning and new ideas to bring home.

– Project Manager, Höglund

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 CONFERENCE DAY TWO
21ST FEBRUARY 2018
08:30 Registration and Welcome Coffee
08:50 Chairman’s Recap of Day One
An Evaluation of Model Based Planning Adoption
09:00 
L Achieve a balance between model cost and
process efficiency
L Create a framework for feature set inclusion
and plant model fidelity optimisation
L Examine the challenges of plant model
integration into full system level models
Nolan Wanner, Principal System Engineer, Hill-Rom
The Connected World – Exploring the Relationship
09:40 
Between Mobile Medical Applications and Medical
Device Software
L Understand the implication of a growing ‘med-
app’ culture for software development
L Discuss where the responsibility for human
interaction and interpretation lie with reference to
medical-personal device communications
L Examine how the medical mobile app model is a
perfect example of the challenges of design vs.
human factor and agile development
Brian Shoemaker, Principal Consultant, ShoeBar
Associates
10:20 Networking Coffee Break
Creating an Agile and ‘Pro-Active’ Risk Analysis
10:50 
Model in the Agile Development Cycle
L Put risk management at the beginning of the
process – the benefits of embedding a risk
management approach within your software
development methodology
L Define role responsibilities – ensure that your team
understands their process risks and work together
to be risk adverse throughout your team
L Create a framework for ongoing analysis and
real-time risk management in the move towards
continuous risk analysis
Patricia Krantz-Zuppan, Standards Manager,
Cardiac Rhythm and Heart Failure, Medtronic
11:30 Understanding the Current Regulatory Landscape
ORY Around Medical Device Certification
REGULAT
INSIGHT L Analyse the current UK regulatory landscape
for Medical Device registration and safety
classification and streamline your certification
process
L Examine the shift from a MDD/IVDD approach to a
MDR / IVDR based approach
L Spotlight: Discuss the new version of ISO 13485 and
its implications
Dr Kate Antrobus, Clinical Advisor – Devices Clinical
Team, MHRA
12:10 Networking Lunch
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13:10 ROUND TABLE DISCUSSIONS
Simply choose the roundtable topic of most interest
to you and join the discussion! These sessions are
open, informal and a great opportunity to really
gauge what your peers are planning and to share
ideas and lessons learned.
01 Understanding your User Experience – your
usability strengths and weaknesses
02 Achieving Effective Documentation
Preparation
Facilitator:
Brian Shoemaker, Principal Consultant,
ShoeBarr Associates
03 Maximising Agile Adoption Benefits – how to
optimise your process
Facilitator:
Nancy Van Schooenderwoert, Principle Coach,
Lean-Agile Partners, Inc.
04 Creating a Connectivity Chain – Software and
Connected App Interactions
05 Connectivity and the Cloud – weigh up the
opportunities and security risks with the shift to
cloud based systems
‘Cyber Threat’ – Considerations for Risk
13:50 
Management in the Product Lifecycle
With increasing cybersecurity threats, should this
prompt new questions on the safety and effectiveness
of medical devices? In this session discover how risk
management of cybersecurity can be considered
throughout your product lifecycle, including:
L Developing an understanding of key regulatory sources
that include management of cybersecurity risk.
L Gaining an insight into original research into
cybersecurity risk management practices for
medical devices, including safety and effectiveness
considerations.
L Debriefing on findings from the related conference
workshop, and learning how others are considering
cybersecurity in their product lifecycle.
Hannah Murfet, Founder and Vice Chair,
The Chartered Quality Institute
Intuitive Software Design for Diagnostics –
14:25 
Understanding the Human Factor Impact
L Utilise predictive software –incorporating human
factors and analytics in the move towards ‘smart’
software
L Ensure you have the software for the real market
– effectively test your software across all user
demographics and avoid generation gaps
L Understand the user risks – ensure that the our
devices minimise human errors in data interpretation
Lori-Ann Woodard, Senior Manager - Quality
Compliance Combination Products, TEVA
15:00 Networking Coffee Break
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 CONFERENCE DAY TWO
21ST FEBRUARY 2018
15:30 Managing Product Quality for Software Medical
Devices
L React Proactively – how to respond to increasingly
ASK
THE strict regulations while ensuring product quality
EXPERT
and compliance
L Rethink your approach to product quality –
becoming more agile and responsive in your
problem identification and resolution
L Discuss the best approach to minimise the
challenges of design verification & validation
Jan Van Moll, Director of Q&R DI-MR Best, Head of (P)
Quality Management Systems, Audits & Compliance,
Philips
16:10 Becoming Agile – An Implementation Timeline
L Discover how to scale agile methodologies from
team to company implementation to create a truly
Agile organisation
L Learn how to use Lean-Agile values to drive
innovation and decrease time to market
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L Utilise your agile framework to react quickly and
effectively to market changes.
Adam Darmstadt, Sr. Manager, Software
Development – Separations, SCIEX
Innovate Your Teamwork to Advance your Software
16:50 
Design – a Mob Programming Approach
L Understand the value in Mob Programming as a
means of innovating your software
L Recruit the team– how to communicate your
software development strategy to inspire rather
than exclude
L Give yourself the competitive edge - discover the
benefits of team programming to maximise output
and innovative thinking
Nancy Van Schooenderwoert, Principle Coach,
Lean-Agile Partners, Inc.
17:35 Chairman’s Closing Summary and End of Day 2
– Q&R Lead, Philips
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POST-CONFERENCE TRAINING DAY
22ND FEBRUARY 2018 F U L L D AY T R A I N I N G C O U R S E

