Questionnaire for Companies

1. What is the nature of your business?

Manufacturing
Services

2. Which medium of telemarketing do you prefer for your product and service?
SEO
Online Advertising
Email Marketing
Social media Advertising
Others

3. Which of the following E-marketing activities is less expensive for your company?
Below the line
Advertising
E-marketing
Other_______

4. Do you think the response from E-marketing is measurable?

Yes
No
May be

5. Why do you use telemarketing for your product? (Rate from 1 to 4)

To create awareness
To gain competitive advantage
To increase sales
To minimize cost

6. Do you think the response is quick and immediate through E-marketing?

Yes
No
Sometimes

7. Which of the following marketing techniques are more result-oriented?

Below the line
Advertising
E-marketing
Other_______

8. Which market does your company mainly focus while E-marketing?

Target market
Random market

9. Which products require E-marketing?

New product
Unknown product
Existing product
All products

10. What is the frequency of E-Marketing and reminders from your company?
Continuous
Everyday
Weekly
Monthly

11. How do you overcome the impact of fraud and scams activities?
___________________________________________________________________________
___________________________________________________________________________

Thank you for your time and effort!

Questionnaire for Customers

Please Specify your Gender?

Male
Female

1. Do you like receiving E-marketing messages?

Yes
No

2. Do you think companies should seek the consent of the customers before exposing them to
Yes
No

3. Does E-marketing help in making purchase decision?

Yes
No

4. Does information overload about the product through e marketing messages frustrate you a
Yes
No

5. How do you respond to such marketing?

1. notice but take no action
2. notice and take action
3. Ignore them

6. Will you be interested in paying for e-marketing services?

Yes
No
7. What type of e-marketing messages is you interested in receiving?

News alert
Product launch
Exhibitions
Sales and discount
After sales service

8. Do you think e-marketing lead¶s to fraud or scamming activities?

Yes
No
9. What kind of fraudulent or scam activities do you think will lead to fraud and other illegal

Ans:

10. Which of the following age groups do you belong?

1. 18-30
2. 31-40
3. 41-50
4. 50 above

11. What income does you belongs to?

1. 15,000-25,000
2. 26,000-30,000
3. 31,000-45,000
4. 50,000 above

11. Do you have any suggestions for the firms who use e-marketing services?
___________________________________________________________________________
___________________________________________________________________________

Thank you for your time and effort!

our company?
_____________________
_____________________
fore exposing them to such marketing?

essages frustrate you and result in a negative impact?

raud and other illegal activities?

_____________________
_____________________
What is Electronic Commerce?
To better understand e-commerce one should distinguish between e-commerce and electronic busine
business is anyelectronic transaction (e.g., information exchange), which subsumes e-commerce. E-b
services and products usingcomputers and communications technologies. E-business includes a host
management, electronic payment systems, andorder management. E-commerce sites are either pure e
Mart Stores. Some e-commerce sites sell products, such as CDsand computers. Some e-commerce si

Defining E-Commerce
E-commerce encompasses all activities that a firm performs for selling and buying products and serv
includes a host of related activities, such as online shopping, sales force automation, supply-chain m
commerce is buying and selling goodsand services over the Internet. Based on this definition, e-com
flexibility offered by computer networks andthe availability of the Internet. By generating and delive
new opportunities for conducting commercial activities online,and thus it fosters easier cooperation b
major marketing campaign; companies working together to design and buildnew products or offer ne

Examples of Companies Using E-Commerce

Amazon.com
provides access to several millionbooks electronically. It also sells music CDs, electronics,software,

Drugstore.com
refills and sells new drugs and vitamins and other health products online.

Apple Computer
sells computers online (apple.com).

Dell Computer and Gateway

sells computers through their web sites and allow customers toconfigure their systems on the Web an

Peapod
sells groceries over the Web.

Virtual Vineyards
sells expensive wines from small vineyards over the Web.

