Implementation

Plan

Project Title: Imprint Multimedia

Project Directors: Remy Choo, Brent Golem and Steve Cutler

Date written: 5th of August 2010

Author: Iyinoluwa Aboyeji and Brent Golem

Executive Summary

Summarize the main points from the following sections. The summary
should be written last, it should not include any information that is not
in the body of the document, and it should be concise enough to fit
onto one page.

Imprint Multimedia is Imprint Publication's timely attempt to broaden

its array of media holdings from simply newsprint to other forms of
media to include, online, audio-visual and interactive content.

It is a partnership between Imprint Publications and the University of

Waterloo Film Creator's Club (which will henceforth be referred to as
UWFCC) where Imprint Publication provides administrative and
financial resources and the UWFCC provides, manpower and technical
expertise for the project.

It will have four major streams; Entertainment, Marketing, Features

and Sports.

It will also have three directors responsible for Operations, External

Relations and Platform Design and Development.

The goals of this project are:

• To provide an opportunity for University of Waterloo students to

develop their digital arts content production and management
skills.

• To provide quality digital arts content for students of the

University of Waterloo

• To achieve financial sustainability within the first few years of

its operation.

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Section 1: Project Description

In this section the project is described and the objectives are

identified.

I. Detailed Description

Describe the project in detail: what, when, where, why, how, who.

What: Imprint Multimedia is the student run subsidiary of Imprint

Publications which specializes in the production, management and
marketing of creative digital content forms particularly in the realms of
news, sports, education and entertainment. While its primary function
will be to provide an outlet and medium for student particularly
interested in audio-visual content for online viewing through
ImprintTV!, it can be expected to assume other functions with respect
to the production and rights management of various creative digital art
forms.

When: Although Imprint Multimedia has already unofficially begun to

developing content for a television station and is expected to already
be in full operation long before this point, its official launch date will be
November 15th 2010.

Where: Imprint Multimedia will operate out of the Imprint Office until
other arrangements become necessary and its content will be freely
distributed to a primarily online audience through ImprintTV!

Why: Over the last 30 years Imprint have been pushing newsprint as
its sole communication medium. Unfortunately, print is an outdated
medium of communication and basing all our interaction with our
audience and members on a model which is slowly dying is nothing
short of foolhardy. Imprint Multimedia is Imprint Publications attempt
to get into the game and compete for its audience's attention through
creative digital content creation. ImprintTV! in particular affords us the
opportunity to tap into the online video market of over two billion
views daily.

How: Imprint Multimedia will produce, own and manage content

created by ImprintTV! and any other platform Imprint Multimedia
creates in the future. The online video content will be short pieces of
under ten minutes or less and will include news clips, practical jokes,

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documentary/movie/theatre trailers, video promotions music videos,

sports highlights as well as hosted programs all of which will be of
interest to students of the University of Waterloo and can be viewed by
the general public on the website : theimprint.tv

II. Objectives

Identify the goals of the project. The goals should be SMART goals:
specific, measurable, attainable, realistic, and timely. The objectives
should be used to guide the implementation of the project, they will
also be used evaluate project once it has been implemented.

Goals:

• To provide an opportunity for University of Waterloo students to

develop their digital arts content production and management
skills.

• To provide quality digital arts content for students of the

University of Waterloo

• To achieve financial sustainability within the first few years of

its operation.

III. Background

Explain and reference any background information. For example:

motivation and inspiration for the project; reference to other projects
for benchmarking; reference to similar projects by IMPRINT; names of
contacts who can help realize to the project.

A Short History of Imprint Multimedia

The motivation for this project initially came from the suggestion from
a volunteer's suggestion that the corporation buy a high grade video
camera for the purpose of filming sports highlights at school games.
Although the investment definitely reasonable, the board had
questioned the sense in making such a high value investment for such
marginal return. It was at this point we decided to look into alternative
ways of structuring the purchase to yield us maximum return.

So I contacted the President of the UW Film Creators Club who had

been involved in a series of really interesting projects and had been
looking to expand the resources and reach of their many astounding
film projects and the arrangement we came up with was Imprint TV.
After a bit of consultation, we determined that in the interests of not

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constraining future development of the project, it would make perfect

sense for us to envelop the entire online television experience within
Imprint Multimedia which would have the capacity over time to engage
other forms of new digital media as well as properly direct the
production and management of rights to this content.

