DUNKIN’ DONUTS CULTURE

We often underestimate how critical local culture, values, and customs can affect
one’s business environment. We assume, usually incorrectly, that business is the same
everywhere. Culture does matter, and more and more people are realizing its impact on
their business interactions.

Culture in today’s context is different from the traditional, more singular definition,
used particularly in Western languages, where the word often implies refinement.
Culture is the beliefs, values, mind-sets, and practices of a group of people. It includes
the behavior pattern and norms of that group—the rules, the assumptions, the
perceptions, and the logic and reasoning that are specific to a group. In essence, each
of us is raised in a belief system that influences our individual perspectives to such a
large degree that we can’t always account for, or even comprehend, its influence. We’re
like other members of our culture—we’ve come to share a common idea of what’s
appropriate and inappropriate.

Values

Dunkin’ Donut’s previous CEO, Jon Luther, said that from inside the company, it was a
matter of bringing everyone together. "You connect your employee to your values and
you connect your customers to your brand," Luther said. Every single manager within
the company was vetted for values.

The understanding of core values was a driver, Luther said. Those include honesty,
integrity, responsibility, humility, fairness, transparency and respectfulness.

Those values are taking the company forward aggressively, while laser focusing the
customers' understanding of Dunkin' Donuts.
The People of Dunkin’ Brands

“Our employees are the heartbeat of our company and we are committed to providing them with
a workplace where they can grow, thrive and bring their whole selves to work.”

– Rich Emmett, Chief Legal & Human Resources Officer

Dunkin’ Brands know that a great, thriving company starts with great culture and
engaged employees. Whether their employees spend their days in front of a computer,
in the field visiting our restaurants, or in their culinary lab, they are united by their
employee value proposition: Extraordinary Brands, Extraordinary People, and the drive
to make Dunkin’ Brands an incredible place to work.

They strive to create a safe, fun environment that rewards talent and hard work and
provides employees with the tools they need to succeed, including training and
professional development opportunities and comprehensive health and financial
security benefits.

Diversity and Inclusion

They are committed to improving the diversity of their employee, franchisee and
supplier base and to fostering an inclusive environment for all who come in contact with
their Brand. In their last engagement survey, their employees told them they wanted
more reflections of diversity and inclusion (D&I) at Dunkin’ Brands, and they have since
dedicated increased resources to their D&I strategy. Their strategy is three-pronged,
focused on:

 Creating an inclusive workplace for employees

 Building a stronger and more diverse workforce through inclusion
 Strengthening position in the marketplace with a diverse franchisee base and
culturally relevant marketing programs.
Dunkin’ Brands has four employee resource groups (ERGs):

 INspire, our LGBTQ & Allies employee resource group

 wIN, our Women’s Integrated Network
 Our Veterans ERG
 EMBRACE, our multi-cultural ERG

Equal Pay

Women make up 50% of the company’s workforce, and they are committed to ensuring
all of their employees are paid fairly for the work they produce. Since their last report,
they conducted an internal analysis to validate pay equity across the organization, and
in 2016 the company made a public commitment to developing and paying women
equally: they were one of the 100+ companies that signed the White House equal Pay
Pledge, and they are members of the Boston Women’s Workforce Council’s 100%
Talent Compact.

Diversity in Franchising

Dunkin’ Brands is committed to promoting diversity among their franchisee community.

The company’s Diversity in Franchising Initiative, in partnership with the NAACP, seeks
to increase awareness of franchising opportunities among people of color. Through this
initiative, Dunkin’ Brands works with the NAACP and other partners to deliver
Franchising 101 seminars to state conference leaders from across the country and have
hosted hundreds of interested participants to learn more about Franchising as a
business opportunity.
OUR EMPLOYEES

As of December 30, 2016, Dunkin’ Brands employed 1,171 people, 1,122 of whom were
based in the United States and 49 based in other countries. Of our U.S. employees, 462
worked in the field or in our company-owned restaurants, and 660 worked at our
corporate headquarters in Massachusetts or our Burbank, California office.
COMPANY CULTURE STATISTICS

Dunkin' Donuts Environment At a Glance

124 Dunkin' Donuts employees believe their work environment deserves a "B-". The
Environment score describes how employees feel about their relationship with
coworkers, overall work hours, and productivity in the workplace.

