CIA Brochure For Digital Marketing

COMPETE
INFOTECH
ACADEMY
FAITH
is what we keep
HOPE
is what promise
EXPERIENCE
is what we share
COMPETE
INFOTECH
ACADEMY
Contents
• Welcome
• Our Philosophy & Methodology
• Why You Should Think About Digital Career
• Training Formats
• Syllabus & Modules
• Digital Transformation
• Learning Experience
• Placement Opportunity
• Students Testimonials
There has been 20X

growth in search queries
in the last 5 years. That’s
a 20x more growth for
both you and your clients
Unlock Your Career Opportunities...

In today’s competitive business environment, leaders are
appointed based on credentials and experience. To stay ahead of
the competition, advance your career and increase your earning
potential.
We’ll introduce you to the essentials of a wide range of digital

marketing and e-commerce career options.
Email: info@competeinfotechacademy.com
www.competeinfotechacademy.com Mobile: 09433365039, 09830363622
Be Inspired, Be Successful
With 200 Million internet users, India
today is the 3rd largest internet market
in the world, India’s digital space has
been booming, and you’ve been
missing out on endless opportunity
to help yours and your clients
business grow. Over the last one
year, digital advertising spends
in India have risen by 29%, a
clear indication that clients and
agencies are realizing the growing
importance of advertising online.
Whether you’re looking to build on

your digital know-how or get your
whole team working to best practice,
Compete Infotech Academy training
will help you push beyond the tried and
tested.
Our practical, hands-on program will provide trainees

not only the knowledge needed to assume responsible
roles for organizations, but with the skills required to
make sound decisions and set strategic priorities for
corporate brands in an ever-changing online
marketplace.
Join the thousands of digital marketing and ecommerce

professionals benefiting from Compete Infotech
Academy training and you’ll get:
Cutting Edge Information

Compete Infotech Academy are at the heart of
the digital marketing industry and our network of
practitioners ensure our training is absolutely up to
the minute.
Best Practice Advice

We deliver our courses with real-world case studies
and examples, offering the type of education that
employers are looking for in today’s challenging
environment.
Small, Collaborative Classes

You’ll never have more than 10 people on a course
with you. And that means the trainer can dedicate more
time focusing on the issues affecting you and your
organisation.
We invite you to be part of the Compete Infotech

Academy family to stay inspired and lead the all the
way. We’re happy to help.
COMPETE
INFOTECH
ACADEMY
OUR PHILOSOPHY
Learning is a lifelong process and training

needs will change at various stages of a
professional’s life. Hence we have devised a
system which will provide lifelong learning and
placement support at every stage of a learner’s career.
Our training programs prepare employees at every level of

an organization to perform across geographic, linguistic, and
cultural divides. Our programs are fully customizable according
to your needs, are highly interactive, and feature an integrative
approach to program design. We emphasize process and results and
aim to help our candidates become fully equipped to perform in an
international setting. We practice a customer-centered approach that
uses our candidate’s intercultural strengths to design context-appropriate
strategies.
All our training courses follow a five step, inbound marketing methodology
which can be applied to every organisation - regardless of size. This is
based on the process of transforming fragmented online and offline
activities to make your marketing work harder for you. We guarantee that
you will find our training innovative, informative and - most importantly,
value for money.
Adhering to quality governance in extension and training, we cultivate a

sense of commitment and teamwork to ensure utmost transparency,
accountability and partnership in its operations.
OUR METHODOLOGY
We established a model that can help people improve the quality of their personal and profes-
sional lives jointly which is based on the “5 Steps to Success Model” and is at the core of all our
coaching and training programs for both organisations and individuals.
1. Cope 2. Adapt 3. Improve 4. Maintain 5. Enjoy

