2017 MEDIA KIT
We are pleased to present you with Mike’s Cigars
Marketing Partnership program for 2017/2018!
Reserve your space today in Mike’s Cigars expanded
Marketing Partnership Program. This unique and com-
prehensive media solution allows you to target the most
highly desired demographics at the lowest possible rates.
Reading through the comprehensive Media Kit, you will
learn how our various media solutions deliver exposure,
generate high-levels of consumer interest and reignite
enthusiasm for your brands!
When implementing a successful marketing campaign, the
time, costs and effort required can be very taxing, making
it very difficult to get your message out there! The fact
is, consumers consistently need costant exposure to your
branding for the impact to be reinforced. And while this is
true for New and old brand lines are; and this is especially
challenging for brands that have recently received a face
lift, whether it’s new packaging or a fresh branding
perspective.
At Mike’s Cigars we have the experience and know-how
to take a campaign and coordinate it within various media
outlets, both in-house and out, to achieve maximum
exposure. Your brand will be able to take advantage of our
press releases, order inserts, social media, email blasts, blog,
newsletter and catalog. Our partnership program helps
you to gain maximum exposure, showcasing your brand in
the best possible way - at the best possible rates.
Taking advantage of Mike’s Cigars unique targeted-based
media outlets will not only promote your products, but can
be leveraged to invoke consumer interest throughout your
entire brands selection. Being a part of our program helps
to reinforce your brand with consumers, endearing them
to your products, promotions and brand as a whole!
Reserve your space today as slots fill up quickly and space
is limited!
Contact: Eli Spalter (Marketing@MikesCigars.com)
Phone: 800-962-4427 ext: 240
www.MikesCigars.com
 DEMOGRAPHICS

GENDER / MARITAL STATUS AGE

Men - 82% 21-29 (21-29) - 15%
Women - 18% 30-54 (30-49) - 45%
Married - 84% /Single - 12% 35-64 (49-69) - 49%
Median Age - 42

2015 Ipsos Affluent Survey USA

HHI & ASSETS

Median HHI $165,219
Median HH Net Worth $1,002,285
Own Principal Residence 93%
Own or Lease 2+ Vehicles 76%

EDUCATION & OCCUPATION

College Degree 80%
Professional/Managerial 75%
Own Valid Passport 91%

PASSIONS, HOBBIES, INTERESTS & TRAVEL

Have Wine Cellar or Fridge
Drinks 6+ Distilled Spirits Per Week
$2,000 Spent Entertaining at Home in Past Year
$5K+ on Men’s Business Clothing
$5K+ on Men’s Designer Clothing
$15K+ on Watches/Jewelry
Plan to Travel in Next Year
$60K+ Car Owners
Enjoy Golf, Hunting, Networking, Football, Cruises
Real Estate, Investing, Fitness, Gambling
 CATALOG
Print & Online
Mike’s Cigar catalog is distributed monthly to our more
than 140,000 active subscribers. We say active, because the
catalog is only sent to customers that have actively
purchased within the last 2 series of publication. All of
our catalogs are personalized with our customer account
numbers for easy account reference.
Not only do we mail out our catalogs, we also publish a
digital copy on our website allowing our customers to view
the entire catalog from their computer or mobile device.
we currently average about 25,000 views a month on our
online catalog page. The latest copies are also placed in our
cigar-bar and lounge for our clients to browse.

ACTIVE SUBSCRIBERS = 140,000+

CATALOG RATES 1 MONTH 3 MONTH 6 MONTH 12 MONTH
Front Cover
(Cigars Only) $10,000

Back Cover $5,000 $12,000 $20,000 $33,000

20% OFF 33% OFF 55% OFF

Inside Front Cover $3,000 $6,000 $11,000 $21,000

Cigars Only 33% OFF 59% OFF 62% OFF Slimjim Catalog
Inside Back Cover $3,500 $8,000 $14,000 $21,000
24% OFF 33% OFF 50% OFF

Full Page - Brand $3,000 $7,000 $12,000 $20,000

22% OFF 33% OFF 44% OFF

2-Pages Spread $4,500 $10,000 $16,000 $25,000

26% OFF 41% OFF 54% OFF
With Bonus Placements**

Slimjim - 16 pgs. $10,000

Cigars Only

• ** Each 2-Page Spread also includes free placement in Social Media, Newsletter & Blog

Front Catalog

2-Pages Spread

Back Catalog
 E-MAIL MARKETING
Print & Online
Weekly Email
With an average year over year grown of 20% annually, Mike’s
Cigars emails are sent 3-6 times a week to our 125,000+ loyal
email subscribers.

