2/22/2010

Panjaporn Vittayalerdpun
Senior Product Manager-App Platform
Microsoft Thailand

SQL 2008 R2 Agenda

Product Roadmap
SKUs / pricing

Editions Comparison

“Buy now” opportunities

Licensing Question

Pricing

New Technology in SQL 2008 R2

R2 Value Proposition

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SQL 6.0 SQL 6.5 SQL 7.0 SQL 2000 SQL CE 64-bit SQL 2005 SQL 2008
1995 1996 1998 2000 2000 2001 2005 2008

Small Server 64-bit Megaserver +

Data Platform

From:
Enterprise

Desktop to SMP (New Architecture) Deskside servers

Auditing
Backup/Restore Log Shipping Failover Clustering Database Mirroring To:
Scale outCell phone to Scale-Out Utility 4
utility
Replication Enterprise Class ETL to Cloud

Scripting GUI Management Studio Policy-Based Management

Relational SQL-CE Device and Desktop
Platform for

From:
all Data

XML Tables and BLOBs

Files
XML (SQL-XML)
Spatial To:
Objects, Places, Documents,
BLOB Objects More types of data
XML, Cubes, … 3

ODBC
Development

ADO.NET Data Services From:

OLE DB ADO.NET
Dynamic

CRUD, Backup/Restore
XQuery
CLR Functions, To:
Procedures in DBMS Engine Better visualizations
Analyze, Synchronize, 2
Integrate, Mine, Extend, …
Entity Framework

OLAP and ETL DW Scale

From:
Pervasive

Data Mining Partitioning Data Profiling

Insight

BI as a specialization
Managed Reporting Ad-hoc Reporting Data Visualizations 1
To:
Data Warehousing Multiple sources VS Integration Office Integration BI for everyone
KPIs

SQL Server 2008 R2 Editions

Standard Enterprise Datacenter

Departmental, Mission Critical, Mission Critical,

Small/Med Scale Large Scale Highest Scale
$7.5k/Proc $28.8k/Proc $57.5k/Proc
$1K/Svr + $162/CAL $9.9K/Svr + $162/CAL Not offered via Server/CAL

Parallel Data
Web New Warehouse
Website & Web Apps to R2 10s-100s of TB
$57.5k/Proc
$3.5k/Proc
$15/Proc/mo (SPLA) Not offered via Server/CAL

Developer Compact Express Workgroup

Dev or Test Client Entry-Level, Branch,

Embedded Learning Small Scale
FREE* or $50 FREE FREE $3.9k/Proc
$739/Svr+$142/CAL

*Free download with MSDN subscription All prices FPP

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SQL Server 2008 Editions Comparison

“Buy Now” Promotion (Open NL & G license)

Discount 20% on L&SA for SQL Std
PP and SQL Ent PP in Feb-Mar’10.
KEY OPPORTUNITY:
Save 25% on SQL Standard Per Processor
Save 15% on SQL Enterprise Per Processor
Before price increase in MAY’10
when you buy now with SA

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“Buy Now” Communications

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SQL Server 2008 R2 Pricing (May 2010)

2008 to R2
price
adjustment

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New Technology in SQL 2008 R2

Self-Service Business Intelligence :

Powerpivot
Self Service Reporting
Master Data Services
StreamInsights
Application and Multi-Server Management
Parallel Data Warehouse

Trusted, Scalable IT & Developer Managed

Platform Efficiency Self-Service BI

 Enterprise-level security, scalability  Multi-server management  Self-service analytics

 High-scale event stream processing  Virtualization & live migration  Self-service reporting
 Data consistency across heterogeneous  Accelerated development & deployment  Streamlined collaboration & mgmt
systems

Comprehensive Platform for IT Value

MPP support for 10s-100s TB DW Scalable relational database platform

Highly scalable appliances Consistent, familiar model & tools
Seamless BI Integration Self-managed, highly available cloud service

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Microsoft Business Intelligence

Vision and Strategy

Improving organizations by
providing business insights to all
employees leading to better,
faster, more relevant decisions

 Complete and integrated BI offering

 Widespread delivery of intelligence
through Microsoft Office
 Enterprise grade and affordable

The Business Intelligence Continuum

Strategy Compliance Consistent Local

Innovative
Driven & Risk Measurement Decision
Organization
Business Management & Rewards Making

Aligned Empowered

Organizational BI Team BI Personal BI

The Org’s Context Our Context My Context

BI Solution created by IT, BI Solution created by BI solution created by

Established corporate power user. Context is user. Context is only for
context & is reusable, for a small team & it’s user & exists as
scalable and backed up. managed on a server. document.

SQL Server 2008 R2 extends reach from organizational BI to team and personal BI

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ALL Users

Microsoft Business Intelligence Offering

BUSINESS USER EXPERIENCE

BUSINESS PRODUCTIVITY INFRASTRUCTURE

DATA INFRASTRUCTURE & BI PLATFORM

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Self-Service Business Intelligence

PowerPivot for Excel PowerPivot for SharePoint

• PowerPivot for Excel will • PowerPivot for SharePoint will

be available for Excel require a SQL Server 2008 R2
2010 users. Enterprise license (Server/CAL or
per Processor) and SharePoint
Server 2010 Enterprise CAL.
www.powerpivot.com

PowerPivot

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Call to actions
Understand the changes in SQL Server
2008 R2
Promote SQL Server 2008 Promotion for
customers to buy now.
Attend PowerPivot Workshop (1 hour) to
understand how to use and its benefits
during March – May 2010.

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