INTRODUCTION (Company overview)

Incorporated on July 7, 1995, Bharti Airtel Ltd is a division of Bharti Enterprises. The
businesses of Bharti Airtel are structured into two main strategic groups - Mobility and Infotel.
The Mobility business provides GSM mobile services in all 23 telecommunications circles in
India, while the Infotel business group provides telephone services and Internet access over
DSL in 15 circles. The company complements its mobile, broadband, and telephone services
with national and international long-distance services. The company also has a submarine
cable landing station at Chennai, which connects the submarine cable connecting Chennai
and Singapore. Bharti Tele-Ventures provides end-to-end data and enterprise services to
corporate customers by leveraging its nationwide fibre-optic backbone, last mile connectivity
in fixed-line and mobile circles, VSATs, ISP and international bandwidth access through the
gateways and landing station. All of Bharti Tele-Ventures' services are provided under the
Airtel brand.
As of September 2005, Bharti Tele-Ventures was the only company to provide mobile
services in all 23 telecom circles in India.
By the end of October 2005, Bharti Tele-Ventures was serving more than 14.74 million GSM
mobile subscribers and 1.10 million broadband and telephone (fixed line) customers.
The equity shares of Bharti Tele-Ventures are currently listed on the National Stock
Exchange of India Ltd (NSE) and the Stock Exchange, Mumbai (BSE). As of September 30,
2005, the main shareholders of Bharti Tele-Ventures were: Bharti Telecom Ltd (45.65%), a
subsidiary of Bharti Enterprises; Singapore Telecom (15.69%), through its investment
division Pastel Ltd; and, Warburg Pincus (5.65%), through its investment company
Brentwood Investment Holdings Ltd). Other shareholders with more than a 1% stake were:
Citi Group Global Markets Mauritius Pvt Ltd (2.99%); Europacific Growth Fund (2.04%);
Morgan Stanley & Co International Ltd (1.93%); CLSA Merchant Bankers Ltd A/C Calyon
(1.33%); Life Insurance Corporation of India (1.34%); and, The Growth Fund of America Inc
(1.11%).
Sunil Bharti Mittal, the founder-chairman of Bharti Enterprises (which owns Airtel), is today,
the most celebrated face of the telecom sector in India. He symbolises the adage that
success comes to those who dream big and then work assiduously to deliver it. Sunil Bharti
Mittal began his journey manufacturing spare parts for bicycles in the late 1970s. His strong
entrepreneurial instincts gave him a unique flair for sensing new business opportunities. In
the early years, Bharti established itself as a supplier of basic
telecom equipment. His true calling came in the mid 1990s when the government
opened up the sector and allowed private players to provide telecom services.
Bharti Enterprises accepted every opportunity provided by this new policy to evolve into
India's largest telecommunications company and one of India's most respected brands. Airtel
was launched in 1995 in Delhi. In the ensuing years, as the Airtel network expanded to
several parts of India, the brand came to symbolise the very essence of mobile services.
Product
Airtel provides a host of voice and data products and services, including high-speed GPRS
services. Airtel also offers a wide array of 'postpaid' and 'prepaid' mobile offers, with a range
of tariff plans that target different segments. A comprehensive range of value-added,
customised services are part of the unique package from Airtel. The company's products
reflect a desire to constantly innovate. Some of these are reflected in the fact that Airtel was
the first to develop a 'single integrated billing system'
Airtel comes to you from Bharti Airtel Limited - a part of the biggest private integrated
telecom conglomerate, Bharti Enterprises. Bharti is the leading cellular service provider, with
an all India footprint covering all 23 telecom circles of the country. It has over 21 million
satisfied customers. Bharti Enterprises has been at the forefront of technology and has
revolutionized telecommunications with its world class products and services. Established in
1976, Bharti has been a pioneering force in the telecom sector with many firsts and
innovations to its credit. Bharti has many joint ventures with world leaders like Singtel
(Singapore Telecom); Warburg Pincus, USA; Telia, Sweden; Asian infrastructure find,
Mauritius; International Finance Corporation, USA and New York Life International, USA.
Bharti provides a range of telecom services, which include Cellular, Basic, Internet and
recently introduced National Long Distance. Bharti also manufactures and exports telephone
terminals and cordless phones. Apart from being the largest manufacturer of telephone
instruments in India, it is also the first company to export its products to the USA.
Airtel's journey to leadership began in Delhi in 1995. Since then, Airtel has established
itself across India in sixteen states covering a
population of over 600 million people. Airtel will soon cover the entire country through a
process of acquisitions and green field projects. With a presence in over 1,400 towns, Airtel
today has the largest network capacity in the country.
In the last nine years Airtel has achieved many firsts and unique records: it was the first to
launch nationwide roaming operations, it was the first to cross the one million and the five
million customer marks. It was also the first to launch services overseas.
There are other 'firsts' credited to Airtel - many of them in the area of innovative products and
services. Today, Airtel innovates in almost everything that it presents to the market. An
excellent example is Easy Charge - India's first paperless electronic recharging facility for
prepaid customers. As evidence of its fine record, Airtel has also been conferred with
numerous awards. It won the prestigious Techies Award for 'being the best cellular services
provider' for four consecutive years between 1997 and 2000 - a record that is still
unmatched. And in 2003, it received the Voice & Data Award for being 'India's largest cellular
service provider', amongst others.
As part of its continuing expansion, Airtel has invested over Rs. 1,065 billion in creating a
new telecom infrastructure. In 2003/04, Bharti Tele-Ventures earned a gross profit of Rs. 16
billion on revenues of Rs. 50 billion.
➢ What marketing strategies the Airtel is implementing to defend and increase
the
market share.
➢ To find who are the competitors of the Airtel and the market shares of the
competitors and what strategies Airtel is implementing to beat its competitors.
➢ To find out how Airtelreact to the technology changes in the communications
sector,
METHODOLOGY
PRIMARY DATA SOURCES
➢ Observation method, and
➢ Experiment
SECONDARY SOURCE

