Lenovo

Co-Marketing Cookbook
for Business Partners

1
 heritage of business success 03

LENOVO CAMPAIGN SIGNATURE ELEMENTS 04 – 08

Logo Lockup
Ribbon Treatment

CALL-TO-ACTION GUIDELINES 09 – 10

PRODUCT NOMENCLATURE 11 – 14
AND PRODUCT PHOTOGRAPHY CONSIDERATIONS
Product Nomenclature
Usage of Product Sub-brand Names
Product Photography Notes

BUSINESS PARTNER EMBLEMS AND CERTIFICATes 15 – 16

ALLIANCE GUIDELINES 17 – 26
LENOVO co-marketing TEMPLATE EXAMPLE 27 – 30

2
Heritage
of Business Success
Lenovo® enjoys a well-deserved reputation for innovative, exceptionally-
engineered PCs, servers and mobile devices for every market segment.
The numbers tell the story about Lenovo:
• #1 PC supplier in the world.
• Over 16% of the world’s PCs were sold by Lenovo in 2013.
• Fastest-growing major PC company in the world every quarter since 2011.
• #1 worldwide in sales of Commercial Laptops and Consumer
All-in-One Desktops.
• Third-largest vendor of Smart Connected Devices with 5.9% worldwide
market share in 2013.
• 10% of Lenovo revenues come from the fast-growing tablet
and smartphone market segments.
One of the World’s Top 25
Most Innovative Companies
– Boston Consulting Group
We are the company that powers the people who DO. Our
greatest service is to develop the tools that make their work
even greater.
As our valued channel partner, you are now as much
custodians of the Lenovo brand as we are. You’re helping
to develop the materials meant to get our products into the
hands of those who DO. We make the technology that powers
the world’s best ideas.
In the pages that follow, we’ll share with you useful guidelines
that can help you synchronise your marketing materials with
our brand and design policies.
Please contact your local Lenovo channel representative
for any further details you may need on campaign and
design guidelines, alliance partner guidelines and legal
requirements.
Or visit the Lenovo Partner Portal www.lenovo.com/partners
for further details and co-marketing assets.
3
LENOVO CAMPAIGN
SIGNATURE ELEMENTS
• Logo Lockup
• Ribbon Treatment

4
 Logo lockup
guidelines

Placement and size of the logo

Lenovo Logo

TAGLINE

This is the full logo and tagline lockup. It is provided as a single unit In case of space limitations, the Lenovo logo can be
and should not be rearranged or tampered with. It always lives in used without the For Those Who Do tagline.
this exact format and spacing.

The logo should reside on any of the four corners of the ad.
It should be prominent in the layout.
ONLINE: PRINT MEDIA:
Logo should never appear Logo should never appear
smaller than 110 pixels in width. smaller than 25mm in width. Download the Lenovo Logo
www.partnerinfo.lenovo.com/partners/uk/resources/brand.shtml

5
 Logo lockup
guidelines

Colour Guidance
It is mandatory to use contrasting backgrounds so that the logos are clearly
visible. The black logo should be used on light backgrounds and the white logo
to appear against dark backgrounds. The Lenovo FTWD logo should reside on
any of the 4 corners of the ad.

Colour Version
X

Lenovo® recommends Windows® 7 Professional.

FONT : LENOVO DO
X X WEIGHT : Medium THE DOERS
BEHIND THE DOERS

X–Exclusion Area

X X REFRESH
YOUR THINKING
Exclusion area must be equal THE NEw LENOvO RD550 AND RD650 THINKSERvER®
or greater than the height wITH THE LATEST INTEL® XEON® TEcHNOLOGY
X–Exclusion Area
of the red box. X = red box height. Lenovo doesn’t just build technology. We make
engines that drive the world’s doers in their
quest for what’s next. As world’s No. 2 PC
manufacturer and the fastest growing PC

GREY Scale Version Company, we strive to put more innovation in

the hands of people.
Powered by Windows® 7, Lenovo’s Think and
Idea series of PCs are today helping people
do more. Do better. At the recent CES 2012,
X
Lenovo’s innovations swept several awards
Lenovo® recommends Windows. for redefining personal technology.
With undeniable momentum and a passion for
innovation, Lenovo is committed to powering
the world’s best ideas. And take human
accomplishment, beyond.