Partners
UWFCC
UWFCC is the most important stakeholder in this project. As a
student club they provide us the needed volunteer base and training
expertise that we will need to fulfill the potential that this project holds.
In return, Imprint Publication will provide the needed administrative,
capital and financial resources that are required for the success of a
project like this.
Contact: Remy Choo
Athletics
Athletics has expressed interest in partnering with us to use Imprint TV
to reach a wider audience in livestreaming Warrior games and in
generally creating interest around the performance of the various
Warrior teams. Imprint has a long history and interest with Athletics as
one of its sponsors. Even more importantly, the nature of the
cooperation between Imprint and Athletics promises immense financial
benefits for us as they have agreed to allow us to place video
advertisements at select points in the livestream.
Contact: Dan Ackerman
Digital Arts Communications (DAC)
There has been a bit of discussion with Professors in the Digital Arts
and Communications Program about making participation in Imprint
Multimedia part of the academic requirements of students taking the
course. Given the emphasis of the course on the core mission of
Imprint Multimedia which is the design, development and management
of digital media. While Imprint Multimedia will give their students an
opportunity to gain practical experience in this area, they will in turn
provide Imprint Multimedia with a constant stream of volunteers as
well as considerable mentorship. In the future, Imprint Multimedia
might consider approaching related academic programs in similar
fashion. For example, Theatre and Drama students might be interested
in a feature film opportunities and Speech and Communications
students might be interested in anchor positions for some of our
documentaries.
Contact: Glen Stillar
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Impact Entrepreneurship Group

We are currently in the process of developing a relationship with
Impact's I Am My Ambition program. The program is an online
awareness campaign that strives to inspire the youth community
through interviews of industry leaders. A partnership with this program
guarantees us consistent content that will be interesting to many
Waterloo students considering the prevalence of startup culture at our
University. It might also become a profitable advertising platform for
organizations seeking to attract the innovative crowd that will be
interested in watching these videos. In return, Imprint will offer to
Impact, the scale of their reach through its student audience, as well
as the possibility of earning advertisement revenue through this
project without having to contend with administrative and legal
bottlenecks creating a new entity would entail.
Contact: Oleg Kostour
Sonya Jain

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Section 2: Project Analysis and Details

This section is used to identify the work that needs to be done by
examining different aspects of the project. Where necessary educated
guesses can be made by the author, it is understood that the specifics
of the project may evolve as it is implemented. With this in mind the
analysis could be done more than once during the course of a project,
and the operational plan revised as more details become available.

I. Target audiences and participants

Who are the main target audiences? How will they be approached,
addressed, informed, inspired?

The primary target audience of this project is student interested in

viewing online video content of under ten minutes. They will be
approached through aggressive marketing of theimprint.tv as well as
through competitions and interactive programming that will ensure
maximum participation from this student audience. We are hoping that
the fact that a lot of the content being specific to the University's
student culture and environment will be a significant inspiration for our
online audience.

II. Program schedule and contents

What schedules, themes, speakers, and presentations need to be

coordinated?

Although there is the possibility that Imprint Multimedia might grow

with time to something larger, for the time being, its core
programming element is ImprintTV!

On the ImprintTV! platform which will be hosted online on

theimprint.tv, there will be are presently four programming streams
(which could be expanded overtime), Features, Entertainment, Sports
and Marketing. Their respective tentative programming schedules are
appropriately displayed below.

Entertainment

This programming stream will include a video version of our traditional

campus question series that will be done for the newspaper production
every week. As well as any other inspired content as is deemed

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necessary. It will also feature spoofs, short films, "Lipdubs" and

comedy skits as well as live streaming of concerts and other social
events for students.

Features*

This will primarily feature amongst other news and documentary

streams, the E-series, InsidetheLoo, and SayWat. The E-series is a
series of interviews conducted with UW students who are now startup
entrepreneurs in an array of industries. InsidetheLoo is a news reel
which focuses on objectively reporting major events and issues of
particular concern to Waterloo students. SayWat is a presentation
series that focuses on giving students proper information about the
different programs, resources or departments at the school in an
interactive digital medium. This stream will also feature other special
documentary film material that cannot quite fit elsewhere.

