Management Portfolio

HSC MAJOR work 2017-18

k e n
Ta
at h
e P
T h

Student 30292405
 contents

Statement of intent.....................................................................3

RESEARCH...........................................................................................4

Sketching and idea generation.................................................24

prototyping/testing..................................................................27

Time Plan.........................................................................................30

Finance Plan..................................................................................34

Record of production..................................................................36

Selection & justification...........................................................45

Work, Health & safety................................................................47

Bibliography..................................................................................5

KEY
Ongoing
DESIGN ICT
Evaluation/
modifications Justification
SKILLS

* = see appendix

the path taken 2 30292405

 Statement of Intent

For 2017-18, I intend to produce a motivational, cinematic/motion graphics video

accompanied by a website that revolves around the idea of the ‘The Path Taken’. This
concept will explore experiences taken by individuals which gives them enjoyment.
The short film will act as motivation for people to go down the ‘path’ in life they enjoy.
Furthermore, the message of this film is to individuals to have a positive and joyful
outlook on their daily life.

This project will be achieved using a variety of different hardware and software. The
cinematic part of the video engages in numerous camera techniques and production
skills which will allow me to convey this concept/message visually. I intend to combine
motion graphics into this short film to showcase my skills in kinetic typography and
convey this concept using a range of different media.

The pre-production stage of this project will consist of significant research into cinematic
films, typography, short-film, motion graphics, posters and websites. This research will
inspire me with the development and justification of methods used in the production and
post-production stages. This stage will also engage in sketching of idea generation and
numerous prototypes. A storyboard will allow me to layout my scenes and graphic design
layouts for the typography, poster and website elements. I will conduct prototypes for
typography designs, transitions and colour grading for the film, hyper-lapse/time-lapse
footage, poster and website designs.

The production stage of this project will engage in filming in numerous locations that
revolve around the idea/concept. One location is Manly Beach, Sydney because the
beach represents getting outside and experiencing more which is part of my concept.
Another location would be around North Head because the there is a lot of flora which
makes quality scenic footage.

For the motion graphics element, the production stage will involve sketching out designs
on paper and then creating that design in After Effects. To achieve ‘kinetic’ typography
I will need to add visual displays of text rather than words so which has more of a effect
than text because viewer’s are attracted to images and visuals.

the path taken 3 30292405

 Research - Short film examples

Sam Kolder - My Year 2016

This short-film showcases some of
the techniques and styles such as colour
grading, transitions, camera angles, editing
and effects that match the style of my
project. Kolder’s unique style is shaped by
his filming and editing techniques which
have created him an identity in the short-
film industry. This is why I will incorporate
some of his techniques to give my film a
more professional look in post-production.

Go-pro Hero 6: This is the moment in 4k

In this video, Go-pro showcase their new
camera in a way that captures its limitless
potential. The use of various techniques
such as slo-mo footage and music-based
editing are aspects I wish to incorporate
into my film. Their use of 4k resolution
adds depth for the audience as it displays a
high-quality production. Their transitions of
camera shots inspires me to create a similar
feel to my film.

Burton - Meet the fall 2017

This short-film showcases cinematic
footage and shows their footage in
chronological order so it conveys a story/
message. This short-film is also effective
because it uses editing techniques such as
the RGB split to give the footage a distorted
look. Their use of aerial shots gives the
footage more depth and location as the
viewer has a larger perspective of the area.

the path taken 4 30292405

 REsearch - Short film elemetnts

Key elem ents o f ci n em ati c fi lm s

Camera angles SLow - mo /time-lapse footage colour grading

Camera angles are very important
for short-films and cinematic
footage. A high camera angle
would make the subject look
small and vulnerable, whereas a
low angle would make the subject
appear large.
Slow-mo and time-lapse footage
is important because it adds the
effect of time distortion and
can be easily achieved in post-
production. In order to achieve
slo-mo footage I will need a
camera that shoots at 60fps.
Colour grading is a vital step in
the post-production process as
colours can be corrected which
can change the entire mood of
the scene. Every footage needs
different correction due to
contrast and flat colours.

Stabilized Footage CInematic bars High Resolution

Stabilized footage is important
for cinematic footage because it
is more appealing to the viewer.
The smooth movements makes
the footage look professional as
there is minimal hand movements
and shakiness.
Cinematic bars crop the footage
into a wider aspect ratio by
cropping the top and bottom. This
adds to the footage transitioning
to cinematic footage as viewers
appeal to wider screens as they
show more context.
High resolution video is highly
important for cinematic video and
videography as it makes video
more realistic and of high quality.
The most common resolution for
cinematic footage is 4k which is
3840 x 2160p.

All these skills are ICT skills that i will need to effectively use in my production and post-production
process to ensure a professional looking cinematic/motion graphics video.

the path taken 5 30292405

 REsearch - Typography
KEY elements
Kerning
Kerning is the process of adjusting the
spacing between characters in a proportional
font, usually to achieve a visually pleasing
result (definition)*. Kerning is effective
because it spaces letter in a way that is
effective in graphic design. It does this by
spacing the letters so that they may vertically
overlap.

Tracking
Tracking refers to a consistent degree of
increase (or sometimes decrease) of space
between letters to affect density in a line
or block of text (definition)*. Tracking is
useful for titles of cinematic videos and can
be used as an animation.

Leading
Leading refers to the distance between
the baselines of successive lines of type.
The term originated in the days of hand-
typesetting, when thin strips of lead were
inserted into the forms to increase the
vertical distance between lines of type
(definition)*.