Categories of E-Commerce
The several categories of e-commerce in use today are classified based on the nature of the transactio
consumer (C2C),consumer-to-business (C2B), and non-business and government, and organizationa

1. Business to Consumer
In B2C e-commerce, businesses sell directly to consumers. Amazon.com, barnesandnoble.com, andO
partners sell adiverse group of products and services to their customers, including books, videos, DV
commerce players such asAmazon.com, other traditional businesses have entered the virtual marketp

Wal-Mart Stores, the Gap, and Staples are examples of companies that are very active in B2C e-com
products andservices through electronic channels. Some experts believe that, in the long term, these

Some of the advantages of these e-commerce sites and companies include availability of physical sp
return a purchased itemto the physical store), and availability of customer service in these physical s

2. Business to Business
B2B involves electronic transactions among and between businesses. In recent years the Internet has
within the e-commerce environment. The reliance of all businesses upon other companies for supplie
of B2B is an auto exchangeformed by Ford, Daimler Chrysler, and General Motors called covisint (h
chain management, and collaborative productdevelopment. Partners achieve build-to-order capability
company’s supply chain.Companies using systems such as covisint report millions of dollars in savin
Wal-Mart Stores are another major player in B2Be-commerce. Wal-Mart’s major suppliers (e.g., Pro
all the paperwork is handled electronically. These suppliers can accessonline the inventory status in e

3. Consumer to Consumer
The C2C category involves business transactions among individuals using the Internet and webtechn
classified adsor by advertising, individuals sell services or products on the Web or through auction si
Using this web site, consumersare able to sell a wide variety of products to each other. Consumers ar
them to other employees.

4. Consumer to Business
Consumer-to-business (C2B) e-commerce involves individuals selling to businesses. This may inclu
seek sellers of aproduct and service. Companies such as priceline.com, travelbid.com, and mobshop.
specific products and services.

5. Non-business and Government

The e-commerce applications in government and many non-business organizations are on the rise.S
applications for severalyears, including the Department of Defense, Internal Revenue Service, and th
for delivering their educational products andservices on a global scale. Not-for-profit, political, and s
fundraising and political forums. These organizations also usee-commerce for purchasing (to reduce

6. Organizational (Intrabusiness)
Organizational or intrabusiness e-commerce involves all the e-commerce related activities that takep
for these activities. These activities may include exchange of goods, services, or information among
services to the employees, conductingtraining programs, offering human resources services, and muc
support for a successful e-commerce program inhuman resources management, finance, and marketi

Advantages and Disadvantages of E-Commerce

Similar to traditional businesses, e-commerce presents many advantages and disadvantages. In the e-
reality. Customersin any part of the world with an Internet connection can log onto the e-commerce s
time zones do not pose anyproblem.Using various tools such as cookies, e-mail, and the company we
customers. This knowledge could be effectively used to bettermarket products and services. For exam
group, and so forth.In the e-commerce environment, customer involvement could be significantly im
has recently purchased from the e-commerce site. Or the customer may participate in various open fo
online help desk, company websites, and e-mail is able toimprove customer service. Many of the cus
Printing forms online, downloading software patches, and reviewing frequentlyasked questions (FAQ
relationships with suppliers. E-commerce technologies enablethese businesses to exchange relevant i
businesses in managing a comprehensive inventory management system. An e-commerce site can im
of business transactions and a better understanding of the business partner’s financial status.Increase
customer doesnot need to leave his or her home or office and commute to purchase an item. The cust
losing the supervision of his or hersmall children (for even a short period) or elderly relatives. Shopp
commerce presence could increase its potential customers. Customers from remote locations andthos
from the e-commerce site. In many cases an e-commerce site should be able to increase return on cap
able to operate with noinventory or with minimum inventory. In some cases an e-commerce site serv
a profit. In other cases an e-commercesite is able to maintain minimal inventory and fill customers’ o
commerce site could avoid devaluation in inventory due to therelease of a new product, change in fa
technologies is able to offer personalizedservice to its customers and at the same time customize a pr
different customers, a particular product or service couldbe tailor-made to customer taste and prefere
customer to create his or her own CD, travel plan, PC, automobile, and so forth.Many of the disadva
Thesedisadvantages should be resolved in the near future. Possible capacity and bandwidth problems
near future.Security issues are major concern for many consumers. Security issues and measures are
on the Web, such as e-Wallet,e-cash, and other payment systems, acceptance of digital signatures, mo
awareness and understanding of customers’ concerns. The accessibility of customers issue will certai
reduction in cost of PCs, handheld, and other Internet appliances shouldfurther increase Internet app
acceptance of e-commerce by the majority of people will take time. However, the growth of the Inte

