I.

BUSINESS OVERVIEW

Doing things habitually is such a boring thing, so we need to deviate from the usual.
It's like getting out of the box. Indeed, change is inevitable, no one can stop it. Luckily,
we Filipinos are very adaptive enough to adapt and cope easily with changes.

On a hot summer day, nothing beats a refreshing scoop of your favorite ice cream.
As an answer for a hot summer season we experience in our town and upon doing our
research and thinking critically, we--the group of young entrepreneurs, decided to build
an affordable and profitable ice cream business. We will name it "Mang Veggie's Ice
Cream".

Truly, ice cream is almost consumed by everybody. It serves as a dessert during

typical season. But the growing health concerns around us have caused many people to
cut down their consumption of foods such as ice cream, which is naturally high in fat and
sugar.

As a solution, we the owners of "Mang Veggie's Ice Cream" thought of a new and
healthy ice cream business and we came up with the idea of selling vegetable-based ice
cream. We chose vegetables to be our main ingredient because first, we want to promote
healthy eating. Second, because of the fact that health is one of the biggest concerns that
we must address and finally for the reason that vegetables are very abundant in our
barangay.

Moreover, Mang Veggie’s Ice Cream offers remarkable and extraordinary taste
which will make our customers patronize our ice cream shop. Our shop will offer ice
cream vegetable flavor such as malunggay, squash, tomatoes and eggplant. We will let
our customers choose their own style and mix of their ice cream. Also, we ought to
provide the best quality services that will surely make us the best ice cream shop in the
town.
MISSION

The mission of Mang Veggie’s Ice Cream is:

 To inspire our customers to indulge in sweet and healthy treats by being
conscious in choosing what they eat.
 To create and promote great tasting and healthy products.
 To promote healthy eating by consuming vegetables.

 To provide our customers with great ice cream for affordable price.

VISION

The vision of Mang Veggie’s Ice Cream is:

 To provide job opportunities for out of school youths;

 To provide additional income for low wage earners; and
 To be the best and top selling ice cream shop in Isabela.

OBJECTIVES

The objective of Mang Veggie’s Ice Cream is:

 To establish a strong market in the province;

 To earn good financial returns for its owners;
 To delight customers with high quality dessert and services; and

 To make Mang Veggie’s Ice Cream shop a fun and happy place to work on.
EXECUTIVE SUMMARY

Mang Veggie’s Ice Cream will be a scoop shop located at a certain stall of in some
of the municipalities in Isabela. We anticipate the success of the business due to our
product's diverse flavor and well-known healthy quality ice cream.

Our business' initial flavor offerings will be malunggay, squash, tomatoes and
eggplant. Additional flavors will be added if costumers told us to do so. The price of our
veggie ice cream will be determined according to its size. Small sizes will be Php10.00,
medium sizes will be Php15.00 and large sizes will be Php20.00. Additional P5.00 will be
added for every toppings requested by our customers. Specifically, our add ons (toppings)
will be mallows, rice crispies, sprinkles and chocolate nips.

Mang Veggie’s Ice Cream will demonstrate its commitment to sustainability, both
individually and as a firm by actively participating in our community's affair. We also
plan to participate at every event in every barangay; we will provide special offers during
these events.

We will ensure that we will hold ourselves accountable to the highest standards by
meeting our customers' needs precisely and completely whenever they patronize our
products. We will make sure that upon tasting Mang Veggie’s Ice Cream, a curve on the
lips will be formed. We will cultivate a working environment that provides a human
sustainable approach in earning a living and living in our barangay for our partners,
employees and customers.
II. SALES AND MARKETING PLAN

TARGET CUSTOMERS

One of the most important aspects of opening virtually any new business is
knowing your target audience. Ice cream shops are no exception. You can waste a lot of
time, money, and effort marketing to people who have no interest in entering to an ice
cream shop. It may seem like a lot of work to research your target audience and learn
how to market to them, but it will be well worth the effort.

