Delivering Innovation with

Smart, Connected Products

The Internet of Things

Applications bring together people, processes, and things

to create new forms of value
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Transformative Opportunity Impacts Manufacturers

50B 1Trillion

5M
1B APPS

100M
2010 2020 2035 APPS

“Estimated potential economic impact of The Internet of Things in 2025,

range from $2.7 – 6.2 trillion annually.”
– McKinsey Global Institute

“Manufacturing industry will be the #1 industry sector by share of global

economic value-add.”
– Gartner Forecast: The IoT, Worldwide, 2013

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Evolution to Smart, Connected Products in the IoT

John Deere Products Are Evolving From Tractors

to Farming Solution Systems

Smart and System of

Physical Smart Product System
Connected Systems

Product is physical (i.e. Product incorporates Product incorporates wired or Product is integrated in a Product is coordinated
Product
mechanical, electrical) software, sensors, processor wireless connectivity product system across other systems

Connectivity None Proximate One-to-One One-to-Many Many-to-Many

Enable personalization, Enhance product features, Expand system capabilities

Product Enable remote monitoring,
Core product capabilities enhanced functionality and operation and optimize and automate/coordination
Capabilities control and service
user interface system performance with other systems
Hardware and software
Systems Digitization of product IT, product and service Other enterprise systems are Third-party systems across
product definition are
Integration definition systems are integrated integrated industries are integrated
integrated
Machine learning and
Data Batch analysis of historical Ongoing analysis of product Perform real -time analytics
None predictive analytics across
Analytics product data condition and use and predictive algorithms
systems
Expand product and service Enable new process, and
Business Enhance product and service Transform business model
Product sale capabilities and optimize expand product and service
Value capabilities and enable new business
existing process capabilities

EVOLUTION 4
Capabilities of Smart, Connected Product

Intelligence and connectivity enable smart, connected products and an entirely

new set of product functions and capabilities
Autonomous Product Autonomous Product Operation in Coordination
Optimization with Other Products and Systems
Autonomy
Autonomous Operation in Coordination
Autonomous Product Diagnostic / Service
with Other Products

Optimization Enhance Product Performance Perform Diagnostics / Service and Repair

Control Control Product Operation / Use Personalize User Experience

Alert and Notify of Changes

Monitoring
Monitor the Product’s External Monitor Product Operation /
Monitor Product Condition
Environment Use

Confidential and Proprietary - Not for Distribution 5

Connected Enterprise
Data from Connected Products Enables Optimized Processes

Device Cloud

PLM
SLM

 Usage-based Billing CRM

 Warranty Management ERP Remote Service
 Point-of-Sale Payments MES Predictive
SCM Maintenance
Enhanced
Customer Service
Lead Generation
Account Management
Usage-based Product Design Up-sell, Cross-sell
Remote Software Management
Connected Quality
Connected Manufacturing Intelligence
Consumables
Asset Tracking & Management
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Conventional Application Development is Unable to
Unlock the Vast Potential of Smart Connected Products
Not designed to work with the unique and evolving requirements of IoT apps
Fixed
Applications

DESIGN AND BUILD DESIGN AND BUILD DESIGN AND BUILD

INTERFACE INTERFACE INTERFACE • Complex
Programming
DEVELOP EVENT TRAPS DEVELOP EVENT TRAPS DEVELOP EVENT TRAPS
• Build Platform

MANAGE CHANGE
AND QUERIES AND QUERIES AND QUERIES
Services on a
Application DEVELOP DATA DEVELOP DATA DEVELOP DATA Project
RELATIONSHIPS RELATIONSHIPS RELATIONSHIPS
Development • Difficult to
INTEGRATE OR WRITE INTEGRATE OR WRITE INTEGRATE OR WRITE Maintain/Evolve
SERVICES SERVICES SERVICES
• High Risk, High
ARCHITECT THE DATA ARCHITECT THE DATA ARCHITECT THE DATA Cost
MODEL MODEL MODEL
• Barrier to
COMMUNICATIONS COMMUNICATIONS COMMUNICATIONS Innovation
Communications
Elements Internet Mobile
Networks

The Network

Sensors, Devices
& Equipment

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The Opportunity

Rapidly and economically build and maintain connected solutions that give your
business an edge with smart products and stake out your sustained advantage

Reduce Deliver Apps Standardize Differentiate Unlock New

Development at 10X the on IoT Offering Business
Cost Speed Technology Models

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ThingWorx IoT Platform

IoT Platform
IoT Application Enablement
Build Platform and tools to simplify the development of apps. Enables
mashup of data from things, people and systems.