Design layout
The design layout is combing all three
techniques; kerning, tracking and leading
and creating a graphic design layout by
manipulating the fonts and sizes. Words
that are larger mean there is more emphasis
and meaning to the word. Text can also be
placed vertically to match a layout

These three techniques; kerning, tracking and leading were used all throughout my
typography project. Manipulating these elements allowed me to distort text to match
my desired graphic design layout.

the path taken 6 30292405

 REsearch - Typography
Fonts
BEBAS COALITION
acdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU-
VWXYZ

surfing capital Times New Roman

abcdefghijklmnopqrstuvwxyz1 ACDEFGHIJKLMNOPQRSTUVWXYZ
12345678902 abcdefghijklmnopqrstuvwxyz

I chose to use ‘BEBAS’ for all my titles in my portfolio which is a modern, sans-serif all caps font.
I chose to use the standard serif font ‘Times New Roman” for all the body of my text because it is
the standard font to use as it is easy to read.

SErif Sans-serif

Serif is a small line attached to the end Sans-serif fonts is text without the
of a stroke in a letter or symbol. These small lines and sharp edges. Sans-serif
fonts are commonly used in historical is a modern style commonly used in
books and articles. magazines.

Typography inspiration
Eminem - Rap God typography active listening typography

This typography example shows a In contrast to the other example, this

complex layout and fast pace motion
graphics. Since the audio is fast paced,
words are displayed for a small amount
of time and have a motion blur to add to
the animation.
project is more kinetic as numerous words
are replaced with visual animations. It
uses more vibrant colours and gradient
backgrounds throughout the project
which makes it effective.

the path taken 7 30292405

 REsearch - Music

Odesza - A Moment APArt

Odesza’s song ‘A Moment Apart’ is perfect for
my project because has parts of the song fast paced
and slow paced. The beginning of the song presents
an uplifting vibe then continues into a medium
paced chorus, then slows down. This is good for my
project because I will used the slow paced part to
add my motion graphics element to it. Since I will
be emphasising on editing my shots to the audio, I
will match the speed on the song to the speed and
duration of my footage.

brock berrigan - Four Walls and an Amplifier

Brock Berrigan’s song ‘Four Walls and an
Amplifier’ demonstrates a consistent beat and a
chill genre of music. The positive about this song
is that it creates the mood I want to achieve for my
project. The main negative would be that it is too
consistent with not much change of pace and beats.
The song has a consistent catchy beat which would
be good for a simple video, it isn’t the right song
for me as I am looking for a song with a change of
pace and mood.

Mome - Aloha
The song ‘Aloha’ by Mome has a similar style to
the song I am searching for in my project. The start
of the song is slow and has a build up towards the
drop towards the middle of the song. This will allow
me to introduce my footage with slow motion shots
at the start and as the song builds up my footage
will become fast paced. At the drop of the song I
will use fast transitions and time-lapse/hyper-lapse
shots to demonstrate effective editing by using the
audio.

I decided to use Odesza’s song ‘A Moment Apart’ which played a major factor into design modifications
as I had to base my typography, camera shots and editing around the song by matching it to the pace, mood
and volume.

the path taken 8 30292405

 REsearch - GrAPHICS

Icons
Icons/2D flat images are an important part
of typography, because they display a visual
representation rather than a written expression of
a word, which attracts the viewers attention. Icons
are graphic symbols which are most commonly
formated as a vector graphic. Icons mostly use the
file types .SVG, .PNG, .AI. For my project I used
icons to visually display words on the screen in the
form of an .SVG file. This file type is ideal

GIFS
A GIF is a lossless format for image files that
supports both animated and static images. GIF’s
use a mechanism known as interlacing that makes
images appear faster on-screen by first displaying a
lower resolution version of the image and gradually
showing the full resolution of the file. I chose to use
a GIF in my typography section to display a simple
animation rather than a static image. I chose to use
a lossless GIF of a clock ticking to show the word
‘Time’.

Lossy vs lossless

Lossy compression reduces a file by permanently

deleting redundant information. Lossy compression
is generally used for video and sound. On the
other hand, Lossless compression deals is where
every single bit of data is kept. Unlike lossy file
compression, using the lossless compression
can reduce a file’s size without losing any of the
original quality. For my project, I used a software handbrake
called Handbrake which is a lossless compression
software that decreased my final movie from 5Gb
to 1Gb while maintaining the quality at 1920x1080.

the path taken 9 30292405

 Research - After effects

Transitions
In my film I use numerous transitions such as
zoom, slide, fade, cut and glitch transitions. These
techniques are used to effectively change between
footage while maintaining flow and adding an effect
for the user to enjoy watching. These transitions
were made using key-frames in the After Effects
time-line where the position, scale, opacity and
rotation were changed to create the effect between
the two clips. The smooth zoom transition uses the
mirror effect in after effects to make the clip look
continuous when zooming in and out. A motion
blur is also added to blur out the mirrored edges
when zooming in or out.

Corner pin tool

The corner pin tool is used in After Effects to
pinpoint each corner of a clip to a certain position.
The position can be key-framed so that the corners
of the clip can move as an animation to attach to an
object or track a certain point in the footage. I used
this in my film by attaching a piece of footage to a
mobile phone as if it looked like the footage was
being displayed on the phone. I used the corner pin
tool to position each corner on to the corner of each
side of the phone and I lowered the opacity to let
the reflection of the phone go through the footage
to make it realistic.