Sports*

This programming stream will include a bi-weekly sports centre

broadcast, monthly sports highlights and a weekly live stream of
Warrior games among other programming that will be included as
needed. Some of the programming in this stream will be handled by
Athletics and propagated to our website.

Marketing

This stream will guarantee the financial resources needed for the
gradual expansion and continued sustainability of Imprint Multimedia.
There is a growing market of business interests who seek interesting
ways of marketing their product to students. As such, the marketing
stream will guarantee that these business interests can reach students
with their product in the most creative way possible. The plan is make
Imprint Publications, the first student media publication corporation in
Canada to include video advertisement in its rate card. The profits
from the video marketing stream of Imprint TV will contribute to
operating and capital costs associated with the establishment and
running of Imprint TV.

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*See Schedule II for Programming Schedules

III. Logistics

What are the logistical requirements of the project? Consider: venue,

accommodation, transportation, setup, and cleanup.

Production nights for the Imprint Multimedia crew will be on Thursdays

by 2:00pm. During this production night, they will simply be cutting
video footage they have collated at different points during the week or
as has been determined by their production schedule so they can
come up with a final post production cut. New content will be posted
up on theimprint.tv every week so that through the weekend and the
following week, students can view and enjoy the content.

All the capital assets of Imprint TV will be managed by its Director of

Operations under the guidelines of the corporation and the guidance of
the Editor-in-Chief and the General Manager. Present Imprint policies
will apply to Imprint Multimedia as they are appropriate.

For the time being, Imprint Multimedia will operate out of the Imprint
Office while we look into an arrangement that gives them more space.
While access to the general office space will be given to the three
Directors of Imprint Multimedia, only the Director of Operations will
have Darkroom Access. They will be required to sign the same key
holder agreement as the Photo Editor does while the Directors will all
have to sign generic key holder agreement.

All of Imprint Multimedia's equipment will be clearly labeled and stored

in the Dark Room.

IV. Communications

What communications materials are needed? Consider: project launch

(posters, invitations, brochures), start of project (briefing kits, name
tags), during project (newsletter, schedules), and end (final report,
website, evaluation forms).

Throughout the project, an aggressive marketing campaign to attract

volunteers, drive traffic to theimprint.tv and market video ads will be
crucial to success. There are a variety of mediums at our disposal for
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these purposes. To attract volunteers, posters, invitations, and snacks

for information sessions will be necessary. For driving traffic to
theimprint.tv, ads in our own newspaper and on other student
managed, and high traffic online forums will suffice. Finally, for
marketing video ads, the rate card will be an excellent tool.

V. Marketing

How will this project increase the resources available to IMPRINT? Will
it attract new volunteers and partners, or develop existing ones? How
will IMPRINT’s brand be promoted? Will merchandising be used? How
will IMPRINT’s website be used?

This project is certain to increase resources available to IMPRINT by

attracting new volunteers (i.e people who are passionate about Digital
Media as opposed to print media), a new audience (i.e people who
would never pick up a newspaper but serially watch online videos), and
new partners (Athletics and the Digital Arts Program among other
partners who are interested in developing audiovisual content.) Imprint
Multimedia will promote the Imprint brand by being branded "brought
to you by Imprint publications and the UWFCC". Merchandising is a
distant possibility if things become it ever becomes a financially viable
option. imprintpub.org will display theimprint.tv as one of its subsidiary
sites. Imprint.tv will also be hosted on our offsite Media Temple server.

VI. Media

How will the media be involved? Will any press releases be prepared or
press conferences organized?

There will be a launch event on November 15th when Imprint TV will be

unveiled. Press releases may also follow the board's passing of this
proposal.

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VII. Sustainability

Is this a project that can be repeated? How often could it be

implemented: weekly, monthly, annually?

Sustainability is at the hearts of Imprint Multimedia's operations. With

the appropriate financial support from Imprint forthcoming and the
potential revenue source video ads are, there is no doubt that this
project is one that can be carried out on a weekly basis consistently for
a long time to come. On an administrative level, our institutionalized
partnerships with the DAC program, athletics and the UWFCC will
ensure that this project is one that will last.

VIII. Documentation

How will the project be documented? Consider using: photography,

video, audio recordings, diaries, testimonials, and press releases. Final
documentation should also include copies of all outputs produced
during the projects implementation. See part II of this section.

