Académique Documents
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Application Form cum Guidelines
www.goldenpeacockawards.com
“The set of questionnaire towards Self‐Appraisal Report has been prepared with due diligence
to ensure & improve the effectiveness of whole system and further to accelerate the pace of
your organizational improvement system.”
Issue‐2016
TABLE OF CONTENTS
Sl. Contents Page No.
No.
1 Award Scheme 03
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GOLDEN PEACOCK BUSINESS EXCELLENCE AWARD
AWARD SCHEME
The Golden Peacock Business Excellence Award (GPBEA) seeks to characterize validated best management
practices, as a basis for accelerating the rate of organizational improvement. The Golden Peacock Awards
Secretariat (GPAS) has great pleasure in inviting applications for the Golden Peacock Business Excellence
Award. The Business Excellence Award Scheme has been instituted by the Institute of Directors in 2012 to
encourage Business Excellence improvements, in both manufacturing as well as service organizations in
India including :
* Public and private undertakings
* All sectors of industry, service and commerce
* Government and Semi‐Government departments
* Trade and professional associations
* Educational, Healthcare, Hospitality and Research Establishments
The GPBE Awards will be presented to organizations in different industrial and business sectors, adjudged
to have made the most significant achievement, in the field of Business Excellence.
The Golden Peacock Business Excellence Award stimulates and helps organizations to rapidly accelerate the
pace of their improvement process. It is a powerful self‐assessment process and a way to build an
organizations’ brand equity on Business Excellence. The preparation for the award helps to inspire and align
the entire work force and management functions. The knowledge gained by the organization in describing
and self‐assessing its operations, lead to IMPROVED organizational performance.
The Awards
Golden Peacock Awards, named after India’s national bird the “Peacock”, are awarded annually, separately
under global and national schemes. Each category, at the discretion of the Jury may have none or more
than one award. Each winner receives a trophy together with a certificate. The award winners may use the
Golden Peacock Award logo on their printed and promotional material for next one year. Selected
organizations may be awarded a commendation certificate by the Jury.
Eligible Organizations
1. Public Sector Units (PSUs) ‐ separately for Manufacturing, Service & Finance sectors.
2. Private Sector organizations ‐ separately for Manufacturing, Service & Finance sectors.
3. Government/Municipal Organizations, Undertakings & Public Utility Services.
The awards are divided into the following categories, based on the annual turnover of the company:
Large Enterprise
Annual Turnover above Rs. 500 crores
Medium & Small Enterprise
Annual Turnover below Rs. 500 crores
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Unit Eligibility Criteria
Manufacturing or Service organizations or divisions of organizations (self accounting profit/cost centers), in
the private and public sectors, and government organizations may participate in the ‘Golden Peacock
Business Excellence Award’. The operations of the organization must be carried out independently,
meaning that responsibilities, authorities, budget and results etc., are clearly defined, and suitably covered
in the organization’s Annual report. The details of operations of the applicant must reasonably correspond
to the Award criteria, that can be verified at the time of evaluation.
Sectors
The ‘Golden Peacock Business Excellence Award’ may be considered separately, at the discretion of the
Jury for the following categories of products / services:‐
1. Agriculture & Farm Equipment 16. Hotel, Hospitality, Travel & Tourism
2. Automobile 17. Insurance
3. BPO (Business Process Outsourcing) 18. IT
4. Cement 19. Mining & Metallurgy (other than Steel)
5. Chemical & Fertilizer 20. Oil Production
6. Consultancy (including Management, Legal,
21. Oil Refining
Financial, Accounting Consultancy Services)
7. Education & Training 22. Paper
8. Electronics 23. Pharmaceutical
9. Engineering 24. Power (Including Renewables)
10. Entertainment Industry – TV/Film/Music 25. Real Estate & Construction
11. Financial Sector – Banking/Non‐Banking
Finance Companies/Asset Management 26. Steel
Companies
12. FMCG & Consumer Appliances (including 27. Telecommunication
Gems and Jewelry)
13. Food & Beverages 28. Textiles & Apparel
14. Gas 29. Transportation –
Shipping/Ports/Aviation/Railway/Road
15. Healthcare 30. Any other sector, as the Jury may deem fit
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Non-Disclosure & Confidentiality
Names of applicants, commentary and scoring information developed during the review of applications are
regarded as proprietary and are kept confidential. Such information is available only to individuals directly
involved in the assessment and administrative process.
