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sammyperaza95@gmail.com Samuel A.

Peraza (770) 873-2350


University of Georgia, ​Athens, GA ​ December 2017

● Bachelor of Arts in Journalism, Public Relations
● Public Affairs Communications Professional Certificate
● Class of 2017 Student Commencement Speaker

Abraham Baldwin Agricultural College, ​Tifton, GA ​May 2015

● Associate of Arts with Distinction, Journalism
● George P. Donaldson Award, Outstanding Graduate of 2015

Relevant Experience

Mercedes-Benz USA, ​Atlanta, GA

Corporate Communications and Public Relations Intern May 2018 – Present
● Conduct research using software such as iQ Media, Cision, Muck Rack and Vipor 2.0 to pull media reports and financial
reports for various issues concerning MBUSA, its leaders and its customers to upkeep the company's mission and values
● Assist in preparing monthly sales day materials including a nationally distributed press release with quotes from our CEO and
a comprehensive sales report, then ultimately track and report media coverage
● Create a monthly company backgrounder for MBUSA’s CEO and company executives by condensing and highlighting key
findings in market research analytics, sales numbers, economic updates and forecasts, buyer trends, current issues affecting
the auto industry, future industry trends, community relations project updates, and showcasing the work of MBUSA
employees to keep leaders informed about the company's success, achievements and future goals
● Craft executive leadership’s speeches and key messaging for national launches of programs and partnerships and creating
coinciding press releases for national distribution reaching millions of impressions per program or partnership
● Manage PR agency relationship for various projects, such as writing and editing internal blogs for the company's website,
planning and executing national PR activation and pitching media outlets on MBUSA’s community outreach efforts
● Write tweets for various projects and programs for MBUSA’s news twitter that highlights the company's press releases,
photos, videos or live coverage of our company's involvement in events or programs
● Design collateral, company one-pagers, decks and flyers for various community relations projects that are distributed
nationally for organizations such as Junior Achievement and Corporate Volunteer Council
● Draft legal contracts for community relations partnerships including payment agreements and benefit agreements

The Aurora Theatre, ​Lawrenceville, GA

Marketing and Sales Team Member August 2017 – December 2017
● Led the reinvention and improvement of TIXSTER, a millennial theatregoer program, including branding, messaging,
communications strategy and the creation of an influencer program which has led to a significant increase in membership
● Improved standards of PR and marketing agency materials by formatting them in AP style; branding the material to align
with the theatre’s mission and culture; and creating original ways of marketing and communicating upcoming productions

The Coca-Cola Company, ​Atlanta, GA

North America Public Affairs and Communications Intern May 2017 – August 2017
● Developed communications and PR strategies to support the U.S. Coca-Cola Zero Sugar launch including risk assessment
planning, a global Q2 earnings announcement by the Company’s CEO, a nationally distributed news release, social media
strategy and monitoring, media coverage monitoring and response strategy, informative articles on the company’s website
and over 100 product kit distributions with key messaging, all overseen by senior and executive leadership
● Provided counsel and strategic recommendations for the "Summer Sprite Cold Lyrics Series" campaign through vetting artist
endorsers, development of key messages, writing and editing press materials, brand activations and media training senior
leadership and artist endorsers for the program, also provided suggestions for 2018 Sprite campaigns in ideation sessions
● Wrote three articles for Coca-Cola Journey, the company's online platform that attracts more than 1.5 million visitors a month
● Managed and partnered with PR agencies, Coca-Cola’s social media center and Coca-Cola partners to create various
communications materials for several brand initiatives and activations

Additional Skills and Experiences

Bilingual: English, Spanish | AP Style Writing | Social Media Analytics | UGA Arch Society | Grady College Ambassador
UGA Student Government Association | Leadership UGA | ABAC Phi Theta Kappa Honors Society | ABAC Ambassador