ESTABLISHMENT OF ARM ENTERPRISE’S PICK-A-BOO CELEBRATIONS IN

BATANGAS STATE UNIVERSITY MAIN CAMPUS I

A Business Plan Presented to

the Faculty of Senior High School Level
ST. BRIDGET COLLEGE
Batangas City

In Partial Fulfillment of the Requirements

for the Course
ENTREPRENEURSHIP

by:
Elaine M. Aldovino
Maria Gina A. Marquez
Kim Nicole M. Reyes

April 2018

M.H. Del Pilar St., Batangas City

 INTRODUCTION
*short description of what the Introduction page contains

Proposed Name of the Business

Address of the Business

Name of the Owner/s

*state in paragraph form the owners of your business. Include if you’re in a
partnership type or a corporation type of business.

Brief Description of the Business

*state whether your business is a merchandising or manufacturing business of
food/non-food. Also include if you’ll be offering both product and proposed
services to your target market*

Location of the Business

*state the strategic characteristics of your proposed location.

Funding Requirements and Source

*state how much is your computed investment in your business, and where do
you intend to borrow or accumulate such funds for the business.

M.H. Del Pilar St., Batangas City

 EXECUTIVE SUMMARY
*write a brief and concise summary of your business that highlights all the
important aspects of your business. Include your VMGO’s here.*

*the facts that you are to include here are the important aspects of your business
meaning if you’re presenting this to a busy and time-conscious investor, this
section of the business plan must tell everything that the investor needs to know
about your business*

*Ideally only 1-2 pages*

M.H. Del Pilar St., Batangas City

 DESCRIPTION OF THE BUSINESS
*short description of what this section contains

PRODUCT
*state what your proposed product is together with its important features. Also
highlight the unique attributes of your product. *provide a visual/photo of your
product

SERVICE
*if you have additional service to be offered to your target market, please include
this part, if not, omit. State your services offered to the target market

VISION

MISSION

GOALS

OBJECTIVES

M.H. Del Pilar St., Batangas City

 PRODUCTION PLAN
*short description of what this part contains

Methodology
*state the procedures on how you created your product. (bulleted form)

Store Layout
*provide a simple floor plan of the layout of your store.

Store Design
*provide a simple visual of what your store will look like.

Direct Materials
*Assume quantities to be used in a YEAR. Include a description of what your
direct materials are before you accomplish the table below. Highlight your main
raw materials used.

Quantity Unit Cost Total Cost

Garlic
Onion

Indirect Materials
*short description again

Quantity Unit Cost Total Cost

Paper Bag
Glue

Equipment
*all the equipment you used to create your product.

Quantity Unit Cost Total Cost

Oven
Mixer

*SM Home Appliance Center (kung saan kayo nagcanvass ng price)

Furniture and Fixtures

*all furniture and fixtures needed in your store and/or office.

Quantity Unit Cost Total Cost

Chairs
Tables
Airconditioning
Unit
*SM Home Appliance Center, SM Batangas

M.H. Del Pilar St., Batangas City

Office Supplies
*assume one year supply for the quantity

Quantity Unit Cost Total Cost

Coupon
Bond
Ballpens
Stapler
*National Bookstore, P.Burgos Street, Batangas City

Major Raw Materials Suppliers

*state who your major suppliers are, their address, and why you chose them as
your suppliers. If you have a deal on discounts, include it also here.

M.H. Del Pilar St., Batangas City

 OPERATIONS PLAN
*short description of what this section includes

DESCRIPTION OF THE COMPANY’S OPERATIONS

*state if your business will be a direct selling business, a wholesaler who will
distribute to a middleman or to other businesses, or if its an online-selling
business with personal contact with your target market, or through a middleman
like LBC, JRS, and other package carriers/couriers.

FLOW OF ORDERS FOR GOODS AND SERVICES

*provide a visual flowchart of how your business operates, from start to finish.
(starting from the making of your product, to packaging, and so forth until it
arrives to the customer and their payment)

M.H. Del Pilar St., Batangas City

 MARKETING PLAN
*short description of what this section contain

Target Market
*state who your target market is, it is advisable to be specific.