Better Quicker Performance It Yourself
It gives them comfort to know the stage they are in, how they got there and how they need to
cope better with that situation, adopt new ways of thinking and behaviour so they can start to
improve their performance, maintain that level and regain enjoyment in their lives.
Compete Infotech Academy training 5S is a workplace organization technique

program is a blended course based on the composed for five primary phases
5 5
Focus Areas Sort, Set In Order,
of Program Shine, Standarized
Management and Systematize
Strategy: SORT
Goal Setting Foundation, Framework Keep only neccessary
items in the workplace.
Content:
1 SET IN ORDER
23
Development of Editorial and Copy Arrange items to promote
efficient workflow.
*
Creative Assets:
SHINE
Explore the Tools and Branding Clean the work area so
Components it is neat and tidy.
Management: A standarize
Schedule, Monitor, Listen and B Set standards for a
Engagement with Team work C consistently organized
workplace.
Analytics: SYSTEMATIZE
Maintain and review
Report, Track, Measure standards.
Why You Should
Think About
Digital Career!
There are There has been
200 20X
million growth
internet users in India today. That’s in search queries in the last 5
200 million opportunities for your years. That’s a 20x more growth for
clients business to grow and Your both you and yours clients
Too.
There are There are
70 55
million million
unique internet users in India who
smartphone users in India who spend
72minutes on mobile internet spend 4 billion minutes per month on
everyday. An effective mobile strategy you tube. That is huge opportunity to
can help your clients reach customers promote your client’s brand.
on the go.
*industry estimates *Comscore estimate
There has been There are
$37 100+
billion
of CMO opportunity for the Indian
ways
to earn money by utilizing your digital
technology industry by 2020. The marketing skills. You can be employed
spend on digital marketing is and still be an entrepreneur.
expected to grow at least 35% of the
total CMO spend by 2020.
• Nasscom estimate
96% of
delegates rated
training content
as good or
excelent
Why Our Courses Give You The Edge
TRAINING FORMATS
Not sure where to start? Choose from a range of useful training
Compete Infotech Academy’s formats depending on your needs.
Training Navigator will help you
identify the ideal training Fast Track
courses for you. A great place to start your digital training, Fast
Visit competeinfotechacademy.com Track is our famous two-day introduction to
now and let our online app do everything digital.
all the hard work for you.
One-day training courses
If you’d like some advice on the Focused on specific digital subjects, our
right type of training for you and one-day training courses will provide you with
your team, or you just fancy a tools and techniques you can use straight
chat about digital, get in touch. away back in the ofice.
Call:
Creative courses
+91 (0)9433365039
Designed with creative professionals in mind,
or email:
info@competeinfotechacademy.com these ground-breaking courses have been
developed in partnership with Creative Review.
Advanced Workshops
Ideal for those with more experience looking to benchmark their strategy, assess
current digital activity and explore new approaches.
Masterclasses
Become a confident practitioner in your field. Masterclasses are three-day
programmes offering a deep-dive into a specific digital discipline.
In-company training
Address specific challenges and opportunities through training that’s highly
relevant to your organisation and team.
Syllabus & Modules
Module 1: INTRODUCTION TO DIGITAL MARKETING
Module 2: UNDERSTAND YOUR DIGITAL AUDIENCE
Module 3: STRATEGY AND PLANNING FOR DIGITAL DEVELOPMENT
Module 4: WEBSITE DEVELOPMENT, DESIGN AND CONTENT

MANAGEMENT
Module 5: DIGITAL MARKETING COMMUNICATIONS
Module 6: SEARCH ENGINE MARKETING
Module 7: SEARCH ENGINE OPTIMIZATION
Module 8: DIGITAL CHANNELS
Module 9: SOCIAL MEDIA COMMUNICATIONS
Module 10: MOBILE MARKETING
Module 11: PAY PER CLICK MANAGEMENT
Module 12: INTERNET MARKETING MANAGEMENT
Module 13: DISPLAY ADVERTISING
Module 14: EMAIL MARKETING
Module 15: AFFILIATE MANAGEMENT AND MARKETING
Module 16: VIDEO MARKETING
Module 17: INBOUND MARKETING
Module 18: GROWTH HACKING
Module 19: ECOMMERCE MARKETING
Module 20: LEAD GENERATION FOR BUSINESS

Syllabus & Modules
Module 21: INTERNET MARKETING MANAGEMENT
Module 22: WEB-COPY-WRITING, THAT WORKS!
Module 23: CUSTOMER ACQUISITION AND CONVERSION CONCEPTS
Module 24: PUBLIC RELATIONS MANAGEMENT
Module 25: WEB ANALYTICS
Module 26: USABILITY AND UX
Module 27: MAKE MONEY ONLINE
Module 28: LEARN PROJECT AND CLIENT MANAGEMENT

TECHNIQUES
Module 29: START YOUR OWN BUSINESS
Module 30: FORMS OF BUSINESS OWNERSHIP AND FRANCHISING
Module 31: START YOUR OWN BUSINESS
Module 32: EXAM PREPARATION FOR GOOGLE ADWORDS AND BING

