Plan
Objectives
Raise awareness of DStv Dish & it’s
offerings in CEWA by increasing intent
base in the region.
Create a a lead list generation
campaign collecting info on Name,
Email, Phone number, Location.
Generate requests from Individuals.
Sales of DStv Boxes
Generate call requests
Bars, Hotels, Offices and other
institutions.
Facebook Daily Budget/ Daily Reach Daily Budget/ Daily Reach Instagram Daily Budget/ Daily Reach
Locations Per Location/ Per Location/ Google Per Location/ Per Location/ Locations Per Location/ Per Location/
Ad Set Ad Set Ad Set Ad Set Ad Set Ad Set
Create engagement ad sets, targeting top 5 Create engagement ad sets, targeting
country capitals separately in MIH CEWA. 5 $10 1,800 ≤ top 5 country capitals separately in MIH 5 $10 1,800 ≤
CEWA.
Create likes ad sets, targeting top 5 country Create follow ad sets, targeting top 5
capitals separately in MIH CEWA. 5 $10 country capitals separately in MIH 5 $10
CEWA.
Direct users to the website and collect Direct users to the website and collect
5 $10 1,800 ≤ 5 $10
there. there.
Collect directly from Facebook Lead Gen.
5 $10 1,800 ≤
This will increase the quality of the leads.
Create a post engagement campaign and Create a post engagement campaign
direct users into Chatfuel. 
 and direct users into Chatfuel. 

Then users become part of the flow and we Conduct a quiz where users send in their
can easily tell them the benefits and what comments with answers to the
5 $1 -
they can expect from the pitch competition.
 questions.

We also can then send broadcasts out to We also can then contact users and to
users with updates and anyone in the flow reward winners.
will see this.
Use Facebook Ads to target English Retarget* users with display ads and Use Instagram Ads to target English
5 $10 1,800 ≤ $20 400 - 1000 5 $10
speaking expats in CEWA capitals remarketing search ads. speaking expats in CEWA capitals
Do outreach with facebook groups. Retarget* on instagram 5 $10
Test directing users to the request a call Retarget* users with display ads Test directing users to the request a call
5 $10 1,800 ≤ $20 400 - 1000 5 $10
page. focusing on the users to request a call. page.
Compared to mentioning the call back Compared to mentioning the call back
within the ads and directing users to the 5 $10 1,800 ≤ within the ads and directing users to the 5 $10
home page. home page.
Test using Ad Sets targeting Startups/Small Test using Ad Sets targeting Startups/
Retarget* users with Google Display
Business Owners, And building a campaign 5 $10 $20 400 - 1000 Small Business Owners, And building a 5 $10
campaigns.
etc. campaign etc.
Search campaigns to bring in new
$20 400 - 1000
traffic and leads.
*Retargeting dependent on the existence of facebook pixel installed currently on DStv site.
1
 World Cup Campaign

Campaign Message Themes Purpose CTA Language Type Réseaux Daily Budget Duration Daily Reach (Est.) Daily Clicks Call. Est.
Sociaux

Le Coupe Du Monde (connect with Deliver Content Engagement English & Français WC Generic General FB,IG,GS - 30 Likes on page N/A
greatness)

Compte à Rebours au Coupe Du Monde Get Likes Likes to page English & Français World Cup Paid FB,IG,GS $30 6 1,800 ≤ ≤170 17

Communications Des Abonnements Sales Call Here English & Français Generic Paid FB,IG,GS $30 32 - -
DStv au grand public, plus précisément
le bouquet Family

Communications des promotions sur les Sales Call Here English & Français Generic Paid FB,IG,GS $30 32 1,800 ≤ ≤170 17
boites DStv au grand public

Une reduction appliqué sur le prix de la Awareness/Sales Call Here English & Français « «  FB,IG,GS $30 32 1,800 ≤ ≤170 17
boite

Un mois donné gratuit sur la premiere Awareness/Education/ Call Here English & Français « «  FB,IG $30 32 1,800 ≤ ≤170 17
achat a chacun Sales

Se partager un lien spécial aux deux Awareness/Sales Call Here English & Français World Cup Paid FB,IG, $30 32 1,800 ≤ ≤170 17
amis et recevez un reduction de 25% en
valeur. (Conditionnelle sur leurs achats)

World Cup Quiz Chaque jour, on donne Awareness N/A English & Français Contest FB, IG, - 32 1,800 ≤ ≤170 17
une boite Dstv avec un mois
d’abonnement gratuit à quelqu’un .

Etudier anglais avec DStv. Awareness/Sales Appelez Ici Français Paid FB, IG, $30 32 1,800 ≤ ≤170 17
Amusez-vous tout en regardant la télé et
étudier l’anglais au meme temps.

* Only 2 or 3 paid campaigns will run at any one time per channel.

* Campaigns are designed with split testing in mind and analytics to decide better faring campaigns
taking focus over the worse ones.