X X
DISTINCTIONS AT CES 2012

GET A LOT MORE DONE

• Notebooks.com: Best of CES 2012 – IdeaPad® Yoga “Lenovo has made a practice
• CES Innovations Award: in recent years of making a splash
Design and Engineering Showcase for ThinkVision® LT1421
at CES, and this year looks like

IN A LOT LESS TIME.

• LAPTOP Magazine: Best Tablets of CES–IdeaTab S2
• The Best of CES 2012:Best All-in-One Desktop PC: it will be no different”
Lenovo IdeaCentre® A720 –CRN (25 MUST SEE PRODUCTS AT CES 2012)
X–Exclusion Area GIVE YOUR BUSINESS THE EDGE
WWW.LENOVO.COM
WITH LENOVO THINKCENTRE EDGE E91/E71.
thinkserver
O thinkserver
Lenovo reserves the right to alter product offerings and specifications at any time, without notice. Lenovo is not responsible for photographic or typographic errors. Trademarks: The

FP
following are trademarks or registered trademarks of Lenovo: Lenovo, the Lenovo logo, For Those Who Do ThinkPad, ThinkCentre, ThinkVantage and Active Protection System. ©2011

RD550 RD650
Lenovo. All rights reserved. Other company, product and service names may be trademarks or service marks of others.©2011 Lenovo. All rights reserved.

Mit bis zu 26 Laufwerksschächten und 74 TB

interner Speicherkapazität hervorragend geeignet
6
für speicherintensive Anwendungen

Unglaubliche Speicherdichte, hochflexibles

Design und starke Prozessorleistung dank neuester
Intel® Xeon® Technologie, um perfekt auf kritische
 Logo lockup
guidelines

Unacceptable logo lockup

Wrong treatment of tagline. Additional text cannot be added to the tagline.

Partner Place
A Prog ra m of Computer Land

Tagline cannot be altered. Wrong colours used.

7
 Ribbon Treatment
guidelines
Banded Style

Banded Style
WE ARE THOSE
Ribbon treatment Banded Style

Combining headline text with our distinct coloured ribbons WE ARE THOSE

WHO DO.
can be done a number of ways. To keep order around Banded Style ARE THOSE
WE

WHO DO.
these, we have grouped them into the 6 categories shown
Braided Style

WHO DO.
in this page. WE ARE THOSE
Braided Style

WE MAKE
WETHE
MAKE THE
Braided Style

YOU
WE MAKE THE
TOOLS.
TOOLS.
TOOLS.
Braided Style

MAKE THEM
WHO DOESN’T
DO.
Travelling Style
Travelling Style
Travelling Style
YOU
WE MAKE THE
YOU MAKE
MAKE THEM
THEM DODO
DODOESN’T DOESN’T
TOOLS. DO. DO.
DO. Travelling Style
STOP
STOP
STOP
YOU MAKE THEM DOESN’T
Boxed Style

DO.
DO Loose Style Flag Style

STOP
Boxed Style Boxed Style Loose Style
Loose Style FlagFlag
Style
Style
DO
WE MAKE DO MACHINES.
WEMACHINES.
WE MAKE DO MAKE DO MACHINES. DO DO DOESN’T INSPIRING
DOESN’T DOESN’T INSPIRING
THIS IS
THISDO
WHO
THE PEOPLE
IS NOT WAIT.
THE PEOPLE HAVE
HAVE
INSPIRING
JAW-DROPPING
THIS
HAVE JAW-DROPPING
BoxedIS
StyleTHE DO
PEOPLE Loose Style Flag Style
WHO NOT WAIT.
MAKE THINGS TIME FOR
TIME FOR JAW-DROPPING
WHO DO NOTHAPPEN.
WE MAKE
WAIT.
MAKETHINGS
DO
MAKE THINGS
THIS IS FOR
MACHINES. DO
TIME FOR
DON’T
START DOING
START DOING NOW
NOW
HAPPEN.
THE
THE
THIS IS FOR
ERS.
ERS. DOESN’T DON’T START DOING NOW
INSPIRING
HAPPEN. THIS IS FOR
THIS IS
THE ERS. THE PEOPLE
WHO DO NOT WAIT.
DON’T
HAVE JAW-DROPPING
MAKE THINGS TIMEDownload
FORthe Lenovo START brand elements
DOING NOW
HAPPEN. THIS IS FOR
DON’T
www.partnerinfo.lenovo.com/partners/uk/resources/brand.shtml
THE ERS.