As video is the primary output of this medium, all of the final product
video cuts will be stored in a special folder on the Imprint server as
well as on an online video hosting provider to be determined by
Imprint TV's Director of Platform Design and Development

IX. Evaluation and feedback

How will the project be evaluated? Will feedback be solicited from

participants, speakers, project team members, donors, advisors?

This project will be reviewed on an annual basis on three criteria:

Number of Views per Year: This will measure how many people have
viewed the videos on the website. This is very important for marketing
the websites' advertising potential as well as the level of interest our
content has been able to generate. The threshold we will be working
with is 3,000 views on the whole per year.

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Surveys : We will have a user friendly survey and feedback system on

the website so that our audience can tell us what programming they
would like to see on the website and whatever we can do to improve
the user experience. The Director of Platform Design and Development
can pass this along to other directors and the larger volunteer group
during production nights.

Profitability: Although this is not particularly a primary concern for us,

the profitability of this project will definitely add to its attractiveness
for us. The ability to find revenue and funding for this project will
certainly encourage our efforts at improving the quality and quantity of
our content.

We will also be having Glen Stillar and other Professors in the DAC
department help judge the quality of the content produced on the
website in this annual review.

X. Research

Will any research need to be done in order to ensure that this project
has a successful outcome?

Definitely. We need to find out the following:

• What is the optimum viewing period for students watching

videos online
• Will Rogers be interested in assigning us community television
station status on their local channel?
• What grant programs are available for programs like ours?
• How much advertisers will be willing to pay for ads and how
many are interested in this option?
• Whether athletics will be interested in footing some capital and
operating costs associated with live streaming

XI. Follow up

What thank you letters will be written? Will any reports be sent to
donors and sponsors?

N/A

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Section 3: Operational Plan

This section identifies the resources that are required in order to

implement the project, identifies the outputs that need to be created,
and organizes the work onto a timeline for completion. The information
identified through the analysis of the previous section should be used
here.

I. Resources Required

A. Manpower

Identify the human resources needed to complete the project. Which staff,
committee members, volunteers and interns will need to be involved? Identify their
roles and responsibilities.

Although Imprint Multimedia is intended as a collaborative project, it is important to

delegate specific spheres of authority to specific individuals to assure accountability
and provide a platform for volunteer development.

Imprint Multimedia is a project that will be administered by three Directors who will
command Operations, Platform Design and Development and External/Administrative
aspects of this project.

Director Of Operations: Remy Choo

The Director of Operation is analogous to the brains of the

organization. We have chosen to make this position statutorily come
from the ranks of the UWFCC because of their extensive experience
with operations processes involved with onsite filming and final
product development. The Operations Director is primarily responsible
for the following:

• co-ordination and training of new volunteers.

• content development and production across all streams

• releasing production schedules for each stream every month

• Managing the sign out process for hardware

Director of External Relations: Brent Golem*

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The Director of External Relations is the administrative face of the

organization to the outside world. He will manage Imprint Multimedia's
relationships with key stakeholders and ensure high editorial
standards. The External Relations Director is primarily responsible for
the following:

• Ensuring that all content meets the editorial and legal

standards before publication

• Maintaining cordial relations with current stake holders and if

possible creating relationships with new stakeholders.
(Stakeholders are generally defined as partner organizations,
potential E-series guests, and the University administration)

*Brent Golem presently occupies this role in an acting capacity.

Director of Platform Design and Development: Steve Cutler

The Director of Platform Design and Development will be responsible

for managing the final product platform which is the website;
imprint.tv. Their specific responsibilities include:

• Encoding the final film product and storing it both on the

Imprint website as well as on the ImprintTV online video storage
facility (either on Vimeo or Youtube)

• Managing theimprint.tv website

• Creating and maintaining Imprint Multimedia's social media

apparatus

Student Volunteers of Imprint Multimedia will be responsible for the

shooting, editing and production of the video content.

Our Ads department and our general manager will be responsible for
processing video ad sales invoices and maintaining and securing legal
release forms (processed by volunteers) and digital rights
documentation respectively.

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B. Budget

Estimate all incomes and expenses associated with the project. Be sure to identify
the currency used by the report. Please also provide a conversion rate into USD.

