QUESTIONNAIRE

EBM Peak Freans’ Chocolicious

Zara Khan 20026 & Saba Ahmad 20014
1. What business are you in? (What needs does your business meet in the marketplace?)
2. What services and/or products do you provide?
3. What could be the differentiating points of Chocolicious?
4. What competition does Chocolicious have to face at the time of launch?
5. What are the key industry trends that are fueling your success? What industry trends can inhibit
your success?
6. How do people become aware of their need for your product?
7. How do consumers find your offering?
8. How do consumers make their final selections?
9. How does consumer purchase your product?
10. What is customer really using your product for?
11. In your opinion, was Chocolicious a success from the start?

(If no then ask the following question)

12. According to you, what was the major reason of failure of your product Chocolicious?
13. Any other thing that could have played a negative role while launching Chocolicious?

(If Yes, then ask the below question directly)

14. What steps were taken to maintain the market share with sustainable growth?
15. Any changes that were made in technology to get better results?
16. Did any changes were made in early marketing strategy?
17. Was the product properly positioned?
18. What changes were made to change the positioning of the product?
19. What features of the product were used to aid in the marketing strategies?
20. According to you, how the buying powers of customers affect the market share and sustainable
growth of the product?
21. In your opinion, what are your strengths and weaknesses?
22. What opportunities and threats does Chocolicious face in the external environment?
23. What marketing activities were taken into consideration for proper positioning of the product?