Families with children, teenagers, adults and other customers like drivers, Local
Government Unit Officers, tricycle drivers all love to consume this healthy frozen
dessert. We can even cater to other customers in our shop who prefer fat free, reduced fat,
and no sugar added ice creams or prefers to create the treat themselves.

Families with children

Frozen dessert preferences can vary according to both age and gender.
Households enjoy a larger range of frozen dessert products. Young children also consume
a wider selection of ice cream flavours and other frozen desserts. Families who are
traveling with children are more likely to stop for ice cream than individuals and couples
traveling without children.

Teenagers

Teenage girls tend to opt for healthier products such as frozen yogurt, particularly
those labelled as low-fat. On the flip side, teenager girls are also prone to choosing
premium ice cream as a comfort food after a breakup or even a tough day at school.
Teenage boys consistently select premium ice cream products, regardless of personal
circumstances.
Adults

Adults tend to remain faithful to their favourite ice cream products. If a child
loves this frozen dessert, he or she will most likely still love ice cream as an adult. As
youth populations are projected to be in decline over the next seven years, catering to the
adult segment is more important than ever. Most adults prefer the same few flavours that
they have been eating their entire lives. These people believe that the extensive variety of
ice cream flavours available today appeals to children, not adults. This is like proposing
new and trendy ice cream that is vegetable base, which adults will surely love because
they are health conscious.

Other customers

After a long and tiring day at work, LGU officials and tricycle drivers wants to
remove their stress and exhaustion brought by their work so an ice cream is the best food
treat they could give to themselves.
III. OPERATING PLAN

Almost every day, people tend to go to malls to buy goods and different products
so we, the proprietors choose to launch Veggies Best ice cream at Xentro Mall, Tumauini,
Isabela.

We aim for what’s best. We will offer healthy and low fat ice creams that are
vegetable based. In terms of competitors, probably our main competitor would be
those stores who sell manufactured ice cream.

Moreover, we will make sure to provide the best quality services that will surely
make us the best ice cream shop in Tumauini Isabela.
IV. HUMAN RESOURCES PLAN

Owner- The owner is the one that has the power or authority that can orient, select,
recruit, train, instruct and discipline his/her people that can increase the management’s
effectiveness.

Co-Owner- The co-owner communicates and implements organization’s visions and

missions overall direction. He or She is the one who is responsible for signing checks on
behalf of the shop.

Accountant- He or She is accountable for all money issues including preparing financial,
budgets and statements for the organization.

Sales People- They are the one who communicates with the customers and uses the
opportunity to company’s products and services.
VI. PRODUCT AND SERVICE OFFERING

At Mang Veggie’s Ice Cream, we deal in all forms and flavors of ice cream. Our
business will succeed due to our one of a kind healthy product.

Our product in Mang Veggie’s Ice Cream consists of healthy ingredients. We will
use skim milk, eggs, white sugar, and our main ingredient--vegetable. No preservatives
added which means it is a low fat ice cream and definitely a nutritious one.

Our most competitive edge is our unique product offering not found elsewhere.
Our goal is to maintain product consistency so that every time a customer comes into our
store they will receive the same high quality, great tasting frozen treat.

Mang Veggie’s Ice Cream competitors also offer ice cream but we provide one of
a kind product. We ought to provide taste and twists of our product if our customers will
ask for it. It is also great for special occasions. We will give freebies and promos during
Valentine’s Day for couples. During Christmas Day we will offer 25% discount for every
10 purchase of Mang Veggie’s Ice Cream but the discount depends on the price of the ice
cream. The higher the price, the higher the discount to be availed.
V. ACTION PLAN

Mang Veggie’s Ice Cream will be positioned at a certain stall in Xentro Mall,
Tumauini, Isabela. In terms of products we don’t have a major competitor because our
product is one of a kind and no one sells a vegetable ice cream.