Device Cloud
Manage Device and data management system to manage devices and
securely process and collect machine and sensor data

IoT Connectivity Middleware

Connect Communication software for connecting and interacting with
devices and transferring machine and sensor data into the cloud

Confidential and Proprietary - Not for 9

ThingWorx – Purpose Built for IoT Development

Dynamic
Applications

CLOUD SERVICES
MASHUP External System
SQUEAL
Application BUILDER & Services
Enablement
REST APIs

BUSINESS ENTERPRISE
SYSTEMS
SYSTEM
SERVICE Develop and Deploy 3D STORAGE
INTEGRATION BUSINESS LOGIC ENGINE
IoT Applications
Communications COMMUNICATIONS
Elements Internet 10X Faster Mobile BIG DATA
Networks ANALYTICS
The Network

Sensors,
Devices &
Equipment
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The ThingWorx Device Cloud
Reduce upfront costs, drive down operational costs, minimize risk

Security Services
 Certified security: ISO 27001, EU Safe Harbor, N3
 Monitor system activity with full audit log
Cloud Delivery Option  Policy Server for end-user access control Scalability and Reliability
 High performance with  System scalable to process
global reach billions of transactions daily
 Lower initial costs and TCO  Proven management of 100s of
 Scale as fast and as much thousands of Assets
as you need  Data backup, failover, recovery,
 Painless system and restore
upgrades and
updates

Administration
 Manage users, roles, groups, Device Lifecycle Management
asset models, timers, actions, rules  Provision devices
 Deploy and update custom applications  Monitor health of device
 Easily browse, search and bulk update  Update software / firmware
connected products  Troubleshoot issues
 Manage SIMs, billing, usage

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Flexible Product Connectivity
Quickly and Securely Connect All Your Products CONNECT

Flexible
 Supports wired embedded,
tethered, gateway, and
wireless configurations
 Patented Fire-Wall
Embedded in
Device Cloud Friendly™ communication
device for wired assets
AnyDevice
Service  Open Axeda Wireless
Wireless Protocol and Codec
Console Framework makes wireless
connectivity a snap
Policy Server  Support for hundreds of
Tethered using native protocols and drivers
external hardware
AWP
Optimized Secure
Gateway to  Least-cost routing  Third-party security
multiple devices chooses most cost- audited and certified
effective
 Stored data protection –
communication
with SAS 70 data center
Adaptive Machine  Rapid time-to-connect certification
Messaging reduces development
Protocol (AMMP) costs  Encrypted data in
motion – HTTP/SSL or
 Connectivity AWP/ASMP
Custom abstraction layer
eliminates vendor and  Customer network
Codec
network lock-in compliant using Axeda
Policy Server
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Unique Platform Capabilities

Ubiquitous Device Connectivity Layer

ThingWorx provides scalable, secure, embeddable, and easily deployable communications designed for
connecting sensors, devices and equipment across any network topology and an communication scenario

Model-based Development Reduces Time/Cost by 10X

ThingWorx “codeless” development enables you to model the Services, Storage, Events, Collaboration, and
Relationships for the Things in your world. This results in high levels of efficiency and reuse, increasing
development velocity by 5X – 10X.

Event Driven Execution & 3D Storage Engine

Event-driven execution supports scale requirements for massive numbers of devices. Optimized & unified
storage for time-series, structured, and social data 10X Faster than traditional RDB. Two-way interfacing with
big data analytics.

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Unique Platform Capabilities

Mashup Builder: Rapid Creation of Collaborative Workspaces

ThingWorx’ “drag and drop” Mashup Builder enables developers and business users to rapidly create
collaborative applications, mobile UI, analytics, and search-based BI, helping solve problems and capture
opportunities faster

SQUEAL: Search-based Intelligence Unlocks Collective Wisdom

ThingWorx SQUEAL™ ( Search, Query & Analysis) brings Search to the operational intelligence world, enabling
every user to “search the information and Things in their world”

Flexible Deployment Options

Deploy to meet the needs of the market – Cloud Scale, On-Premise and Embedded options meet the needs of
every use case

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ThingWorx Fits in Two Areas in Manufacturing

Production COO
Manager

Service
Supply Product Manager
Chain Engineering
PLANT 1 PLANT 2 PRODUCT SUPPORT CENTER

Connected Manufacturing Smart, Connected Products

Increase operational performance with Transform How You Create Operate,
real-time visibility into systems, and Service Your Products
people and things (assets) • Operational Monitoring & Alerting
• Unified, real-time Visibility • Remote Service & Repair
• Operational Intelligence • Automated Service Ticket Creation
• Condition-based Maintenance • Operational History
• Continuous Improvement • Performance Benchmarking
• Next Generation Six Sigma / Lean • Usage Based Billing
• Predictive Maintenance

SMART CONNECTED PRODUCTS

Field Field
Sales Service

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ThingWorx Marketplace™ Magnifies Ecosystem Power

ThingWorx Marketplace - The 1st

App Store for the Internet of Things

 Ecosystem extends ThingWorx

capabilities and enhances its
competitive advantage

 Improve IoT solution time-to-market

through application “assembly”

 Accelerating M2M/IoT adoption

through global sharing of IP

 Creating additional revenue streams

for extensions, apps, etc.

