Académique Documents
Professionnel Documents
Culture Documents
5-3 Case Study: New Belgium Brewing: Ethical & Environmental Responsibility
The objective for this assignment is to illustrate how New Belgium Brewing endeavors
significantly reduces the impact of social and environmental responsibility and how the progress
has been made in the economic, environment and social aspects reflecting on continuing
The New Belgium Brewing Company has experienced issues with packaging that has
cause a major issue that potentially will impact the company environmentally. NBB has made
major strides to reduce the amount of CO2 emission, there still an excess of 6.6lbs of emission
for every 6 pack of microbrew beer brand. In addition, there is remains a shortfall of natural
habitat of about 2.5 square meters. The use of amber glass for the packaging of beer has put NBB
in a predicament that questions the ecological facets of the product. The consequence is a
greenhouse effect. New Belgium Brewing Company should consider alternative packing such as
aluminum cans, biodegradable materials that can easily be recycled. While NBB deliberately
conserves water, is a major impact on the water supply. The damaging effect on the water supply
creates an obstruction of the pesticides and fertilizers used to promote barely production.
must extend on the level to address these trepidations. This organization is progressively
advanced on the usage of high technology and environmental devices. Yet, NSS has shown
interest in utilizing energy saving alternatives factoring the overall business need and minimizing
the adverse effects on the environment. In essence, NBB utilized the green building techniques
to best address these concerns. NBB has put a great emphasis on the environmental issues to
Historically, it has been perceived a beer company is not an ideal business for a society,
on the contrary through its social initiatives NBB has established the organization as a socially
responsible entity that promote communities and augment the lives of people through corporate
giving, event sponsorship and philanthropy. Managers and employees become role models for
5-3 Case Study: New Belgium Brewing 3
ethical and socially responsible actions (Ferrell, Fraedrich, & Ferrell, 2011). Before one could
judge NBB’s social and corporate obligations, it must be understood that this responsibility lies
on how the company creates its wealth opposed to how it spends it. On the flip side, many
organizations such as NBB have taken on a more responsible approach as it relates to the social
and environmental aspects. NBB like many organizations are striving to address the social and
environmental problems that impact the communities in which business is conducted while
accepting the philosophies and still remain socially and environmentally responsible.
NBB is an ethical and responsible organization. To further expand efforts, one would
propose that NBB remain proactive attentive and emphatic in all marketing efforts. Potentially,
when NBB focuses on the promotion of sports which in many cases have a draw to children and
youth therefore the focus should be on those who are of legal drinking age, but also geared
Finally, NBB is making major strides in establishing the operational principles necessary
References:
Ferrell, O.C., et al. (2011). Business Ethics: Ethical Decision Making and Cases. Mason,