Warp Stabilizer VFX

The Warp Stabilizer VFX tool is an internal tool
within After Effects. This is used to smooth out
motion inside a video by distorting movements to
make the video appear to be shot by a stabilizer.
This tool cannot always be used for every clip
as it may leave the final clip too distorted and
noticeable for the viewer. I order to counter
the distorted effect , it is best to set the result to
smooth motion and set smoothness to 30%. This
leaves the final clip smooth without distorting it,
eliminating most of the hand-held movement and
other shakiness. It is important to have a smooth
motion for cinematography as it is one of the main
elements to producing a successful film.

the path taken 10 30292405

 Research - After effects
Easy ease
Easy ease is a way to smooth out the start and
endpoints of two key-frames in order to create a
smooth and satisfying animation. I will apply the
use of this for my typography section where I create
text animation. It will allow the text to start at a slow
speed then pick up to a faster speed and then end
slowly. This effect is ideal because the animation
is smoother than just a stagnant animation which
would just have the same speed through the whole
animation. After easy easing the key-frames in After
Effects you can select the key-frames and edit their
speed graph in order to change the velocity of the
animation which allows more flowing movement.
the path taken
Null objects
A Null object is an tool in After Effects which
can group multiple layers to the object and perform
functions on the null object which will effect all
layers parented to it. Layers can be parented to the
null by dragging the swirl icon next to each layer to
the null object. For typography this allows all text
layers to be parented to a null object which can then
be used to move the text off screen or add position,
rotation, scale and opacity changes which will
impact all layers attached to the null object. This is
an effective way to perform multiple functions on
layers instead of copying the same functions to each
layer in the composition.
11 30292405
 Research - After effects

White line effect

The white line effect is a drawing tool in After
effects commonly used in cinematography to
outline a subject or object in the scene. This can be
done by using the paint brush window and selecting
the mode to frame-by-frame. Then you select the
layer and begin drawing around your subject for
each frame. The sequence of drawings creates an
animation which looks like the outline is tracked
around the subject. For my film i will use it to
outline the phone for my phone transition. This will
draw the viewer’s attention on to the phone as the
white line gives it salience.

Lumetri colour
Lumetri colour is a tool in after effects that is
used to colour grade and colour correct footage
in after effects. Lumetri colour consists of basic
correction, creative, curves, colour wheels, HSL
secondary and Vignette. If a lumetri colour is used
on a layer it can copied over to multiple layers to
apply the same look to give the film consistency and
set a mood through colour. The RGB curves can
be adjusted here to adjust the primary colour in the
footage. The curve can be adjusted at the top which
will increase highlights, in the middle for mid tones
and at the bottom to adjust shadows. A look for
cinematic footage is to make an S shape on the RGB
curve which will increase highlights and decrease
shadows giving it a cinematic look.

the path taken 12 30292405

 Research - After effects

Rendering
Rendering is the process of frames of a movie
from a composition inside After Effects. Rendering
can be seen as the process to view the final output of
a movie, however rendering processes are also seen
in After effects when wanting to preview footage
layers in a composition. When I begin to render
my project I will set my resolution to 1920x1080p
which is HD quality. I will also set my frame rate
to 29.97fps (30fps) which is standard for films. My
render will be have a bit depth of 16 meaning it will
be using 65536 colours. For the video codec I will
choose the H.264 format which renders out to a
.MOV file which can be played in QuickTime.

Masking/Rotoscoping
The Mask tool in After Effects is essentially
a crop tool but the crop can be controlled by an
unlimited amount of points making it easy to mask
around subjects or backgrounds creating points on
edges to change movement between points. Masking
is commonly used for background replacement
or masking placing layers such as text behind
the subject to make the text look like it is placed
further back. Rotoscoping is a similar tool but is
more effective because it is an automatic tool where
masking is a manual. Once rotoscoping is used on
one layer, After Effects will try its best to match that
mask on the frames that you have selected.

the path taken 13 30292405

 Research - Websites

Sony
Sony’s website features a simple yet interactive
design. The website has a horizontal menu which
doesn’t have parallax scrolling so when the user
wants to access the menu they will have to scroll
to the top. They have all their social media icons
which are hyper-links on the right hand side of the
page with parallax scrolling meaning users can
click them at any time on the site. Sony’s website
has a store page where it lists all it’s products
allowing users to purchase products on the site
using an external payment system such as paypal.
Sony’s website could be improved by adding more
interactivity such as rollovers, parallax scrolling
and adding a colour scheme.

Artists web
Artist’s Web is an website nominated for
the Awwwards website competition. It features
advanced interactivity with numerous rollovers,
scrolling and slide-show features that create an
experience for the user. On the home page it has
the logo in the middle with pop out menu in the
top right corner. They have their slogan next to the
logo and when the mouse rolls over the slogan it
creates a word wave effect. The menu features a
slide-show of each page of the site giving the user a
quick preview to each page design.

the path taken 14 30292405

 Research - Helpful Websites

Adobe help
The Adobe help website is the official website
for help with all Adobe products. This is the website
I will use if I need to troubleshoot any problems that
occur, the website identifies many problems and
lists a fix under neath it. The website shows how a
website inside of Muse can be uploaded to Business
Catalyst and viewed on a browser as a working
site. Since there are many functions in the adobe
products, it is essential that you know shortcuts in
order to save time in producing your project. On
this official adobe help website they list out all the
shortcuts for every single adobe product.

the path taken 15 30292405

 Research - Helpful Websites

Muse for you

Muse For You is an external company that
provide free and purchasable widgets for use
inside Adobe Muse CC. They have widgets such as
menu’s, buttons, scroll effects, rollovers and more.
Muse For You provide widgets that aren’t in the
stock library inside of Muse, meaning it’s widgets
are downloaded and added to the library. They also
have several tutorials on their website and on you-
tube which are useful for beginner/intermediate
tips on Muse. They also have templates that can be
downloaded for free or purchased.

the path taken 16 30292405

 Research - Helpful Websites

School of motion
School Of Motion is an external company to
Adobe and provides tools, courses and tutorials
for Adobe After Effects. The tools and presets they
provide assists designers in creating their projects
with ease and speed up the production process.
Their widgets are made using their own code which
creates new functions and buttons inside of After
effects making it easy for the user to perform effects
to create a smoother and better motion. They also
have several courses on their page involve several
step by step tutorials which allow to user to master
motion inside of After Effects.

the path taken 17 30292405

 Research - Filetypes

.PNG
A PNG is a Portable Network Graphic which is
a bitmap image where the quality depends on the
amount of pixels on the screen. I will use PNG files
for my content in my portfolio and content in the
website. A PNG is optimal for this, rather than a
JPEG file because a PNG has lossless compression
where a JPEG has lossy compression. This means
the images can be resized in the portfolio and
website without losing quality. PNG files are an
open format with no copyright limitations meaning
they can be used by any content creator.