The Internet
The backbone of the information superhighway and e-commerce is the Internet. The Internet is acoll
to the Internetas the “network of networks.” The information superhighway is also known as the Inte
funded, in some cases, byvolunteers. It is estimated that more than 200 countries are directly or indir
commerce a reality. The Internet started in 1969 as a U.S. Defense Department Advanced Research P
for early networking research and as acentral backbone network during development of the Internet.
evolved into the National Science Foundation Network (NSFNET) in 1987. NSFNET is consideredt
internetworking, whichsignified the networking of networks. NSFNET initially connected four super

World Wide Web

The World Wide Web (WWW or the Web) changed the Internet by introducing a true graphicalenviro
that organizesinformation using hypermedia. Each document can include embedded reference to aud
of the Internet that contains hypermedia documents.Hypermedia is an extension of hypertext. Hypert
particular thread or topic. This involves accessing files, applications, andcomputers in a non-sequent
motion video in the samedocument and allows information retrieval with the click of a button. Hype
connected by links. The nodes are designedto be accessed through an interactive browsing system. A
topic. A hypertext document may include data, voice, andimages. This type of document is called hy
This is not the case in a paper document. In a paper document the author of the paper establishes the

Domain Name
Before a user can begin to navigate the Web and use it for personal use or e-commerce, anunderstand
Domainnames are unique identifiers of computer or network addresses on the Web. The following ar
• Yahoo.com
• Microsoft.com
• Un.org
• Whitehouse.gov

They come in two forms: English-like names and numeric or Internet Protocol (IP) addresses. The In
corporation that assigns and keepstrack of these addresses. This was previously performed under U.S
entities. IP addresses are less convenient because numbers are harder toremember. The English-like n
from one network to the other network). Domain names are used in universal resourcelocators (URL

For example, in the URL http://www.abc-company.com/, the domain name abc-company.com. Every
the aboveexample, the suffix is .com for company. Combinations of the letters of the alphabet as wel
character utilized;spaces are not allowed. The TLD is the field on the far most right. It denotes the ty
(generic) and geographic (countrycode) domains and this system makes it easy to identify.

Electronic payment mechanisms

Information technology has created, and continues to create, many new possibilities for value-exchan
automationof existing methods, whereas others are novel or revolutionary. The followingmechanism

Electronic funds transfer at point of sale (EFT/POS)

EFT/POS involves the use of plastic cards in terminals on merchant’s premises. Itactually comprises
Debit-card transactions: These were a new form of value-transactiondata, and the keying of keying o
to that of amerchant
Credit-card transaction: These represent the automated capture of data about purchases against a revo
transmission of payment transaction data, and associatedremittance advice data, from a payee to thei
bank and the payee

Home banking: This term is used for a variety of related methods where by a payer uses anelectronic
technology, it can be performed using the telephone andinteractive voice response (IVR)

Smart Card
SAVINGS
The Ready Cash card provides a safe and convenient place to save your money.Like a bank account
still get interest on the balance in your card. Whenyou want access to your cash, you can go to any p

SECURITY
The micro-processor chip (a mini computer) on the card makes the card highlyresistant to unauthoriz
A photograph of the cardholder also providessecurity and also acts as a proof of identity. Lost or stol

SHOPPING
Ready Cash merchants can provide you with virtually every shopping need. Our network is large an
merchant doesn’t have to call a bank for authorization.Transactions are made between the card and th
keep a voucher recordingthe purchase.

SERVICES
Pay for services as well. Health, medical, courier, internet and many other servicesare covered by ou
Ready Cash one-stop utility bill payments will allow you tomake prompt payments of your telephon
It takes less than a minute for each bill. No more standing in queues for utility bills will be required.

