Final

Chapter 1
INTRODUCTION
Background of the Study
For the past decade, the special event industry has grown immensely.
According to Dr. Joe Goldbatt, CSEP (Certified Special Event Professional), the founder
of International Special Events Society (ISES), “Spending special events worldwide is
$500 billion dollar annually. Suffice it is to say, the marketplace is large enough to support
and sustain your endeavour. If you’re just entering the profession of special events, there’s
a lucrative awaiting on many fronts”. Indeed, event planning is now seen as a sound
business especially if you want to start one.
Event planning is one of the few professions that offers a tremendous
amount of opportunity to break into the profession relatively easily. Planners of an event
may handle different tasks like conducting research, creating an event design, finding a
site, arranging the food, décor and entertainment, planning the transportation to and from
the event, sending invitation to attendees, arranging any necessary accommodation for the
attendees, coordinating the activities of event personnel, supervising at the site and others.
Each event is different on its nature so process of planning and execution of each event
differs on basis of type of event. The events industry now includes events of all sizes from
the Olympics down to breakfast meetings. Because the nature of event is fragmentary in
nature, it is very difficult to have an over-all an overall assessment on the market size of
this type of business.
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Many industries, charitable organizations, and interest groups hold events
in order to market themselves, build business relationships, raise money, or celebrate
achievement. Along with the increased demand for special events, the industry has become
much more sophisticated. According to John Daly “It’s become a force to be reckoned
with.” Twenty years ago, he says a party was a tablecloth and a centerpiece. Event planners
were not taken seriously. David Granger, a veteran in the industry, concurs. “People know
what they are looking for. A certain quality is expected now.”
In the Philippines, demand for special service in the hospitality industry
urged many entrepreneurs to specialize on this aspect. They range from large companies
to those small-scale entrepreneurs who uses only their creativity, connections and time to
make an event extra special for their clients. The rapid growth of the event industry has
been evident in the country particularly those companies targeting the market of special
and corporate events.
The province of Albay is known to be one of the most famous tourist
destinations in the Bicol region and it is being known for its immeasurable hospitality.
Albayanos are also known for celebrating every little event. Such a mind-set makes it as a
good venue for events, thus a potential market for event organizers. The demands for a
more unique, themed celebration make event organizers more preferred by Albayanos.
However, it has been observed that this industry has not yet deeply penetrated Albay in
particular.
This study aimed to determine the viability of the establishment of Magayon
Event Planning in the province of Albay. The proponents deemed it important to find out
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whether this new industry. Magayon Event Planning will bring to the province of Albay a
new breath of air in the event planning market.
Social and Economic Condition
The study will be a home-based business that will cater clients around Albay. The
District of Albay is a province located in the Bicol Region. It has a land area of 2,554.06
square kilometers, the population in the 2015 census was 1,314,826 people, making it the
20th most populous province in the country. It had a density of 510 inhabitants per square
kilometre or 1,300 inhabitants per square mile. Based on the 2007 census, there were
208,640 households in the province with an average size of 5.22 persons, significantly
higher than the national average of 4.99.
At present, it has three congressional districts and a politically subdivided into 15
municipalities, three cities and 720 barangays. Its capital is the city of Legazpi which was
ranked second among the top three livable cities in the Philippines in the Livable Cities
Design Challenge organized by the National Competitiveness Council (NCC) and the Asia-
Pacific Economic Cooperation. Legazpi is the most populous city in the province of Albay
and in the Bicol region. It comprises 14.8% of the total population of Albay. In the 2015
census, the population of Legazpi was 196,639 people, with a density of 1300 inhabitant
per square kilometre or 3400 per square mile.
In the latest Philippine Statistics Authority, population increased by 81,394 from
2010 to 2015. As indicated, the growing population is accompanied by the surge of
Birthday celebrations together with the coming of age of an 18-year-old girl. This
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celebration is the time to celebrate and appreciate life itself. Celebrations doesn’t mean that
you have a big party every year. A simple celebration with family and friends is all you
need.