➢ Internet

➢ Newspaper

➢ Magazines

➢ Others

AIRTEL ENTERPRISE SERVICES

The Company is a part of Bharti Enterprises, and is India's leading provider of
telecommunications services. The businesses at Bharti Airtel have been structured into
three individual strategic business units (SBU’s) - mobile services, broadband &
telephone services (B&T) & enterprise services. The mobile services group provides
GSM mobile services across India in 23 telecom circles, while the B&T business group
provides broadband & telephone services in 90 cities. The Enterprise services group
has two sub-units - carriers (long distance services) and services to corporate. All these
services are provided under the Airtel brand. Its include

Voice Services

Mobile Services

Satellite Services

Managed Data & Internet Services

Managed e-Business Services

Voice Services
Bharti Airtel became the first private fixed-line service provider in India. It is now promoted
under the Airtel brand. Recently, the Government opened the fixed-line industry to unlimited
competition. Airtel has subsequently started providing fixed-line services in the four circles of
Delhi, Haryana, Madhya Pradesh, Karnataka, Tamil Nadu & UP (West).
Airtel Enterprise Services believes that these circles have high telecommunications potential,
especially for carrying Voice & Data traffic. These circles were strategically selected so as to
provide synergies with Airtel’s long distance network and Airtel’s extensive mobile network.
Airtel Enterprise Services, India's premium telecommunication service, brings to you a whole
new experience in telephony. From integrated telephone services for Enterprises and small
business enterprises to user-friendly plans for Broadband Internet Services (DSL), we bring
innovative, cost-effective, comprehensive and multi-product solutions to

cater to all your telecom and data needs.