Agile Adoption and Development for the Regulated Medical Software

Industry: A Cross-Business Impact Analysis
09:00 - Registration and Welcome Coffee
09:30 - 12:30 Training Part 1
L Agile across the functions – creating an agile team not
just agile software
L Incremental risk mitigation, including cybersecurity risks

12:30 - 13:30 Networking Lunch L Scaling your approach - applying agile to any scale of
organisations or project
13:30 - 16:30 Training Part 2 L Metrics - how to use them and what to avoid

16:30 - End of Training Day
The Agile approach is well established in other industries,
and the continued adoption of Agile in medical device
development has been driving industry innovation.
Agile’s goal is not just to speed up your development
timeline, but also to increase your quality. Experience
is showing that both quality and safety are improved
when the development team is agile, and that regulatory
requirements can still be met with this change in approach.
Regulatory structure and initiatives are changing, both in
the EU and in the US; this course material will take those
changes into account.
By walking through a safety critical project, Nancy Van
Schooenderwoert and Brian Shoemaker will delve into
several key areas for applying agile in the medical device
context, with new focus areas including:
L Impact of new regulatory developments and
understanding the REAL requirements
L Agile as a mindset to foster team involvement and
innovation
L Understanding the relationship between hardware and
software development with an agile approach
L Documentation: How to be Agile and still be compliant
L Chart your path with Impact and Story Mapping
methodologies
Rather than focusing on any methodology class (Scrum,
Kanban, Crystal, XP), this course aims to build understanding
of the fundamentals which underlie all methods, so that
teams can determine their own blend based on what works
in their context, and address the issues which inevitably
come up in agile adoption. Practical illustrations will
be demonstrated by use of specific tools, but the tools
themselves are not the focus.
Who should attend?
L Regulatory and quality assurance specialists
L Project managers and program managers
L Functional managers - Software, Test, Hardware
L Other development specialists (mechanical,
engineering, other)
L Software Developers
L Business Analysts, requirements analysts
L Product managers
L Portfolio Managers
This will be an introductory course, and makes no
assumptions about previous knowledge or experience with
the agile approach.

Facilitated by:
Brian Shoemaker, Brian Shoemaker consults for healthcareproducts companies in computer system validation, software
Principal Consultant, quality assurance,and electronic records and signatures. Hehas conducted validation both on product
ShoeBar Associates software and on internal software, developedsoftware quality systems, audited software quality processes
(including agilemethodology), and evaluated 21 CFR Part 11 compliance. He has had clients in clinical
diagnostics,medical device engineering, medical imaging, medical-device fabricsmanufacturing, contract
lyophilization, clinical trial software, dentalprosthetics, and bone-repair implants. Hehas worked with
companies in Germany and Switzerland as well as the U.S. Previous to founding ShoeBar Associates,Brian
had quality roles at PPD Informatics, Doxis, Inc., and Behring Diagnostics, Inc. Brian earned his Ph.D.in
chemistry from the University of Illinois; he has achieved the ASQ Software Quality Engineer certification.

Nancy Van Nancy Van Schooenderwoert does Agile Enterprise coaching— everything from launching new agile
Schooenderwoert, technical teams to advising executives on how to take Agile and Lean principles far beyond software
Principal Consultant, development in their drive to deliver more customer value faster. She works with large and small
Lean Agile Partners companies. Nancy pioneered agile practices for embedded software development beginning in 1998.
Her background in electronics and software development for avionics, factory automation, medical, and
defense systems brings a unique perspective to her coaching practice.
Nancy holds a Scrum Master certification, has edited a column for the Agile Times, and served on the IEEE
1648 committee to define a standard for customers of agile teams. She has been a regular presenter at
various Agile-related conferences since 2003. Her work in applying Agile methods to embedded systems
has been referenced by Jim Shore and Mary Poppendieck in their books. She is a founder and past
president of Agile New England, Boston's largest Agile professional group.