In order for us to be patronized by our customers, we will perform utterly and

effectively our established Enterprise Delivery System:

Input Throughput Output Marketing Desired

Outcomes

 Money * Money will be *The production *The products *The customers

managed fairly. of vegetable ice will be available will be satisfied
*It will be used cream will either at Xentro Mall in our product
to buy increase or Tumauini. and service
ingredients for decrease. offerings.
*Packaging will
making vegetable
*The Mang be simple. *Our total sales
ice cream.
Veggie’s Ice will increase.
*Mang Veggie’s
Cream will
Ice Cream will *We will have
produce
cost 10,15 and 20 high financial
consistently and
pesos depending returns.
good quality of
on the size.
the product. *We will be
well-known
because of
having a good
performance and
high quality
service.
 We will assure
that our
materials/
Materials/ equipment are
Equipment always clean and
it is substantial.

The process of
Methods
our production
will be easy and
fast but we will
see to it that the
quality will be
good and
satisfying.

Management Management will

be effective in all
aspects as part of
the business.
VII. FINANCIAL PLAN

1. One Time Expenses

Name of Expense Amount

Transportation Php 1,000

Total Php 1,000

2. Variable Expenses

Name of Expenses Amount

Cones Php 1,000

Milk Php 2,000

Eggs Php 500

White sugar Php 500

Vegetables Php 2,000

Total Php 6,000

3. Fixed Recurring Expenses (Labor Cost)

Title Annual Pay Monthly Hire Date

Accountant 24,000 2,000 10/24/17

Sales People 18,000 1,500 11/28/17

ENVIRONMENTAL AND REGULATORY COMPLIANCE

Do’s
 Reach for the stars- Some customers are easier to please than others, some may
give as blank expression but the ones who leave us smiling stands out as one of
the most fulfilling interaction we may have.
 Put your best face forward- In the realm of customer service, a positive attitude
is the key to success.
 Take responsibility- When you or your staff has made a mistake that affects the
overall experience, it is important to remedy that mistake as quickly as possible
with ample grace and humility. The quotation “the customer is always right” may
sound redundant and cliché, but in customer service it is mentality that must be
engrained into your very core.
 Put your heart towards serving customers- The staffs must have the heart to
serve the customers in order to achieve or meet his or her expectations about the
product.
 Maintain the cleanliness of the shop- A clean surrounding catches the eyes of
customers.

Don’ts
 Never ignore your customers- Interactions with the customers is an important
aspect in our daily work. Our staff must give his or her full and undivided
attention to the customers.
 Don’t treat people like a peso sign- You must remember that your customers are
human beings and not walking wallets.
 Aggression is not the answer- What makes a genuinely successful interaction is
primarily the knowledge that there is a friendly and experienced employee
available nearby to assist if help is required.
 Don’t be discourage by negative feedbacks- Regardless of how biting a review
may be, it is important not to take these comments to heart. A negative review is a
golden opportunity to improve your business.

THE CAPITAL STRUCTURE AND FINANCIAL OFFERING: RETURNS AND

BENEFITS TO INVESTORS, FINANCIERS, AND BUSINESS PARTNERS
 Ice cream is a sweet treat that is easy to fall in love with, and it tastes all the more
heavenly in summer, when hot days and humid nights, you beg for something cool in
your tongue. If you churn it yourself, that’s really something to scream about. You don’t
need fancy ingredients --- just eggs, cream, milk and sugar and whatever flavorings and
mix-ins you might have.
What’s more unusual is vegetable ice cream. It is advised to try more vegetables
in order for us to be healthy. Can you imagine the fact that people can eat anything if it’s
in ice cream form?
Mang Veggie’s Ice Cream comes with malunggay, squash, tomatoes and eggplant
which makes us one of a kind. This might sound unappetizing but once you taste it, you
might change your mind especially if you are health conscious. This will surely make
vegetables appealing to the eye of every individual.
Furthermore, our product is also affordable. You can buy a scoop of your favorite
ice cream at Php 10. Prices will vary among sizes of the ice cream. Specifically, an
additional of Php 5 will be added for the toppings.
Mang Veggie’s Ice Cream will satisfy your cravings. You will also experience
high quality service from our staff. We will ensure to give our full effort.
Mang Veggie's Ice Cream

Proponents:
Mark Francis F. Guiyab