.mov
.MOV is the file type I used for all my rendered
parts of my film. The MOV file is a common
multimedia file format which is commonly played
through Apple’s QuickTime Player. This file type
is useful because it can be played through multiple
versions of Apple and Microsoft devices. When I
render my film I will choose to use the H.264 video
codec which compresses the film into a .MOV file
with a lower file size than many other video codecs.
It commonly uses the MP4 codec for compression
and remains lossless, not loosing any quality.

.ttf
A TTF file is a True Type Font which is a file
extension used by Apple. I will use the file type for
downloading all fonts used in the film, portfolio
and website. A TTF is a raster font meaning it can
be scaled to any size without losing any pixels
or quality. Fonts can be created in Apple and
Microsoft operating systems such as CorelDraw
and OpenOffice which allow this file extension.

the path taken 18 30292405

 Research - Filetypes

.JpEG
A JPEG file is the most common format for
images on the internet. JPEG stands for Joint
Photographic Experts Group which is a group that
created the JPEG compression standard. A JPEG is
a type of image commonly found on the internet.
The term JPEG refers to a type of compression that
makes image files have less file size than the RAW
files that are taken by high-end DSLR’s. A JPEG
may not be useful if the image needs to be resized,
because it has lossy compression meaning when it
is rescaled it loses pixels, decreasing the quality of
the image.

.HTML
A HTML file stands for HyperText Markup
Language which is a file format used as a basis of a
web page. A HTML can be used to create headings,
paragraphs, lists, links, quotes, and interactive
forms which can all be displayed on the site. I will
use this file type for my website accompanied by a
.CSS which defines the colours, style, look etc. The
HTML file will allow me to preview my work onto
a live browser so I can see what the final product
will be like on the web. Code can be added to the
HTML to create these elements of the website and
be adjusted by linking the code to the CSS file.

the path taken 19 30292405

 Research - Filetypes

.CSS
A CSS file is a Cascade Style Sheet used to assist
the HTML file and format what has been coded. A
CSS is used to change the display of the website to
format all the content such as text, images and video
inside the website. I will use a CSS file to make sure
my video is centered in the screen no matter how
much the browser’s size is changed. I will also use
this to change the colour of the menu to match the
colour scheme in the website. I will use it to add
stroke around objects with the same colour scheme
to put emphasis on the images/video.

.Tiff
A TIFF file is a Tagged Image File Format that
is used for saving high quality raster graphics. The
format supports lossless compression so that users
can archive their photos to save disk space without
losing any initial quality. GeoTIFF Image files also
use the TIFF file format. These are images as well
but they store GPS coordinates as metadata along
with the file, using the extensible features of the
TIFF format.

the path taken 20 30292405

 Research - equipment
Canon 80D
The Canon 80D camera is a DSLR camera that
can record at 1080p with a max frame rate of 60fps.
In my film I will be using this camera to shoot the
cinematic element of the project and I will use the
60fps to slow down some of my footage by 50% to
match the composition frame rate of 30fps. This will
smooth out my footage as the hand held movement
won’t be as noticeable. To accompany the camera
i will also use a tripod/stabilizer to get smooth
footage. This camera is also great for getting photos
that can be used in the website.

Vanguard tripod
I will use a tripod for some still shots in order
to have no movement. With this tripod I make sure
the camera is balanced so the shot can be parallel
to the ground. I can adjust the tripod so that I can
see everything in the frame before I begin to shoot/
record. This tripod is very lightweight making it
easy to carry around and set up each new frame.
There is 3 adjustable latches on each arm making it
easy adjust height if the camera isn’t balanced

Gopro hero 5
The GoPro Hero 5 will be used to capture footage
underwater. This GoPro specifically can record at
1080p while having a frame rate of 120 fps. which
can be slowed down by 25%, meaning even if the
footage is shaky it can be slowed down and will
look smooth in the final product. This GoPro has an
optimal 1 hour battery life giving me lots of time to
get the right shots underwater and capture enough
footage.

the path taken 21 30292405

 Research - equipment

s40 steadicam
The S40 steadicam is a well known hand held
steadicam that uses weights to stabilize a dslr. Using
a steadicam eliminates a significant amount of hand
held movement but it can still be seen as the weights
aren’t always perfect. This product can easily be
used for the Canon 80D which is the camera i will
be using. The downside of a this steadicam is that
it takes time to setup the camera making sure the
weights balance it and keep it in the center. The
advantage is that it is fairly affordable and easy to
carry and move around.

DJI RONIN
The DJI Ronin is a 3-axis gimbal stabilizer
which allows the user to move it freely without
effecting the shot of the camera allowing for the
smoothest possible footage. The gimbal can be used
for panning shots, tracking shots, running shots,
rotating shots and more. The advantage of this
product is that it gives you the smoothest possible
footage you can get, being extremely useful for
cinematography. The disadvantage of this product
is the cost being at $1599 and the time it takes to set
up and pack up is long.