Voice - Product Portfolio
Airtel Enterprise Services telephone services go beyond basic telephony to offer our users a
whole host of Value Added Services as well as premium add-ons. Each telephone
connection from Airtel Enterprise Services is backed by a superior fibre-optic backbone for
enhanced reliability and quality telephony. Few of the Value Added Services offered are
 Calling Line Identification, Three Party Conferencing, Dynamic Lock, Hunting Numbers, and
Parallel Ringing etc.
Airtel Enterprise Services Voice Services provide Free Dial-up Internet access that is
bundled along with your Telephone connection from Airtel. It’s fast, reliable and gives you
unlimited Internet access.
Mobile Services
Airtel’s mobile footprint extends across the country in 21 telecom circles. It’s service
standards compare with the very best in the world. In fact, that’s how Bharti has managed to
win the trust of millions of customers and makes it one of the top 5 operators in the world, in
terms of service and subscriber base.
The company has several Firsts to its credit:
The First to launch full roaming service on pre-paid in the country.
The First to launch 32K SIM cards.
The First in Asia to deploy the multi band feature in a wireless network for
efficient
usage of spectrum.
The First to deploy Voice Quality Enhancers to improve voice quality and acoustics. The First
telecom company in the world to receive the ISO 9001:2000 certification from British
Standards Institute

Satellite Services
Airtel Enterprise Services provides you connectivity where ever you take your business Our
Satellite Services bring you the benefits of access in remote locations. Airtel Enterprise
Services is a leading provider of broadband IP satellite services and DAMA/PAMA services
in India. Our solutions support audio, video and voice applications on demand.
Satellite Services include :
PAMA/DAMA
BIT - Internet
VPN
Satellite based IPLCs for redundancy reasons
Managed Data & Internet Services
Airtel Enterprise Services brings you a comprehensive suite of data technologies. So we are
able to support all types of networks and ensure our customers can migrate their network to
the future seamlessly. Our Managed Data & Internet services make our customers future
proof.
Managed Data & Internet Services include :
MPLS
ATM
FR
Internet
IPLC
Leased Lines
Customised Solutions
International Managed Services
Metro Ethernet
Managed e-Business Services
Airtel Enterpirse Services, offers an internationally benchmaked, carrier class
hosting,
storage and business continuity services.
A range of services that help to keep your business running the way you want-
24x7.
Thanks to our world-class high tech Data Centres.
Managed e-Business Services include :

SEGMENTATION
Segmentation is the new mantra in the wireless space. Airtel has announced its new market
segmentation strategy, aimed at developing segmented products that appeal to a specific consumer
segment, resulting in increased penetration of wireless phones.

“Segmentation is the next big thrust for Bharti and Airtel as far as wireless market is concerned. For
instance, penetration level in the 15 –19-year age group is only three per cent. This makes it a
prospective area,” said Atul Bindal, Group Chief Marketing Officer & Director – Mobility, Bharti
Cellular.

As a first step into the arena, Airtel will target the younger generation with prepaid plan ‘Friendz’.
This includes phone-to-phone (P2P) recharge facility, enabling the consumer to transfer talk time
and validity to any Airtel prepaid subscriber. In addition comes the introduction of ‘Hot Spot’ tariffs
where Airtel Friendz customers can enjoy tariff discounts at pre-designated places within the city.

Airtel’s Friendz card, priced at Rs 249, is the only 64kb SIM on prepaid segment. The list of offerings
includes the FriendzChat feature, enabling a group of up to five people to talk amongst themselves
at a discounted rate of 50 paise per minute. Additionally, the feature enables a customer to SMS up
to 15 friends simultaneously at just Rs 3.

“To drive market expansion, it is imperative that we reach out to the consumer segments that have
not yet been addressed directly. Our segmentation strategy aims towards understanding the need
gaps of specific consumer segments and create special products for them,” said Bindal.

