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A B C D E F G H I J K L M

1 New 20
2 Why Have Sales? Buyerst+1=Nonbuyerst+(buyerst-salest)+.5*salest+.5new
3 Code Price Nonbuyerst+1=.5New+.5Salest totalrevenue
4 1 30 340037.03785
5 2 40
6 3 50 50 40 30
High Medium
7 High nonbuyer Medium nonbuyer Low Low High Medium Low
Period Code Price buyers s buyers s buyers nonbuyers sales sales sales Revenue
8 1 2 40 45 45 45 45 45 45 45 45 0 3600
9 2 1 30 77.5 32.5 77.5 32.5 100 10 77.5 77.5 100 7650
10 3 2 40 81.25 48.75 81.25 48.75 70 60 81.25 81.25 0 6500
11 4 1 30 99.375 50.625 99.375 50.625 140 10 99.375 99.375 140 10162.5
12 5 2 40 110.3125 59.6875 110.3125 59.6875 90 80 110.3125 110.3125 0 8825
13 6 1 30 124.8438 65.15625 124.8438 65.15625 180 10 124.8438 124.8438 180 12890.625
14 7 2 40 137.5781 72.42188 137.5781 72.42188 110 100 137.5781 137.5781 0 11006.25
15 8 1 30 151.2109 78.78906 151.2109 78.78906 220 10 151.2109 151.2109 220 15672.65625
16 9 2 40 164.3945 85.60547 164.3945 85.60547 130 120 164.3945 164.3945 0 13151.5625
17 10 1 30 177.8027 92.19727 177.8027 92.19727 260 10 177.8027 177.8027 260 18468.164063
18 11 2 40 191.0986 98.90137 191.0986 98.90137 150 140 191.0986 191.0986 0 15287.890625
19 12 1 30 204.4507 105.5493 204.4507 105.5493 300 10 204.4507 204.4507 300 21267.041016
20 13 2 40 217.7747 112.2253 217.7747 112.2253 170 160 217.7747 217.7747 0 17421.972656
21 14 1 30 231.1127 118.8873 231.1127 118.8873 340 10 231.1127 231.1127 340 24066.760254
22 15 2 40 244.4437 125.5563 244.4437 125.5563 190 180 244.4437 244.4437 0 19555.493164
23 16 1 30 257.7782 132.2218 257.7782 132.2218 380 10 257.7782 257.7782 380 26866.690063
24 17 2 40 271.1109 138.8891 271.1109 138.8891 210 200 271.1109 271.1109 0 21688.873291
25 18 1 30 284.4445 145.5555 284.4445 145.5555 420 10 284.4445 284.4445 420 29666.672516
26 19 2 40 297.7777 152.2223 297.7777 152.2223 230 220 297.7777 297.7777 0 23822.218323
27 20 1 30 311.1111 158.8889 311.1111 158.8889 460 10 311.1111 311.1111 460 32466.668129
210 270

Assumption 1 : 210 people are equally distributed 1 50 70 90


Assumption 2: New person getting added evry year is 20 2 40 70 90
3 30 70 90

High
High nonbuyer
Period Code Price buyers s
1 2 40 45 45
2 3 30 77.5 32.5
3 2 40 81.25 48.75
4 3 30 99.375 50.625
5 2 40 110.3125 59.6875
6 3 30 124.8438 65.15625
7 2 40 137.5781 72.42188
8 3 30 151.2109 78.78906
9 2 40 164.3945 85.60547
10 3 30 177.8027 92.19727
11 2 40 191.0986 98.90137
12 3 30 204.4507 105.5493
13 2 40 217.7747 112.2253
14 3 30 231.1127 118.8873
15 2 40 244.4437 125.5563
16 3 30 257.7782 132.2218
17 2 40 271.1109 138.8891
18 3 30 284.4445 145.5555
19 2 40 297.7777 152.2223
20 3 30 311.1111 158.8889
New 20
Buyers 50% in a particular year
Razor life 50% 1 year, 50% 2 years

Buyers(N+1)period = non buyers from n period + 0.5*new buyers+0.5*sales in N + (Buyers-Sales) in N


