23.05.

2018 Document

Semalt Expertise: How Frequently You

Should Post On Social Media Platforms

Success encountered in the social media marketing sector is determined by a number of factors, and frequency is
one of the main ones. Posting original and fresh content frequently gives social media marketers a good chance of
engaging with users. Posting infrequently makes your potential fans shift their interests to other social media
marketers who are posting frequently in the same line of business.

The impact of overcrowding cannot be emphasized enough when it comes to social media marketing. Posting more
often leads to overcrowding of content, a scenario that makes your potential customers drop off and block you.
Balancing your posts is very necessary to enhance your survival on the market. You need to balance your posts to
let them stay relevant, and to build up trust with your users.

Learning from experts is advocated for when it comes to social media marketing. There are a lot of experts with
necessary skills, who are able to post frequently in a number of social media platforms. To succeed in this market,
analyze what experts do and follow their strategies.

https://rankexperience.com/articles/869.html 1/3
23.05.2018 Document

The Customer Success Manager of Semalt Digital Services, Julia Vashneva gives the guide that will help you boost
engagement with your followers in social media platforms.

1. Twitter

Some years back, Social Bakers conducted a study to unravel the real meaning of tweeting frequently. Their study
examined more than 11,000 tweets that came from different brands. The Social Bakers found that the frequency of
posting tweets depends entirely on the client’s goals and objectives. The primary aim of tweets is to optimize and
create a direct engagement per tweet.

Social Bakers also concluded that posting more than 40 tweets per day does not affect the performance of your
account. To generate more responses in your tweets, consider speaking out on the way you feel about your
surroundings. However, it is advisable to post some tweets on your accounts bearing in mind that your goals must
be met at the end of the day. For instance, the time used to write and post 40 tweets can be used on Twitter
marketing.

Building up the engagement promotes the generation of responses in Twitter. Instead of focusing on generation of
responses, work on boosting users’ engagement and you will be on the safe side.

2. Facebook

Facebook marketing requires to observe rules that have both

positive and negative effects to marketers. The 'two posts a day'
rule is one of the commonly used rules when it comes to Facebook
marketing. To run Facebook marketing, you need to have more
than 10,000 followers. Posting two times a day puts Facebook
marketers in a position to boost engagement and increase clicks of
their content.

However, a client is left to make a choice when the number of following is less than 10,000. If you nd yourself in
such a situation, you can choose between getting more clicks on your website or boosted engagement per post.
Hubspot.com conducted a study to determine the take of clicks on marketers with less than 10,000 followers. It was
found that engagement per post on marketers with less than 10,000 fans always reduces.

3. Instagram

Instagram barely operates like Twitter and Facebook. Posting

frequently on Instagram does not boost your Instagram
Marketing. On Instagram, consistency is advocated for rather than
frequency. A study conducted by Union Metrics implied that
posting consistently works to boost engagement as compared to
posting frequently.

https://rankexperience.com/articles/869.html 2/3
23.05.2018 Document

To generate a large number of followers on Instagram, consider posting for more than 15 times. Fortunately, posting
frequently on Instagram social media platform does not affect your account negatively. To maintain your followers
on Instagram, start posting content that you are going to live up to. Maintain the consistency to generate
engagement per post.

In conclusion, the best way to succeed in social media marketing is by doing what experts do. This matter of posting
content on social media platforms can be a bit confusing. The frequency of posting on social media platforms
entirely depends on your targeted goals and objectives. The above discussed points will help you to determine how
frequently you should post on your social media platform, and generate adequate responses and engagement.

https://rankexperience.com/articles/869.html 3/3