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B.F. SKINNER
Reinforcement – to help increase the probability that a specific behavior will occur in the future by
delivering or removing a stimulus immediately after a behavior.
Punishment – a process by which a consequence immediately follows a behavior which decreases the
future frequency of that behavior.
A mother gives her son praise (reinforcing A child picks his nose during class
stimulus) for doing homework (behavior) (behavior) and the teacher reprimands him.
The little boy receives 50.00 (reinforcing A child touches a hot stove (behavior) and
stimulus) for every A he earns feels pain (aversive stimulus)
A father gives his daughter candies A person eats spoiled food (behavior) and
(reinforcing stimulus) for cleaning up her gets a bad taste in his/her mouth (aversive
room (behavior) stimulus)
A student came in late (behavior), the
teacher let him/her stand at the back of the
room (aversive stimulus)
Note: Research shows that positive consequences are more powerful than negative consequences for
improving behavior. Therefore, it is highly suggested that these interventions be tried prior to negative
consequences.