8
CALL-TO-ACTION
GUIDELINES

9
This section focuses on one of the most important parts
of creating a demand-generation asset. It defines the
basic rules that need to be applied when placing the
Call-To-Action in any piece of offline communication.

treatment of the call-to-action

(1) The Call-To-Action must be highlighted and should
stand out in any piece of communication.
(2) The type/text should always be in medium. You can
use red or black against a light background and
reverse type against a dark background.
(3) Do not use colours outside the colour palette to
highlight the Call-To-Action.

10
PRODUCT NOMENCLATURE
AND PRODUCT PHOTOGRAPHY
CONSIDERATIONS
• Product nomenclature
• Usage of Product Sub-brand names
• Product photography Notes

11
Product Nomenclature and positioning
ThinkPad® ThinkStation®
Nomenclature Positioning Nomenclature Positioning
T Series Premium Laptops S Series High-performance, Powerful Graphics
X Series Thin and Light Laptops D Series Extreme Speed, Dual CPU
E Series Preferred Small-Business Laptops E Series Desktop Pricing, Workstation Performance
S Series Performance Small-Business Laptops C Series Powerful and Compact
ThinkPad Helix Detachable Ultrabook with Four Modes
TM

ThinkVision®
ThinkPad Yoga Convertible Small-Business UltrabookTM Laptops
Nomenclature Positioning
L Series Mainstream Laptops
LT Series Mainstream Premium Display
W Series Portable High Performance Workstations
LD Series Large Format Display (PRC only)
ThinkPad X1 Carbon Premium UltrabookTM (Belongs to X Series)
ThinkPad Tablet 8 Enterprise Ready Tablets ThinkSERVER®
ThinkPad Tablet 10 A Full PC Experience on a Tablet Nomenclature Positioning
TS Series Value-focused, First Server Tower Solutions
Performance-focused, Highly Scalable
Additional Naming Conventions for ThinkPad TD Series
Tower Servers
Nomenclature Positioning
RD Series Value Value-focused, Highly Scalable Rack
A product with non-capitalised ‘s’ appended to the Servers Servers
TXXXs/XXXXs
series name means ‘slim’ e.g. T440s
RD Series Mainstream Performance-focused, Highly Scalable Rack
ThinkCentre ® Servers Servers

Nomenclature Positioning Lenovo®EMC® NETWORK STORAGE ATTACHED

E Series Stylish SMB Desktops Nomenclature Positioning
M Series Tiny Full-featured Micro Desktops EZ Media, ix2 and Value-focused, Home and Small Office
M Series All-In-One Space-saving Enterprise Desktops ix4-300d Network Storage
M Series SFF and Performance-focused, Desktop Network
Enterprise Desktops px Desktop Series
Tower Storage for Small to Mid-sized Businesses
M Series SFF Pro Full-featured High-performance Desktop Performance and Capacity-focused,
px Rackmount Series Network Storage for SMB and Distributed
MXXz/EXXz All-In-One
Enterprise

12
USING PRODUCT SUB-BRAND NAMES
Lenovo has several sub-brands, such as the Lenovo ThinkPad, ThinkCentre,
ThinkStation and ThinkServer. Below are the guidelines for how sub-brands
should be used in our work.
Logos
All work will be signed off with the Lenovo logo exclusively. Sub-brand logos
(ThinkPad, ThinkCentre, etc.) will only be permissible when seen on the
products themselves.
Copy
While using sub-brand names (e.g. ThinkPad, ThinkCentre, etc.) in the copy,
always prefix with the Lenovo name in the first mention.
E.g. Lenovo ThinkPad, Lenovo ThinkCentre, etc.

