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COMPARATIVE UNDERSTANDING BETWEEN QUALITATIVE and

QUANTITATIVE RESEARCH

Criteria Qualitative Research Quantitative Research


To understand & interpret social To test hypotheses, look at cause
Purpose
interactions. & effect, & make predictions.
Group Studied Smaller & not randomly selected. Larger & randomly selected.
Variables Study of the whole, not variables. Specific variables studied
Type of Data Collected Words, images, or objects. Numbers and statistics.
Qualitative data such as open- ended Quantitative data based on precise
responses, interviews, participant measurements using structured &
Form of Data Collected
observations, field notes, & validated data-collection
reflections. instruments.
Type of Data Analysis Identify patterns, features, themes. Identify statistical relationships.
Objectivity and Subjectivity Subjectivity is expected. Objectivity is critical.
Researcher & their biases may be Researcher & their biases are not
known to participants in the study, & known to participants in the
participant characteristics may be study, & participant
Role of Researcher
known to the researcher. characteristics are deliberately
hidden from the researcher
(double blind studies).
Particular or specialized findings that Generalizable findings that can be
Results
is less generalizable. applied to other populations.
Exploratory or bottom–up: the Confirmatory or top-down: the
researcher generates a new researcher tests the hypothesis
Scientific Method
hypothesis and theory from the data and theory with the data.
collected.
Dynamic, situational, social, & Regular & predictable.
View of Human Behavior
personal.
Most Common Research Explore, discover, & construct. Describe, explain, & predict.
Objectives
Wide-angle lens; examines the Narrow-angle lens; tests a specific
Focus
breadth & depth of phenomena. hypotheses.
Study behavior in a natural Study behavior under controlled
Nature of Observation
environment. conditions; isolate causal effects.
Nature of Reality Multiple realities; subjective. Single reality; objective.
Narrative report with contextual Statistical report with
description & direct quotations from correlations, comparisons of
Final Report
research participants. means, & statistical significance
of findings.

Prepared by:

ROMMEL U. QUIÑONES, MPR

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