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1.Demand Management
2.Utilization Review
3.Case Management
4.Disease Management
This idea comes primarily from the health care industry, but it can be
applied to businesses in general. Just as a hospital or clinic may want to
research and understand the diseases that affect the general population,
businesses ought to be concerned with the economic and social issues that
can affect the performance of the business. Things such as a downturn in
the market, the entrance of a new competitor or a decline in demand for a
product can all be forms of "disease" that a business must watch out for
and put contingency plans in place to deal with should they arise.
There are certainly other important constituents, such as pharmacy benefits managers
(PBMs) or benefits managers, but these four groups are the tent poles that define the
healthcare industry. In particular, the interaction between patients, providers and payers,
the 3 Ps as I call them, is most important (vendors are pretty straight forward in that they
sell things directly to providers)
Payers
The majority of healthcare in the US is paid for by two entities, employers and the
government. Today, about 60% of Americans get their healthcare from their
employer. Under employer-paid plans, employees may be required to contribute part of
the cost of insurance while the employer is responsible for choosing the insurance carrier
and negotiating plans and premiums. The government on the other hand covers about
33% of Americans through two main programs, Medicare and Medicaid. Medicare is a
federal program that provides health coverage if you are age 65 or older, or have a severe
disability, regardless of income. Medicaid is a joint federal and state program that helps
with medical costs for people with limited income and resources.
While employers and the government bear almost all of the cost in the system, the actual
"payment" often takes place through insurance companies. Insurers cover thousands or
even millions of lives so that they are able to negotiate with healthcare providers for
reduced fees and then pay for services. The four largest insurers are UnitedHealth,
Kaiser, Wellpoint and Aetna.
Providers
Healthcare providers can be individual practitioners and small groups (i.e. primary and
specialty care physicians), but most of our healthcare happens in larger hospitals and
health systems. In terms of hospitals, there are non-profits (58% of all hospitals), for-
profits (21% of all hospitals), and government (21% of all hospitals). We can also think
about "provider networks" which include Health Maintenance Organizations (HMOs) and
Preferred Provider Organizations (PPOs). HMOs like Kaiser are closed networks that
won't accept out-of-network care unless in an emergency, and they act as both an insurer
and a care provider. PPOs are stitched together networks that offer consumers more
choice. Under Aetna's PPO, you pay less if you go to a provider in Aetna's PPO network,
but you can go out-of-network if you want.
Patients
Patients are less complicated than payers and providers and so we won't go into much
detail here. Patients are generally insured through their employer or the government,
though they sometimes pay for coverage themselves. There are also many uninsured
citizens in the US but that is quickly changing with The Affordable Care Act
Vendors