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West Visayas State University

COLLEGE OF BUSINESS AND MANAGEMENT


La Paz, Iloilo City
Tel. No. 320-0870 loc. 1817

Division of Tourism Management

OUTCOME-BASED EDUCATION (OBE) SYLLABUS IN ECOTOURISM

Date Revised/ Enhanced: June 3, 2016

I. University
Vision: The West Visayas State University as one of the top Universities in Southeast Asia.
Mission: To produce globally competitive life-long learners.
Core Values: Service Harmony Excellence
Institutional Outcome: Taga West…
 is a creative and critical thinker
 is an effective and responsible communicator
 has uncompromising personal and professional ethical standards
 is technologically skilled
 has teaming and collaborative skills
 is socially responsible and has strong national identity
 is globally employable
II. College Objectives
Objectives of the College Of Business and Management
1. Assured of quality instruction and industry driven curriculum;
2. Emphasized the need for research in business and industry and allied disciplines and disseminate product of research in actual instruction;
3. Innovated, collaborative, and shared expertise
4. Achieved relentless excellence.
III. Degree
Bachelor of Science in Tourism Management
IV. Degree Outcomes
BS TOURISM MANAGEMENT
Based on CHED CMO No. 30, Series of 2006
1. Resources: Identifies goal-relevant activities, ranks them, and allocates resources.
2. Interpersonal: Works with others
3. Information: acquires and evaluates information
4. Systems: understand conflicts interrelationships
5. Technology: works with a variety of technologies
6. Basic Skills: Reads, writes, performs arithmetic and mathematical operations, listens and speaks.
7. Thinking skills: Thinks creatively, make decisions, solve problems, visualizes and knows how to learn and reason.
8. Personal Qualities: Possesses a sense of responsibility, self- esteem, sociability, self- management, integrity and honesty.
9. Performs work activities effectively and efficiently to the standards expected in the operation required in the tourism
industry/hospitality sectors.
10. Undertakes task, functions, duties and activities in the operation of the hotels, restaurants, travel, government and non-
government agencies in accordance with the competency standards.
11. Analyzes situation, identifies problems, formulates solutions and implements corrective and/or mitigating measures and
actions.
V. Course No. and Title
TRM 222 (Ecotourism)
Prerequisites: (TRM203) Tourism Planning and Development, (TRM ) Tourism Marketing

VI. School Year / Semester Offered


June 2016 (1st Semester)

VII. Course Description


This course presents an overview of ecosystem as a form of sustainable development, discusses the principles and goals in ecotourism
development. This subject also covers discussion on ecotourism planning and development process, including the institutional and legal framework
for ecotourism, the need for collaborative planning and assessment criteria for ecotourism from a broad perspective with focus on ecotourism market
segments and best practices. May include filed trip component.
This course is also designed to provide students with a thorough overview of ecological principles applied tourism; principles of human
behavior used in eco-tourism issues; the relationship between natural resources and tourism; planning and management of natural, cultural
resources and people’s way life for sustainable use in tourism with special focus on rural areas, wildlife sanctuaries and other areas of forests,
mountains beaches and islands. Preservation of the environment in adherence to the tourism principles of sustainability, site planning and
development with community development and jobs provision.

VIII. Course Credit / Unit


3 Units Subject (3 Units Lecture- 3 hours a week)
3 Hours a Week 18 Weeks 54 Hours a Semester
IX. Course Outcome
Upon successful completion of this course the students must have:
1. Gained an understanding of the philosophy behind ecotourism development.
2. Described the features that characterize “true” as opposed to “psuedo” ecotourism sites.
3. Understood the process involved in making an ecotourism plan.
4. Appreciated the value of nature and culture as ecotourism resources and how ecotourism may be used to enhance these assets.
5. Identified and present examples of best practices in ecotourism operations in the Philippines.
6. Developed knowledge, understand, and appreciation of environmentally responsible travel to relatively undisturbed natural areas that
promotes biodiversity conservation, has low negative visitor impact, and provides for socio‐economic benefits to the local stakeholder
communities.
7. Developed knowledge and understanding of resources, products, best management practices, and opportunities in the ecotourism sub‐sector.
8. Incorporated the guiding principles of ecotourism into the other sub‐sectors of the travel industry.
9. Understood the concept of Community-based tourism ad its similarities and differences with Ecotourism
XI. Course Design Matrix

Desired Learning Outcomes Course Content Textbook and Outcome- Assessment Resource Time
(DLO) Subject Matter References Based of Learning Material Table
Teaching Outcomes
& Learning (ALO)
(OBTL)