Softbox lighting
Softbox lighting are cheap, portable, battery
powered lighting for cinematography that give
an extra amount of light when needed. If the
environment is dark and the subject isn’t easily
visible then a softbox can be used project at the
subject from behind the camera to create artificial
light that is needed to make the subject stand out.
This product is successful because it is relatively
cheap and east to use.

the path taken 22 30292405

 Research - software

Adobe Premier Pro

Adobe Premier Pro CC 2017 is the industry
standard for video editing and provided by the
school for free. This software is more advanced than
the editing software Final Cut Pro because it offers
more editing features such as transitions, colour
grading and time distortion. Since Adobe products
can easily be linked to I will edit inside Premier
Pro and when I need to add effects I can export the
footage to an After Effects composition. Making
the work flow easier and the editing process faster.

Final Cut Pro

Final Cut Pro would be used to edit 360 degree
footage and virtual reality playback. The software
allows you to import the 360 degree footage and
edit it by changing orientation, straightening the
horizon, removing camera rigs and more. The
software allows the user to easily add 2D and 3D
titles to your footage and apply blurs, glows and
other 360° effects. The user can also create even
more advanced 360° motion graphics in Motion,
then add them directly to your Final Cut Pro project.

Imovie
iMovie is a basic editing software for films. It has
limited transitions and effects that can be used on
layers. Most processes inside iMovie are automatic
allowing the user to select different presets to match
their project. For my project I probably won’t use
this software as I require a more advanced software
like Adobe After Effects to create effects rather than
select preset effects in iMovie.

the path taken 23 30292405

 Sketching and idea generation

the path taken 24 30292405

 Sketching and idea generation

the path taken 25 30292405

 Sketching and idea generation

the path taken 26 30292405

 Prototyping/testing
After effects
RUN - Intro prototype (23.10.17)

This Intro was made to showcase a unique effect of placing video inside of text. This is achieved by
creating a text layer and video on top of the layer and setting the mode to ‘Alpha’. This allows the video to
be displayed inside the text layer.

Text behind character effect (28.10.17)

This effect of text behind people presents to the viewer that the text must be on the wall behind. However
the text is on top of the video and I have created masks to where the people walk in front of the text.

colour grading/black bars (5.11.17)

Before After
For this footage, I used a teal and orange colour Look-Up-Table (LUT) to colour correct and grade to a
more cinematic feel and vibe. I also added black bars to the top and bottom to give it a cinematic feel.

the path taken 27 30292405

 Prototyping/testing

Kinetic Typography Prototype (26.10.17 - 15.11.17)

This was my main prototype I was focusing on for October-November of 2017. This 34 second video
displays kinetic typography based off audio from a speech from Frank Sinatra talking about how he would
like to be remembered. For the layout of the text, I first sketched the design matching the grid I had on After
Effects. The grid allowed me to keep my text and images centered and consistently positioned. For the white
line drawing effect around the text, I drew frame by frame drawings, where each frame I would draw 1cm
more than the last frame. This prototype may appear in the final project because the message is around ‘the
Path Taken’ and it showcases knowledge of the typography media and After Effects skills. For the final
product, I will have a typography element like this prototype at the start of the film to introduce the topic,
then in the slow part of the song I will have another section of typography that is centered around the topic.
The audio would preferably be from a speech because it needs to be motivational and inspire the audience.

the path taken 28 30292405

 Prototyping/testing

Hyper-lapse prototype (25.11.17)

This hyper-lapse was produced with a Canon
70D and a tripod. A hyper-lapse is a sequence of
photos from a different position each shot creating a
movement effect. In total, I took 87 photos panning
the building with an interval of 1m between each
shot. To create a smooth movement, I needed to
select a focus point on the building and align the
point with the grid on the DSLR. The level of the
ground was changing between shots which meant I
had to adjust the tripod to level the camera.

I chose to not include the hyper lapse in the final film. This was because there wasn’t enough footage
filmed at the location so having this clip would look random and out of place. Although it would have
showcased the skill and technique of a hyper lapse, it didn’t fit the flow of the film and therefore wasn’t
included. The initial idea was to combine this hyper lapse with various other hyper lapses to create
motion and a panning transition than would continue in the same direction. However, I felt that it wasn’t
worth doing any other hyper lapses because they needed to have a significant purpose to be in the film as
the location has to be established by other shots.

the path taken 29 30292405

 Time Plan - proposed

the path taken 30 30292405

 Time Plan (cont.)

the path taken 31 30292405

 Time Plan - actual

the path taken 32 30292405

 Time Plan - actual

I noticed towards the end of the major project time period i spent more time on my portfolio and website.
I realised that the website would take a significant amount of time to design and develop as it was my first
time using Adobe Muse to develop a website. I also ended up spending more time in term 1 researching
as I found new tools inside different software’s that i felt would be useful for my major project.

the path taken 33 30292405

 Finance plan - software

Item Description Cost Actual cost

After Effects CC 2017 was used
thoroughly throughout this project
for all aspects of the film. The $28.59 /mo $0
typography element was created
inside After Effects using text
layers and animating them on the
After Effects CC 2017 screen.
Premier Pro CC 2017 was used
to sequence all my footage and
the main program for colour $28.59 /mo $0
correction and transitions. This is
the industry standard program for
Premier Pro CC 2017 video editing as it is complex.
InDesign CC 2017 was used for
the management portfolio and
the poster design. InDesign is the $0
industry standard program for $28.59 /mo
creating magazines, portfolios,
Indesign cc 2017 letters and posters.
Photoshop CC 2017 is the industry
standard software for photo editing.
This was used in my project for the $28.59 /mo $0
image in my portfolio and editing
pictures to go in my website.
Photoshop cc 2017
Adobe Audition allows users to
edit their audio and create sound
effects to go into their project. This $28.59 /mo $0
lets the user create realistic sound
to match their footage. Audio is
Audition cc 2017 best captured with a microphone.
Google chrome is an Internet
browser that allows users to
undergo research for there projects, $0 $0
Google chrome is a way to access
people’s websites and portfolio’s
Google chrome online.