ADVERTISING CERTIFICATION
DIGITAL TRANSFORMATION
The World Is Changing Faster And More Profoundly
Than Anyone Could Have Predicted.
Every part of your business is subject to new expectations, competitors, channels,
threats and opportunities. Doing what you’ve always done is no longer an option.
We will work with you to address:
Your strategy –
Where should you be going with digital?
Your people –
What teams, talent and skills do you need to get there?
Your processes –
How should you change the way you work?
Your technologies –
What platforms, software and data strategy will serve you best?
Talk to us about an initial, no-cost consultation. We’ll discuss your toughest

challenges, outline our methodology and come back with a proposal.
From limited, tactical engagements (“Help! We’re terrible at search!”) to
holistic, strategic transformation (“We don’t know where to start!”), there’s a
cost-effective Digital Transformation programme perfect for you.
Tailor Our Services To Your Needs

Your team is not like any other. You’re addressing specific challenges, opportunities and skillsets.
That’s where our bespoke services come in.
In-company customised training

Like the look of our training courses, and want to roll these out for your whole team? Or maybe
you want a completely bespoke training programme, covering your senior management team, to
your new execs.
Our in-company training courses are aligned to best practice and tailored to the specific needs of
the delegates and the business.
Bespoke reports and content

Tailor our world-class research and content to your organisation or create completely bespoke
reports and how-to guides to support the day to day activities of your business.
Reviews and advice

To ensure you’re making the right decisions and to keep you on track, we can use our digital
expertise to help audit your capability and performance across digital channels, guide you
through choosing the right suppliers and provide an independent critical eye
COMPETE
INFOTECH
ACADEMY
Learning Experience
Expert Speakers
Industry experts and your mentors will share their knowledge and in
spire with live project and live hangouts, discussions and debates
exclusive to make you fit for Industry.
Expert tutors, facilitators and support coordinators

Your tutor will deliver your lessons and mark your assignments. They’re the first
port of call, guiding day to day activities and acting as your mentor throughout your
journey.
Practical Skills Sessions

These sessions are all about technical, hands on skills. Whether it’s understanding
responsive web design or setting up a campaign, each modules will teach you valu-
able skills.
Hands on Projects
Each project will have a different focus, from understanding how to grow a business
to serving clients at an agency.
You’ll gain a holistic experience of each project, making your skills easier to apply in
the real world.
Assessment Throughout
There is no final exam. Instead, you’ll be continually monitored using real life case
studies and peer and tutor assessment. This means you’ll be able to keep track of
your progress and results to ensure you gain your certificate.
“If opportunity dosen’t knock, build a
Door” -Milton Berle
Companies, waiting for hiring your Skill and Engagement are..

2000+
Students
e d
r i fi
1000+ Ve & ed
Projects
r o v
p
Ap
9.3/10
Rated By Students
“At Compete Infotech,
I have not only gained
theoretical knowledge but
what our Students Comment: have also received practical

knowledge about various
marketing tactics which
has helped me become a
successful entrepreneur
today! Thank you Compete
Infotech!”
“The training at Compete -Priyesh Jain
Infotech not only helped
me know about various “The training at Compete
social practices; it also Infotec helped me know
enabled me to create new all about Digital Marketing
winning digital marketing “The SEO Course at marketing strategies. The
Compete Infotech is one
strategies. The training training techniques are
of the best in the market!
was really a great turning truly awesome.”
I have received not only
point for me.” practical knowledge about -Nishit Dave
-Subhashis Mishra the concept but also got a
website where I can test all
the tools and techniques
that I have learned. This
has made me more confi-
dent about various aspects
of SEO.” “I had no idea about
SEM but after pursuing
-Frenaj Rehman the course at Compete
Infotech, I have become an
expert in this techniques
and have received good job
opportunities from various
top MNCs.”
“Compete Infotech has -MD Rizwan
helped me carve a niche
for myself. With proper
training and guidance
from them, I have now
become a successful
entrepreneur.”
-Saurav Roy
COMPETE
INFOTECH
ACADEMY ...& many more!
REGISTRATION FORM COMPETE
INFOTECH
ACADEMY
1. Full Name
2. Date of Birth (dd/mm/yyyy)
Applicant’s passport size