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MAXIMISE YOUR INVOLVEMENT:
SPONSORSHIP AND EXHIBITION OPPORTUNITIES
The Software Design for Medical Devices Global Forum is attended by senior Other features of sponsorship
officials and decision-makers from the industry, bringing together buyers and include:
suppliers in one location. b Prominent exhibition space in the
Focused and high-level, the event will be an excellent platform to initiate new main conference networking area
business relationships. With tailored networking, sponsors can achieve the face-to- b Participation in comprehensive
face contact that overcrowded trade shows cannot deliver. pre-event marketing campaigns
b Tailored marketing strategies
Exhibiting and sponsorship options are extensive, and packages can be tailor-made
to suit your organisation’s size,
to suit your individual company’s needs. Most packages include complimentary
capabilities and individual
entry passes, targeted marketing to industry officials and executives, and bespoke
requirement
networking opportunities.
CURRENT SPONSORS INCLUDE:

For more information and to discuss the right opportunity, contact us on +44 (0) 207 368 9300 or sponsorship@iqpc.co.uk

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presentations from leading pharma practitioners, weekly
newsletters to keep you updated on latest pharmaceutical
content and Pharma IQ members-exclusive discounts on

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 enquire@iqpc.co.u
pc.co.uk  +44 (0) 20 7368 9300
 www.sdmdeurope.iq
 MAIN CONFERENCE:
20-21st February 2018 4 WAYS TO REGISTER
PRE-CONFERENCE WORKSHOPS:
19th February 2018 PHONE:
+44 (0) 207 368 9300
POST CONFERENCE DEVELOPMENT TRAINING DAY:
22nd February 2018 EMAIL:
LOCATION: enquire@iqpc.co.uk
My registration code PDFW Munich, Germany
WEB:
WWW.SDMEUROPE.IQPC.CO.UK
 SPECIAL OFFER FOR ALL MEDICAL DEVICE MANUFACTURERS 
2-for-1 passes valid for the 4 day conference are available until 27th October 2017
POST:
RETURN YOUR BOOKING FORM TO:
Pass includes 4 Day Pass 3 Day Pass 2 Day Pass IQPC LTD. 129 WILTON ROAD, LONDON,
Main Conference (20th - 21st February 2018)   
SW1V 1JZ, UNITED KINGDOM
Access to conference presentations post-event via our B2B   
Shop at www.b2biq.com
Access to Workshop (19th February 2018)   ✘
Access To Post-Conference Training Day (22 February 2018)
VENUE & ACCOMMODATION
 ✘ ✘
Venue: Munich, Germany
Package Options For Medical Device Manufacturers 4 Day Pass 3 Day Pass 2 Day Pass Accommodation: Travel and accommodation are not included in
Register & Pay By 13th October 2017* €3,899 + VAT SAVE €600 €3,199 + VAT SAVE €600 €2,099 + VAT SAVE €600
the registration fee. For updates on the venue and accommodation
information, please visit: www.sdmdeurope.iqpc.co.uk
Register & Pay By 24th November 2017* €4,099 + VAT SAVE €400 €3,399 + VAT SAVE €400 €2,299 + VAT SAVE €400

Register & Pay By 19th January 2018* €4,299 + VAT SAVE €200 €3,599 + VAT SAVE €200 €2,499 + VAT SAVE €200 FREE ONLINE RESOURCES
Standard Price €4,499 + VAT €3,799 + VAT €2,699 + VAT You can access a variety of free resources such as whitepapers,
articles, news, podcasts and presentations online at
Solution Providers & Consultants - Conference Only 2 Day Pass www.sdmdeurope.iqpc.co.uk
Register & Pay By 22nd December 2017* €2,799 + VAT SAVE €200
START KNOWLEDGE SHARING AND
Conference Only - Standard Price €2,999 + VAT
NETWORKING BEFORE THE EVENT
*To qualify for early booking discounts, payment must be received by the early booking deadline.
Only one discount/offer applicable per person.  Follow us on Twitter
All prices are exclusive of German VAT at 19%. VAT registration #: DE 261 1019 14
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DELEGATE DETAILS - SIMPLY COMPLETE THIS FORM AND CLICK SUBMIT TEAM DISCOUNTS*
Please photocopy for each additional delegate IQPC recognises the value of learning in teams. Teams booking
Mr Mrs Miss Ms Dr Other at the same time from the same company will receive:
First Name
3 or more 5 or more 7 or more
Family Name Job Title receive receive receive