'Credit Card'
The 'credit card', though a new phenomenon in business and transaction arenawhich had already won
magical power and becoming a way of life here byoffering its handy feature and usefulness. The forw
whole concept of monetarysystem needs immediate review as it has put a question mark in the very

E-Commerce through E-Cheque

Establish mutual credentials through X 509 certification, and browse &select goods.
Invoice, shopping information & payment instructions
Send E-Cheque
Deposit (E-Cheque)
Validate Cheque
Confirm Validity of cheque
Dispatch goods
Acknowledge receipt of goods
Transmit acknowledgement of receipt of goods
Clear Cheque
Inform crediting money through monthly statement
Debit money to customer’s account & send debit information throughmonthly statement

Scope of e-commerce:
The scope of e-commerce is as wide as an ocean & there by the implementationhurdles. When one th
the traditional commerce, but the way in which theyfunction in order to improve the performance is
networking has given boost to e-commerce. This change in view-point has opened door for new opp

1. Create the Ecommerce and Tele work (EAT) Center StorefrontGoal: To create a centrally loca
new skills to help them raise their income levels and maintain their preferred lifestyles.
Strategy: Using the first incentive of ready-cash from online auction salesfrom items brought to the
offer of free training, Internet andcomputer access, and specialized training workshop events to creat
Outcomes:
The number of participants and participant hours utilizing thecenter, the number of items sold, the to
Embay-Day fundraisers will begraphically displayed at the Center and updated regularly.

2. Hold a Major Presentation Event to Announce the Purpose and Goals of the Center and Pro
presented by the center with emphasis on the opportunity for additional funding if the community ra
videotaped to allow for maximumdissemination.
Strategy:
Create a multimedia presentation showcasing successes of other communities and individuals specifi
working for others like you.”Articulate the community mission for the project as related to the goals
content,Businesses, and visions for the future uses of communications technology.
Outcomes:
The presentation will be videotaped so everyone interested willhave a chance to see it, including oth
do for itself as well aswidespread participation in the center and the many following activities to bes
basis for local organizations planning their own awareness-raisingevents.
3. Launch an Email as the Local Web Community Content Resourcefor Businesses and Collab
business to the Email as well as to better share information and new learningservices throughout the
strategy:
A public graphical display on the Email and at the Center willcelebrate all sponsoring organizations
All local businesses will beinvited to co-sponsor these content and collaboration creation events in re
contentcontributions to the community Email. Specific events will be held for business and commun
advantages for direct participation.
Outcomes:
Records will be kept for the number of events held, the number of participants, the number of spons

4. Create a Local Online Newsletter as an Incentive for Collaboration: As a conduit for citizen e
way – a collaborative onlinenewsletter will be created and regularly updated throughout the project.
Strategy:
Collaborative incentives will be created for all citizens willing toregularly share their expertise. Effe
accessible via the newsletter and Email,including use of “bogs” a new form of self-publishing allowi
includedin the newsletter as their means of ongoing contribution.
Outcomes:
The newsletter serves as an ongoing evaluation mechanism for thecommunity to self-assess its own p
the whole world, the ability tomonitor the project’s progress.

Opportunities of E-commerce
The growth of the Internet has resulted in a critical mass of consumers andfirms that are engaged in c
number of opportunities for all partiesinvolved.

These are briefly discussed below:

For consumers: The opportunities of E-commerce for consumers are multi-fold.
Increased availability of information about products and services.
Reduced costs from increased competition, which in turn results inimproved quality, quantity and va

For Business : The opportunities of E-commerce for business include

The enormous potential of the Web as a distribution channel.
A global medium for marketing communications.
Lower distribution costs, as the use of middlemen no longer essential.
Lower marketing costs, as buyers and sellers are able tocommunicate directly with each other.

For Governments : The opportunities of E-commerce for government are:

Show case the country’s products and investments potential onthe world scene.
Support a new form of commerce that benefits all classes of society.
Increase foreign export earning, and increase tax revenue.

