“CONSUMER PROFILE OF DIFFERENT PATANJALI PRODUCTS

AVAILABLE IN THE MARKET”

ROUGH DRAFT SUBMITTED IN THE PARTIAL FULFILMENT OF THE COURSE TITLED

–

MARKETING MANAGEMENT

SUBMITTED TO:

MANOJ MISHRA

SUBMITTED BY:

NAME: RAJ KRISHNA Commented [MM1]: Changed your name?

COURSE: B.B.A., LL.B (Hons.)

ROLL NO: 1806

SEMESTER: 2nd

CHANAKYA NATIONAL LAW UNIVERSITY, NYAYA NAGAR,

MITHAPUR, PATNA – 800001
INTRODUCTION:

A well-known yoga guru Baba Ramdev started an association Patanjali Ayurveda in 2007. The
main aim of the company is to bring awareness among Indian people towards swadeshi products.
Also, the profits earn by the company will be either plough back or profits will be used for social
welfare. The firm, to increase its sales, also provides its products at discount. Patanjali is also
said that it will be very beneficial for consumer to shift in their preferences towards herbal and
ayurvedic products which are deemed to be healthy and also closure to nature. It has also placed
itself as a swadeshi brand, which has a request among a class of consumers.

In India Ayurveda or Ayurvedic products are the traditional holistic medical system. After
centuries of experiments, studies, and meditations natural scientists and early psychic developed
this system. Basically, Word Ayurveda has been formed by "ayus" means life and "Veda" means
knowledge. So, we can say that Ayurveda is about to know more about life. History of Ayurveda
can be discovered way back to the growth of the civilization. The segment of Indian consumer
can be isolated broadly into urban and rural markets. And also, the consumer of Indian markets
can tempt many marketers from across the world. As per the view of global corporations India
will one of the key markets from where future development is likely to appear. Increasing
population and disposable income will be main reasons of development of consumer’s market.
The aim of the present study is to know the factors affecting consumer behavior and also to
know about the satisfaction level of consumers regarding Patanjali products. Many products like
food, consumer packaged goods and healthcare are Patanjali Ayurveda home grown. According
to IIFL Institutional Equities report Patanjali is expected to create revenues of Rs. 20,000 crores
by fiscal year 2020. So, the present study is conducted in the Rohtak district of Haryana.
AIMS AND OBJECTIVES:

1. To study the factors affecting consumer behavior towards Patanjali products.

2. To know the association between independent variables and satisfaction level of
consumers. Profile?

HYPOTHESIS:

The researcher in the present study focuses to know the consumer behavior, awareness and
satisfaction level regarding the Patanjali. Who are the people buying (age group, gender, etc)

RESEARCH METHODOLOGY:

The researcher will be relying on both Doctrinal and Non-Doctrinal methods of research to
complete the project.

LIMITATIONS OF THE STUDY:

The researcher has territorial and time limitations in completing the project.

TENTATIVE CHAPTERIZATION:

1. PATANJALI: An Introduction
a. Different Product-lines and Products
b. Consumer Response to these Products
c. Challenges ahead for Market Expansion
2. Research Methodology
3. Findings and Analysis
4. Conclusion and Suggestions