3. Sex Male Female photograph to be pasted
(no staples/pins please)
here.
4. Permanent Address:
City State Pincode
5. Correspondence Address:
City State Pincode
6. Telephone
Mobile 1
Mobile 2
7. Active E-mail IDs 1.
2.
8. Academic Details:
Name of The Main
Sl. Examination Degree Institution University/Board Subject Year of % Marks
No. Passed Affiliation Passing Obtained
Studied of Study
1 Madhyamik
2 HSC/PUC
Graduate
3 Degree
4 Any Other
COMPETE
INFOTECH
ACADEMY
9. Other Informations:
1. Please list any further information e.g. if you have any physical charecteristics which may require special facilities.
2. How do you expect your career to be affected by participating in this programme?
3. Describe your weak points, personal and professional, explaining why you see them as such?
4. Please describe your engagement in any past or present entrepreneurial activity
5. Please describe your goal after completion of this course
Declaration by the Candidate
“ I have carefully read the instructions and hereby agree to abide by the decision of the Institute authorities regarding my selection for the course.
I certify that the particulars given by me in this application form are true to the best of my knowledge and belief ”
Date:
Place: Signature of the Applicant
Get.. Set.. join the revolution
09433365039
www.competeinfotechacademy.com

CIA Brochure For Digital Marketing

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COMPETE

• Why You Should Think About Digital Career

• Syllabus & Modules

There has been 20X

Unlock Your Career Opportunities...

We’ll introduce you to the essentials of a wide range of digital

Whether you’re looking to build on

Our practical, hands-on program will provide trainees

Join the thousands of digital marketing and ecommerce

Cutting Edge Information

Best Practice Advice

Small, Collaborative Classes

We invite you to be part of the Compete Infotech

Learning is a lifelong process and training

Our training programs prepare employees at every level of

Adhering to quality governance in extension and training, we cultivate a

1. Cope 2. Adapt 3. Improve 4. Maintain 5. Enjoy

Compete Infotech Academy training 5S is a workplace organization technique

There are There are

Why Our Courses Give You The Edge

Module 2: UNDERSTAND YOUR DIGITAL AUDIENCE

Module 3: STRATEGY AND PLANNING FOR DIGITAL DEVELOPMENT

Module 4: WEBSITE DEVELOPMENT, DESIGN AND CONTENT

Module 5: DIGITAL MARKETING COMMUNICATIONS

Module 6: SEARCH ENGINE MARKETING

Module 7: SEARCH ENGINE OPTIMIZATION

Module 8: DIGITAL CHANNELS

Module 9: SOCIAL MEDIA COMMUNICATIONS

Module 10: MOBILE MARKETING

Module 11: PAY PER CLICK MANAGEMENT

Module 12: INTERNET MARKETING MANAGEMENT

Module 13: DISPLAY ADVERTISING

Module 14: EMAIL MARKETING

Module 15: AFFILIATE MANAGEMENT AND MARKETING

Module 16: VIDEO MARKETING

Module 17: INBOUND MARKETING

Module 18: GROWTH HACKING

Module 19: ECOMMERCE MARKETING

Module 20: LEAD GENERATION FOR BUSINESS

Module 22: WEB-COPY-WRITING, THAT WORKS!

Module 23: CUSTOMER ACQUISITION AND CONVERSION CONCEPTS

Module 24: PUBLIC RELATIONS MANAGEMENT

Module 25: WEB ANALYTICS

Module 26: USABILITY AND UX

Module 27: MAKE MONEY ONLINE

Module 28: LEARN PROJECT AND CLIENT MANAGEMENT

Module 29: START YOUR OWN BUSINESS

Module 30: FORMS OF BUSINESS OWNERSHIP AND FRANCHISING

Module 31: START YOUR OWN BUSINESS

Module 32: EXAM PREPARATION FOR GOOGLE ADWORDS AND BING

Talk to us about an initial, no-cost consultation. We’ll discuss your toughest

Tailor Our Services To Your Needs

In-company customised training

Bespoke reports and content

Reviews and advice

Expert tutors, facilitators and support coordinators

Practical Skills Sessions

Companies, waiting for hiring your Skill and Engagement are..

what our Students Comment: have also received practical

2. Date of Birth (dd/mm/yyyy)

Applicant’s passport size

City State Pincode

City State Pincode