Capital Expenditure

Item Cost*
Sony Video Camera (PMW EX1r) and Accessories +Tax $14,500.00
Video Editing Software $1,000.00

OperatingCosts

Item (per annum) Cost

Web domain name $25

Grand Total $15,525.00

*All currency is in CAD

C. Other Resources

Identify any other resources needed that are not covered by the budget, and will not
be generated by the project team. For example: conference venue, accommodation,
and prizes.

I. Outputs

Identify all outputs that need to be generated in order to implement

the project. An output is any tangible work that needs to be done. The
following are all examples of outputs: letters to speakers or sponsors;
advertising materials including posters, emails, and brochures; articles
for the newsletter or website; briefing packets for participants;
schedules for coordinators, speakers, and participants.

The outputs for this project are:

• Designs for Marketing Posters and Ads

• Website
• Videos
• Production Schedules
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• Logo
• Promotional Reel

II. Timeline

Create a timeline for implementing the project. All the outputs

identified in the previous part should be on this timeline with
deadlines, along with deadlines for all other work that needs to be
done.

Much of the work for implementing this project has already started and
much more will be done. Below are important deadlines and
deliverables for this project:

Task Deadline Lead

Logo Design and October 20th, 2010 Dir of External
Poster Relations
Promotional Reel October 20th, 2010 Dir of Operations
Website November 1st, 2010 Dir of Platform D&D
Launch Date November 15th, 2010 President
Production Schedules *See Schedule II Dir of Operations
Review October 1st, 2011 BoD

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Section 4: Additional Information

I. Monitoring Progress

Explain how progress will be monitored and communicated. If the

timeline is prepared well with clear deadlines for all aspects of the plan
this should be straight forward.

Progress will be measured solely by deliverables having been

accomplished on deadline. Ultimate progress is the final launching of
theimprint.tv platform with the content on it ready to go.

II. Succession Planning

Explain how upward mobility and training in this organization/project

will work. What will the process for inducting volunteers be. Will there
be junior/senior level staff positions? How will new leaders be chosen?

The sustainability of Imprint Multimedia will depend on the its ability to

ensure great leaders succeed each other. In turn, students must be
given the space, training and opportunity to learn and grow within
Imprint to be great leaders that can manage and inspire their peers in
this large operations.

Here is the proposed structure for Imprint Multimedia:

New volunteers will undergo a five week training program where they
will be trained by staff in every aspect of video editing and production
including camera work, editing, content and quality and media law
(compulsory). This training will be done once a week, every week for
five weeks. During this training, assignments will be given to be
submitted at the next training session. Through these five weeks, they
will be able to update senior staff assigned to mentor them on their
participation and ask questions or express concerns about their
experiences, equipment and software. They will also be able to
accompany senior staff on projects in order to become more familiar
with the equipment and understand the production workflow. At the
end of their programs, volunteers will be asked to shoot, edit and
produce a short piece independently for the website.

Imprint Multimedia will have a Stream Board. The Stream Board is the
highest decision making body in Imprint Multimedia, similar to
Imprint`s editorial board. It is made up of the three Directors as well as
the four Stream Executives who head the four streams of Imprint TV

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(entertainment, features, marketing and sports). This board is primarily

responsible for strategic planning for Imprint Multimedia as well as the
training of new volunteers. They are also responsible for voting in
based on merit, effort and preparation, candidates for staff status at
the end of the training process. Also, they approve the monthly
production schedule and make sure the production workflow goes
smoothly.

Each term, the Scroll (the newspapers equivalent of a masthead) which

includes all officer positions in Imprint Multimedia including the
Director Positions will be elected by staff of Imprint Multimedia.

Officer Positions for the Scroll (apart from Stream Executives) and
Directors they will report to and their primary responsibilities are listed
in their order below.

The Scroll.
Director of Operations
Production Manager
• Ensures the completion of pre and post production functions accross streams
(including video editing etc)
Set Manager
• Manages shooting of footage and ensures all equipment is well taken care of on
location
Volunteer Manager
• Sends out notices on the Imprint TV mailing list. Plans events for Imprint TV
volunteers and recruits new volunteers for Imprint TV. Will work under the
direction of Imprint Volunteer Coordinator.

