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Course Objective:
1. Introduce the concept of customer relationship
2. To explain how CRM builds customer loyalty and satisfaction
3. Explain about the process involved in CRM
4. Describe an open source CRM
5. Explain the project management in CRM implementation
Course Outcomes:
At the end of the course the student will be able to
1. Describe the need for CRM
2. Describe how CRM can used to enhance customer loyalty and satisfaction
3. Describe the process and methods used in the CRM software
4. Lead and manage CRM implementation projects