“The ThingWorx Marketplace is a first

mover in an exciting new niche with
vast potential”

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Next Steps: The ThingWorx Success Blueprint

Can you IoT-enable What is the business Have you planned to

your enterprise? case for deployment? scale, for production?
– Can you connect to – Have you identified – On-premise, cloud, or
sensors, devices, and high-value and low- hybrid?
products today? complexity use cases – Which assets, use-
– Do you have visibility and applications? cases, and
to asset or product – Have you lined up stakeholders?
performance? internal and external – What’s your SLA for
– Can you Remote stake-holders to each scenario?
Control assets or participate? – Have you established
products? – Is the success criteria an innovation
clearly stated? roadmap?

ThingWorx ThingWorx ThingWorx

Readiness Discovery Session Marketplace &
Assessment Partners
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Case Studies - Deeper Dive Examples

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Remote Service Management

• Company Overview:
– Sysmex is a global leader in the design and development of high-quality, reliable, and innovative
clinical diagnostic equipment and information systems.

• Application Overview:
– Sysmex Network Communications System™ (SNCS) –
– Powered by ThingWorx. SNCS is a remote diagnostics management system that continuously
collects and monitors system performance data from the installed instrument base.

• ThingWorx Role:
– ThingWorx is the underlying application platform for Sysmex's remote service management solution

• Status:
– Deployed. Production license for $300K in Jan 2012, renewal for $60K in 2013. Questra support
contract awarded in March 2013. Multi-year subscription obtained.

• Miscellaneous:
– Sysmex and ThingWorx won the Connected World Value Chain Awards in 2012 for the best Remote
Service solution.

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Remote Service Management

• Connected Devices, Systems, and Services:

– Remote hematology systems, Help Desk system, Quality Control system,
CRM system (Metrix), shared document, Reporting, Field Service
• Business Processes:
• Remote diagnostics, Remote monitoring, troubleshooting
• Firmware update
• Service Ticket Creation in Metrix CRM and service package
• Auto-generation of new "Things" from CRM data
• Value proposition to their Customers:
• Improved customer experience and customer support
• Improved equipment reliability, service performance
• New customers value through improved labor utilization through collaborative information exchange.
• Improved equipment uptime. Sysmex is able to achieve faster decision response time and notice of
required maintenance
• Automatic consumables replenishment triggering
• Innovative new usage-based billing agreements
• ThingWorx Value Statements:
• "ThingWorx enabled us to build our Next Generation Remote Service Application 10x faster than
previous tools, allowing us to gain competitive advantage in the market." Steve Postma, Director, Remote
Service at Sysmex

20
Remote Service Management

21
Remote Monitoring & Analytics

• Company Overview:
– Joy Global and its businesses pride themselves on providing a full range of value-added aftermarket services, and
are committed to assisting our customer's mine ores and minerals at the lowest possible cost. To achieve these
objectives, we use a Life Cycle Management Strategies (LCMS) approach, which places the highest value on
continuous and exceptional customer support. To assist our customers, facilities and equipment service centers
span six continents and more than twenty distinct countries.

• ThingWorx Role:
– ThingWorx is the strategic development platform that will enable Joy Global to collect real-time data from both their
underground and surface equipment. The ThingWorx platform will enable Joy to deliver real time analytics at the
mine site providing a level of customer support which leapfrogs their competition. ThingWorx will also enable new
applications to be built integrating multiple complex data sources. These new applications will provide field level
data that was unavailable beforehand and will aid in providing greater visibility into the complex coal mining
process.

• Status:
– ThingWorx won 3 successful pilots and Won a production enterprise license agreement for a yearly renewable
subscription. 3 year subscription order in process- $900K

• Miscellaneous:
– ThingWorx competition was big data suppliers. They looked at GE and Honeywell as well.

• Revenue:
– 3 year Projection – 2014=$300K, 2015=$300K, 2016=$300K

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Remote Monitoring & Analytics

• Application Overview:
– Remote Monitoring and Analytics. Joy Global will be leveraging ThingWorx in a host of applications. The first two
production applications will be a customer facing mine site analytics application as well as a cloud based portal
which they will expose multiple ThingWorx applications.

• Connected Devices, Systems, and Services:

– Joy is connecting all their existing mining equipment covering 15 global mine site. The total population of
machines is approaching 1000. Each machine outputs 1000 real time data points to be collected at sub second
intervals. ThingWorx Edge Micro Server (EMS) is the enabling technology giving Joy the ability to collect, store
and analyze this real-time data which in the past was complex and unstable.

• Architecture:
– Joy will be hosting the ThingWorx Platform in two of their data centers. One US based, the other in South
Africa. At the mine sites, the ThingWorx EMS will be installed on a smart device running in their
equipment. Future implementation will include federating our architecture to allow ThingWorx servers to be
installed at the local mine site. This would allow each mine site to collect data and then send large data volumes
back to the data center during off hours to manage network bandwidth more efficiently.

• Business Processes:
– Joy's current business process was broken as it took people to manage through the instability of collecting the
mass volume of data and their inability to do field level analytics. ThingWorx stabilizes the data collection process
while providing Joy's ability to innovate into new application deliverables for their customers.

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Remote Monitoring & Analytics

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