SWOT Analysis
*state the strengths, weakness, opportunities and threats of your business. Use
this format:

Strengths
Strengths are internal attributes and resources that support a successful
outcome. (Rouse M. , 2010) The following are the strengths the proponents deemed
present in the business:
 Proximity of the establishment to the target market. The service
establishment is located inside BatStateU Main I where the target market is located.
This will be convenient to the consumers because they only need to walk from their
building towards the establishment area. It will also be an advantage to the firm
because the location is accessible and convenient to its consumers.
Reminder
*the SWOT analysis stated should be factors as seen and evaluated as businessmen,
not as students.

Brand Name
*state a short description about your product’s/s’ name, business name, and
provide a visual for your logo. State why your logo is such.

Pricing
*use this format

Products Purchase Price

Three medium-sized red roses Php150.00
One small teddy bear 50.00
Total 200.00
Mark-up (10%) 20.00
Service Fee 25.00
Selling Price Exclusive of VAT 245.00
Output VAT (12%) 26.25
Selling Price Inclusive of VAT Php 271.25

Promotion
*state the different marketing strategies that you’re going to resort to in order to
capture your target market

Example

Promotion
Promotion refers to the entire set of activities, which communicate the product,
brand or service to the user. The idea is to make people aware, attract and induce to
buy the product, in preference over others.
 Tarpaulin. The proposed service will set tarpaulins along the vicinity of the
university. The tarpaulin will contain details and descriptions of the services offered. It

M.H. Del Pilar St., Batangas City

will also contain details about the operation, such as working hours, location of the
operation and their contact numbers.

After you’ve enumerated and described your promotional strategies, create this table.
What Who When Where How Budget
1. Tarpaulin Proponents 10 days University This will be Php360.0
before provided by a 0
operation layout made
by one of the
event planners
and printed to
printing stalls
in Batangas.
2. Flyers Proponents 10 days University This will be Php
before designed 250.00
operation indicating the
services
offered.
3. Internet Proponents 10 days Facebook This will Php
Marketing before require a 400.00
operation pocket wifi in
prepaid load
consumption.
4. First Day Proponents First day Different This will Php
High of the colleges require video 1000.00
Audio school in recording and
Visual year. BatState editing. It will
Presentat U Main I. also include a
ion medium of
technology
where it can
be shown like
a television,
laptop or a
projector.

M.H. Del Pilar St., Batangas City

 ORGANIZATIONAL PLAN
*short description of what this section includes

Form of Ownership
*assume it’s a partnership. State your profit/loss sharing ratio. Also, appoint a
managing partner.

Organizational Chart
*provide a simple visual on your organizational chart. (who the managing partner
is, the cashiers, accountant, and other officers of your business that will help the
business operate properly)

Payroll Plan for Employees

*state the basic salary of your employees and the benefits that you will give
(philhealth, pagibig, sss).

M.H. Del Pilar St., Batangas City

 FINANCIAL PLAN
*short description of what this section is about

Total Project Cost for the Year

*estimate the project cost for the year. If possible, create a breakdown of your
estimates. Keep it simple and feasible. Assume one year project cost.

Initial Capital Requirements

*state how much is your contribution as partners, how much is the deficit left that
the investors are going to sponsor.

Financial Assumptions
*state the major assumptions that you will be using for your projection.

For example:

1. Sales volume for the year is estimated at 3,000 units. Selling price is at 35
pesos per piece.
2. Inventory volume will be as follows:
a. Finished goods will be maintained at 5,000 units. Cost per unit is at
25 pesos as computed.
b. Supply of raw materials will be maintained at 15,000 units. Purchase
price for raw materials is at 1,500 pesos per 2,000 units.
3. Sales will all be on credit. 60% of accounts receivable will be collected for
the year, thus be included in cash.

*you may assume other figures also. Keep the assumption feasible. Do not be too
optimistic. It is also your decision what accounts to include in your financial
statements

Projected Balance Sheet

*keep it simple. Make sure accounts used for computing the three financial ratios
are present*

Projected Income Statement

*keep it simple. Make sure accounts used for computing the three financial ratios
are present*

Return on Equity
*state a short description about return on equity. Provide the formula and
computation on your return on equity. As provide an interpretation on such
arrived answer.

Return on Assets
*same with ROE

Return on Sales
*same with ROA

M.H. Del Pilar St., Batangas City

 DOCUMENTATION
*provide pictures of your adventures while making the product and the business
plan*

M.H. Del Pilar St., Batangas City

Format:

Arial
12
1.15 spacing
Use this template as your paper format
Provide 3 copies to be used by the panel of investors

M.H. Del Pilar St., Batangas City