Académique Documents
Professionnel Documents
Culture Documents
Answering Table:
1 2 3 4 5 6 7 8 9 10
Q.3 Following are the GAPS that cause service delivery failure EXCEPT:
Q.4 if you want to ensure “best service quality”, focus must be on:
(a) Product
(b) Price
(c) Placement
(d) Promotion
Q. 7 Prices that buyers carry in their minds and refer to when they look at
a given product is called :
Q.8 When the price is set on the bases of “customer’s perceived product
image” it is called:
(a) Markup pricing
(b) Target-return pricing
(c) Value pricing
(d) Perceived value pricing
a) Advertising
b) Personal selling
c) Sales promotions
d) Public relations
a) Emotional appeal
b) Rational appeal
c) Fear appeal
d) Humor appeal
GOOD LUCK