Copy LOGO

13
Product Photography Notes
1. Visit the Lenovo Partner Portal www.lenovo.com/partners and
download the product pictures from there (Product pictures in all
resolutions can be found under “Resources -> salestoolkit”).
This includes the images used on the screens of the products.
In case you cannot find the right product picture please contact
your local Lenovo channel representative to access the right Lenovo
product images.
2. While selecting a Lenovo product image for your communication,
please consider the product proposition and choose the image
accordingly. For example, if the proposition is around ‘ultra thin
laptop’, please choose a product angle that clearly showcases
the laptop’s thinness.
3. If you need to feature a logo on the screen of the product, please
ensure it is a Lenovo logo or a Microsoft® windows screen in case
the activity is also co-funded by Microsoft®. Additionally, if you need
to show accessories along with a Lenovo product, it is best to
showcase Lenovo-branded accessories.
4. Please avoid placing a Lenovo product right next to products from
our competitors.

14
Business Partner
Emblems AND CERTIFICATES

15
Business Partner
Emblems and certificates
Lenovo Business Partner emblems – usage specifications
WHEN: The Business Partner emblem and certificates can be used when
referencing Lenovo products and services. It could primarily be used whenever
you want to showcase your close relationship with Lenovo to your customers.
WHERE: The Business Partner emblem can be used if you desire on collateral
(ads or flyers) referencing Lenovo products and services, storefronts and office
displays. It can also be used at your discretion on printed business stationery,
business cards, website, desktop wallpaper and store window displays
(independently-owned or retail electronic stores).
HOW: To know how to obtain qualified emblems, or place requests for additional
qualifying languages, please contact your local Lenovo sales representative.
Lenovo Business Partner certificateS
This recognises your continued commitment to excellence in
delivering Lenovo solutions. Additionally, certificates that denote
Authorised Warranty Service Providers are also available.
While these certificates cannot be downloaded by the partner,
they are available upon qualification from your Lenovo sales
representative. They will be customised with your company
name, your certification year and the signature of an affiliated
Lenovo Executive.
For Partner emblems and certificates
Contact your account rep for logo/certificate requests.
16
Alliance Guidelines
Lenovo and partners can avail co-marketing funds from
Lenovo’s alliance partners by complying with a set of guidelines
agreed on with these partners. Please contact your local
Lenovo channel representative for further details.

17
 • Eligible marketing activity must promote a product, service or initiative
• If an activity features multiple products, product/s based on eligible Intel®
INTEL® CREATIVE
•
brands should occupy a minimum of 50% of visual space or airtime
For activities not featuring a Lenovo product, Intel® corporate logo can be used
COMPLIANCE GUIDELINES • Intel® logo can be placed anywhere in the creative

• Intel® logo must be treated the same way as Lenovo logo.

The number of times Lenovo logo appears, the same number of times Intel® logo should appear.
• Area of the Intel® logo must be equal to
Area
Balanced Branding or greater than the largest Lenovo logo =
Length x Breadth
(“For Those Who Do” not considered as part of Lenovo logo)
• Intel® logo can be downloaded from IION using the following link. This website will also provide the correct size
of the Intel® logo to be used for the ad based on the Lenovo logo used) https://intelinside.intel.com/co-branding/activity.
• Minimum height for online
For ads <60px, minimum height is 46px. For ads ≥ 60px, minimum height is 56px.

Intel® brand text mention (BTM) and Trademark lines

• BTM must be in the same language as most prominent in the creative
and must be taken from IION and used verbatim. Do not translate on • BTM must be the same as the logo used.
Brand Text Mention your own. If the required language is not available then use English.
And Trademark Lines • The symbols ® and ™ must be present. • The font size of the BTM must be equal to body copy.
• If brand text mention is not used in headline, subhead or body copy and is • If ad features single processor then use brand
used in line list, it should be the first item in the line list. specific trademark line.
• If ad features multiple processors then use complete trademark line.

• Inclusion of three or more non-Top-20 global brands will result in 25% reimbursement. One of these additional brand
elements may be a Top-20 global brand.
• Inclusion of more than one Top-20 global brand will result in no reimbursement.
• Inclusion of images of or from movies and games are fine even if they belong to the Top-20 global brands.
• All additional brand elements should be visibly smaller than Intel® logo, with an exception of sales partner logos in the sales
partner activities. Images of peripherals and images of or from a movie or game which can be of any size.
Additional Branding RANK COMPANY RANK COMPANY RANK COMPANY RANK COMPANY
Elements 1 Apple 6 GE 11 Mercedes-Benz 16 Gillette
2 Google 7 McDonald’s 12 BMW 17 Louis Vuitton
3 Coca-Cola 8 Samsung 13 Cisco 18 Oracle
4 IBM 9 Intel 14 Disney 19 Amazon
5 Microsoft 10 Toyota 15 HP 20 Honda
• Using any one of the above mentioned logos will reduce reimbursement to 25%.
• Using 2 of the above mentioned logos will result in zero reimbursement.