CONCLUSION
The overview of the legal and regulatory statutes suggests that Bangladesh hasmade significant prog
due course. Technological and infrastructural constraintsto e-commerce can be overcome if existing
e-commerce by the policymakers and bureaucrats is essential for speedy implementation and further
whichare an offer are rapidly become integrated as core business tools. There arecurrently more than
electronic "home shopping" retail business alreadyreached US $ 2.6 million in 1995. Business transa
rising to between US $2.5 billion in the year 2000. New trading opportunities are being established a
is increasing pressure tomove from existing paper based payment system to EFT (Electronic FundTr
money, commerce and personal computers represents one of the great new marketsof modern time. N
'mass' market electronic system for making low volume payments is successfully established.

Future of Ecommerce
Experts predict a promising and glorious future of ecommerce in the 21st century. In the foreseeable
will become a notion absolutelyinseparable from the web, because e-shopping is becoming more and
services will intensify their development. Thus prevailing future trends of ecommerce will be the gro
and evolution.Each year number of ecommerce deals grows enormously. Sales volumes of on-line st
will continue, because a lot of people are“imprisoned” by work and household duties, while Internet
Internet sales boom is the foundation for magnificent ecommerce future.The “quantity to quality” ten
hasexcluded geographical factor from the sale. So it doesn’t matter any more whether your store is si
adapt rapidly to the new conditions. To attract morecustomers e-store-owners will have not only to in
attractive design, user-friendliness, appealing goods presentation, they will have to opportunelyempl
course, those, who acquire e-stores earlier, get better chance for future success and prosperity, though
ecommerce solution in combination withthorough emarketing and advertising can buy you business
PREFACE
E-commerce as anything that involves an online transaction. E-commerce providesmultiple benefits to the consumers
category of e-commerce can be brokendown into two parts: E-merchandise: E-finance. E commerce involves conduct
payment,money transfer systems, e-data interchange and the Internet. Online businesses likefinancial services, travel,
global e-commerce and its forms include economicfactors, political factors, cultural factors and supranational institut
thetop of that list. It has named as new gold rush in e-commerce. E-commerce hasmany reasons that why it is very cru
such as North America , Latin America ,Europe , Middle-East , Africa and South Asia ,and Australia. E-commerce ha
for the B2B and B2C commerce .

SCOPE OF STUDY
This study being ―desk analysis" contains views of various writers and researchers of E-commerce. This study inclu
of e- commerce in developing nations ,reasons behind success of e-commerce as an industry , the use of e-commerce
under the project analysis. The use of e-commerce in various countries andtheir influence over the people or citizens

RESEARCH OBJECTIVES
The study is focused on achievement of following objectives:
To assess the latest trend in e-commerce globally.
The impact of growth of e-commerce.
To analyse the latest global scenario of e-commerce.
The impact of growth on overall economy.

EXECUTIVE SUMMARY
The Internet is dramatically expanding opportunities for business-to-business(B2B), Business-to-consume ( B 2 C ) e
up a potential revolution in globalcommerce: the individualization of trade. It gives consumers the ability to conduct a
this could be done in the past by post, telegram, phone, or fax. The Interne t al lows sellers to put their storefronts,in t
Technologyhas expanded t h e consumer marketplace to an unprecedented degree, and itwill change the way we think
development, globalization, and cultural exchange are immense . Thiscreates opportunities for both consumers and sm
commerce, there are countlessvexing policy questions to be worked out, any one of which can threaten theviability of
consumer protect ion, data privacy, taxation, contentregulation, copyright, spam, technology deployment , and many m
States ,which has a federal government and aconstitutional guarantee of free trade, global ecommerce faces two addit
andregulations and no uniform commitment to global free trade . Moreover,conducting electronic commerce across n
import and export restrictions ,intellectual property licensing, and more that are only now being examined.

