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and high
expectations
The Deloitte
Millennial
Survey
January 2014
Executive summary
Big demands and
high expectations:
What Generation Y
wants from business, foster innovative thinking, develop their skills,
and make a positive contribution to society.
“To attract and retain talent business
government, and the The study also reveals that Millennials believe
businesses are not currently doing as much as
needs to show Millennials it is
future workplace they could to develop their leadership skills and
that they need to nurture their future leaders,
innovative and in tune with their
world-view,” said Barry Salzberg,
especially as they cannot count on them biding CEO, DTTL. “Our society—globally
B
ig demands and high expectations
their time until senior positions arise. —faces many critical issues and
summarize the results of this year’s it’s become clear no sector should
annual Deloitte Millennial (Generation Y)
Other key findings from the ‘go it alone.’ By working together
survey include:
Survey. Across the globe 70 percent and combining their different skills,
of tomorrow’s future leaders might ‘reject’ BUSINESS COULD ACHIEVE MORE. business, governments and non-
what business as traditionally organizational While most Millennials believe business government organizations (NGOs)
has to offer, preferring to work independently is having a positive impact on society by have an opportunity to reignite the
by digital means in the long term. This and generating jobs (46 percent) and increasing Millennial generation and make
other findings in Deloitte’s annual study of prosperity (71 percent), they think business
Generation Y point to significant challenges
real progress in solving society’s
can do much more to address society’s
facing business leaders if they are to meet the challenges in the areas of most concern:
problems.”
expectations of the Millennial generation. resource scarcity (56 percent), climate
Barry Salzberg
change (55 percent) and income equality
Millennials, who are already emerging as leaders Chief Executive Officer
(49 percent). Additionally, 50 percent of
in technology and other industries and will Deloitte Touche Tohmatsu Limited
Millennials surveyed want to work for a
comprise 75 percent of the global workforce business with ethical practices.
by 2025, want to work for organizations that
Top-rated challenge
37%
33% Economic Environmental Social Crime / Health / Education
32%
28% Political instability / Conflict / Terrorism Privacy / Cyber security
6% 6%
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Economic Environmental Social Crime / Health / Education Economic Environmental Social Crime / Health / Education
Political instability / Conflict / Terrorism Privacy / Cyber security Political instability / Conflict / Terrorism Privacy / Cyber security
Top-rated challenge
88%
86% 86% 85% 84% 83% 82% 81% 80% 78% 77%
73% 72% 72% 71%
66% 64% 59%
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*Of those who consider each challenge to be among the most important facing society.
90%
87% 87% 87% 86% 86% 86% 85% 84% 84% 84% 83% 83% 82% 80% 79% 79% 79% 78%
73%
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*Of those who consider each challenge to be among the most important facing society.
Pr
75% 74%
71%
They are helping to They show a strong Their leaders are They behave in an They work hard to They operate in an open
increase overall levels of commitment to being committed to helping to ethical manner minimize the and transparent manner
prosperity sustainable improve society environmental impact
of their operations
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