20

Event Planning

Fails
E
your guests

HAT
 If you plan
events

you will
be familiar
with failure.
It is around
the corner at
every moment
of our event
 Failure
is your friend

you have
to embrace it
 The difference
between

Failure
and
Repeated Mistakes
 Repeated
Mistakes

are not cool

 Her e a r e
20 event planning
mistakes
you can do
without
1

Always
the Same
Speakers/Performers
1
Don’t hire always
the same people

talking about
the same stuff
2

Wifi
not
Wor
king
2
Wifi is as much of a
requirement
for any venue RFP
as toilets are.

‘We’re having issues

with the Wifi’
is a mantra
that does not apply anymore
 PDF
3
schedule
3
having a dynamic schedule
can be very
easily achieved in
hundreds of ways,

event mobile apps

included.
4No Slides
Collected

in ONE
place
4

use slideshare

Create a Content Hub

on Your website
 5

NOT
KNOWING
Where to Go
and
What To Do
5
Clearly
communicate the schedule

make sure everybody

is informed about
what happens next
 6

t k n o w in g
N o
THE HASHTAG
6

communicate
the Hashtag Clearly
Pick an
Easy and Short one
everybody understands
 7

Crappy
EVENT
Website
7
The event website
is your home base.

Make it
clean, easy and
simple to read

Make it responsive
8

No Video from
Previous Events
8
technology
does a great job in easing
the risk we feel
when we attend an
event.
that is especially true
for video.
9

Too Much
Technology
&
Social
9
Know what
technology and social
networks
your attendees use

Choose wisely where to

engage
 10

No
Tech
at all
10

Embracing
the basic tech
that makes events modern
is a requirement.
11

White Male
Speakers
11

Diversity is Crucial

here are some pointers

for you to reflect,
one and two.
12
Faxing
Registration
Forms
12
inline event registration
is all around us
Use this to choose
yours
13

Not
Catering for people
with Disabilities
13

Read the 56 comments

in this discussion
and change the world!
 14
Slow
on-Site
Registration
14
There is nothing appealing
about waiting in line.
Nothing.

Have you done

everything in your power
to speed up
the registration process?
15

Usual
BORING formats
15
All events are special,
even recurring ones.

What are you

changing
in your format
to make it so?
 16

Nervous
staff,
Manager
and

Coordinators
16
If you are feeling tired
it s often times better
to ask someone in your team
to cover rather than
turning up
on the show floor
to vomit your stress.
17

When
Alcohol
is the
Objective
17
The promotion of
alcohol
to compensate
for lack of concept or content
is upsetting.
There are
much better ways
to foster networking
than making
everyone drunk.
 18

NO
Rates
Hotel
Live
18
One of the biggest
trends
for 2014 is
live hotel options.

so what are you

waiting for?
 NOT THINKING
19 about
the Environment
19

There are terrific events

where you can learn more about
green events
such as SES from GMIC.
20

Giving Away
ATTENDEES’
DATA
for Wild Marketing
20
Setting rules and
restricting what
sponsors and partners
can and can’t do
with data means
protecting your
attendees
and securing repeated
business.
 In
conclusion
 It’s e a s y
TO CHANGE
these recurring
mistakes
just being
a bit more curious

and eager
to learn.
 by
Julius Solaris
 Read
the article
HERE