BE2601

PRINCIPLES OF MANAGEMENT

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Course Description and Scope

Principles of Management is a comprehensive introductory course on the management process from

a manager’s perspective, with particular emphasis on the skills, competencies, techniques and
knowledge needed to successfully manage an organization. It focuses on the entire organization
from both a short and long-term perspective to form a strategic vision, setting objectives, crafting a
strategy and then implementing it.

This course examines the logic and working of organizations. It also investigates how organizations
develop and maintain competitive advantage within a changing business environment influenced by
political, economic, social, technological, legal and environmental [PESTLE] factors. The course
content is organized around the four ‘pillars’ of management viz. planning, organizing, leading and
control [POLC] for systematic understanding of management-related challenges and applying
conceptual tools and techniques in analyzing, evaluating and addressing management issues1.

Course Learning Objectives

This course ensures that the students understand how-

 Managers manage business organizations in the dynamic global environment
 Organizations develop and maintain competitive advantage
 Business decisions are made using various tools and techniques to remain competitive.

Course Assessments

Components Marks Individual / Group

Final exam 50% Individual
Class participation 10% Individual
(Four) case studies 20% Group
Project work 20% Group
Total 100%

Textbook

B&S Bateman, T.S. and Snell, S. A. Management: Leading and Collaborating in a Competitive
World McGraw-Hill, 10th ed., 2013
(ISBN: 978-0-07-802933-2)
HD31.B369485

1
A number of topics (e.g., Motivation, team dynamics, conflict & negotiation, leadership, and organizational culture will not been

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Distributed by Nanyang Business School, Nanyang Technological University. All Rights Reserved.
Proposed seminar schedule

Weeks Topic
1 Introduction (common lecture)
2 Managing Business operations
3 Organizational Environment: External & Internal
Ethics & Corporate Responsibility
4 Planning for Business Operations
5 Planning for Business Operations (continues)
6 Organizing: Building a Dynamic Organization
7 Leading
Controlling
Recess week
8 Controlling (continued)
9 Human Resources Management (HRM)
10 Decision Making, Creativity & Innovation
11 Globalization and the Manager
12 Operations & Quality Management
13 Course review, (Common lecture)
Q&A session

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Distributed by Nanyang Business School, Nanyang Technological University. All Rights Reserved.