EVENTS COORDINATOR

1st Semester 2017

Financial Management

Title of Proposal: Events Coordinator

Name of Company: ETHEREAL COMPANY

Address: Laoag City, Ilocos Norte, Philippines

I. Target

Market Needs:
 Ethereal will be providing its customers with a high-quality event planning
service that specializes in all sectors as per the need of the customers. Ethereal seeks
to fulfill the following benefits that are important to their customers:
 Professionalism – This will be imperative as the service Ethereal
provides is, in effect, a representation of the customer relationship.
 Competitive Pricing – The pricing scheme will be competitive to
offer an incentive for the customer to outsource our services.
 Customer Services- The customer will get the service that all of
their needs are being met, regardless how small or inconsequent it
may seem.

Target Market:

“Understanding the motivations of event attendees and event exhibitions is

important in developing an appropriate festival that aligns with community values”
– Sustainable Tourism Online

The company will be going after the “social event market”. Our target
markets are middle to upper-middle class families, couples, individuals, or public
and private organizations.

We choose these groups because they are most able to afford event planners
and have the least amount of time to spare for event planning in general.

The fast pace of the world we live in leaves little time for extra things we
would like to do, like plan events, parties, and social get-together. Occasions fills
the need by being available to take on the burden of planning so that people can
spend time on more important things, like family and friends.

Target Money:

To be able to earn a profit of 10 million in 5 years.

II. Brief Background:
Ethereal, based in Laoag City, Ilocos Norte, Philippines was founded in
2017. The company shares its expertise around the city to individual and business
associated with parties, wedding and other special occasions. We offer a variety of
packages and services according to the occasion such as budget planning and
management, catering, floral and décor concept and theme support and dresses. We
also provide services on different sectors such as social events, corporate events or
events for non-profit organizations.
 Ethereal is one of the event coordinator company that holding hands with
our clients in organizing their memorable events and committed in fulfilling client
satisfaction. We provide services with the highest level of event planning and
management. We exist to attract and maintain customers. Our services will exceed
the expectations of our customers.
The main theme of our company will be to deliver services as per the need
range of the customers at suitable price range. We basically deal with the best
available alternative in the market so that together we can make it large. Our main
focus will be to collaborate and coordinate with each and every sector that will be
necessary for any event to be of world class.

Situation Analysis:
Ethereal is entering their first year of business. Marketing will be critical to
develop sufficient business to achieve profitability. The company offers high
quality event planning on different areas. The basic market need is for a competent
service provider offering high quality event planning at a price that is cost effective
relative to a company/household trying to plan the events themselves.
Keys to Success:
 Generate Repeat Business
 Achieve Sufficient market visibility
 Accomplish benchmarked customer service

Introduction:

Ethereal is the pioneer event coordinator company of Laoag City, Ilocos Norte
having a team of young, enthusiastic, sincere and dynamic professionals with ideas and
vast experience in the field event starting their first year.

Our forte lies in exploring fresh and innovative ideas with planning, organizing,
and managing your events. We create the hype and the buzz by using multi-layered
approach to ensure max benefits and exposure. Ethereal is fundamental to ensure that your
project and event shines above all the rest.
 As our name implies ETHEREAL, extremely delicate and light in a way that seems
too perfect for this world. We chase perfection in this worlds’ full of imperfection. We

LISTEN + STRATEGIZE + EXECUTE = SUCCESS (to reach success).

A. Vision
Ethereal will become the best running events company by providing
outstanding personalized quality services, integrity and loyalty, and
unfaltering dedication while providing an innovative ideas and servicing
platform that gives our client the kind of service needed to meet their
objectives.
B. Core Values
 Collaborating
 Treating everyone with respect and with dignity
 Delivering on our promises
 Always exceeding expectations
 We welcome the opportunity to help you make your event the best
it can
 Optimize towards ideals
 We face challenges with optimism
 We are flexible, responsive and reliable.
 We innovate and constantly improve.
 We believe in people and their dreams
C. SWOT Analysis

The SWOT analysis serves as a guide on the management’s business

operation. It will help to determine the actions to be taken for the current & future
operation. The S-W-O-T of the business is the following:

Strength(s):

1. Knowledgeable management and staffs on the services offered.

2. Right way to socialize with the customers and to guarantee the satisfaction of
every client.
 3. The business will offer variety of services that fits in most of the occasion &
events.

Weakness:

1. On the first year of the business, the equipment and cameras are not up to date
as compared to competitor(s).

Opportunity:

1. The business will have the opportunity to cater within Ilocos region & even
nationwide.
2. The social media will have a great impact to promote the business.

Threat:

1. Competitors will automatically part of the business industry but this will not be
a worry to the business as long as there is a proper action plan to follow and
proper implementation on the management.

III. Action Plan

IV. Parameters on Decision Guide/Rule

V. Conclusion

Event coordinator is a glamorous and exciting work which demands a lot of hard
work and dynamism. As the name suggests, it means conceptualizing, planning,
organizing and finally executing an event. The event could be any type such a wedding,
birthday party or corporate events and etc. This company is just starting their first year
of operation, but holds a lot of promise for expansion. It offers enormous scope for
ambitious young people and such.
 Event coordinator is the planning and implementation of events, large and small
that meet the marketing goals of an organization. Event coordinator is an area that is
growing rapidly, and is expected to have a better growth rate in the next decade.

Risk Factors:

 Alcohol (served or is there a possibility of participants being under the influence)

 Minors (participants under 18) or VIPs

 Size of the event > 50 people

 Rides/Inflatables/Mechanical Devices

 Event occurring outdoors

 Sale of any items (food, t-shirts, etc.)

 Event is advertised/open to the public

 Use of Ethereal name/logo

 Fire/explosives/combustibles

Possibility of occurrence of the risk

Elements Risk Possibility Severity

Information
Loss of data Low Very High
Management
Data theft High High
Data Corruption Very High Very High
 Security
Brawl Low Low
Management

VI. Recommendations
The following recommendations are the formulated based on the findings
and conclusions.
1. There should be a good business plan to help achieved the goal.
2. Business should have SWOT (Strength, Weakness, Opportunity, and
Threat) analysis in order to be ready anytime.
3. Management should have competence in the operation of the business.
 4. There should be innovation(s) in their tools & equipment to become more
competitive.
5. The extension of business and to cater or offer variety of services connected
to “Event Coordinator” will help the business to generate more income and
achieved the maximization of shareholder’s wealth.

VII. References
o http://emerycounty.com/Travel/RFP-Event-Coordinator.pdf
o https://www.bplans.com/personal_event_planning_business_plan/company_summary
_fc.php
o http://www.womensownresource.org/rope/Bus_Plan_Sample/Personal%20Event%20
Planning%20Business%20Plan.pdf
o http://library.olivet.edu/subject-guides/communication/comm325/docs/risk-
management-event-planning.pdf
o https://www.slideshare.net/mustafachangi/event-management-26869845
o https://www.academia.edu/4593395/Project_Report_On_Event_management?auto=d
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