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TO: David Richardson Campaign

FROM: Keith Frederick; FrederickPolls, LLC


DATE: August 8, 2018
RE: POLL RESULTS – CD27 Democratic Primary Track

Ballot Vote with Trend from June


Trend from
June Track

Donna Shalala 32% (+3)


David Richardson 20% (+9)
Matt Haggman 9% (+6)
Kristen Rosen Gonzalez 7% (--)
Michael Hepburn 4% (+1)
Undecided 28% (-19)

• David Richardson has gained nearly half of the undecided who have
moved since mid-June; he now holds a clear second place position and is
gaining significant ground on Donna Shalala.

• David Richardson is now known to 51%; a +18 gain from June.

• Donna Shalala has seen her negative go up +10 since June.

• Undecided vote – while shrinking – still remains high at 28% despite


having Shalala known to 80%.

801 N. Quincy St., Suite 145


Arlington, VA 22203
(703) 528-3031 (p) (703) 528-1204 (f)
Keith@FrederickPolls.com www.FrederickPolls.com
POLL RESULTS – CD27 Democratic Primary Track
August 8, 2018 Page 2

Candidate Ratings

Now Mid-June Trend


Donna Shalala
Favorable 50 44 +6
Unfavorable 30 20 +10

David Richardson
Favorable 41 27 +14
Unfavorable 10 6 +4

Bottom Line

The combination of David Richardson’s surging momentum, high undecided, and


Shalala’s inability to convert undecided and 80% name ID into vote support
means this race is likely headed to a photo finish. Matt Haggman’s advertising
has increased his name ID but not enough to get him out of single digits. The
remainder of the field continues to stay frozen.

Track Poll Methodology

• n=300 completed interviews.


• 5.6% margin of error.
• Likely August 28th Democratic Primary voters.
• Interview Dates: Monday, August 6th-Tuesday, August 7th.
• Telephone Interviews: Live callers with 26% cells.
• Ethnicity of Sample: 22% Cuban, 20% Other Hispanic (42% total
Hispanic), 10% African American, 48% Anglo.

FrederickPolls August 2018