- Character types of melodrama and popular fiction get fleshed out by
the addition of unique motifs, habits, or behavioral tics - Star system has as one of its functions the creation of a rough character prototype which is then adjusted to the particular needs of the role - Most "specified" character is usually the protagonist, who becomes the principal causal agent, the target of any narrational restriction, and the chief object of audience identification - Classical model conforms most closely to the "canonic story" which story-comprehension researchers posit as normal for our culture - At the level of the syuzhet [plot], the classical film respects the canonic pattern of establishing an initial state of affairs which gets violated and which must then be set right - Plot consists of an undisturbed stage, the disturbance, the struggle, and the elimination of the disturbance - Such a syuzhet [plot] pattern is the inheritance not of some monolithic construct called the "novelistic" but of specific historical forms: the well-made play, the popular romance, and, crucially, the late nineteenth-century short story - In classical fabula [story] construction, causality is the prime unifying principle - Analogies between characters, settings, and situations are certainly present, but at the denotative level any parallelism is subordinated to the movement of cause and effect - Spatial configurations are motivated by realism (a newspaper office must contain desks, typewriters, phones) and, chiefly, by compositional necessity (the desk and typewriter will be used to write causally significant news stories, the phones form crucial links among characters)
- Political lobby groups for audiences emerged in this time period as
part of a broader consumer advocacy movement; too on the commercial networks and forced them to make changes to their programming - 1972 – report of the Surgeon General and the National Institute of Mental Health claimed that exposure to TV violence encouraged aggression in children - Industry responded in 1975 by instituting family viewing time between 7 and 9 pm when the programs shown were suitable for all ages - Public TV in form of PBS flourished at beginning of 70s, leading to a boom in innovating children’s programming, documentaries, news and opinion programs, talks and discussion, how-to and original drama - Jennifer Mandel argues that the show’s attempts to teach tolerance and respect for diversity are a demonstration of what Martin Luther King referred to as a beloved community; principal goal of the Civil Rights Movement as he saw it - Many of the segments take place in a working class inner city neighbourhood with a multi-ethnic and multi-racial population - Also widened the appeal of the show to include all kids regardless of race and socio-economic status - Made the show different from mostly white and segregated TV world of 1960s America - Also made extensive use of puppets or Muppets developed by Jim Henson