For women, Airtel has introduced a special post-paid plan with a monthly rental of Rs 150, based on
feedback received from market research. And identifying the need of senior citizens, the ‘Senior’
plan offers a discount on one STD number and one local number. Youth, women and senior citizens
being the first few initiatives by Airtel, the coming days will witness further growth in this category.

Market segmentation is the process of dividing the total market for a good or service into
several smaller, internally homogeneous groups. Members of each group are similar with
respect to the factors that influence demand. Therefore, to stay focused rather than
scattering their marketing resources, more marketers are using market segmentation. In
this approach, which falls midway between mass marketing and individual marketing,
each segment’s buyers are assumed to be quite similar in wants and needs, yet no two
buyers are really alike. To use this technique, a company must understand both the levels
and the patterns of market segmentation.

Levels of Market Segmentation:

We have four levels of segments

• Segments
• Niches
• Local areas
• Individuals.

1. Segment Marketing
A market segment consists of a large identifiable group within a market, with similar
wants, purchasing power, geographical location, buying attitudes, or buying habits. For
example, an automaker may identify four broad segments in the car market: buyers who
are primarily seeking (1) basic transportation, (2) high performance, (3) luxury, or (4)
safety.

Because the needs, preferences, and behavior of segment members are similar but not
identical, Anderson and Narus urge marketers to present flexible market offerings instead
of one standard offering to all members of a segment. A flexible market offering consists
of the product and service elements that all segment members value, plus options (for an
additional charge) that some segment members value. For example, Delta Airlines offers
all economy passengers a seat, food, and soft drinks, but it charges extra for alcoholic
beverages and earphones.

Segment marketing allows a firm to create a more fine-tuned product or service offering
and price it appropriately for the target audience. The choice of distribution channels and
communications channels becomes much easier, and the firm may find it faces fewer
competitors in certain segments.

2. Niche Marketing

A niche is a more narrowly defined group, (typically a small market whose needs are not
being well served). Marketers usually identify niches by dividing a segment into sub-
segments or by defining a group seeking a distinctive mix of benefits. For example, a
tobacco company might identify two sub-segments of heavy smokers: those who are
trying to stop smoking, and those who don’t care.

In an attractive niche, customers have a distinct set of needs; they will pay a premium to
the firm that best satisfies their needs; the niche is not likely to attract other competitors;
the niche gains certain economies through specialization; and the niche has size, profit,
and growth potential. Whereas segments are fairly large and normally attract several
competitors, niches are fairly small and may attract only one or two rivals. Still, giants
such as IBM can and do lose pieces of their market to niches: Dalgic labeled this
confrontation “guerrillas against gorillas.”

Now the low cost of marketing on the Internet is making it more profitable for firms—
including small businesses—to serve even seemingly minuscule niches. In fact, 15
percent of all commercial Web sites with fewer than 10 employees take in more than
$100,000, and 2 percent ring up more than $1 million. The recipe for Internet niching
success:

3. Local Marketing

Target marketing is leading to some marketing programs that are tailored to the needs and
wants of local customer groups (trading areas, neighborhoods, even individual stores).
Citibank, for instance, adjusts its banking services in each branch depending on
neighborhood demographics; Kraft helps supermarket chains identify the cheese
assortment and shelf positioning that will optimize cheese sales in low-income, middle-
income, and high-income stores and in different ethnic neighborhoods.

Those favoring local marketing see national advertising as wasteful because it fails to
address local needs. On the other hand, opponents argue that local marketing drives up
manufacturing and marketing costs by reducing economies of scale. Moreover, logistical
problems become magnified when companies try to meet varying local requirements, and
a brand’s overall image might be diluted if the product and message differ in different
localities.

4. Individual Marketing

The ultimate level of segmentation leads to “segments of one,” “customized marketing,”

or “one-to-one marketing.”For centuries, consumers were served as individuals: The
tailor made the suit and the cobbler designed shoes for the individual. Much business-to-
business marketing today is customized, in that a manufacturer will customize the offer,
logistics, communications, and financial terms for each major account.