INTRODUCTION
E-commerce (electronic commerce or EC) is the buying and selling of goods andservices on the Internet, especially th
interchangably. For online retail selling,the term e-tailing is sometimes usedElectronic commerce is generally conside
to facilitate the financing and payment aspectsof business transactions.E-commerce can be divided into

E-tailing or "virtual storefronts" on Web sites with online catalogs,sometimes gathered into a "virtual mall"
The gathering and use of demographic data through Web contacts
Electronic Data Interchange (EDI), the business-to-business exchange of data
E-mail and fax and their use as media for reaching prospects and establishedcustomers (for example, with newsletters
Business-to-business buying and selling
The security of business transactions

Today Ecommerce is an integral part of business because of various reasons like:

Ease of use & Accessibility all across the globe



Great variety & easy compassion of products from different vendors



Trusted payment channels



Shopping can be done sitting in the convenience of home shopping, hence itis less time consuming. It is therefore ver
Commerce and shouldknow how to utilize this tool for the growth and development of business.So, whether you have
business is large or small, you can always generate profit by demonstrating your products or services online, thereby
profits andreturns.There are so many factors which makes e-commerce to come to the fore front intoday's world. Sav
for instance, net banking makes it easy to carry out moneyand baking transactions in a break neck speed as compared
business and consumer wise as payment and documentations can be completed with greater efficiency and reliability.
Connectivity is very important for both consumers and business. Ecommerce provides better connectivity for all the p
geographical barriers. From the view point of the customer, Ecommerce is a good platform for hassle free shopping b
available and can review and compare the prices of thesimilar products available in the online space.In global market
of opportunities for a variety of online companies andinvestors. More and more resources are being directed into elec
in thespace of E-commerce. As a result various new markets have emerged fromEcommerce itself giving a boost to th

CHARACTERISTICS
Exchange and Share Data Across the World
Text messages, documents, graphics, photographs, music, video, and muchmore, can be converted into data and sent
packaging costs with eCommercecommunications. So, use this new communications method to work quicker, and inn
Send Messages Faster and Cheaper
When you send a message, you only pay for theInternetaccess. As soon asthe message arrives at your ISP,it is sent for
likely to arrive at its destination, in amatter of seconds or minutes, depending on the size of theemailand itsattachmen
Approve and Proof Work Quickly
A quotation, purchase order, letter, design drawings, brochure, or advertcolour proof, etc. can be emailed to you as an
turn-around of work between youand your business contacts.

Introduce Collaborative Working

With fast, reliable and cheap eCommerce communications, it is possible for colleagues, customers, suppliers and part
working practices to manage, share, and enhance the project work, regardless of locationwhere they are at a particula
Update Employees Instantly With New Policies or Procedures
Email and messengers etc. works well when communicating withcolleagues/pals who are off-site, out of the country,
Hold Web Meetings (Data Conferencing)
A great way to have a virtual meeting is to upload a document(spreadsheets, project plans, etc) on to a web site and e
meetings can savesignificantly on travel expenses and time.

Send Out email Automatically

Event-triggered emails can be used to acknowledge orders made on websites, and to update customers on order progr
issues or maintenance problems. There, and many other similar applications, are effortless, cheap, andefficient ways o
Use the Internet to Improve Business Administration
With a mobile phone connected to a portable computer, employeesworking off-site can access and update internal inf
Providing remoteInternet access for staff makes it possible for the latest information to be at hand,for administrative t

Train on the Web

The multi-media capabilities of web sites make them ideal for creating avirtual learning environment for employees a
available. On-line learning facilitiesenable trainees living all over the world to access courseware when it is convenie
expenses.
Replace the Fax Machine and Save Money
If a multi-page document has to be faxed to many people, it can work outexpensive on telephone bills, especially if a
used instead, and the message canalso be sent to multiple people for no extra cost.

History of E-commerce
Concerning Technology
E-commerce began before personal computers were prevalent and hasgrown into a multi-billion dollar industry. The m
"electronic commerce"meant the facilitation of commercial transactions electronically, usually usingtechnology like E
introduced in the late 1970s, for example, to sendcommercial documents like purchase orders or invoices electronical
refers to be traditional business models. E-commerce is the completeset of processes that support commercial busines
information analysis. The growthand acceptance of credit cards, automated teller machines (ATM) and telephone ban
this would include enterprise resource planning systems (ERP), datamining and data warehousing.