At the end of the unit, students Unit 0. The university University Lecture Pencil and LCD Projector 3 hours
must have: mission, vision, and core Paper Test
1. Internalized and demonstrated values, college objectives Manual University ID on VMGO
the vision, mission and core and course outcomes; Viewing
values of the university, college University
program, goals of the college Handbook
and degree program.
PRELIM
At the end of the unit, students Unit 1-Definition and Lim, Romeo D., Interactive Graded Books 3
must have: Types of Tourism Ecotourism with Lecture with Recitation hours
1. Understood what tourism and its a. Working Definition of Tourism PowerPoint Laptop/Projector
Travel and Tourism Planning and
many definitions;
b. Different Perspective Development Reading
2. Learned the components of of Tourism Essentials, assignment
tourism and tourism c. Travel Terminology for 2013,
management; International Tourism Mindshapers
3. Examined the various d. Tourism Chain Co., Inc.
approaches to studying tourism e. Types of Tourism
and determined which is of the
greatest interest to the
individual;
4. Appreciated how important this
industry is to the economy of the
Desired Learning Outcomes Course Content Textbook and Outcome- Assessment Resource Time
(DLO) Subject Matter References Based of Learning Material Table
Teaching Outcomes
& Learning (ALO)
(OBTL)
world and of Many countries;
5. Known the benefits and costs of
tourism.

At the end of the unit, students Unit 2-Ecotourist and Lim, Romeo D., Quiz Books 3 hours
must have: Geotourism Ecotourism with Interactive
1. Understood what is Geotourism; a. The Geotourism Tourism Lecture with Laptop/Projector
2. Leaned the basic principles of Charter Planning and PowerPoint
geotourism; b. Who is an ecotourist? Development
Essentials, Cooperative
3. Familiarized with the charter
2013, group
geotourism; and Mindshapers assignment:
4. Learned how the local Co., Inc. Groups choose a
community benefits from this place and
type of tourism. recommend
tourism products
and products
based on the
place’s
resources.
At the end of the unit, students Unit 3-Ecotourism Lim, Romeo D., Graded Books 4.5
must have: a. Principles of Ecotourism Ecotourism with Interactive Recitation hours
1. Learned what is the principles of b. Elements of Ecotourism Tourism Lecture with Laptop/Projector
c. Conceptual Definitions Planning and
ecotourism; PowerPoint
of Ecotourism Development
2. Understood the components of
d. Components of Essentials,
Desired Learning Outcomes Course Content Textbook and Outcome- Assessment Resource Time
(DLO) Subject Matter References Based of Learning Material Table
Teaching Outcomes
& Learning (ALO)
(OBTL)
ecotourism; Ecotourism 2013, Group Seat
3. Identifies the ecotourism e. Activities of Ecotourism Mindshapers Work: Identify
elements; in Natural Setting Co., Inc. the negative
f. Ecotourism effects in
4. Differentiated this type of
Management Diamantis, ecotourism in
tourism from other types of Considerations Dimitrios., social,
tourism; and g. Ecotourism Defined Ecotourism, environment and
5. Understood the benefits of h. The Evolution of 2012, Cengage economic
ecotourism to the environment Ecotourism Learning Asia impact, site
and the society. i. Local Stakeholders and Pte Ltd. example and
Ecotourism measures to
j. Ten Commandments Weaver, David, minimize or
on Ecotourism Ecotourism 2nd avoid these
Edition, 2008, problems
John Wiley &
Sons Australia,
Ltd.
Quiz Books 4.5
At the end of the unit, students Unit 4-Ecotourism Lim, Romeo D., hours
Environments Ecotourism with Interactive
must have: Laptop/Projector
a. Public Protected Areas Tourism Lecture with
1. Explained why protected areas b. Importance of Public Planning and PowerPoint
are becoming increasingly Protected Areas Development
important as venues for c. IUCN Categories and Essentials,
Reading
ecotourism-related activities; Ecotourism 2013,
Assignment
2. Matched the relative compatibility Compatibility Mindshapers
of each IUCN protected area d. Private Protected Areas Co., Inc.
e. Distribution of
Desired Learning Outcomes Course Content Textbook and Outcome- Assessment Resource Time
(DLO) Subject Matter References Based of Learning Material Table
Teaching Outcomes
& Learning (ALO)
(OBTL)
category with both hard and soft Ecotourism in protected Weaver, David,
ecotourism; Areas Ecotourism 2nd
3. Discussed the advantages and f. Modifies Spaces Edition, 2008,
John Wiley &
disadvantages of private
Sons Australia,
protected areas as a distinctive Ltd.
and increasingly important type
of ecotourism value;
4. Described and accounted for the
uneven spatial and temporal
distribution of ecotourism in
country-wide protected area
systems and in individual
protected areas; and
5. Assess the potential of modified
environments, including,
wastelands and urban areas to
accommodate ecotourism.