Related posts:

1. Introduction to Marketing Enviornment

2. Introduction to Marketing Research
3. Global Marketing Strategies
4. Introduction to Integrated Marketing Communications (IMC)
5. Difference between money market and capital market

1. INTRODUCTION
o Owner- Sunil Bharti Mittal.
o Bharti Airtel formerly known as Bharti Tele- Ventures Limited (BTVL) is a JV between
Singtel and Bharti Telecom.
o India’s largest cellular service provider.
o Known for its service.
o First cellular operator to set up cellular showrooms ‘Airtel Connect’.
o First cellular company to install a second mobile switching centre
2. BRAND LOGO
o The Airtel logo is a strong, contemporary and confident symbol for a brand that is
always ahead of the rest.
o The Airtel Image style- It incorporates two solid, red rectangular forms whose counter
form creates an open doorway.
o The Airtel Typographical style- The title case lettering with its capital 'A'
was deliberately chosen to reinforce the brand's leadership position. The red dot on the
letterform 'I' cues Airtel's focus on innovation.. The words 'Express
Yourself' are very much part of the brand identity.
o The Airtel Colour Palette- The lettering is grey so that the pure black of Airtel is visually
unharmed.
 3. SEGMENTATION
o On the basis of Geography -divided Indian market in telecom circles. -Subdivided
States into category A, B and C.
4. TARGETING
o Earlier elite class above age group of 25 years.
o Corporate people and business men.
o Again targeted youth by introducing YOUTOPIA plan.
o Targeted women and senior citizens by introducing post paid plans.
5. POSITIONING
o “ We position Airtel as an aspirational and lifestyle brand, in a way that trivalised the
price in the mind of the consumer. It was pitched not merely as a mobile service, but as something
that gave him a badge value.” Henmant Schdev, Chief Marketing Officer (mobility) and Director, Bharti
Tele-Ventures.
o Source: ICMR Case Study
6. POSITIONING
o 'Power to keep in Touch’ YEAR- 1995-1998
o SIGNIFICANCE- The tag line 'Power to keep in Touch' used in the brand
promise was designed to make the user feel 'in control…powerful' . Positioned in
premium category aimed at elite class of society. Perception of aspirational and lifestyle brand
o REASON FOR CHANGE- Now, cellular service operators could drop their prices and
target new customer segments. As the category developed with prices going down sharply, Airtel
began talking to a wider spectrum of potential users. This gives the birth to the new tagline.
7. REPOSITIONING
o 'Touch tomorrow‘ YEAR- 1999-2001
o SIGNIFICANCE– Airtel started talking to new segments by positively positioning and
establishing itself as a brand that improved the quality of life.New look and the feel of the brand tagline
indicated the core values of the brand i.e. leadership, performance and dynamism.
o REASON FOR CHANGE- Airtel started to look from a regional level to pan India
position .Rediffussion DY&R, which is the ad agency that took charge of revamping Airtel's
brand image thought, to become a Indian leader, Airtel need to change its tagline .
8. FURTHER REPOSITIONING
o 'Live Every Moment' YEAR– 2002-2003
o SIGNIFICANCE— This was the first time A R Rehman had agreed to work for any
brand, anywhere in the world. The music from the commercial became the most downloaded ring tone
in the history of telecommunications. Tagline denotes that each and every person in India live every
moment (emotions, feelings etc.) of the life with Airtel.
o REASONS FOR CHANGE– Rediffussion DY&R, which is the ad agency that took
charge of revamping Airtel's brand image again changed the tagline to give better tagline to
Airtel which catches some emotional appeal .
9. FURTHER REPOSITIONING
o 'Express yourself‘ YEAR- 2003-2008…….
o SIGNIFICANCE— 'Express yourself' was successfully launched taking
the ownership of the entire space of communication and strengthening the emotional bond Airtel
enjoys with its customers. Airtel is a market leader in the cellular network and they wanted a very fresh
and contemporary idea to build a brand image which their customers could identify.
10. BRAND AMBASSDORS
11. SIGNATURE TUNE
o This tune used for BRAND RECALLABILITY.
o It was the most popular tune among the people.
o People hear this tune and immediately associate it with the brand.
o It was most downloaded ringtone in India. NOW THEY ARE LOOKING FORWARD TO
COME UP WITH ANOTHER TUNE…MAY BE IN 2009.
12. COMMUNICATION
o Airtel adopted the product driven communication to make their products successful in
the market and also emotional communication (Saif-Kareena and Vidhya-Madhvan)to target younger
people. Generally Airtel use heavy celebrity endorsements to keep it as a lifestyle brand unlike
Vodafone.
 13. BRAND EQUITY (BAV MODEL)
14.
15. BRAND RECALL VALUE
16. PERCEPTUAL MAPPING High connectivity Low connectivity Low on Esteem High on Esteem
Vodafone Airtel BSNL Reliance Smart
17. UMBRELLA BRANDING
18. CO-BRANDING
19. Vs
o POINT OF PARITY
o POINT OF DIFFERENCE
o Both the brands have same pricing strategies.
o Both the brands have the same market segmentation.
o Target customers of Vodafone is middle class people whereas Airtel targets elite and
upmarket class of people.
o Aitel positions itself as a lifestyle brand whereas Vodafone positions itself as common
man’s brand.
20. MARKET SHARE
21. CONCLUSION
o Bharti Airtel has entered the elite club of top telecom companies. It is at number 25 .
The study conducted by UK based brand valuation firm Brand Finance Plc.
o June 11,2008 ET Brand Equity published India’s top 10 service brands and Airtel was 2
nd and LIC toped the list.
o According to an article of ET 31 st July 07 brand valuation of Airtel is $1.70 bn.

