Please spare 2-3 minutes to complete my survey.

The information gained will help to ensure that my business can reach its
Hi! My name is Lauren, I am the designer for new clothing label HerPony . My label encompasses a love of all things
vintage with a modern edge. All of my garments are one of kind and handmade in Melbourne with love. I am undertaking
this research to attain information about the retail market and consumers. For more information about HerPony, please
visit www.herpony.com.au (Please highlight answers and then send to lauren.jane@live.com.au xx

1. On average, how much money do you spend per week on

clothing?

0- $50 $50-$100 $100-$200

$200-$300 $300+

2. On average, how much to you spend on going out/entertainment per week?

0-$50 $50-$100 $100-$200 $200-$300 $300+

3. Which of the following statement would best describe you? (You may tick more than one)

Fashion is my passion; I keep up to date with overseas trends before they hit Australia

I like to be in style and purchase key trend items each season

I seek out individual items to stand out from the crowd

I don’t particularly care what is in trend I wear whatever is readily available to me

None of the above (Please Specify)

________________________________________________________________________________

On a scale of 1-6, rank the following in order of preference (1 being most and 5 being least)

4. You would most likely find me shopping in

 Chain Stores

Large Department Stores

Boutique/designer stores

Unique/one off shops

Markets/op shops/Vintage outlets

Online

Other_______________

5. Rank the geographical location that you are most likely to be found shopping in (From 1-4. 1 being most
preferred)

CBD Inner South suburbs (Prahran, Chapel St) Inner North (Fitzroy, Brunswick St) Outer
suburban areas

6. On a scale of 1-5, which of the following factors are the biggest influences in your purchasing decisions?

Fit/Comfort Fabric Style Price Brand Practicality Other (Please

specify)_________________

Tick the statement that applies to you (you may tick more than one)

7. I am most likely to buy clothing that… Please Turn over

I have seen others wear

Is a well known brand

I have seen in a magazine

Relates to a particular image/style

I have seen on the runway

Other (Please specify)

___________________________________________________________________________________________

8. Which of the following words best describes your style…?

Conventional Classic On/Trend Quirky/Unique

Other________________________________________

9. Where are you most likely to be found on a Friday/Saturday night

Home Dinner/Movies Bar/Club Friends house Working

Other______________________

10. Do you prefer to shop in store or online?

Shop Online

11. What is your favorite clothing label/brand(s) _____________________________________________________________

12. Which celebrity has the style that you admire the most_____________________________________________________

13. What is your preferred style of music___________________________________________________________________

14. What is your favorite fashion magazine or online fashion site?________________________________________________

15. Please state the average amount of money that you would spend on each item of clothing.

Shorts skirt________ Jeans___________ Dress _________ Bathers___________ Top__________ Shoes_______________

Please have a look at the HerPony lookbook and answer the following questions.
 16. How much would you expect to pay for a custom made/one off garment?
________________________________________

17. Does the idea of owning something unique appeal to you?______________________________________________

18. How would you describe the ‘style’ of HerPony clothing?_____________________________________________________

19. Would you wear HerPony clothing?_____________________________________________________________________

20. Where would you expect to find/purchase HerPony designs?___________________________________________________

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taking part indresses please
my survey. complete
Please your details
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any information that you give will be
For HerPony enquiries contact
Name________________________________________________________
herpony.blogspot.com
Age__________________________________________________________ Facebook/herpony

Occupation____________________________________________________

Suburb_______________________________________________________

Income (Optional) 0-$15,000 $15,000-$35,000 $35,000-$50,000 $50,000+

Email________________________________________________________

I would like to be updated with the progress of HerPony via email Yes No

The competition will be drawn on October 30th 2010. Winner will be notified by email and will receive a custom
made dress by HerPony.