At the end of the unit, students Unit 5-Ecotourism in Graded Books 4.5
must have: the Philippines Lim, Romeo D., Interactive Recitation hours
1. Provided information as to the a. History of Ecotourism Ecotourism with Laptop/Projector
Lecture with
in the Philippines Tourism
origin of ecotourism in the PowerPoint
b. Ecotourism Planning and
Philippines; Flyers/Brochures
Development in the Development
2. Learned the importance of Essentials, Group
Philippines
Desired Learning Outcomes Course Content Textbook and Outcome- Assessment Resource Time
(DLO) Subject Matter References Based of Learning Material Table
Teaching Outcomes
& Learning (ALO)
(OBTL)
ecotourism in the Philippines; c. DENR New Ecotourism 2013, Sharing/Reportin
3. Understood the contribution of Rules for Protected Mindshapers g
ecotourism in the Philippine Areas Co., Inc.
d. International
economy; and Role Playing/Skit
Ecotourism Standards Cruz, Zenaida
4. Understood how ecotourism may e. Variants of Ecotourism L., Principles of
affect the country both socio and f. How to Become an Tourism Part 1,
environmentally. Ecotourism Operator 2008, Rex
Bookstore Inc.

At the end of the unit, students Unit6-Ecotourism Sites Lim, Romeo D., Quiz Books 3 hours
must have: and Activities in the Ecotourism with Interactive
1. Identified the ecotourism sites by Philippines Tourism Lecture with Laptop/Projector
a. All Regions in the Planning and
region in the Philippines; and PowerPoint
Philippines Development
2. Presented the ecotourism b. Types of Vacations Essentials, Flyers/Brochures
activities by sites c. Kinds of 2013,
Recreational Mindshapers
Tourism Co., Inc.

Cruz, Zenaida
L., Principles of
Tourism Part 1,
2008, Rex
Bookstore Inc.

At the end of the unit, students Oral Books 4.5


must have: Unit7-Ecotourism Lim, Romeo D., Group Presentation hours
Desired Learning Outcomes Course Content Textbook and Outcome- Assessment Resource Time
(DLO) Subject Matter References Based of Learning Material Table
Teaching Outcomes
& Learning (ALO)
(OBTL)
1. Learned what is ecotourism Management Planning Ecotourism with Presentation and Defense Laptop/Projector
planning; a. Ecotourism Planning Tourism of Tourism
2. Understood how should the and Protected Areas Planning and Master Plan Tourism
b. What is Ecotourism Development
management plans relate to Planning and
Management Plan Essentials,
ecotourism; and Development
c. Who participates in 2013,
3. Understood the importance of the Planning Process? Mindshapers Outline
management plans on ecotourism d. The Role of Co., Inc.
Community in
Ecotourism Cruz, Riel G.,
Tourism
Planning and
Development,
2014, Rex
Bookstore, Inc.

MIDTERM Quiz Books 3 hours


At the end of the unit, students Unit 8-Conservation Lim, Romeo D., Interactive
must have: Managers and Tour Ecotourism with Lecture with Laptop/Projector
1. Understood the role of Operators Tourism PowerPoint
Conservation Managers in a. Selecting an Planning and
Ecotourism Enterprise Development
ecotourism business; Cooperative
Structure Essentials,
2. Understood the tour operators b. Community Based 2013, Group Work:
role in ecotourism business; Ecotourism CBE Mindshapers Develop a
3. Understood the responsible Enterprise Co., Inc. Ecotourism
marketing in tourism business; c. Green Guidelines for Development
and Tour Operators Weaver, David, Master Plan
Desired Learning Outcomes Course Content Textbook and Outcome- Assessment Resource Time
(DLO) Subject Matter References Based of Learning Material Table
Teaching Outcomes
& Learning (ALO)
(OBTL)
4. Provided understanding in the Ecotourism 2nd
joint venture business Edition, 2008,
John Wiley &
Sons Australia,
Ltd.
At the end of the unit, students Oral Books 3 hours
must have: Interactive Recitation
1. Analyzed the integrative planning Unit 9-Approaches for Lim, Romeo D., Lecture with Laptop/Projector
approaches; Resource Protection Ecotourism with PowerPoint
2. Introduced different examples of and Assessment Tourism
protected area planning in a. Integrated Planning Planning and Group
Approaches Development
Canada; Sharing/Presenta
b. Managing Protected Essentials,
3. Discussed the methods available Areas 2013, tion
for stakeholders involvement; and Mindshapers
4. Identified tools for ecotourism Co., Inc.
planning.
Weaver, David,
Ecotourism 2nd
Edition, 2008,
John Wiley &
Sons Australia,
Ltd.