“Express Yourself”

Over the last couple of years, the market has grown considerably, with deeper penetration
and wider usage of voice and data services, accompanied by much higher competitive
intensity,” Atul Bindal, chief marketing officer, Bharti TeleVentures, expands on this. “In
this context, differentiating merely on network, coverage and SMS is just not enough.
You need to go beyond all the rational identifiers – which are prerequisites in any case –
and connect at a deeper level. We needed a strong differentiator in an increasingly
commoditized and crowded market. We found this differentiator in a core human truth
that defines our category – which is that there are moments when you need to make your
point, when you need to be heard. Expressing and communicating are perhaps two of the
most basic emotions. AirTel enables you to make your point in the most expressive way,
anytime, anywhere. The campaign is towards owning this through ‘Express yourself.’ We
believe ‘Express yourself’ allows us to connect at a deeper level and create a long-term
platform for the brand.”

For AirTel, the challenge also lay in presenting a unified ‘face’ to the consumer. This
assumes significance when viewed in the light of the company’s pre- and post-paid
communication, which, in the past, had been treated very differently. Brand image, as a
result, was being driven in two different dimensions. “Brand AirTel is a category leader
straddling completely different market segments such as consumer, business and
corporate, as well as different voice, data and payment platforms,” says Bindal. “‘Express
yourself’ enables the brand to unify and connect across the entire base of our existing and
prospective customers.”

One of the most obvious benefits of owning a property such as ‘candid expression’ (and
‘Express yourself’) is the expansive nature of the thought. “The moment you have as
broad a canvas as ‘Express yourself’, it becomes easy for anyone working on the brand to
come up with new ideas and executions. That’s what makes a good campaign idea,”
observes Rediff’s Prashant Godbole, who, along with creative partner Zarvan Patel,
conceived the campaign. This is just the proverbial tip of the iceberg, Patel adds. “We
will be taking the idea forward in many different ways in the forthcoming work,” he
informs. Patel also credits his creative team for “fleshing out the idea”.