Total cost (1 year) $1715.40 $0

the path taken 34 30292405

 Finance plan - Hardware

Item Description Cost Actual cost

The Canon 80D was useful for the
majority of the production stage
Canon 80D for filming. The Canon 80D is $1599.00 $0
useful because it shoots at 1080p
with 60fps making it viable for
slow motion.
The Canon 70D was useful for
creating time-lapses and hyper-
Canon 70D lapses because they only require $1399.00 $0
30fps at 1080p. This Canon doesn’t
have they ability to perform 60fps
at 1080p.
The DJI Ronin provides smooth
and stable footage through the
DJI - Ronin
electric motors which keep the $1599.00 $0
camera on a fixed spot. This allows
for effective filming without any
hand-held movements.
A tripod is needed for any still
Tripod shots without movement. Since the
camera isn’t moving, tripod’s are $99.99 $0
optimal for time-lapses and hyper-
lapses

The GoPro Hero 5 was used to

capture shots underwater, in snow
Gopro hero 5 and mountain bike footage. The $519.95 $0
GoPro has several mounts which
come at an extra cost, which may
be needed later in the film.
The GoPro 3-way mount is one of
the best accessories for the GoPro
Gopro 3-way
because it can be used as a handle, $99.99 $0
mount
extension pole and a mini tripod.
This allows for easy set up of shots
that has minimal time effort.
The Rode Microphone allows users
to capture and record sound effects
Rode MIC and audio. This audio can then be $209 $0
imported into Adobe Audition to
edit and manipulate to match the
footage.
Total cost $5527 $0

the path taken 35 30292405

 Record of production
20.10.17
On the 20th of November I started conducting research around
short films that share a similar idea to the idea for my project.
One short video I came across was Sam Kolder’s ‘My Year
2016’ video which shows his travel moments and experiences
from his year. This video showcases professional camera skills
along with professional work in post-production in terms of
transitions, colour grading.

25.10.17
On the 25th of November I started working on a kinetic typography prototype that either be
practice or end up in the final project. There were three steps I had to do in order to produce this
typography; creating text and matching it to the audio layer, changing the tracking, kerning and
leading of the text to match the desired design layout and making a frame-by-frame drawing
animation that creates a box outlining my text.

28.11.17
On the 28th of November I started to research kinetic typography.
I was looking for examples that had effective use of design layouts
and transitions. The example I found was a lyric video of Eminem’s
‘Rap God’. This videos shows advanced motion graphics with over
1000 text layers in the song. The creator makes use of shaping the
text in a way that represents the next word. This also uses transitions
from all directions and using 3D text to create an effect for the
viewer.

the path taken 36 30292405

 Record of production

5.11.17
On the 5th of November I conducted numerous research into
colour grading in cinematic style films. From the research I
found that you can apply Look Up Tables (LUTs) to your
footage according to what style you desire. A common
LUT to use is the teal and orange colour correction. This
is popular in the industry because teal highlights water and
the orange/brown colour enhances the skin colour to look
more cinematic. However for my film I will be manually
colour correcting my footage instead of using LUTs because
each clip I take will need manipulation of contrast, exposure,
temperature and saturation.

25.11.17
On the 25th of November I made a hyper-lapse of a significant building closely located. This
involved over 80 photos from different locations sequenced together to create a movement effect.
The majority of this was done in production however there are vital post-production steps needed
for a successful hyper-lapse. A feature that I added in post-production was colour grading to
make it look cinematic by increasing the temperature and saturation. Furthermore, I used a Warp
Stabilizer VFX in After Effects to make sure I had stabilized movements throughout the sequence
of the shots.

the path taken 37 30292405

 Record of production

15.12.17
On the 15th of December, I started brainstorming logo designs to create a brand for my project.
My initial thought was to use my initials in the logo to represent myself as a brand and the media
I create. The software I chose to use was Photoshop as I am more
familiar with the program and I can create vector graphics in the
software. My logo developed over time as I thought the logo was
too simple and plain, so I decided to add a wave inside the logo to
represent the flow of my brand. Later, I thought this design was too
over the top and went back to the original design of my initials in a
dark blue colour connecting the T with the H to make the design flow.
I also chose to write media at the bottom with a drop shadow to give
a 3D effect to the logo.

the path taken 38 30292405

 Record of production

22.12.17
On the 22nd of December I started to film at the location of North Head. The equipment I used on
the day was a Canon 80D, DJI Ronin stabilizer, tripod, GoPro and a drone. I took numerous shots of
my subject with the gimbal, consisting of panning, tracking and rotating shots. I used the GoPro to
take shots for my record of production and to take a time lapse of the headland. For one of the shots,
I followed the subject walking behind him then panned out revealing the view. In post changed the
colour grading to a summer vibe with deep blues and an orange skin colour, this was used to match
the rest of the film with a warm, summer vibe.

the path taken 39 30292405

 Record of production
23.12.17
After filming the previous day, I collected all my footage and decided to make a zoom transition
into a phone that would introduce the location of North Head, I created this file in After Effects.
For this transition I first cropped the video to the size of the phone. However since the previous
video had movement, I had to use the ‘corner pin’ tool which allows you to move each corner of
the video each frame. After positioning the clip so that all the corners of the clip are attached to
the phone, I then added the distorted, zoom transition. After this I decided to outline my hands
with the ‘white line effect’ which I used in a previous prototype. The effect of the white line draws
the viewer’s attention as the white line starts from my hands and leads to the phone. On top of
this, when the transition starts I created an RGB split which is a glitch effect where you separate
the red, green and blue channels to give the video a retro feel.