Please contact your local Lenovo marketing representative to ensure all your collaterals are compliant with the latest alliance partner legal and marketing guidelines.
*

Non-compliance of guidelines will result in monetary losses for Lenovo.

*

18
 Sample COMPLIANt creative - Poster

LAPTOP MODE

HEADLINE Lenovo logo

• Font: Lenovo DO, Medium • Width of the Lenovo logo must
TENT MODE
be a minimum of 28% of the
width of the asset (horizontal format)
• Font: Lenovo DO, Medium
THINKPAD YOGA
Refer Logo Lockup Guidelines (pg. 5–7)
FINALLY A CONVERTIBLE
WITH SOME GRIT.
– GIZMODO
The Lenovo® ThinkPad® Yoga is designed to help

It flips around 360O to transform from laptop

mode to stand mode and tent mode to tablet TABLET MODE
BUSINESS PARTNER LOGO
mode. All in all, it’s a convertible Ultrabook™
primed for business. • The logo must not be bigger
than the Lenovo logo

PARTNER CALL-TO-ACTION
INTEL® LOGO
• BP Call-To-Action must be 16 pts. minimum
• Corresponding Intel® processor • Font: Lenovo DO, Medium
and processor number to be mentioned DIGITIZER PEN
Refer CTA Guidelines (pg. 9)
• Correct legal line must be added
Refer Alliance Guidelines (pg. 18)
STAND MODE

Up to Intel® Core™ i7 processor

for powerful performance.
© Lenovo 2013. All rights reserved. Lenovo, the Lenovo logo, For Those Who Do and ThinkPad are trademarks or registered trademarks of Lenovo. Intel, the Intel Logo, Intel Inside, Intel Core, Ultrabook and
Core Inside are trademarks of Intel Corporation in the U.S. and/or other countries.
Other names and brands may be claimed as property of others.

Visit the LPN portal marketing toolkit page to download the co-marketing templates. 19
www.partnerinfo.lenovo.com/partners/uk/resources/brand.shtml
Sample COMPLIANt creative - Web Banner

INTEL® LOGO
• The area of the Intel® logo should be the same as the Lenovo logo
without the For Those Who Do
• The spacing around the Intel® logo should be greater or equal to the
size of the ‘n’ in the word ‘Intel®’ on the logo. Refer Alliance Guidelines (pg. 18)

1 2

Best Practice
1. Recommended speed of animation:
18 fps. Maximum Frames: 5
2. To save space, the initial frames of
the web banner can have the
Lenovo logo without the For Those
Who Do tagline
3. The Lenovo For Those Who Do logo 4
must be used on the last frame of
the banner
3

BUSINESS PARTNER LOGO LENOVO LOGO

• The logo must not be bigger • Width of the Lenovo logo must be a minimum of 28%
than the Lenovo logo of the width of the asset (horizontal format)
• The animated version of the Lenovo For Those Who Do
logo should be used on the last frame
Refer Logo Lockup Guidelines (pg. 5–7)

Visit the LPN portal marketing toolkit page to download the co-marketing templates. 20
www.partnerinfo.lenovo.com/partners/uk/resources/brand.shtml
MICROSOFT®
COMPLIANCE GUIDELINES
Plan and Creative approval - Plans and creatives are approved by local Microsoft® contact.
Compliance elements
JMA • Microsoft® product logo (e.g. Windows 8) • Exact Microsoft® product name in the features line listing and approved tagline or benefit
statement
• Approved Windows 8 screenshot on visible computer displays within the execution • Call-To-Action to buy the advertised PC

Plan approval
Plans are approved by Microsoft® for whole region during first month of the quarter.
Creative Approval
JUMPSTART All creatives used for the JS execution to be uploaded on the Microsoft® adcheck tool for Approval and a JS ID will be created and need to
make sure that this ID is approved prior to execution. https://adcheck.xtremeinformation.com/web/login.aspx
Compliance elements
• Elements tag • Microsoft® approved screenshot on every display. The start screen must be placed on one of the first viewable displays
in the activity • Few creatives need additional messaging as well, e.g. Double page spread.