The Golden Peacock Awards Secretariat will take all reasonable precautions to ensure that applications and
information therein are treated in strict confidence. However, in no way Golden Peacock Awards
Secretariat can be held responsible for any loss of confidentiality to a third party, nor held liable for any
damage (to goods or persons, financial loss or consequential) incurred through the breach of confidentiality
or otherwise by the applicants or any third party.
The Golden Peacock Awards Secretariat reserves the right, subsequent to the Award Presentation to
publish salient details of the Innovation methods / modules/ Improvement initiatives Schemes of the Award
Winners, as a step towards sharing of knowledge for raising general standards.
Application Fees
The application fee is Rs. 43,500/‐ plus 14.5% Service Tax as applicable. The fee should accompany your
application, in the form of Demand Draft/Cheque in favour of 'Institute of Directors', payable at New
Delhi.
The fee can also be paid through Bank Transfer to Corporation Bank, M‐ 3&4, Greater Kailash Part‐II, New
Delhi‐ 48, India, Tel. No. 011‐ 29210667
Account Name: Institute of Directors
A/C Type: Current A/C, 9‐Digit Code No of the Bank and Branch (MICR Code): 110017005
Account Number: 028600201002954
IFSC CODE: CORP0000286
PAN No. : AAABI0002J
SWIFT CODE: CORPINBB286
OR
through Credit Card by logging on to www.goldenpeacockawards.com
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Procedure for Sending Application
The completed Application (Annexure 1, 2 & 3) along with the enclosures and supporting materials must
be sent in one HARD BOUND copy along with a SOFT COPY in a CD or Pen Drive typed in minimum font
size 10 pt. on A‐4 size paper in English, covering the following:
1. Table of Contents
2. Annexure 1 – Application Form
3. Annexure 2 –Business Overview – Provide a summary outline of the applicant’s business.
4. Annexure 3 – Self‐Appraisal Report
This report will be based on GPBEA Guidelines and criteria. The criteria consist of a set of
questions which when answered, sequentially, duly supported by the objective evidence,
would help in appreciating the extent of excellence achieved by the applicant.
5. Support material: ‐ Support material may have been derived from self‐assessment of the
organization’s activities. This information must be closely aligned with the Award assessment criteria.
The criteria are carefully and deliberately phrased in non‐prescriptive terms, to allow you the freedom
to present self‐assessment information, which is relevant to your specific situation. A copy of the latest
Annual Report of the organization shall normally form part of the support material.
P. S.: Kindly ensure that the completed application is sent in a hard bound
format.
Note: Please don’t attach the Award Guidelines with your completed
application (Annexure 1, 2 & 3)
Director General
Golden Peacock Awards Secretariat
INSTITUTE OF DIRECTORS
M‐56 A, Greater Kailash‐II (Market), New Delhi ‐110048, India
Tel: 011‐ 41636717, 41636294, 41008704
Fax: 011‐ 41008705
Email: info@goldenpeacockawards.com
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Annexure – 1
2. Name of Contact Person Designation
Telephone (Office) (Mobile)
E‐mail
Contact Address (if different from above)
3. Name of the Highest Ranking Official
Designation
Telephone (Office) (Mobile)
E‐mail
Contact Address (if different from above)