10.2.18
On the 10th of February, I started the second component of Kinetic Typography which involves
a similar message about a ‘path taken’. I chose to use After effects for this section, because it has
the certain animation tools to create effective and smooth typography. For this section I used
several icons to display what was being said, so that the audience will not have to read everything
and they will become more connected with the design of the typography.

the path taken 40 30292405

 Record of production

27.3.18
On the 27th of March, I started making improvements to the second component of the
typography. One of the changes I made was adding a stroke and drop shadow to each layer of text
to give it depth and more meaning. The stroke is a black outline of the text which puts emphasis
on the words rather than just plain white text. The drop shadow is an effect that gives it a 3D effect
as it casts a small shadow behind each character. For words that stood out I used a 4-colour
gradient, to give it even more emphasis and make it salient to the viewer. For example this was
used for the words ‘Supreme Destiny’ seen in the image below.

5.5.18
On the 5th of April, I continued working on the typography. I grouped multiple text layers to a
null object and changed it’s position, scale and rotation. This allowed the text that was on screen
to smoothly exit the scene by grouping with other text layers and leave the frame by changing the
position. I also noticed that the sequence of text was shaped like an E so I tried to incorporate it
into the next sequence of words where i could replace the E in a word with the typography design
in the previous scene. This attracts the viewer’s attention as they follow the design which flows
into the next sentence which gives a smooth animation with consistency.

the path taken 41 30292405

 Record of production

30.5.18
On the 30th of May I started researching websites to get inspiration for a website design. I
wanted to have a 4 page website including the home page, film, portfolio and contact page. I started
to look on the website Awwwards which is a website that showcases the best websites based on
design, usability, creativity and content. They feature websites that have user interactivity such as
parallax scrolling and rollover mouse effects which give the user an experience on the website.
These sites gave me an insight into what I could be using in Adobe Muse to create interactivity
and user experience.

3.6.18
On the 3rd of June, I finalised my last component of the film, being the second part of the
kinetic typography. I noticed that one of the sentences had the same start to being “Get in the
wrong marriage, in the wrong relationship”. So for this I used the ‘decoder fade in’ text animation
so that it looks like the word marriage gets scrambled into letters that form the word relationship.
For the final frame the sentence was “But it’s all leading to the same path”, I chose to shape the
text to form a path someone is on to give it a kinetic effect. I also added a 4-colour gradient to the
word ‘Path’ to give it emphasis as it is the main concept of the film.

the path taken 42 30292405

 Record of production

18.6.18
On the 18th of June, I began creating my website in Adobe Muse. I decided to have the title and
menu on the home page in the top left corner. Each page of the menu I added a hyper-link which
takes the user to that page. On the home screen I have a slide-show of images taken throughout
the period of the major work, showcasing some of the locations I filmed in. The slide-show is
automatic and play switches photos every 3.5 seconds. This is an effective way of showcasing
images to the user without them having the switch through each image on the website.

1.7.18
On the 1st of July I finished tweaking the film and started my first render. I chose to use the
H.264 video codec which uses an MP4 compression and converts the composition into a .mov
file which can be viewed on both Microsoft and Apple devices. The render was set at 1080p
resolution at a frame rate of 30 fps. The video had a bit depth of 16 which is the max bit depth the
human eye can see. The total file size after the first render was 2.1 GB which is too large to upload
to my website so I had to compress the file using the software, Handbrake. This software is able
compress the file to a lower file size without loosing any initial quality.

the path taken 43 30292405

 Record of production

16.7.18
On the 16th of July I encountered an error saying that my InDesign file had been damaged
with an ‘error code: 4”. To solve this I had to spend numerous hours troubleshooting to get the file
back. I did some research and found that the reason it corrupted is because I had low disk space
on my macbook laptop. This error was solved by restarting the application and holding Command
> Option > Control > Shift which restores lost or damaged files, but all the elements have to be
copied into a new document and saved under a different name for the file to be working again.
This process took a substantial amount of time that was meant to be allocated to my website. But
thankfully, all files and content were restored without losing any work.

28.7.18
On the 28th of July, I finalised my film and did a final render using the software Handbrake.
This is a compression software that decreased the file size while maintaining the same quality,
frame rate and bit depth. Using the software Handbrake i was able to convert a 2.1 GB .mov file
to a 67.9 MB .mp4 file without losing any resolution or frame rate. This software uses a H.264
video codec which compresses files into an MP4.

the path taken 44 30292405

 selection/justification - software

Item Selection/justification
Adobe After Effects CC 2017 was the software I chose to use for
making the Kinetic Typography. I used this software as the school
provided it for free and is the industry standard software for special
effects. After Effects is good for kinetic typography because you are
able to animate text easily in the time-line by using key-frames.

Adobe Premier Pro CC 2017 was the software I selected for sequencing
and editing all my footage into the final film. I chose Premier Pro
because it is the industry standard for video editing and provided by
the school for free. I chose this software as opposed to Final Cut
Pro because it offers more editing features such as transitions, colour
grading and time distortion.
Adobe InDesign CC 2017 was the software I chose for the management
portfolio and the poster graphic designs. I chose to use this software
because it offers advanced design features that allow users to create
graphics with a range of tools provided. This was also an effective
software to use because it was free to use compared to other software
as it was provided by the school.
Adobe Photoshop CC 2017 was the software I chose to use for photo
editing and manipulation. It is an effective software because it is
the industry standard for photo editing and the school provided the
software free to use. I will use this software for the images in my
website and for the creation of the logo.

Adobe Audition CC 2017 is the software I selected for editing audio.

I am using this software to create a voiceover for my film that I can
manipulate in this software. I chose Audition as oppose to other
software because it provides advanced features for editing audio and
was provided by the school for free so I could minimise my costs.

Google Chrome is the free software I used for my Internet research

and images for my portfolio. I chose Google Chrome as opposed to
Safari because it is a modern software with features that allow the user
easy access the web. Google Chrome is also a free to use software so i
can focus on minimising costs for my project.