When an asset is uploaded for MDA: Every print asset, with specific Call-To-Action to Lenovo, Lenovo system mention or product
specification line list has to be uploaded on Microsoft® adcheck tool and needs to take an approval. The asset can be released in the market
only post approval. If print assets following these guidelines are not MDA approved, it will result in monetary losses to Lenovo.
Tagline placement:
• Taglines must appear prominently in the top 2/3 of a print activity and in the first viewable portion of a web activity.
Taglines must not appear in the legal notices section.
MDA • Taglines must match the orientation of the core messaging appearing on the activity. The text must be minimum 12pt. bold.
Eligible activities under Print:
• Newspapers, magazines • Catalogues • Advertorials • Datasheets and direct mail advertising related to MDA Systems published by or for a Lenovo party.
AdCheck review website:
https://adcheck.xtremeinformation.com/web/login.aspx
Please obtain your username and password from your Lenovo OEM Manager
Upload under MDA Milestone 4 and 5

Please contact your local Lenovo marketing representative to ensure all your collaterals are compliant with the latest alliance partner legal and marketing guidelines.
*

Non-compliance of guidelines will result in monetary losses for Lenovo.

*

21
 Sample COMPLIANt creative - print AD
Lenovo® recommends Windows.

LAPTOP MODE

HEADLINE
• Font: Lenovo DO, Medium
THINKPAD YOGA
Lenovo logo
FINALLY A CONVERTIBLE • Width of the Lenovo logo must
WITH SOME GRIT. be a minimum of 28% of the
TENT MODE
– GIZMODO width of the asset (horizontal format)
The Lenovo ThinkPad® Yoga is designed
• Font: Lenovo DO, Medium
wherever you are. It flips around Refer Logo Lockup Guidelines (pg. 5–7)
360O to transform from laptop mode
to stand mode and tent mode to tablet
mode. All in all, it’s a convertible
Ultrabook™ primed for business.

Top Features
• Windows 8.1 Pro

• Up to Intel® Core™ i7 processor for powerful

performance round the clock
TABLET MODE
• and lock system prevents any accidental
key presses in tablet or stand mode

• 12.5" Full HD IPS screen with scratch resistant

Corning® Gorilla® glass and digitizer pen Microsoft® LOGO
for maximum productivity
• Corresponding Windows processor
and processor number to be mentioned
• Correct legal line must be added
DIGITIZER PEN
Refer Alliance Guidelines (pg. 21)

STAND MODE
BUSINESS PARTNER LOGO
• The logo must not be bigger
than the Lenovo logo

PARTNER CALL-TO-ACTION
• BP Call-To-Action must be 16 pts. minimum
• Font: Lenovo DO, Medium
Refer CTA Guidelines (pg. 9) THINKPAD YOGA
· 4th generation Inte® Core™
THINKPAD ONELINK DOCK
· Dock and power your notebook

FPO
processor with a single cable.

FPO
· Windows 8.1 Pro · Onlelink delivers data,
· Up to 1GB HDD & 256GB SSD/ driver-free video, and
8GB Memory power through a single
· 12.5" HD/FHD IPS 10 finger convenient connector.
touch display
Starting @ xxxx Euro Starting @ xxxx Euro

© Lenovo 2013. All rights reserved. Lenovo, the Lenovo logo, For Those Who Do and ThinkPad are trademarks or registered trademarks of Lenovo. Intel, the

Visit the LPN portal marketing toolkit page to download the co-marketing templates. 22
www.partnerinfo.lenovo.com/partners/uk/resources/brand.shtml
Sample COMPLIANt creative - Web Banner

Microsoft® LOGO
• Corresponding Windows processor
and processor number to be mentioned
• Correct legal line must be added
Refer Alliance Guidelines (pg. 21)

1 2

Best Practice
1. Recommended speed of animation:
18 fps. Maximum Frames: 5
2. To save space, the initial frames of
the web banner can have the
Lenovo logo without the For Those
Who Do tagline.
3. The Lenovo For Those Who Do logo 4
must be used on the last frame of
the banner.
3

