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Marketing research is the intelligence service of a business enterprise. It is defined as "the gathering, recording and analyzing of all data about problems relating to the transfer and sale of goods" market research may be conducted for the following reasons: a. To identify the present and potential customers and their needs. B. To forecast the demand of a product. C. To determine customers preferences with regard to packaging, design, size, price.
Marketing research is the intelligence service of a business enterprise. It is defined as "the gathering, recording and analyzing of all data about problems relating to the transfer and sale…