4. Location of Principal Sites
5. Total number of employees
6. Name of the Parent Organization, if any?
Address
Telephone (Office) E‐mail
7. Sector applied for(refer Page No. 4)
8. Type of Organization (Tick here)
Large Manufacturing
Medium & Small Service
9. Is the organization listed in any Stock Exchange? If yes please list the names:
Yes No
(A) Cheque at Par or Demand Draft payable to Institute of Directors , New Delhi
Bank Draft No: Dated
(B) Bank Transfer (UTR/Reference No. & Date)
Bank Name Corporation Bank
M‐ 3&4, Greater Kailash Part‐II,
New Delhi‐ 110048, India,
Tel. No. 011‐ 29210667
Account Name Institute of Directors
Account Number 028600201002954
A/C Type Current A/C
MICR Code 110017005
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IFSC CODE CORP0000286
PAN No. AAABI0002J
SWIFT CODE CORPINBB286
(C) Credit Card: Please log on to www.goldenpeacockawards.com for online payment
11. Declaration
On behalf of my organization, I do hereby declare that we shall fully abide by the rules/regulations of
the Golden Peacock Business Excellence Award Scheme, and understand and accept that the decisions
of the Jury are final.
I also declare that the organization has faced no Penal action for corporate and other statutory
compliance failure, from any regulatory authority in the last 2 years.
I confirm that my Organization is eligible to take part in this competition, and that all information and
accompanying application documents, are correct in this behalf.
Date Signature of Highest Ranking Official
Name:
Designation:
Email:
Note:
1. In case the highest ranking official is not present to sign the document, the Authorized Signatory may
sign on his/her behalf.
2. Please do not attach the Award Guidelines with your completed application (Annexure 1, 2 & 3)
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Annexure - 2
Business Overview
(All Business Overview questions in Annexure ‐ 2 are to be answered sequentially, point‐wise)
The Business Overview is an outline of the applicant’s business, addressing what is most important to the
business, key influences on how the business operates, and where the business is headed. The brief
Business Overview is intended to help Examiners understand the applicant’s thrust as to what is relevant
and important to the applicant’s business.
The BUSINESS OVERVIEW is of critical importance to assess the applicant, because:
a) It is a snapshot of your organization, the key influences on how you operate, and the key challenges you
face.
b) It is the most appropriate starting point for writing and reviewing the application, helping to ensure focus
on key business issues, and consistency in response, especially in reporting business results, and
c) It is used by the Examiners and Judges in all stages of application review, including the site visit, if any.
Organizational Description
Provide brief answers to the following:
a) Organizational Environment
1. Organization’s SIZE, LOCATION and OWNERSHIP.
2. What are your organization’s main products and services? What are the delivery mechanisms for
reaching your CUSTOMERS?
3. Main features of your organizational culture? Give stated PURPOSE, VISION, MISSION and VALUES
Codes of the organization?
4. What are your major facilities, technologies and equipments?
5. What is the regulatory environment, under which your organization operates? What are the
applicable relevant industry standards; OHS, environmental, financial and product regulations;
accreditation, certification or registrations required to be complied with.
If the applicant is an independent self‐accounting sub‐unit of a larger company, a brief description should
be given of the organizational relationship to the ‘parent’ and percent of employees the sub‐unit
represents. Briefly describe how the applicant’s products and services relate to those of the parent and/or
other units of the parent company. If the parent company provides key support services, that should also be
described briefly.
b) Organizational Relationships
1. What are your organizational structure and GOVERNANCE system, including with the parent
organizations, as applicable.
2. What are your KEY CUSTOMERS and STAKEHOLDER groups and market SEGMENTS?
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1. Organizational Challenges
a) Competitive Environment
i) What is your competitive position, relative size, and growth in your industry / markets
served?
ii) What are the principal factors that lead to your success, relative to your competitors?
iii) What are the main available sources of comparative and competitive data for your
business/industry?
b) Strategic Context
What are your KEY STRATEGIC CHALLENGES, business, operational, and human resource, and advantages,
associated with organizational SUSTAINABILITY?
c) Performance Improvement System
What are the KEY elements of your PERFORMANCE improvement system, including your evaluation and
LEARNING PROCESSES?
