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  • Particulars With Individual Branding With Rosewood Corporate Branding

    Transféré par

    Siddharth Lunkad
    4K vues4 pages
    The document compares customer lifetime value (CLTV) calculations for a hotel brand under individual property branding versus collective branding across multiple properties. Key details: - CLTV is higher with collective branding ($449) than individual branding ($413) due to higher retention rates and profits per guest. - The net present value of profits is higher with collective branding ($422k) than individual branding ($344k), an increase of $78k. - With 8,900 repeat guests, the increased profit from collective branding could increase total revenue by $278k.

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    Titre original

    Group7 Rosewood

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    © Attribution Non-Commercial (BY-NC)

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    The document compares customer lifetime value (CLTV) calculations for a hotel brand under individual property branding versus collective branding across multiple properties. Key details: - CLTV is higher with collective branding ($449) than individual branding ($413) due to higher retention rates and profits per guest. - The net present value of profits is higher with collective branding ($422k) than individual branding ($344k), an increase of $78k. - With 8,900 repeat guests, the increased profit from collective branding could increase total revenue by $278k.

    Droits d'auteur :

    Attribution Non-Commercial (BY-NC)
    Téléchargez comme XLSX, PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    4K vues4 pages

    Particulars With Individual Branding With Rosewood Corporate Branding

    Transféré par

    Siddharth Lunkad
    The document compares customer lifetime value (CLTV) calculations for a hotel brand under individual property branding versus collective branding across multiple properties. Key details: - CLTV is higher with collective branding ($449) than individual branding ($413) due to higher retention rates and profits per guest. - The net present value of profits is higher with collective branding ($422k) than individual branding ($344k), an increase of $78k. - With 8,900 repeat guests, the increased profit from collective branding could increase total revenue by $278k.

    Droits d'auteur :

    Attribution Non-Commercial (BY-NC)
    Téléchargez comme XLSX, PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    sur 4

    With With Rosewood

    Particulars Individual Corporate Branding


    Branding
    Total Number of unique guests 115000 115000
    Average dailly spend 750 750
    Number of days average guests stays 2 2
    Average gross margin per room 32% 32%
    Average Number of visits per year per guest 1.2 1.3
    Average Marketing expense per guest 130 138.695652173913
    Average new guests acquistation expense 150 150
    Total number of repeat guest 19169 24919
    Of which: Total number of multiproperty stay guests 5750 11500
    Average Guest Retantion Rate 16.6686956522 21.6686956521739
    Average Gross Profit Per Customer 576 624

    CLTV Calculation with collective branding stretagies


    0 1
    Gross Profit Per Guest 624
    Acquisition expense per new guest -150
    Marketing expense per guest 138.695652173913
    Net Profit Per guest 485.304347826087

    Retention Rate 1
    Discount Factor 1.08
    Present Value -150 449.355877616747
    Net Present Value(NPV) 421.919140406

    CLTV Calculation with Individual branding stretagies


    0 1
    Gross Profit Per Quest 576
    Acquisition expense per new quest -150
    Marketing expense per quest 130
    Net Profit Per Quest 446

    Retention Rate 1
    Discount Factor 1.08
    Present Value -150 412.962962962963
    Net Present Value(NPV) 344.521083017

    *CLTV(Customer Life Time Value)

    Increase in NPV(NPV with collective Branding-individual) 77.3980573891


    Increase in Profit (Increase in profit*Number of custome 8900776.59975
    Increase in Revenue (Increase in profit*100/32) 27814926.8742
    11.6686956521739
    Additional Expense of $1,000,000

    1 0.21 0.0441

    anding stretagies
    2 3 4 5 6
    661.44 701.1264 743.194 787.7856 835.05276 Revenues Increase by 6%

    142.85652174 147.1422 151.5565 156.1032 160.786274 Marketing expenseIncrease by 3%


    518.58347826 553.9842 591.6375 631.6824 674.266487

    0.2166869565 0.046953 0.010174 0.002205 0.00047771


    1.1664 1.259712 1.360489 1.469328 1.58687432
    96.339399526 20.64865 4.424447 0.947788 0.20297983

    anding stretagies
    2 3 4 5 6
    610.56 647.1936 686.0252 727.1867 770.817933 Revenues Increase by 6%

    133.9 137.917 142.0545 146.3161 150.70563 Marketing expenseIncrease by 3%


    476.66 509.2766 543.9707 580.8706 620.112303

    0.1666869565 0.027785 0.004631 0.000772 0.00012868


    1.1664 1.259712 1.360489 1.469328 1.58687432
    68.118145315 11.23274 1.851763 0.305188 0.0502847
    62%
    1513
    938.06 342391.9 171196
    703545 115000
    2.57E+08 56195.95

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