BUSINESS PARTNER LOGO LENOVO LOGO

• The logo must not be bigger
than the Lenovo logo
• Width of the Lenovo logo must be a minimum of 28%
of the width of the asset (horizontal format)
• The animated version of the Lenovo For Those Who Do
logo should be used on the last frame
Refer Logo Lockup Guidelines (pg. 5–7)

Visit the LPN portal marketing toolkit page to download the co-marketing templates. 23
www.partnerinfo.lenovo.com/partners/uk/resources/brand.shtml
 AMD COMPLIANCE guidelines
Ensure all AMD creatives are approved by AMD prior to execution.
Typically all AMD creatives need to have
• AMD CPU/GPU logo and should be almost in size as of Lenovo logo
• Correct nomenclature of the AMD SKU needs to be present as part of body copy or line list
AMD assets can be downloaded from http://www.amdelements.com/ This does not require any login.

How to download the right logo and right SKU nomenclature

 
• Go to http://www.amdelements.com/
• Select the product you are promoting-
Notebook/Desktop
 
Select the right APU/CPU It will automatically give you
Select discrete GPU
from the drop down the correct logo to download

 Use the correct nomenclature and messaging depending on the space you have in the creative.
a. Longer b. Shorter

All alliance compliance for AMD needs to be checked *

and approved by your local AMD marketing contact.
Please contact your local Lenovo marketing representative to ensure all
your collaterals are compliant with the latest alliance partner legal and
marketing guidelines.
*
Non-compliance of guidelines will result in monetary losses for Lenovo.

24
Examples of AMD compliant creatives

25
NVIDIA® COMPLIANCE guidelines Example of
NVIDIA® compliant creative

Plan Plans are approved by NVIDIA® for whole region during first month
Approval of the quarter.

Creative
Creatives are approved by NVIDIA® before execution.
Approval

1 – NVIDIA® logo should be same size (in area) as Lenovo logo.

Compliance

2 – Correct nomenclature of the NVIDIA® product needs to be present

as part of body copy or line list.

Logo download – Please contact your local marketing representative.

26
Lenovo Co-Marketing
Template Example

27
Guidance for Business Partners
while adapting existing Lenovo adVERTISEMENTS

Lenovo® recommends Windows.

MDA tagline Lenovo logo

Refer Alliance • Width of the Lenovo logo must
Guidelines (pg. 21) be a minimum of 28% of the
width of the asset (horizontal format)
• Font: Lenovo DO, Medium
Refer Logo Lockup Guidelines (pg. 5–7)

Intel®, AMD OR Microsoft® logo

• Corresponding Intel® processor
and processor number to be mentioned
• Correct legal line must be added
Among major manufacturers as of Dec 2013.

UNCOMPROMISINGLY THIN Refer Alliance Guidelines (pg. 17)

THE NEW THINKPAD® X1 CARBON. PROFESSIONAL REDEFINED.

WORLD’S LIGHTEST ADAPTIVE KEYBOARD COLOURBURST DISPLAY

14" ULTRABOOK™*

PARTNER LOGO
*

This section is kept editable for Powered by

the partner to include their logos www.abc-emea.com

Intel® Core™ i7 processor.
Download Co-Marketing templates
or showcase product SKUs, ThinkPad X1 Carbon Touch ThinkPad X1 Carbon ThinkPad OneLink Pro Dock
www.partnerinfo.lenovo.com/partners/
uk/resources/brand.shtml
Partner
• Intel® Core™ i7-4550U Processor • Intel® Core™ i5-4200U Processor
accessories and options.
• Dock and power your notebook with a

O O O
• Windows 8.1 • Windows 8.1 single cable.

FP FP FP
• Up to 8.6 hours battery life • Starting at 1.28kg

Logo
• OneLink delivers data, driver-free video,
• 14.0” WQHD (2560x1440) display • 14.0” HD+ (1600x900) display and power through a single convenient
connector.• 3-year on-site warranty
STARTING AT XXXEURO STARTING AT XXXEURO STARTING AT XXXEURO

© Lenovo 2014. All rights reserved. Lenovo, the Lenovo logo, For Those Who Do and ThinkPad are trademarks or registered trademarks of Lenovo. Intel, the Intel Logo, Intel Inside, Intel Core, Core Inside and Ultrabook are trademarks