Director of External Relations

Marketing and Promotions Manager
• Plans marketing and promotions activities for Imprint TV shows
Quality Control Manager
• Watches all the videos that will go up online to ensure that they meet
quality and legal standards.
Host Manager
• Organizes guest appearances on any of Imprint TV's productions.

Director of Platform Design and Development

Social Media Manager
• Pushes Imprint TV content through a variety of social media outlets
Web Editor
• Managers Imprint TV's web platform and uploads content online.
Archivist

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• Manages rights to Imprint Tv's footage. Stores, catalogues and labels

footage on Imprint TV's space on the Imprint server.

Changes to 'the scroll' can only be made with a majority vote at a staff
meeting.

III. Modification and Exit Plans

Identify deadlines during the project at which the project will be

modified or cancelled if specified conditions are been met.

Considering the steep capital and financial resources committed to this

operation from Imprint Publication, there is a need for a modification or
exit plan should this project somehow fail to launch.

• In the event that Imprint Multimedia as a platform does not

pass its review at the end of next year, the board may decide to
do any or all of the three things to it:

• its capital assets as properties of Imprint Publication will be

used for the Imprint, the newspaper and its other subsidiaries.

• a loan program for students of the Digital Arts and

Communications Program will be started so that the equipment
is put to good use by fee paying members of the corporation
and user fees charged for the use of this equipment will go
towards recovering the initial investment on the assets.

• Failing all else, the equipment may also be sold for at least 75%
of its acquisition value.

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Section 5: References:

Schedule I : Letters

Letter from UWFCC Representatives

Dear Members of the Board,

My name is Jeremy Choo and I am the founder and current co-president of the
University of Waterloo Film-Creators Club (UWFCC). I was approached by Aboyeji
Iyinoluwa who informed me of the opportunity for the Imprint and the UWFCC to work
together to help improve the Imprint’s YouTube Channel which appears to be found
wanting.

Three years ago, the UWFCC was in the same situation with only two public videos with
triple digit views for a long period of time. Gradually, we were able to refine our skills
and acquire equipment to film:

•short comedy sketches

o “Student as a Species” (1,296 views)
o “12 Days of Christmas (UW Remix)” (1,700 views)

•on-campus event coverage

o “UW Acappella Club Concert” (4,018 views in total)
o “Arts Aerial Video 2009” (1,639 views)
o “Arts Aerial Video and Orientation Video 2008” (2,307 views).

•promotional videos
o “Waterloo Institute for Nanotechnology” (1,387 views)

•music videos
o “Tik Tok U-Dub” (17,530 views)

The success of our most recent video which featured local UW A Cappella group titled
the “Unaccompanied Minors” was certainly an amazing experience. The video had
16,211 views by the end of its first week after going live. The surprisingly large number
of hits to this one video serves as a strong indication of the demand from the UW
community for localized video content. In fact, there is a strong positive correlation
between the amount of UW culture in a video and the number of views it garners when
finally released to the public. It’s clear that UW students want UW content, and the
UWFCC is willing to help the Imprint produce such content.
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The operation of the UWFCC is a collective effort. During Fall 2010, we will be recruiting
new members and dividing them into three teams:

•Marketing Team: This team is led by Mandi Tung who is a 4th Year Arts & Business Speech
Communications student currently working with FEDS Marketing. The UWFCC will be partnering with the
FEDS’ marketing department in Fall 2010 to create promotional videos and ImprintTV can potentially
serve as an outlet for this type of marketing media.

•Journalism Team: This team will be led by myself, Jeremy Choo. I am a 4th Year Arts & Business
Sociology student who has had experience in all stages of film-production and has been involved with the
club since I founded it three years ago. I am fulfilling a specialization in Digital Arts Communication. I look
forward to lending my services to help create video content for the Imprint.

•Drama & Performing Arts Team: This team is led by Nick Neale who is a 4th Year Arts & Business
Speech Communications student and a veteran executive member of the UWFCC. He is passionate
about film-making and has played a critical role in helping to grow the UWFCC. His team aims to continue
producing short comedy sketches to be released on our own club YouTube channel.