2. Indicate if the applicant is certified to ISO 9001 / ISO 14001 / OHSAS
18001/ SA 8000 / others. Attach a copy of the certificate(s). Describe
their implementation in the applicant organization.
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Annexure – 3
Section A - Visionary Leadership
A.1. Role of Corporate Board (If no board is operating‐ Role of Top Leadership)
A.1.1 How the Board is accountable for the effectiveness of Management System and
processes?
A.1.2 How the Board promotes process approach and risk based thinking in the organization?
A.1.3 How does the Board accomplish organizations objectives, improve performance and
attain its vision?
A.1.4 How Board sets direction for the organization and ensures strategy and system policies
are compatible for long term sustainability?
A.2. Effectiveness of Senior Executive Leadership
A.2.1 How Senior Executives promote continual improvement and innovation in the
organization?
A.2.2 How Senior Executives ensure that ‘Sustainability needs’ and ‘Risk migration’ measures,
are integrated into company’s business processes?
A.2.3 How Senior Executives act as role model and develop future leaders?
A.2.4 How Leaders communicate and reinforce values and culture in the organization?
A.2.5 How Leaders provide an environment that motivates employees to strive for excellence?
B.1 Strategy for mission and vision
B.1.1 How the organization implements its mission and vision, via a clear stakeholder focused
strategy, supported by relevant policies, plans, objectives, targets and processes?
B.1.2 How strategy is evaluated for risks and opportunities, before converting it into clear and
actionable plans?
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B.2 Strategic Planning Process
B.2.1 How do you develop Competitive Strategies through your strategic planning process?
Include the key steps and key participants in the process?
B.2.2 How you involve stakeholders in your strategic planning process, to keep it dynamic?
B.2.3 Give details of resilient operational planning and control, with focus on achievement of
key objectives and goals?
B.2.4 How do you monitor progress of your competitive strategic journey for sustainability?
a) How do you establish milestones and review progress?
b) How do you keep track of changes in the external environment and respond to those
changes?
B.3 Creativity and Innovation
B.3.1 How do you engage all stake holders, as potential sources of creativity and innovation?
B.3.2 How do you encourage and reward people for innovative ideas?
B.3.3 How do you link innovation with growth?
C.1 Board Composition and Leadership
C.1.1 Does the present Board structure fully meet the requirements of the Companies Act 2013,
and SEBI Listing needs? Explain with the present composition?
C.1.2 Describe how Board guides and sustains the organization, by communicating with the
executive management and encourage high performance?
C.1.3 How does the Board create a sustainable organization, by focusing on commitment to
organizations values, creating an environment for organization’s perforce improvement?
C.1.4 Transparency in operation of your governance board should include your internal controls
on governance processes.
C.2 Corporate Governance
C.2.1 Give an overview of your organization’s Corporate Governance Structure?
C.2.2 Describe your organization’s Governance System, as to how organization addresses it’s
responsibilities to the public, ensures ethical behavior and practices good citizenship?
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C.3 Supply Chain Management
C.3.1 How outsourced processes are controlled for sustainable mutual benefits?
C.3.2 How do you select and manage suppliers of material/ services?
C.3.3 What criteria is used to select and qualify suppliers?
C.3.4 How do you build supportive partnership with your suppliers, during early stages of
product /service development?
C.3.5 What are the clauses you include in the purchase contract/ agreement that provide
adequate assurance on Timely delivery, Quality, Reliability and Continual improvement?
C.4 Effectiveness of Internal Audit
C.4.1 How does your Board plan, organize and follow up improvement of Corporate
Governance system through strict quarterly internal audits, with their team lead by an
independent director?
C.5 Risk Management
C.5.1 Explain the process of identification of risks, that could threaten existence / sustainability
of the organization?
C.5.2 Provide details of “Sustainability Risk Assessment Matrix/ Mechanism” applied by your
firm to assess the sustainability based risks emerging from energy, information security,
environment, health, safety, social and the other governance aspects, which could
threaten the existence of the organization?