28
SAMPLE PARTNER non-COMPLIANT AD
Adapted from existing Lenovo template
MDA tagline
• MDA tagline is missing. Lenovo® • Previous generation logo used.
recommends Windows.
Refer MDA Guidelines (pg. 21)
Product name
• ThinkPad prefix is missing.
Product names to be written
as Lenovo ThinkPad Yoga
Refer Product Nomenclature
Guidelines (pg. 11)
Price band
• Should not run over
the product. The product
shots need to be showcased
in their full glory.
Refer Product Photography €1198!
Guidelines (pg. 14)
INTEL® LOGO
• A clear spacing has not been
maintained around the Intel logo.
• Corresponding legals have not been added.
Refer Alliance Guidelines (pg. 18)
INTEL® LOGO
• Always use the latest generation Intel® logo.
Refer Alliance Guidelines (pg. 18)
LAPTOP MODE
TENT MODE
ALL NEW YOGA
Price band
FINALLY A CONVERTIBLE • Should not run over the product.
WITH SOME GRIT. The product shots need to be
– Gizmodo
showcased in their full glory.
The Lenovo® ThinkPad® Yoga is designed to help
Refer Product Photography Guidelines (pg. 14)
It flips around 360O to transform from laptop
mode to stand mode and tent mode to tablet TABLET MODE
mode. All in all, it’s a convertible Ultrabook™
primed for business.
Product name
• ThinkPad prefix is missing.
Product names to be written as Lenovo
DIGITIZER PEN
ThinkPad Yoga
NOW!
Refer Product Nomenclature Guidelines (pg. 11)
STAND MODE
AVAILABLE AT
PART NO.59423009
Lenovo logo
Up to Intel® Core™ i7 processor
for powerful performance. • A clear spacing is not maintained around
the Lenovo logo. Same colour background
makes the red bands not visible
Refer Logo Lockup Guidelines (pg. 5–7)
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SAMPLE PARTNER non-COMPLIANT AD
partner created Ad
Lenovo® recommends Windows.

MDA tagline BUSINESS PARTNER LOGO

• MDA tagline is not against a clear • The logo must not be bigger
background. A clear spacing of 4.7mm than the Lenovo logo
needs to be maintained.
Refer MDA Guidelines (pg. 21)

Dual CPU,
for Extreme Speed. Product name
THE NEW LENOVO D20
background patterns POWERED BY INTEL PROCESSOR. • ThinkStation prefix is missing.
Product names to be written as Lenovo
• Unacceptable background design
ThinkStation D30
elements have been used. Flat colour
textures/backgrounds to be used. Refer Product Nomenclature Guidelines (pg. 12)
Refer Guidelines (pg. 11–14)
INTEL® LOGO
• A clear spacing has not been
maintained around the Intel logo.
• Brand text mention is missing.
• Corresponding legals have not been added.
Product photography Refer Alliance Guidelines (pg. 18)
• Design elements should not run over UNMATCHED
PERFORMANCE
the product. The product shots need
to be showcased in their full glory. MULTIPLE
MONITOR DISPLAY
Refer Product Photography Guidelines (pg. 14)
UNMATCHED
RELIABILITY

available at £945!!!! Lenovo logo

• A clear spacing is not maintained
ThinkPad X1 Carbon Touch ThinkPad X1 Carbon ThinkPad OneLink Pro Dock
around the Lenovo logo.
• Intel® Core™ i7-4550U Processor
• Windows 8.1
• Intel® Core™ i5-4200U Processor
• Windows 8.1
• Dock and power your notebook with a
single cable.
Same colour background makes
the red bands not visible
• Up to 8.6 hours battery life • Starting at 1.28kg • OneLink delivers data, driver-free video,
• 14.0” WQHD (2560x1440) display • 14.0” HD+ (1600x900) display and power through a single convenient
connector.• 3-year on-site warranty

Refer Logo Lockup Guidelines (pg. 5–7)

STARTING AT XXXEURO STARTING AT XXXEURO STARTING AT XXXEURO

© Lenovo 2014. All rights reserved. Lenovo, the Lenovo logo, For Those Who Do and ThinkPad are trademarks or registered trademarks of Lenovo. Intel, the Intel Logo, Intel Inside, Intel Core, Core Inside and Ultrabook are trademarks

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