In October 2002, Magic led the market, with 30% of the market share. Bharti claimed
that its strategies were one of the most ambitious experiments ever in the Indian pre-paid
cellular telephony market. However, given the increasing competitive pressure, doubts
were being expressed regarding the ability of Bharti’s marketing initiatives to help Magic
retain its ‘Magic’ in the future.

Our Companies
Bharti Airtel:
y

Bharti Airtel Limited is a leading emerging market telecom services provider with
operations in 19 countries across Asia and Africa.
y

The company is structured into four strategic business units - Mobile, Telemedia,
Enterprise and Digital TV.
y

The mobile business offers services across 19 countries in Asia and Africa.
y

The Telemedia business provides broadband, IPTV and telephone services across India.
y

The Enterprise business provides end-to-end telecom solutions to corporate customers

and national and international long distance services to carriers.
y

The Digital TV business provides DTH services across India. All these services are
provided under the Airtel brand
Bharti Infratel Limited:
Bharti Infratel Limited is amongst India's leading telecom passive infrastructure service
providers. The company deploys, owns and manages telecom towers and communication
structures, for various mobile operators across 18 states of India. It has a vast footprint of over
30,000+ towers and holds a 42% stake in Indus Towers Ltd - a Joint Venture between Bharti
Infratel, Vodafone & Idea Cellular - that has the distinction of being the world's largest tower
company. Bharti Infratel has not only pioneered the passive infrastructure space in the Indian
telecom sector, but has also continued to lead the industry in developing and providing
innovative solutions and setting service delivery benchmarks.
Bharti Realty Limited:
Bharti Realty Limited is a young, vibrant and dynamic realty company with expanding interests
in commercial, retail and residential real estate. It has grown from strength to strength,
constructing and managing over ten top of the line facilities for Bharti group companies and third
party clients.Spurred by its accomplished success and acquired expertise, Bharti Realty Limited
has now forayed into developing quality commercial real estate in the central business district
(CBD) areas of metropolitan cities, retail real estate in the up-market localities of metropolitan
cities and in a few prominent cities of Punjab, and high end residential real estate in the Delhi
NCR region, Mumbai and Bangalore.
Beetel Teletech Limited is a sales and distribution company with focus on emerging markets of
SAARC, Middle East, Africa, Latin America and is engaged into distribution & marketing of
wide range of products that include Smart Phones, High quality cordless phones, Modems,
Audio / video conferencing

products, Free To Air Set Top Boxes, Fixed Cellular Phones & Fixed Wireless Terminals.
Comviva:

Comviva is a global player in offering mobile solutions beyond VAS. With an extensive
portfolio of products and solutions that encompass content, commerce and community-related
offerings, Comviva enables mobile operators to offer services that enrich users¶ lives. Comviva
enhances operator efficiencies and revenue performance by adding value at every stage of the
customer lifecycle ± from prepaid subscription and etop-up to customer care, and from real-time
promotions and loyalty management to billing solutions. Comviva has extensive expertise in
delivering and managing mobile solutions that extend beyond VAS, powering solutions to
mobile operators in more than 80 countries worldwide and reaching over 550 million subscribers
globally.
Jersey Airtel and Guernsey Airtel:
Jersey Airtel and Guernsey Airtel are subsidiaries of Bharti group and offer mobile services on the
islands of Jersey and Guernsey respectively in the Channel Islands (Europe). All services are
offered under the Airtel-Vodafone brand under a partnership to bring a range of Vodafone global
products together with other exciting services from Bharti to customers in Jersey and Guernsey.
Centum Learning Limited:
Centum Learning Limited provides end-to-end learning and skill-building solutions that enhance
business performance to Bharti Group and several large corporates. Centum Learning has
received the Gold Award for "Excellence in Training" at the World HRD Congress, 2010 and
has been adjudged as one of the 'Top 15 Emerging Leaders in Training Outsourcing' 2009
Worldwide. Centum Learning provides industry oriented employability programmes through a
network of 130 Centum Learning Centers spread across 90 cities. It has also launched a new
education initiative, Centum U Institute of Management & Creative Studies
http://www.centumu.edu.in which offers UG and PG programmes in association with world
renowned institutions.
Bharti Walmart:
Bharti Walmart is a B2B joint venture between Bharti Enterprises and Walmart for wholesale
cash & carry and back-end supply chain management operations in India to serve small retailers,
manufacturers, institutions and farmers. The Company operates Cash & Carry stores under the
Best Price Modern Wholesale brand. A typical cash-and-carry store stands between 50,000 and
100,000 square feet and sells a wide range of fresh, frozen and chilled foods, fruits and
vegetables, dry groceries, personal and home care, hotel and restaurant supplies, clothing, office
supplies and other general merchandise items.
Bharti Retail:
Bharti Retail is a wholly owned subsidiary of Bharti Enterprises. The Company operates easyday
neighborhood stores and compact hypermarket stores called easyday Market. Bharti Retail
provides consumers a wide range of good quality products at affordable prices. easyday stores
are a one stop shop that cater to every family's day-to-day needs. Merchandise at easyday
Market
stores include apparels, home furnishings, appliances, mobile phones, meat shop, general
merchandise, fruits and vegetables among others.
Bharti AXA Life Insurance:
Bharti AXA Life Insurance is a joint venture between Bharti and AXA Group.The company
launched national operations in December 2006. Today, Bharti AXA Life has a national
footprint of distributors trained to provide quality financial advice and insurance solutions to the
large Indian customer base. Bharti AXA Life offers a range of innovative products and services
that cater to specific insurance and wealth management needs of customers.
Bharti AXA General Insurance:
Bharti AXA General Insurance is a joint venture between Bharti Group and AXA Group. The
company is one of the fastest growing in the general insurance segment and is the first in the
industry to receive dual certifications of ISO 9001:2008 & 27001:2005 within the a year of
launching operations. The company offers an extensive product range for retail, rural and
commercial clients with cashless facilities in over 4000 hospitals and 1600 garages as well as
24/7 multi-modal claims registration.
Bharti AXA Investment Managers:
Bharti AXA Investment Managers Private Limited is a joint venture between Bharti and the
AXA Group. With a presence in more than 34 locations across the country within one year of the
launch, Bharti AXA Investment Managers boasts one of the largest footprints for any AMC in
the country during launch.This indicates the retail focus of the AMC. With best practices brought
in from world leaders in financial protection, Bharti AXA Investment Managers aim to be an
aggressive player in the Indian Asset Management Industry.
Indus Towers:
Indus Towers, a JV between Vodafone Essar (42%), Bharti Group (42%) and Aditya Birla
Telecom Limited (16%) and is India¶s leading mobile towers company. The company, which
operates in 16 telecom circles across India, provides services to all telecom operators and other
wireless service providers such as broadcasters and broadband service providers on non-
discriminatory basis.
FieldFresh Foods Pvt. Ltd:
FieldFresh Foods Pvt. Ltd, a joint venture company between Bharti Enterprises and Del Monte
Pacific Ltd. The company offers branded FieldFresh fruits & vegetables across India and
international markets, including Europe and the Middle East. The company produces markets
and distributes farm fresh products.FieldFresh Foods Pvt. Ltd, aims to become one of the most
trusted provider of premium quality fresh farm products, processed foods and beverages.

1.history+intro

2.various brands or products like dishtv..telecom..etc'

and their history

3.the brand we hv chosen..dat is telecom sector

4.how when why the company started this brand...dat is due to wat need of customers

and competiton frm other companies

5.who r the competittors

6.mrktg strtegies and varios schemes to overrule the competitors

7.advtisements to attract customers and their punch/taglines

and d reason to chose dat

8.mrkt share both past and present

9.conclusion and future aspects of the company