At the end of the unit, students Quiz Books 4.5


must have: Interactive hours
1. Identified the basic structure and Lecture with Laptop/Projector
Unit 10-Ecotourism as Lim, Romeo D.,
Desired Learning Outcomes Course Content Textbook and Outcome- Assessment Resource Time
(DLO) Subject Matter References Based of Learning Material Table
Teaching Outcomes
& Learning (ALO)
(OBTL)
components of the ecotourism a Business Ecotourism with PowerPoint
industry, including sectors that a. Structure of the Tourism Mission/Vision of
are mostly specialized or mostly Ecotourism Industry Planning and Group Tourism
b. Business participants Development
non-specialized; Sharing/Presenta Establishments
c. Business Planning Essentials,
2. Assessed private sector tion from Brochures
2013,
businesses and the stakeholder Mindshapers or Internet
groups that participate in Co., Inc.
ecotourism business;
3. Understood the limitations faced Weaver, David,
by small ecotourism business as Ecotourism 2nd
Edition, 2008,
well as their potential
John Wiley &
advantages; Sons Australia,
4. Described the basic activities Ltd.
associated with strategic business
planning;
5. Explained how ecotourism is
linked to the distribution system
through the travel trade.
6. Discussed the status of
guidebook, local tour operators,
Eco lodges and mediating
attractions as small but distinctive
and evolving components of the
specialized ecotourism industry;
Desired Learning Outcomes Course Content Textbook and Outcome- Assessment Resource Time
(DLO) Subject Matter References Based of Learning Material Table
Teaching Outcomes
& Learning (ALO)
(OBTL)
and
7. Criticized the state quality control
within ecotourism, particularly as
it pertains to certification-based
eco labels.

At the end of the unit, students Oral Books 3 hours


must have: Interactive Recitation
Chapter 11 – Risk Lim, Romeo D.,
1. Discussed the risks to ecotourism Lecture with Laptop/Projector
Management for Ecotourism with
destinations; Ecotourism PowerPoint
Tourism
2. Evaluated how the identified Destinations Planning and
indicators can be used to help Development Group
a. Indicators for
define risks and response; ecotourism Essentials, Sharing/Presenta
3. Clarify how participatory Destinations 2013, tion
procedures can aid in the b. Ecotourism Mindshapers
mobilization of key stakeholders Destinations at Risk Co., Inc. Assignment:
for ecotourism destinations in c. What is Good Indicator Cite a VGMO of
Diamantis,
their planning and management. your favorite
Dimitrios.,
4. Illustrated some of the solutions Ecotourism, tourism
which can be used to control and 2012, Cengage site/destination.
or minimize negative effects; and Learning Asia Explain the
5. Capture positive effects from Pte Ltd. importance in an
ecotourism. ecotourism
Weaver, David, business.
Ecotourism 2nd
Desired Learning Outcomes Course Content Textbook and Outcome- Assessment Resource Time
(DLO) Subject Matter References Based of Learning Material Table
Teaching Outcomes
& Learning (ALO)
(OBTL)
Edition, 2008,
John Wiley &
At the end of the unit, students Sons Australia, Quiz Books 3 hours
Ltd.
must have: Unit 12-Ecotourism Interactive
1. Identified the multi-scale nature Policy and Planning Lecture with Laptop/Projector
Lim, Romeo D.,
of ecotourism policy; a. Ecotourism Policy Ecotourism with PowerPoint
2. Recognized the role of Making Tourism
institutional arrangements in b. Major Components of Planning and Group
Tourism Planning Development
influencing ecotourism policy; Sharing/Presenta
Framework Essentials,
3. Appreciated the value of c. Nature of Tourism tion
2013,
evaluation as a component of Planning Mindshapers
the ecotourism policy process; d. The Necessity of Co., Inc.
and Tourism Planning
4. Understood the complexity of Weaver, David,
the ecotourism policy process. Ecotourism 2nd
Edition, 2008,
John Wiley &
Sons Australia,
At the end of the unit, students Oral Books 4.5
Ltd.
must have: Unit 13-External Interactive Recitation hours
1. Understood asses the increasing Environments Weaver, David, Lecture with Laptop/Projector
integration and convergence a. Other forms of tourism Ecotourism 2nd PowerPoint
that is occurring between b. Other resources Edition, 2008,
stakeholders John Wiley &
ecotourism and conventional Group
c. Public Policy Sons Australia,
mass tourism; d. Physical Environmental Sharing/Presenta
Ltd.
Desired Learning Outcomes Course Content Textbook and Outcome- Assessment Resource Time
(DLO) Subject Matter References Based of Learning Material Table
Teaching Outcomes
& Learning (ALO)
(OBTL)
2. Discussed the effect that factors tion
agricultural expansion and e. Assessing External Diamantis,
contraction has had and will Environments Dimitrios.,
Ecotourism,
have on the growth ecotourism
2012, Cengage
in both more developed and the Learning Asia
less-developed regions; Pte Ltd.
3. Understood the extent to which
ecotourism development is
assisted or constrained by
government policies and actions;
4. Described the unpredictable and
unstable aspect of natural
systems that can affect
ecotourism; and
5. Employed evaluation criteria to
assess the impacts of external
opportunities sand threats on
operations so that appropriate
actions can be take.

