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Identify the impacts and benefits globalization has on the tourism industry, as well as
tourism’s influence on globalization
Identify key industry associations, understand their mandates and the roles they
play in influencing and monitoring tourism trends
Use the PEEST model to describe political, economic, environmental, social, and
technological trends affecting global tourism and travel
Define key terms related to globalization
Discuss the advantages and disadvantages of the interplay of globalization and tourism