In the dot com era, it came to include activities more precisely termed"Web commerce" - the purchase of goods and s
server protocol that encryptsconfidential ordering data for customer protection) with e-shopping carts and withelectro
very wide range of business activities and processes, from e-banking to offshore manufacturing to e-logistics. The eve
business processes gave impetus to the growth and development of supporting systems,including backend systems, ap
chain management software, customer relationship management software, inventory control systems and financialacc

Concerning Decisions/Foot steps

When the Web first became well-known among the general public in1994, many journalists and pundits forecast that
years for security protocols(like HTTPS) to become sufficiently developed and widely deployed.Subsequently, betwe
Europe developed rudimentary web sites.Although a large number of "pure e-commerce" companies disappearedduri
that such companies had identified valuable niche markets and began toadd e-commerce capabilities to their Web site
chains, Albertsons andSafeway, both started e-commerce subsidiaries through which consumers couldorder groceries
selling of many types of goods; accordingly many small home-based proprietors are able to use the internet to sell go
websites like Amazon.com,in order to take advantage of the exposure and setup convenience of such sites.
Concerning Transformation of IT
EDI
Some authors will track back the history of ecommerce to the invention of the telephone at the end of last century. ED
consider ecommerce as thenetworking of business communities and digitalization of business information.Large orga
reasonable acceptance until eighties. EDI has never reached the level of popularity of the web-based ecommerce for s

High cost of EDI prohibited small businesses and medium-sized companiesfrom participating in the electronic comm

Slow development of standards hindered the growth of EDI.3.

The complexity of developing EDI applications limited its adaptation to anarrow user base.

The Internet and the Web

The Internet was conceived in 1969, when theAdvanced Research Projects Agency (a Department of Defense organiz
EDIwithout the emergence of the World Wide Web in 1990s. The Web became a popular mainstream medium (percei
had never been seen before. TheWeb users and content were almost doubled every a couple of months in 1995 and19
90s and eventually pushed NASDAQ over 5,000 in 2000 before itcrashed down to 1,200 in 2002.
XML and Web Services
Besides the availability of technical infrastructures, the popularity of the Web is largely attributed to the low cost of a
The Internet andthe Web have overcome the technical difficulty of EDI, but it has not solved the problem of slow dev
development tool for defining formatof data interchange in a wide variety of business communities. Web Services off
thatXML and the Web Services will shape the course of ecommerce in years to come.

RESEARCH METHODOLOGY

Sources of Data
For having the detailed study about this topic, it is necessary to havesome of the secondary information, which is coll
secondary data
is used in collecting the information. The sources of data are:Websites:


Wikipedia


Wikinvest

India-commerce Newspapers:


Hindustan Times

Type of Study
The research design or type of study specifies the methods and procedures for conducting a particular study. The type
have knowledge about the ecommerce in global Scenario. Descriptivestudy means situation, but not the causal linkag
ingenerating hypothesis on which further research may be based. Desk analysis is to Gather and analyze information,

CONCEPTUAL FRAMEWORK
Global trends in E-commerce


Government programs are a significant vehicle for c-commerceimplementations



Retail, grocery and logistics industries are the most active in encouragingtrading partners to implement EDI


Small and medium sized companies demand flexible integration solutions



European companies focus on core competencies and outsource technologyto consulting groups


High percentage of first time implementers seek to achieve full integration



Organizations are seeking a scalable, reliable system that is easy to deployand manage


Software needs to be capable of handing different business processes andmust integrate with existing IT investmentsA
looking to enhance the online customer experience. And while retailand other transactions via Internet are customary,
their website and ultimately make online purchases. Here are eight trends happening right now in global e-commerce