Quiz 3 hours
Books
At the end of the unit, students Interactive
must have: Unit 14-Organizations Lecture with
and Policies Weaver, David, Laptop/Projector
Desired Learning Outcomes Course Content Textbook and Outcome- Assessment Resource Time
(DLO) Subject Matter References Based of Learning Material Table
Teaching Outcomes
& Learning (ALO)
(OBTL)
1. Described the general a. Ecotourism Ecotourism 2nd PowerPoint
characteristics of membership Organizations Edition, 2008,
based ecotourism organizations, b. Other organization John Wiley & Group
involved in ecotourism Sons Australia,
including their potential range Sharing/Presenta
c. Ecotourism in tourism Ltd.
functions; tion
and other strategies
2. Understood the differences Diamantis,
among ecotourism organizations Dimitrios.,
and their contribution to the Ecotourism,
global ecotourism sectors. 2012, Cengage
3. Assessed the geographical and Learning Asia
Pte Ltd.
structural challenges faced by
these organizations;
4. Demonstrated the involvement
of other NGO and government
agencies in the development of
ecotourism.
5. Shown how ecotourism plans are
affected by broader tourism and
development plans policies.

Oral Books 3 hours


At the end of the unit, students Interactive Recitation
must have: Unit 15-Selected Lecture with Laptop/Projector
Environments and Weaver, David,
Desired Learning Outcomes Course Content Textbook and Outcome- Assessment Resource Time
(DLO) Subject Matter References Based of Learning Material Table
Teaching Outcomes
& Learning (ALO)
(OBTL)
1. Applied the concepts and activities Ecotourism 2nd PowerPoint
practices from previous chapters a. Whale-Watching Edition, 2008,
to the specialized ecotourism b. Islands John Wiley & Group
c. Polar Environments Sons Australia,
environments and activities Sharing/Presenta
Ltd.
associated with various d. Indigenous Territories tion
environments and activities; Diamantis,
2. Evaluated the distinctive Dimitrios.,
ecotourism options available to Ecotourism,
small island states and 2012, Cengage
dependencies. Learning Asia
Pte Ltd.
3. Discussed the difference and
similarities associated with
ecotourism and the effects of
external environments.
4. Assessed the emerging concept
of indigenous empowerment and
territoriality as factors that
influence the development of
ecotourism for indigenous as
well as nonindigenous people.
Note: This syllabus is flexible and may include additional topics and activities deemed necessary to the teacher

XI. Grading System

Lecture
Quizzes/Long Exam 30
Midterm/Final Exam 40
Class Participation (Attendance/Recitation/Reporting) 10
Supplementary Output:
Eco Tourism Project/Project Portfolio (Business Plan) 20
Total --------------------------------------------------------------------------100%

PREPARED BY: NOTED: APPROVED:

MR. EDZYL BRYAN B. LENSIG PROF. MA. FLORA C. COLLADO PROF. MARIA ROSELLE SILAO-UDANG
Subject Instructor Chair, Division of Tourism Management OIC-Dean

Scoring Rubric for Oral Presentations


Class Participation 20%
Criteria 1-2 3-4 5-6 7-8 9-10
Poor Average Good Very Excellent
Good
Presentation Skills
Were the main ideas presented in an orderly and clear
manner?
Did the presentation fill the time allotted?
Did the presentation maintain the interest of the audience?
Was the presenter responsive to audience questions?
Knowledge Base
Was proper background information on the topic given?
Was enough essential information given to allow the
audience to
effectively interact the topic?
Did the presenter have a clear understanding of the topic
presented?
Critical Thinking
Were the main issues in this area clearly identified?
Were both theoretical positions and empirical evidence
presented?
Did the main conclusions of the presentation follow from the
topic presented?
Over All Rating