The majority of employees at Dunkin' Donuts believe the environment is Positive with a
pace of work that is extremely fast. About 71% of the employees at Dunkin' Donuts work
8 hours or less, while 5% of them have a very long day - longer than twelve hours.

Relative to its competitors, Peet's Coffee & Tea, Starbucks, Einstein Bros. Bagels, and
Krispy Kreme Doughnuts, Dunkin' Donuts' environment score ranks in 3rd place. This
also puts them in the Top 40% of 1050 similar sized companies (51-200 Employees) in
the US and Top 40% of 157 companies in Boston.
The Environment score has remained steady over the past three months. The 425
ratings are derived from employee answers to questions like "On average, how many
hours do you work a day?" and "Do you have a close friend at work?"
Dunkin' Donuts Office Culture At a Glance

Dunkin' Donuts employees rank their office culture a "D-" or 51/100. 21 employees
provided feedback on their office culture and whether it's a productive and collaborative
environment.

50% of employees at Dunkin' Donuts have a close friend at work.Most employees are
burnt out and also feel like they do not have a work life balance in their
position.Compared to its competitors, Starbucks, Einstein Bros. Bagels, Krispy Kreme
Doughnuts, and Peet's Coffee & Tea, Dunkin' Donuts' office culture ranks in 2nd place.

Employees with Over 10 Years experience and employees who have been at the
company 2 to 5 Years are the most satisfied with the office culture, while employees
with 1 to 3 Years experience and Female employees believe there is room for
improvement. Dunkin' Donuts ranks in the Bottom 10% of 1050 similar sized companies
with 51-200 Employees in the US and in the Bottom 10% of 157 companies nearby in
Boston.
Dunkin' Donuts Gender At a Glance

Women at Dunkin' Donuts rate their overall experience a "D" (60/100). Dunkin' Donuts'
culture for women ranks in 2nd place compared to its competitors Starbucks, Einstein
Bros. Bagels, Krispy Kreme Doughnuts, and Peet's Coffee & Tea. The gender score
includes 97 female employees that have left anonymous ratings about their personal
experience at Dunkin' Donuts.

Asian or Pacific Islander employees, the Operations department, and employees with 3
to 6 Years experience are the most satisfied with their experience as a female at
Dunkin' Donuts. However, the Admin department, employees with 1 to 3 Years
experience, and employees who have been at the company 2 to 5 Years are the least
satisfied. Compared to the gender scores for companies nearby in Boston, Dunkin'
Donuts ranks in the Bottom 15%. Compared to companies of similar size in the US,
Dunkin' Donuts ranks in the Bottom 15%.

Overall, Dunkin' Donuts' gender score of 60/100 has stayed the same over the past
three months. The score was last updated today and has a total of 1693 ratings.
Dunkin' Donuts Culture At a Glance

155 employees at Dunkin' Donuts have reviewed Dunkin' Donuts across various culture
dimensions, providing their opinions on items ranging from executive ratings to the pace at
work. The latest review was today.

Overall, the 155 Dunkin' Donuts employees give their leadership a grade of C-, or Bottom
30% of similar size companies in the US. This includes specific ratings of their executive
team, CEO, and manager.

Employees at Dunkin' Donuts are mostly dissatisfied with their total compensation at Dunkin'
Donuts, which includes a combination of pay, stock and equity, and benefits. Overall, 155
Participants rate their compensation at Dunkin' Donuts a D, or Bottom 20% of similar size
companies in the US.

Overall, employees at Dunkin' Donuts are generally satisfied with their team. 155 Participants
grade the quality of their coworkers a D+.The majority believe the meetings at Dunkin' Donuts
are effective, and the majority look forward to interacting with their coworkers.

The majority of employees at Dunkin' Donuts believe the environment at Dunkin' Donuts is
positive. Most Participants believe the pace of work at Dunkin' Donuts is extremely fast.About
71% of the employees at Dunkin' Donuts work 8 hours or less, while 5% of them have an
extremely long day - longer than twelve hours.

Overall, the employees at Dunkin' Donuts are generally happy, based on their aggregated
ratings of future outlook, customer perception, and their excitement going to work. The 155
employees who participated believe the future outlook of Dunkin' Donuts is positive.