The nature of our club draws in only the most passionate and dedicated student
volunteers eager to learn from hands-on experience and this same enthusiasm is found
again and again with each passing term. This term, we will repeat our process of
training students on the basics of project management and the fundamentals of filming.
After providing this brief training session, students will be placed into one of the
aforementioned teams. Those in the Journalism and Marketing team will work on this
UWFCC-Imprint partnership project, “ImprintTV”, to produce content for the Imprint
channel and to develop their skills in writing, filming, directing, acting, voice-acting, and
editing both audio and video.

I have reviewed Brent Golem’s proposal on the procuring of equipment. His suggestions
are very well researched. I have, however, suggested the inclusion of some things I
found absent in the proposal:

•A work area (perhaps a portion of an on-campus office) would allow students to work on video
content at any time. The UWFCC would greatly benefit from having a permanent work area and can
dedicate more time towards producing video content. Attaining such space would be a remarkable boon
to our club.

•Wired lighting (CDN$1449.95) would be key for indoor filming and lighting subjects. Director of the
Digital Arts Communications department, Glenn Stillar, suggested these lights when I asked for advice on
what type of equipment to procure for the UWFCC a few years back. With the proper lighting, we can
attain a very professional look in our videos.

•Two (2) capable computers with video editing software would be required to transfer, edit, and
upload footage in a streamlined process. Price estimates depend on the specifics of the computer, but a

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computer with a faster processor and lots of memory would allow for less hang-ups and fatal crashes
during editing sessions. In terms of video editing software, Dr. Stillar swears by Sony Vegas Pro
(CDN$369.95), but Adobe has been known to sell Adobe Premiere Pro (~CDN$200) to schools for low
prices. However, Vegas has won awards for major broadcasters using it, as well as several film festival
winners.

Thank you for your time. I hope the UWFCC and the Imprint partnership will be a
successful and productive one. For more information on our club, you may visit our
website. If you have any questions or concerns, feel free to send them to me.

Gratefully yours,

Remy Choo
For the UW Film Creators Club

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Schedule II :Calendars

Sports Streaming Schedule

Men's Basketball
6. Fri November 12, 2010
8:00 pm Ottawa vs. Waterloo
7. Sat November 13, 2010
8:00 pm Carleton vs. Waterloo
10. Fri November 26, 2010
8:00 pm Toronto vs. Waterloo
11. Sat November 27, 2010
8:00 pm Ryerson vs. Waterloo
12. Wed January 5, 2011
8:00 pm Brock vs. Waterloo
15. Sat January 15, 2011
4:00 pm Windsor vs. Waterloo
18. Sat January 22, 2011
3:00 pm Guelph vs. Waterloo
19. Wed January 26, 2011
8:00 pm McMaster vs. Waterloo
20. Sat January 29, 2011
3:00 pm Western vs. Waterloo
21. Sat February 5, 2011
8:00 pm Lakehead vs. Waterloo
24. Wed February 16, 2011
8:00 pm Laurier vs. Waterloo

Men's Hockey
1. Fri October 15, 2010
7:30 pm Guelph vs. Waterloo
2. Sat October 16, 2010
7:30 pm Laurier vs. Waterloo
3. Fri October 22, 2010
7:30 pm York vs. Waterloo
4. Sat October 23, 2010
7:30 pm Western vs. Waterloo
5. Fri November 05, 2010
7:30 pm York vs. Waterloo

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6. Fri November 12, 2010

7:30 pm Brock vs.Waterloo
8. Fri November 19, 2010
7:30 pm Ryerson vs. Waterloo
9. Sat November 20, 2010
7:30 pm Toronto vs. Waterloo
13. Sat January 08, 2011
7:30 pm Guelph vs. Waterloo
14. Fri January 14, 2011
7:30 pm UOIT vs. Waterloo
16. Sat January 15, 2011
7:30 pm Laurier vs. Waterloo
17. Fri January 21, 2011
7:30 pm UOIT vs. Waterloo
22. Fri February 11, 2011
7:30 pm Lakehead vs. Waterloo
23. Sat February 12, 2011
7:30 pm Lakehead vs. Waterloo

E- Series Production Schedule:

August 2011
TopHatMonocle**

TBD
Allerta

TBD
Desire2Learn
October, 2011
athinkingape

TBD
Campus Perks
TBD
Clear Path Robotics

SayWat Production Schedule***

September 2011
Institute for Quantum Computing**

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September 2011
David Johnston SendOff**

***Remy would have to feed me more information here

** denotes that the project is already complete

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