Non buyers (N+1)period = 0.5*new buyers+0.5*sales in N period
TR
Medium Low
Medium nonbuyer Low nonbuyer High Medium Low
buyers s buyers s sales sales sales Revenue
45 45 45 45 45 45 0 3600
77.5 32.5 100 10 77.5 77.5 100 7650
81.25 48.75 70 60 81.25 81.25 0 6500
99.375 50.625 140 10 99.375 99.375 140 10162.5
110.3125 59.6875 90 80 110.3125 110.3125 0 8825
124.8438 65.15625 180 10 124.8438 124.8438 180 12890.63
137.5781 72.42188 110 100 137.5781 137.5781 0 11006.25
151.2109 78.78906 220 10 151.2109 151.2109 220 15672.66
164.3945 85.60547 130 120 164.3945 164.3945 0 13151.56
177.8027 92.19727 260 10 177.8027 177.8027 260 18468.16
191.0986 98.90137 150 140 191.0986 191.0986 0 15287.89
204.4507 105.5493 300 10 204.4507 204.4507 300 21267.04
217.7747 112.2253 170 160 217.7747 217.7747 0 17421.97
231.1127 118.8873 340 10 231.1127 231.1127 340 24066.76
244.4437 125.5563 190 180 244.4437 244.4437 0 19555.49
257.7782 132.2218 380 10 257.7782 257.7782 380 26866.69
271.1109 138.8891 210 200 271.1109 271.1109 0 21688.87
284.4445 145.5555 420 10 284.4445 284.4445 420 29666.67
297.7777 152.2223 230 220 297.7777 297.7777 0 23822.22
311.1111 158.8889 460 10 311.1111 311.1111 460 32466.67
s-Sales) in N

340037
A B C D E F G H I J K L M
1 New 20
2 Why Have Sales? Buyerst+1=Nonbuyerst+(buyerst-salest)+.5*salest+.5new
3 Code Price Nonbuyerst+1=.5New+.5Salest totalrevenue
4 1 30 401662.9643
5 2 40
6 3 100 100 40 30
High High Medium Medium Low Low High Medium Low
7
Period Code Price buyers nonbuyers buyers nonbuyers buyers nonbuyers sales sales sales Revenue
8 1 3 100 45 45 45 45 45 45 45 0 0 4500
9 2 1 30 77.5 32.5 100 10 100 10 77.5 100 100 8325
10 3 3 100 81.25 48.75 70 60 70 60 81.25 0 0 8125
11 4 1 30 99.375 50.625 140 10 140 10 99.38 140 140 11381.25
12 5 3 100 110.3125 59.6875 90 80 90 80 110.3 0 0 11031.25
13 6 1 30 124.8438 65.15625 180 10 180 10 124.8 180 180 14545.3125
14 7 3 100 137.5781 72.421875 110 100 110 100 137.6 0 0 13757.8125
15 8 1 30 151.2109 78.7890625 220 10 220 10 151.2 220 220 17736.32813
16 9 3 100 164.3945 85.6054688 130 120 130 120 164.4 0 0 16439.45313
17 10 1 30 177.8027 92.1972656 260 10 260 10 177.8 260 260 20934.08203
18 11 3 100 191.0986 98.9013672 150 140 150 140 191.1 0 0 19109.86328
19 12 1 30 204.4507 105.549316 300 10 300 10 204.5 300 300 24133.52051
20 13 3 100 217.7747 112.225342 170 160 170 160 217.8 0 0 21777.46582
21 14 1 30 231.1127 118.887329 340 10 340 10 231.1 340 340 27333.38013
22 15 3 100 244.4437 125.556335 190 180 190 180 244.4 0 0 24444.36646
23 16 1 30 257.7782 132.221832 380 10 380 10 257.8 380 380 30533.34503
24 17 3 100 271.1109 138.889084 210 200 210 200 271.1 0 0 27111.09161
25 18 1 30 284.4445 145.555458 420 10 420 10 284.4 420 420 33733.33626
26 19 3 100 297.7777 152.222271 230 220 230 220 297.8 0 0 29777.7729
27 20 1 30 311.1111 158.888865 460 10 460 10 311.1 460 460 36933.33406