Micro-payments
Among the most revolutionary changes in the comingmonths not years is the use of micro-payment systems from a v
including banks. This trend is facilitated by the W3C working group that approvedthese protocols and technical stand
how we value money andthink about purchases. (Consider how a purchase of $4.99 feels in a mobileapp store vs. at D
technologieswill accelerate the usage of global e-commerce applications.
Mobile technologies
More people access the Internet on their mobiledevices than on any other device. We are rapidly approaching the time
for the desktop second. Mobile technologies facilitate comparisonshopping; with the advent of barcode reader apps an
quicklyreference product reviews and prices on walmart.com (or compare priceswith Walmart competitors).
Social media
As Facebook has become the most visited site on the Web,the role of social media, including Facebook and its local c
as points of entry to e-commerce sites, and vice versa, as e-commerce sites build rating, loyalty and referral systems t
with many "deal of theday" sites competing for an increasingly savvy consumer base, butimprovements lie ahead as t

E-COMMERCE IN INDIA
New Gold Rush in E-commerce in India
Kunal Bahl, founder- CEO of e-commerce site Snapdeal.com bought outeSportsbuy.com for an estimated of Rs.50 cr
becauseSnapdeal is itself a startup-but a rich on. It has raised Rs.52 million from venturesfunds.Bahl is not alone who
Flipkart.com acquired rival Letsbuy.com. Earlylast year, US-based social buying site Groupon acquired India‘s SoSas
customers buying goods. It is aboutfirms shopping for others. Industry trackers say leading sites are gobbling up rival
gettechnologies that help efficient operations.In the game in which future share issues are on the radar for bigger play
anaggressively competitive game. At stake is a huge market will growing potential because India has 900 millionmob
current Web user base at more than 100 million is in itself a significantnumber. Industry estimates say India‘s e-comm
revenues by 2020. The race lead to buyouts-often at the cost of profitability. At present sites are falling over each othe
creates a disloyal discount shopper who moves from one site to another in search of the cheaper deal,‖ said Mahesh M
siteswithout a credible differentiation strategy and loyal customers base would bleed-and will be up for grabs. Expert
customer base. Snapdeal.com snapped up eSportsbuy.com to getaccess to its large catalogue of sports and fitness prod
got Letsbuy.com to
acquire muscle in electronic goods, while Groupon‘s buyout was to enter India.

KEY REASONS FOR THE SUCCESS OF E-COMMERCE



Shopping 24x7
: E-commerce facilitates shopping anytime,anywhere and for almost anything desired. Busy consumers prefer this to
to physically travel to a shop. Online business takes shopping a stepfurther by taking itself to the customer creating co


Reduced operational cost:

Since the entire business can bemoved online, the need for physical stores has become obsolete.Less infrastructural in
transfer this benefit to thecustomer in the form of discounted pricing which boosts the appealof online shopping
.

Easy to compare:
It is far easier and quicker to compare prices of goods online, equipping the customer with the information todecide th
single seller, or a single region. Onecan explore products across global markets via e commerce.


Safe & secure
:Customers can trust the process of going online and purchasing only when transactions are fast, convenient and secu
is reputable and trustworthy. In India,all payment transaction providers are required to comply with thesecurity requir
reliable.


Increased reach for the merchant

: Just as the customer findsthem able to venture across geographic markets, the merchant toois able to display his pro
with e-commerce; it is possible for a merchant in Mumbai to extend hisreach to north-eastern cities or even rural villa

Social media trend

: In India, with the increasing propensity of social media, businesses have now begun to engage their customers on so
increasingly showcasedthrough such channels and mobile apps are now available thatsuggest products to users based
future.
The e-commerce world is changing rapidly in the digitized world. Thesee-commerce developments may have been ac
waysof reducing their costs of living. The online channel offers a clear value proposition for both merchants and cons

SUMMARY AND CONCLUSION

There is a wide acceptance of e-commerce in world due to the internetfacilities available.



The countries such as India, Brazil, and China etc which are on the path of development are using e-commerce for ca


The e-commerce can surpass geographical limits and can prove to be worthy by reaching to customers. It caters to the


The e-commerce can help in providing an edge to your rivals in the marketas one can better serve them globally.


The Countries such as USA, Australia, Canada , UK etc are trying to comeup with something innovative which will c


The countries are well aware of its benefits and are becoming moreinnovative in this field as customers can easily sel
different providers without moving around physically and it also help business tohandle its resources well.