Académique Documents
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Yinka Olaito
www.yinkaolaito.com
Preface
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Social media has been a vehicle for change. Not just in the way
individuals, brands or organizations communicate with prospects or
stakeholders, but also how they do business with them. Internet usage
and social media have forced organizations to be transparent. The
reasons for these are obvious. Everyone can find out what ever
information they want about anyone with just a few clicks. Another point
is that satisfied or offended customers can share their experiences and
feelings about anything at the light of speed. If understood, and leverage
correctly, social media can have an enormous impact on any organization,
person or brand. Social media was initially picked up by individuals, who
want to connect, stay in touch. But the opportunity is so much greater,
and the differences between social media and every other channels of
communication are huge.
In video sharing category, Youtube is being used more than any other
platforms. But what we have noticed is that entertainment industry-music
is taking advantage of this platform more than any other industries in
Nigeria.
With Image sharing use, Flickr seems to be getting the attention of the
few users while GTBank’s account is also doing well. Most users have
concentrated their image sharing efforts to creation of photo album in
their facebook account. The disadvantage of this is that such facebook
album may not enjoy visibility to a larger audience except facebook users.
But what we have noticed is that many development organizations’
apathetic approach to social media has not allowed them to benefit from
social Media usage. Most active users are individuals who use the tools to
stay in touch while corporate brands use it for business purposes.
Corporate brands have also concentrated on web advertising instead of
relationship, conversation building through relevant content creation
publishing and distribution. Most Non-profits in Nigeria have also limited
their activities to creation of facebook pages while many development
organizations or ‘Millennium development goal promoters/organizations’
are yet to embrace values in social media
Challenges
Many still equate social media with Social networking site (facebook).
Social media is much more than this. We have social networking sites,
blogging and micro blogging sites, video sharing, image sharing, social
news sites, professional platforms, forums and niche groups.
Some of the issues that have been raised by social media users which had
generated responses and coverage from mainstream media include:
1. The needs to appreciate vast potential of social media with regard
to how it can contribute to organization’s goal achievements.
2. Social Media and Security issues.
3. Child abuse and early marriage case associated with Senator
Yerima
4. Social Media and Election 2010. Our strong opinions have received
coverage in Print and Electronic media like Punch Newspaper,
ThisDay, Marketing Management (M2) as well as Channels, Galaxy
Television stations-these are frontline credible media in Nigeria.
Success Stories:
Every contact with our team will revolutionize our clients’ corporate awareness, identity
in the marketplace.
Vision
Adding the golden touch
Mission
To help organizations and individuals make necessary changes that will turn them
to a point of reference.
SERVICES
Our range of services helps us to increase our clients’ bottom-line in a unique way that is
unparallel.
BRAND MAFIA
Through this service we help transform our clients in the following areas.
a. Service Branding ,Employee Branding, Executive Branding,Product Branding,
Personal Branding/Coaching
Public/Digital Relations
Our offerings in this regard include: a. Image management (online, offline), Perception
Management. d. Stakeholders’ management
e. Corporate communication issues
HALLMARK
Any consulting firm is a consulting firm? Our edge is in reflection, experience and fact-
finding process of identifying the gaps we intend to fill with a deliberate, planned solution
to challenges identified. At Michael Sage Consulting, we help individuals and corporate
organizations to own the solutions we offer so they can operate without depending on us
for so long. We also help our clients’ close the gap between expectations and realities.
The golden touch is neither advertising nor marketing slogan that is what we deliver.
About the author:
Yinka olaito helps individuals and corporate brands to maximize values in their brands
through adequate exposure of the brand to audience that can pay premium and are
turned to advocates. Yinka Olaito is a Member and Nigeria chapter President Of social
Media Club international, California USA; an Associate member of Nigerian Institute of
Public Relations, Nigerian Institute of Training And Development (A member of IFTDO)
and until recent the special Assistant on Communications to The National President and
IFTDO council Member of the Institute.