Competitor Analysis With Respect To The Various Data Plans Offered

Tata DOCOMO

Tata DOCOMO, the GSM mobile service provider has added attractive and cost
effective mobile Internet GPRS packs. These GPRS packs offer per MB cost of 50
paisa post free usage.

These GPRS packs are refined to offer high data usage at a nominal cost. Tata
DOCOMO offers five different GPRS package tariff plans ranging from lowest of Rs
5 to a maximum of Rs 95 to serve various categories of subscribers.

Post Free
PACK Free Usage Details Validity Days Usage With
Validity left

95/- 6 GB 30 50p/MB

48/- 2 GB 30 50p/MB

Night Pack with 1 GB between

33/- 30 50p/MB
11PM and 7AM

15/- 500 MB 3 50p/MB

Till midnight on day of

5/- 10 MB 50p/MB
recharge

The new coupon with MRP of Rs.48 gives free download of 2.1 GB. But the catch is
out of this free usage, only 100 MB is allowed during day time (7 AM to 11 PM) and
remaining 2 GB during night time. This coupon is meant for youngsters who are
nocturnal. This coupon has validity of 30 days.
Uninor

Post Free Usage

Free Usage
PACK Validity Days With Validity
Details
left
Rs 90 3 GB 30 10p/10kb

Rs 9 60 MB 3 10p/10kb

Highlight: - The advantage of their data plans is that they offer unlimited free net
browsing on Facebook and Linkedin over the validity period.

Reliance Communications

Free Usage Post Free Usage With

PACK Validity Days
Details Validity left
Rs 99 2.5 GB 30 10p/10kb
Rs 51 1 GB 15 10p/10kb
Rs 29 500 MB 7 10p/10kb
Till midnight on
Rs 5
50 MB day of recharge 10p/10kb

Highlight: - RCOM has bundled free access to its VAS platform R-World as well as
free multimedia content worth Rs 99/- alongwith the Unlimited MobileNet Plan of Rs
99.

Idea

Post Free Usage With

PACK Free Usage Details Validity Days
Validity left
3 GB (100 MB/day
Rs 98 30 2p/kb
capping)
Idea Cellular follows a 100 MB per day capping policy on its monthly pack.

Aircel

Post Free Usage With

PACK Free Usage Details Validity Days
Validity left
Rs 98 Unlimited 30 NIL
Rs 29 Unlimited 7 NIL
Rs 14 Unlimited 3 NIL
Till midnight on
Rs 5
20 MB day of recharge 10p/10kb

Highlight: - Aircel is the only operator who provides truly unlimited internet access
over the validity period for their pocket internet cards. This has translated into making
them the market leaders for mobile internet services.

Vodafone

Post Free Usage With

PACK Free Usage Details Validity Days
Validity left
Rs 95 2 GB 30 5p/10kb

Rs 16 200 MB 3 5p/10kb

Highlight: - Post free usage charges are comparatively cheaper.

Airtel

Post Free Usage With

PACK Free Usage Details Validity Days
Validity left
Rs 98 2 GB 30 30p/50kb
Rs 45 100 MB + Rs 30 TT 30 30p/50kb
Rs 19 200 MB 3 30p/50kb
Rs 7 50 MB 7 30p/50kb
Highlight: - Airtel has a diverse product portfolio. It also has a combination pack
where data is combined with voice talk time.