C.5.3 Provide details of the significant direct and indirect negative and positive risks identified
emerging out of the operations of your company and the measures taken by your firm to
mitigate the adverse risks?
C.5.4 Have you adopted, and how, ISO 31000 Risk Management Principles in your
organization?
C.6 Legal and Statutory Compliance
C.6.1 Assessment of compliance with legal requirements (Companies Act 2013), applicable to
it’s various processes & operations of the company?
C.6.2 Has the company been involved in any litigation, involving breach of corporate law,
during the past two years?
C.6.3 Is section 135 of company act 2013, relating to 2% mandatory CSR spending
requirement, applicable to your company/organization? How?
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C.6.4 How leaders ensure compliance to legal, regulatory and ethical requirements for
environment.
C.6.5 Number of non‐compliances reported by regulatory authorities and total penalty paid on
account of such non‐compliances?
C.6.6 What has been the total number of complaints and legal notices on human rights
violations corruption filed against your company? What measures have been taken by the
company to close such gaps, and prevent such violations?
C.6.7 What have been the total number of complaints and legal actions filed against your
company for anti‐competitive, anti‐trust and monopoly practices, and on account of
encroachment of privacy or gender bias?
D.1 Process Design and Management
D.1.1 How the organization designs manage and improve its processes in order to support its
policy and strategy and fully satisfy, and generate continually increasing value for its
customers and other stake‐holders?
D.1.2 How cross‐functional processes are systematically designed and managed to deliver the
strategy, through applying system standards covering, for example, Quality system (ISO
9001), Environmental System (ISO 14001), occupational Health and Safety Systems
(ISO 18001)?
D.1.3 How do you resolve interface issues, inside the organization and with external partners,
for effective management of end to end structured and strategically aligned processes?
D.1.4 Describe the process, how your organization analyses performance data, and information
to assess and review overall organizational performance, for corrective actions?
D.1.5 How do you manage benchmarking of best in class processes & results?
D. 2 Development of Products/ Services
D.2.1 How are key customer requirements captured and translated into design inputs?
D.2.2 How do you validate the design, before launching the product/service?
D.2.3 How do you establish value superiority, through price‐ performance analysis?
D.3 Development of Processes
D.3.1 Selection and installation of Process Equipment to ensure process capability and quality?
D.3.2 What practice do you follow for controlling the operation of critical Processes?
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D.4 Delivery of Products/ Services, Feedback and Improvement
D.4.1 How do you capture delivery performance? What systems do you have to ensure timely
and defect‐free delivery of products/services?
D.5 Comparative Information and Data
D.5.1 How do you determine needs of comparative information and select appropriate sources
and benchmark companies?
D.5.2 How do you collect reliable information and integrate them into your information system?
D.5.3 How do you ensure accuracy, integrity and security of your organizational data,
information and knowledge?
D.5.4 How do you use this information to establish competitive strategy and stretch goals, to
achieve performance break‐through?
Section E - Human Resource Management
E.1 HR Policies and Strategies
E.1.1 How the organization manages, develops and releases the knowledge and full potential of
its people at individual, and organization wide levels, to support its policy and strategy,
and the effective operation of its processes?
E.1.2 How are HR Strategies integrated with Strategic Business Plan, to ensure balance between
strategic needs of the organization and personal expectations?
E.1.3 How do you ensure the HR Strategies enhance people commitment, development, and
morale of employees?
E.1.4 Recognition and Reward System – How do you recognize individual / team‐oriented
improvement initiatives with fairness and equality?
E.2 Skills & Competency Enhancement
E.2.1 How do you identify Training and Developmental needs of employees for today and
tomorrow?
E.2.2 How do you map the skills and competency gaps for translating them to training needs?
E.2.3 How do you engage and empower employees to respond to situations affecting customers,
with flexible work practices?
