Académique Documents
Professionnel Documents
Culture Documents
1- at the top of the landing page must write about the problem. (don’t write about urself or what
you offer
2- below the problem, rub the pain. Further intensify the pain
3-provide solution
4- make it believable justify why my solution is better than other solutions out there
5- provide bullet points for benefits (as readers are usually skimmers)
7- create element of scarcity (like numbers, slots, special price) human wants something they
cannot get