Chapter II

The product

2010 Tacoma 4x2 Regular Cab

This product here is fine vehicle I can guarantee you it has a great features
slick model. A pick up truck is what the people need for a maximum carrier
its back can be used for carrying your own personal items for example your
business is industrial designer you make metal frame of a window you can
use the carriage part to deliver your product to the costumers you can use the
back for carrying more people for a thriftier way of traveling it can do many
more.

EPA Fuel Economy: City: 14 – 20 Highway: 18 – 26

Available Engines: 159-hp, 2.7-liter I-4 (regular gas)
236-hp, 4.0-liter V-6 (regular gas)

Available Transmissions: 4-speed automatic w/OD

5-speed automatic w/OD

5-speed manual w/OD

6-speed manual w/OD

Target market
Possibly our targets are people who are always craving for adventure and also
family fun this product can carry up to 4 or 5 person’s and since it is a pick up truck it has
a back carriage to carry other stuff like a camping equipments, adventure gears and many
more.

New
-Standard side impact and side curtains airbags
-Standard automatic limited slip differential
-Available backup camera for access cab and double cab
-Interior layout quality
Other features
Extensive standard equipment, especially safety equipment
Spirited off road capabilities
Clutch-start cancel switch onsix speed manual models
Road-hugging performance of X-runner
Build quality, attention to detail
Strong tow ratings for V-6
Dealer-installed TRD supercharger and big brake kits
the Regular Cab I4 Manual is equipped with a standard 2.7-liter, I4, 159-
horsepower engine that achieves 17-mpg in the city and 22-mpg on the
highway. A 5-speed manual transmission with overdrive is standard. The
Double Cab Long Bed V6 Automatic is equipped with a standard 4.0-liter,
V6, 236-horsepower engine that achieves 16-mpg in the city and 20-mpg on
the highway. A 5-speed automatic transmission with overdrive is standard.

Product line: [or other models]

Toyota is also offering a 4x4 cab it is much bigger compare to the 4x2 and it
also had a larger hauls can carry up to two motorcycles while a regular cab
can only carry one

although it is a bit expensive compare to the

4x2 reg. cab and its other product lone is the 4x2 prerunner much faster than
the 4x2 reg. cab
it has another product line a much cheaper than the regular 4x2 the 2dr
regular cab 4wd its design is a little bit odd its passenger has only 3 to 4
carriage personnel
Chapter III

The SWOT Analysis

What are strengthens of this product?
- It has a off road capabilities you can use this vehicle for heavy terrains
like a rocky road, mud ball field, sandy roads and many more…
- It’s price is not that high anyone can afford it it only cost half a
million but thus not exceed to six hundred thousand pesos
- Ability to carry heavy loads for example your camping equipment or
your adventure gears
- Spare parts can easily be found here in our country unlike some other
car company
- The vehicle can be customized in your own way bigger set of wheels
if you want to
- Great safety equipments like airbags
- Additional passenger carriage, has the ability carry 4 or 5 persons
- Can be shifted from automatic to manual, the gas can use a diesel as a
substitute for the fuel rather than petroleum
- It also had a comfortable seats compared to other pick up trucks and
has windshield wiper also baby seat
- It also has different product line if you are not satisfied with the actual
model if you want a fully load 4x4 or a 4wd pre runner

Weaknesses
- First disadvantage in this product is its feature, it is not a luxury car so
most people would not want this because it is only for heavy duty
capabilities and mostly for family outing and adventure cravers and
also business travels (particulary for business that is industrial)
- Its transmission is very hard to shift for example you want to shift
back to gear 1 the vehicle needs a complete stop enable for you to
shift in gear 1
- In a 4wd runner (it’s a product line of the Tacoma) the runner has less
capability to carry heavy loads but more on speed.
- Customization parts are not always that available, the manufacturer
cannot always keep up with the consumer’s demands.
 - When loaded so much it’s back frame can easily be dented it has also
carrying limitations

Opportunities
- Fuel economy is good it’s a opportunity for us to endorse the vehicle
to other people it doesn’t need a special fuel it can run in ordinary
fuel’s
- We will use leaflet’s, and the world wide web to introduce this
product to the people

Threats
- The only threat I see here is that other car company can build better
pick up truck’s and cannot be easily dented or damaged.
- Inflations is also a threat to us tendency is people will only save more
instead of buying more to energize the economy when the inflation is
already occurring, the thing is our product will suffer as well as the
company

Chapter IV Marketing Objectives

Main objectives
Our main objectives is to satisfy the need of the people in terms of buying
vehicles and also to assure the trust of the consumers that they have the
confident to say that Toyota is my trusted company. And also in terms of
competition our company want’s to be on the top that’s what we all aspire,
actually all of the company aspire that

Specific objectives
But before we can get to our main objectives let’s discuss first our step by
step process
  first we need to have a good advertisement to the people telling that
our company is better than the other car company out there and we
also have good services

 next is attaining or providing the people quality services enable to

gain their trust
to us
 our next step is figuring out what’s in the mind of the consumer
enable for us to meet his or her needs thus he/she want this kind of
vehicle or not?
 Along wit the process is the partnership with the consumer for
example the costumer want this kind but unfortunately the costumer
cannot afford it so we will negotiate to each other and talk about
discount’s or down payments or additional freebies

So that’s our objectives hope you enjoyed it

Marketing strategies Chapter V

Product development:
What are other features that can be found in our vehicle that cannot be found
in other car company product’s ? well this car can carry heavy duty
equipments and this product includes a instruction manual on how to
properly operate this vehicle

We also include a broasuer on the manufacturer make this kind of vehicle,

more likely it includes its origin on how it was developed for better features
and uses as well

Competitive pricing:
A quick comparison well be first its spare parts, in toyota company spare
parts well not be much of a problem you can easily find it in other car
company the price well not be that low for such a vehicle and not to mention
the price of this vehicle it only 645 000 pesos unlike in suzuki their pick
up’s cost more than ours ($28 850 lowered price of suzuki) it cost more than
a million and in chevrolet there vehicle cost more than 600000 pesos

Distribution system:
In this part however the customer can either pick up immediately the
purchased product or we can deliver it directy to their very homes

Sales strtegies:
First approach would be advertising to the people or giving flyers to the
people about this product and it advantages and we are also cundcuting a
monthly discounts like a one month 30% off to all products and then after
that we will resume our current prices

Advertising and promoting:

The company will use newspaper, magazine billboard and internet to
promote the product and become the leading car company in the country we
will use agents or send people to some places to promote the vehicle

Chapter VI expacted outcomeof the marketing plan

Months septemb october novemb decemb january evaluat

er er er e
Company 25% 30% 15% 20% 10% 100%
expense
Sales 30% 30% 15% 25% 20% 120%
Costume 20% 20% 20% 20% 25% 105%
r
Promotio 20% 30% 15% 40% 15% 120%
n rate or
expense
According to this chart to prodcut is going steadly, and
everything is going very smoothly in each month are the
percentage of much the company exert its effort to achieve
the desired plan for the product enable to be the supreme
car company in the world

Some part of the objectives mentioned the customer trust on

how to attian it and we have attain some of our customer
clients see the chart the costumer part shows the
percentege on how many customer trust did we gain we also
have an evaluation on how much the company exerts its
effort to attain such objectives so far