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E.2.4 Are training and development videos and e‐/web based learning being widely used in the
organization?
F.1 How do you ensure that your employees coming in contact with the customers are trained to
be responsive and courteous?
F.2 Innovate and Create Value for Customers
F.2.1 How do you define segmentation of market and customer groups?
F.2.2 How do you engage customers in your product and service design process, to understand
and anticipate specific needs and expectations?
F.3 Customer Relationship
F.3.1 How do you promote customer focus throughout the organization, and align processes
with customer perception?
F.3.2 How do you periodically review customer perception through various surveys, feedback,
market share analysis and claims, and using customer complaints as opportunities to
enhance customer relationship?
F.3.3 Total customer complaints, received during the last 2 financial years?
a) Total outstanding at the end of each year?
b) Total cases raised in consumer forums, during the last 2 years?
Section G - Sustainability
G.1 Overall
G.1.1 Describe the systems and processes, by which the organization measures and understands
the leading indicators of it’s sustainability with regard to social, economic and
environmental viability?
G.1.2 How you are embedding , an ethical mindset, within your culture clear values & high
standards for organization’s behavior to strive for economic, social and ecological
sustainability?
G.1.3 How do you focus impact of organization’s conduct and activities on the wider
community?
G.1.4 How does the organization’s create and deliver value for all stakeholders?
G.1.5 How does the organization provide value to the community through their actions to ensure
a clean, safe, fair, and prosperous society?
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G.1.6 Do you subscribe to a ‘Sustainability Policy’?
G.2 Environmental Dimensions of Sustainability Concerns
G.2.1 How organization ensures compliance to environment related legal, regulatory and ethical
requirements?
G.2.2 Energy: Result of energy saving measure during the last one year?
G.2.3 Emissions, Effluents, and Waste:
a) Total direct and indirect greenhouse gas emissions by weight, during last one year?
b) Initiatives taken to reduce greenhouse gas emissions and reductions?
G.2.4 Products and Services: Initiatives to mitigate environmental impacts of major products
and services, and extent of impact mitigation?
G.2.5 Compliance: Monetary value of significant fines and total number of non‐monetary
sanctions for noncompliance with environmental laws and regulations during last one
year?
G.3 Human Rights and Social Responsibility
G.3.1 How your organization provides external leadership to uplift the society and local
community, as a corporate citizen?
G.3.2 What are the different CSR projects that are being implemented by your company, which
fall under Schedule VII of the Companies Act 2013?
G.3.3 Have you carried out any stakeholder consultation to identify the CSR need of the
stakeholders, in and around areas of business operations of the company?
G.3.4 Please mention the amount spent by your company on various community/ environmental
projects for the society, during the last 2 years?
G.3.5 What visible impact on the local community, can be seen on account of community
development activities initiated by the company?
G.3.6 Do you publish Annual Report on Sustainability, as per GRI ‐4 guidelines? Attach a copy.
H.1 Performance Review
H.1.1 How does the organization review it’s performance today, and preparedness for
tomorrow?
H.1.2 How and how often, does the organization review it’s overall integrated performance,
with it’s plans?
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H.1.3 How do you plan and measure the performance in your ‘Key Result Areas’ (KRAs),
consistent with the strategy and policy of the organization and needs and expectations of
customers?
H.1.4 How are your operating performance results, benchmarked with the ‘World’s Best in
Class’?
H.2 Financial Results
H.2.1 Have you aligned your current financial budget, and it’s periodic performance review with
your strategic plans?
H.2.2 How do you measure results related to capital resource utilization and employee
productivity?
H.2.3 What has been your revenue and profit before tax (PBT) growth trend, for the past 2 years?
H.2.4 How has your market share grown, over the same past 2 years?
H.3 Annual Report
H.3.1 Enclose a copy of the organization’s latest ‘Annual Report’.
Note – This is a common questionnaire for all the sectors. If any question is not
applicable to your industry, kindly answer it as NA and justify the reason for it.
*********End***********
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