Modern Face of Retail Survey Project

I am doing this survey to Understand Trend & Consumer Behavior of Modern Retail. Kindly fill
this questionnaire to complete this research, Thank You.
* Required

1. Name of the respondent *

2. email address of the respondent *

3. Location *
Mark only one oval.

Patna
Delhi
Mumbai
Kolkata
Chennai
Banglore
Hydrabad

Other:

4. Phone No

5. Education *
Mark only one oval.

Matriculation
Under Graduate
Graduate
Post Graduate

Other:
 6. Age *
Mark only one oval.

18-25 yrs
25-30 yrs
30-35 yrs
35-40 yrs
Above 40 yrs

7. Occupation * Mark
only one oval.
Service
Business
Retired
Housewife
Farmer
Student

Other:

8. Monthly Income
Mark only one oval.

less than 10,000

10,000-20,000
20,000-35,000
35,000-50,000
Above 50,000

9. Monthly Amount spend on shopping the grocery

Mark only one oval.
less than 1,500
1,500-3,000
3,000-5,000
5,000-10,000
Above 10,000

10. What is the frequency of your shopping *

Mark only one oval.
Weekly
Fortnight basis
Monthly
Yearly
11. Which organized retailer do you prefer for theshopping Most ? *
Check all that apply.
Pantaloon
Big Bazar
Vishal
Reliance
Spencer
Vmart

Other:

12. From where do you shop the most *

Check all that apply.
organized retailers
unorganized retailers
Local Kirana

13. Do you agree that customer‘s behavior is changed in terms of customer‘s taste ? *
Mark only one oval.
Yes
No
Maybe

14. Do you agree that customer‘s behavior is changed in terms of customer‘s beliefs ? *
Mark only one oval.
Yes
No
Maybe

15. Do you agree that customer‘s behavior is changed in terms customer‘s loyalty ? *
Mark only one oval.
Yes
No
Maybe

16. Do you agree that now customers are having more options to buy ? *
Mark only one oval.
Yes
No
Maybe
17. Do you agree with the fact that retail formats have changed as an impact of following
parameters? Answer in Yes Or No *
Mark only one oval per row.

Yes No
Billing system
Ambiance
Credit card systems
Credit Facility
Costlier commodity prices
Parking facility
Varieties and brands
Relationship with customers
Multiple counters
Supporting staff
Home delivery facility
Discount facility
Advertisement

Customer perception & attitude

Below “1” means Strongly Disagree and “5 ” means Strongly Agree

18. Please read the following statements and choose the no. that most accurately reflects
according to the reasons behind shopping in organized retailers or unorganized retailers *
Mark only one oval per row.

1 2 3 4 5
I visit because it has huge space
and it is not crowded
I visit only one Retailer or bazaar.
I visit because it works ethically.
I visit because of the freshness of
Product at the shop
I visit for the time pass or
enjoyment
I visit the particular retailer
because they give discounts on
MRP
I visit because prices are cheaper
I visit the retailer because of new
price offers
I visit the particular retailer
because they give discounts at the
time of festival
I visit the particular retailer
because it is well known.
I visit the particular retailer
because somebody has
suggested me.
I visit the retailer because prices
are clearly visible
I visit the particular retailers
because I have seen its
advertisement.
I visit the retailers because there
is availability of entertainment like
 food court, restaurant
I visit the particular retailer
because of its long working hours
I visit the retailers because there
is provision for home delivery.

Role of Brand

Below “1” means Strongly Disagree and “5 ” means Strongly Agree

19. Please read the following statements and choose the no. that most accurately reflects
according to the role of "Brand" *
Mark only one oval per row.

1 2 3 4 5

I purchase only branded products

I check price before selecting a
particular product and its brand
Price of product is more important
than brand for me
Taste is more important for me
than its brand
I purchase particular brand
because I have trust in it
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