Handbrake is an open source video transcoder that I chose to

compress my video files in my project to reduce their size without
losing their original quality of 1920x1080p. I chose this software over
others because it shows users the time it will take to compress and
this time was shorter than other programs. The program also gave a
lower file size than other programs which I used to my advantage in
rendering.

the path taken 45 30292405

 selection/justification - Hardware

Item Selection/justification
The main camera I selected for this project is the Canon 80D. This
is an effective camera for video as it shoots as full HD with 60fps,
Canon 80D this allows for slow motion footage. Slow motion footage allows
more stability in the shot and adding to the cinematic style. I also
selected this camera because it is part of the school’s equipment so I
can minimise my costs.
The camera I chose for taking pictures, hyper-lapses and time-lapses is
the Canon 70D. This camera is better for those types of shots because
Canon 70D
it doesn’t have the same fps capabilities as the 80D with only 30fps
at full HD. This is an effective camera that provides low costs for my
project, but will still be effective for creating these camera shots for
my film.
I selected the DJI-ronin as a piece of equipment that will be the source
of stabilisation for my film. This 3-axis gimbal allows for little to no
DJI - Ronin hand movement to be seen in the footage. DJI is a trusted brand as
they are well known for drone stabilisation and various equipment to
stabilize footage. This piece of equipment was also effective to use
as the school has it for free to use for the period of the major work.
I chose a tripod to use for my time-lapses, hyper-lapses and some part
of my video. This allowed for me to always make sure my camera
Tripod was level and still before taking the shot. Using the tripod allows no
camera movement which effective for time-lapses and attracts the
viewer.

I chose to use a GoPro Hero 5 Black as an action camera to use in my

film. This camera is effective because it allows me to capture shots
Gopro hero 5 underwater, snowboarding, mountain biking etc. The GoPro shoots
120fps at full HD which provides effective slow motion for my film. I
chose this camera as opposed to other action cameras in the industry
because it is the industry.
The GoPro 3-way mount is one of the best accessories for the GoPro
Gopro 3-way because it can be used as a handle, extension pole and a mini tripod.
mount This allows for easy set up of shots that has minimal time effort. I
chose to use this accessory as opposed to a third party accessory be-
cause it from the same brand as the camera and can be trusted to not
break.
The Rode Microphone allows users to capture and record sound ef-
fects and audio. This audio can then be imported into Adobe Audition
Rode MIC to edit and manipulate to match the footage. I chose to use this micro-
phone as it is provided free by the school and is a well known audio
brand for sound recording.

the path taken 46 30292405

 Work, Health & Safety

Ergonomics
Ergonomics is the process of designing or
arranging a work place, product or system, to
make the working conditions suitable to operate
in . Ergonomics is important in a workplace
environment because it limits risks associated with
seating posture and risk of injury. As technology
improves or changes in the future, so does the
tools used in the working environment, therefore
creating a need for ergonomics in the future.
Businesses who provide evidence of ergonomics
are more obliged to receive financial assistance
from other companies as they are ensuring that
they are minimising their risk in the working My workspace consists of a large corner desk with
environment and overall improving working a single monitor for working on. My working chair
conditions for all employees. For my project, I shows ergonomics through its supportive angle and
made sure that I was working in a safe environment arm rests, ensuring there is little to risk of a back
with the right equipment including a large desk at injury. I have a large mouse pad that allows me to
the right height, a chair that shows the principles extend my arm when working on larger screens. My
of ergonomics, a monitor with a high safety rating chair is set at the right height which enables me to
and at the right temperature using a fan or a heater. have a level eyesight to my monitor.

the path taken 47 30292405

 Work, Health & Safety
Keyboard and mouse
My keyboard on my desk is at level with my
wrists when typing so it is in the right position. I
feel it needs to be lower or higher it has adjustable
stands on the bottom to set the right elevation. The
mouse is quite small and light making it optimal
for everyday use so it doesn’t put stress or strain
on my wrist
Desk
In a recommended ergonomic setup, the desk
should be at a height so that elbows can be bent
at 90 degrees with wrists straight and shoulders
down. My desk is at a relatively good height that
meets the ergonomic recommendations, however
could be improved by lowering it, or adjusting the
chair to be slightly higher in order to have the right
angle for typing and using the mouse
the path taken
Tripping hazards
My desk has power point underneath it which
has multiple ports plugged into an extension cable.
Since there are a lot of wires I have organized
them so that they cannot be reached by my feet,
therefore eliminating the risk of a tripping hazard
in my workspace and complying with WHS
regulations
Chair
My chair is set at the right height which enables
me to have a level eyesight to my monitor. The
chair is large and wide making sure it supports the
full width and height of my back so I don’t get
any back/neck strain. The chair also has arm rests
which allow no pain in the arms when resting or
having a break from typing
48 30292405
 30292405
RIsk Assessment
Work, Health & Safety

49
After assessing the risks of the Major Project, I have concluded that my project is of Low risk and therefore

the path taken

safe to proceed with these filming locations and equipment. After identifying control measures I was able
to eliminate risks and ensure that my project complies with WHS standards.
 Bibliography

sources

https://museforyoushop.com/tutorials/

https://helpx.adobe.com/au/muse/using/publishing-websites.
html

https://www.awwwards.com/sites/nuclear-dissent

https://www.flaticon.com/

https://www.youtube.com/watch?v=FY0_
lMq_2Zg&t=0s&list=PLYvwPmJ6kXZ2ajAnOeV19O2xVNPKC7whI&in-
dex=9

https://www.youtube.com/watch?v=kD73GVXwLXg

https://www.dafont.com/

https://www.youtube.com/watch?v=rXmga-D0xDM&t=24s

https://www.schoolofmotion.com/

https://www.youtube.com/watch?v=UVltNQBOsT8

the path taken 50 30292405