Tel No.
10% off 15% off 20% off
Email
Yes I would like to receive information about products and services via email
TERMS AND CONDITIONS
IQPC Point of contact Please read the information listed below as each booking is subject to IQPC Ltd
standard terms and conditions. Payment Terms: Upon completion and return
of the registration form, full payment is required no later than 5 business days
Organisation from the date of invoice. Payment of invoices by means other than by credit card,
or purchase order (UK Plc and UK government bodies only) will be subject to a
Nature of business €65 (plus VAT) per delegate processing fee. Payment must be received prior to
the conference date. We reserve the right to refuse admission to the conference
Address if payment has not been received. IQPC Cancellation, Postponement and
Substitution Policy: You may substitute delegates at any time by providing
Postcode Country reasonable advance notice to IQPC. For any cancellations received in writing not
less than eight (8) days prior to the conference, you will receive a 90% credit to
be used at another IQPC conference which must occur within one year from the
Telephone date of issuance of such credit. An administration fee of 10% of the contract fee
will be retained by IQPC for all permitted cancellations. No credit will be issued for
Fax any cancellations occurring within seven (7) days (inclusive) of the conference. In
the event that IQPC cancels an event for any reason, you will receive a credit for
Approving Manager 100% of the contract fee paid. You may use this credit for another IQPC event to
be mutually agreed with IQPC, which must occur within one year from the date of
Name of person completing form if different from delegate cancellation. In the event that IQPC postpones an event for any reason and the
delegate is unable or unwilling to attend in on the rescheduled date, you will receive
I agree to IQPC’s cancellation, substitution and payment terms a credit for 100% of the contract fee paid. You may use this credit for another IQPC
event to be mutually agreed with IQPC, which must occur within one year from
Special dietary requirements: Vegetarian Non-dairy Other (please specify) the date of postponement. Except as specified above, no credits will be issued
for cancellations. There are no refunds given under any circumstances. IQPC is
Please indicate if you have already registered by: Phone Fax Email Web not responsible for any loss or damage as a result of a substitution, alteration or
cancellation/postponement of an event. IQPC shall assume no liability whatsoever
Please note: if you have not received an acknowledgement before the conference, please call us to confirm your booking. in the event this conference is cancelled, rescheduled or postponed due to a
fortuitous event, Act of God, unforeseen occurrence or any other event that renders
performance of this conference impracticable, illegal or impossible. For purposes
PAYMENT METHOD of this clause, a fortuitous event shall include, but not be limited to: war, fire, labour
strike, extreme weather or other emergency. Please note that while speakers and
topics were confirmed at the time of publishing, circumstances beyond the control
Total price for your Organisation: (Add total of all individuals attending): Card Number: VISA M/C AMEX of the organizers may necessitate substitutions, alterations or cancellations of
CONFERENCE CODE: 19409.008

the speakers and/or topics. As such, IQPC reserves the right to alter or modify
the advertised speakers and/or topics if necessary without any liability to you
whatsoever. Any substitutions or alterations will be updated on our web page
Exp. Date: Sec: as soon as possible. Discounts: All ‘Early Bird’ Discounts require payment at
time of registration and before the cut-off date in order to receive any discount.
Name On Card: Any discounts offered by IQPC (including team discounts) also require payment
at the time of registration. Discount offers cannot be combined with any other
offer. Conference Audio: The purchase of any conference audio, video or digital
Billing Address (if different from above): recording on B2B Shop (www.b2biq.com) includes keynote, topic and panel sessions
where the presenters agree to grant permission for their presentation/sessions to be
City/County/Postcode Cheque enclosed for: € (Made payable to IQPC Ltd.) audio and/or video recorded by IQPC and further agree to release all rights to IQPC
related to the contents of the recording, its distribution, sale, reproduction, broadcast
in whole or in part and without limitation or compensation. Please be aware that in
(Please quote 19409.008 with remittance advice) respect of this IQPC cannot guarantee the inclusion of any or all sessions until after
IQPC Bank Details: Account No: 59090618 IBAN Code: GB98 MIDL 4005 1559 0906 18 the conference has taken place.
Sort Code: 40 05 15 Swift Code: MIDLGB22 Account name: International Quality & Productivity Centre Ltd.
Bank: HSBC Bank Plc 67 George Street, Richmond Surrey TW9 1HG, United Kingdom PAYMENT MUST BE RECEIVED
PRIOR TO THE CONFERENCE