With a devoted following, and open rates well above industry

average, we routinely see the efficacy of our targeted email
campaigns lead to sales increases of 200% and more!

By using carefully cultivated demographic information includ-

ing zip codes, buying preferences, age, gender and more, we are
able to direct our emails to highly specified target audiences.

Contact us for more information on pricing and availability

TARGETED EMAIL = 125K+ Readers

Dedicated Email
 SOCIAL MEDIA
Online
Facebook

Mike’s Cigars is gaining a stronger social media audience

everyday on platforms such as Twitter, Facebook,
Instagram, Pinterest, and Google Plus. We regularly update
our social media content with new and fresh content for
our followers.

Using social media is a vital part of any marketing strategy

that aims to create awareness and draw in potential buyers.
Those that follow us on social media share our enthusiasm
for the cigar lifestyle. A properly executed social media
campaign can bring in new followers and new clients,
generating new sales and fans of your brand and products.

Twitter

SOCIAL MEDIA

SPECIFICATIONS DIMENSIONS

Facebook 828px (W) x 315px (H)

Twitter 1500px (W) x 500px (H)

Instagram 1080px (W) x 1080px (H) Instagram

Pinterest 222px (W) x 150px (H)

Google+ 1080px (W) x 608px (H)

 WEBSITE
Desktop & Mobile

With more than 6 million page views annually Mike’s

Cigars has become THE destination for the cigar
connoisseur. With new functionality being added
each week, and our modern approach to online
shopping, the Mikes Cigar Site has been relied
on by millions of customers over the last 20 years.

Leverage that traffic to your benefit by becoming a

Mike’s Web Property Marketing Partner Program.

SPECIFICATIONS DIMENSIONS PRICE

1. Top Banner 14” (W) x 2” (H) $4,000/mo

2. Home Page Slider 10” (W) x 4” (H) $500/mo

2
BLOG
Developing Better Customer Relationships

The Mike’s Cigars Blog is a carefully cultivated lifestyle

blog that features cigar reviews, product highlights,
industry news, current events, new releases and more.

This space gives our dedicated team of bloggers the

ability to explore areas of interest that matter to cigar
fans around the world. It also gives you the space to
promote your brand, product or series in the form of
engaging content that captures the attention of our
valued customers.

Visitors = 3,000/mo
SPECIFICATIONS DIMENSIONS PRICE

1. Top Banner 728px (W) x 90px (H) 500/mo

2. Sidebar Ad 300px (W) x 250px (H) 200/mo

2
 ORDER INSERTS
Web & Catalog Sales
(Cigar Bar & Wholesale Not Included)
2013: 130k+ Orders @ 13.2 Million in Online Sales
2014: 145k+ Orders @14.7 Million in Online Sales
2015: 180k+ Orders @19.1 Million in Online Sales

Package Insert Program

Our Insert Program allows our partners to place an offer
or advert into EVERY order placed for the duration of
our agreement. Promotions, Coupons and Advertising
campaigns really stand out when using this unique
program.

With nearly 17,000 orders shipped each month, and an

average order ammount of $165, the level of exposure
gained in this medium is unparalleled, which is why it is
our most popular program to date.

Between Jannuary & December 2015

We Averaged16,000+ Orders a Month

Orders CP/M*

50,000+ $100/M

100,000+ $98/M

150,000+ $95/M

200,000+ $90/M
*CP/M Refers to the cost per 1,000 impressions
 STORE PROMOTION
Mike’s Cigar Bar

Appealing to local customers is easier than ever. Mike’s

Cigar Bar is a prominent local business that attracts locals
and tourists alike. The Lounge is a destination for anyone
looking for a place to have a smoke and relax. We are
conveniently located just 2 blocks from the upscale Bal
Harbour Shops in Miami Beach, FL. Complete with big
screen TVs, free Wi-Fi and ample luxury meeting space, our
bar tends to draw a crowd for big games, special events and
meetings.

Our lounge is fully furnished for all occasions. A great place

to enjoy a drink with friends, our lounge is furnished with
smooth leather furniture, classy lighting, a large walk-in
humidor, premium cigar lighters, multiple flat screen
televisions it’s the best place to meet fellow cigar enthusiasts.
CONTACT

Website
MikesCigars.com

Contact
Eli Spalter
Marketing@MikesCigars.com
/mikescigarsdistributors
800-962-4427 ext: 240
@mikescigars
General Enquiries
CustomerService@MikesCigars.com
@mikescigars
Phone
/mikescigars
Monday-Friday 9:30am - 5pm
Toll Free: 800-962-4427
/user/mikescigars
Local: 305-866-2277
Text: 800-962-4427
Fax: 305-866-7977

Address
1030 Kane Concourse
Bay Harbor, FL 33154