From the statistics, 51,804 couples are the household population that were 10 years
old and over. While the vital statistics of the marriages were 5,588 in 2015. According
to TheKnot.com & WeddingChannel.com 2011 Real Weddings Study, 19 percent of
18,000 newly married couples surveyed employed a wedding planner. That number has
held steady since 2008, says Anja Winikka, editor of The Knot.com, who points out that
hiring a planner doesn’t need to be an “all-or-nothing” experience. To save money and
ensure even the finest details are taken care of a proper event planner comes to hand.
Name of the Firm
The word Magayon in our firms’ name “MAGAYON Event Planner” means
beauty and awe-inspiring. First impressions are important but also investors select a
business with potential and the faith in its qualitative factors such as marketing and the
right business name. We want the customers to be fully satisfied with the service we will
provide. Our business aims to offer elegance and an eyeful experience that the clients will
talk about and recommend to others.
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Company Logo
The logo of Magayon Event Planner wants to represent the Albay Province itself.
The cone shaped blue mayon volcano that is on the upper part shows the beauty and purity
our business will offer. The wavy lines, viewed as feminine in nature since we are three
women that owns this business. The shade of green and blue in the wavy lines shows that
the province is generally mountainous with scattered fertile plains and valleys and its
marine waters and coastal area also provide habitat to five of the world's seven marine
turtle species, as well as mangrove, seagrass and seaweed ecosystems, respectively.
Overall, the circular shape of the logo is tending to view our business with unity,
commitment, love and the continuity of the business for a long period of time.
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Objective of the Study
The following are the objectives of the study:
1. To determine the perceived viability of an event management business in the
Province of Albay;
2. To ascertain that the technical aspect of the study be achievable;
3. To provide clients with treasured memories every after event.
4. To contribute to the enhancement of the social economic competitiveness of the
Province of Albay;
5. To showcase a more unique, themed celebration make event organizers more
preferred by Albayanos;
Vision, Mission and Goals
Vision
"MAGAYON Event Planner" visualizes itself as the first choice of every person
when it comes to the planning of their big events.
Mission
Every great events starts with organized details while executing them brilliantly.
MAGAYON Event Planner offers a variety of options to assist in making your events as
perfect as you have imagined it. Whether assisting with decor, full event planning or
consulting, we customize our packages to your needs. To serve you the best with complete
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dedication and devotion working to create your blue print for your entire event, making
sure we have all the details you want to incorporate into the program.
To deliver high-quality production and excellent services to retain trust with clients
over the long term.
Goals
1. Stronger social media presence
2. Increased revenues
3. Improved customer satisfaction
4. Business networking
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Notes:
Albay Quickstat|Philippine Statistics Authority. (2018). url:https://psa.gov.ph › Quick
Statistics › Provincial Quickstat
Albay. Online. url: https://en.wikipedia.org/wiki/Albay
Alterman Elizabeth. (2012): Should you say ‘I do’ to a Wedding Planner?. url:
https://www.cnbc.com/id/46797144
Event Management. Online. url: https://en.m.wikipedia.org/wiki/Event_management
Five Reasons Why Event Planning is one of the Top 50 Career choices. Online url:
https://institute-of-event-management.com/five-reasons-why-event-planning-one-top-50-
career-choices
How to start an Event Planning Service. Online. url:
https://www.entrepreneur.com/article/37892
Mayon Volcano. Online. url: https://simple.wikipedia.org/wiki/Mayon_Volcano
The Meaning of Shape and Design. (2014). url:
http://www.whiteriverdesign.com/meaning-shapes-design/
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Chapter 2
MARKET STUDY
Service Description
The secret to successful event professionals is the ability to continually
adapt though the times by being mindful of the different trends that pervade the events
industry and use them as our advantage.
MAGAYON Event Planner (MEP), is a start-up business that aims to bring
a more unique, themed celebration and make event organizers more preferred by
Albayanos. It is designed to meet the needs of the ever-changing social world.
MAGAYON Event Planner, being new in the industry would focus on social
events such as weddings, birthday parties and baptism. It will use social media as a
powerful weapon in promoting its services, and be known in the region. Since it’s an alien
to most, tarpaulins and posters will be placed in different localities so that those who cannot
access on-line will be able to know the services being offered by MEP. They can book
reservations through contacting the contact information given.
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Holidays
Date Events
January 1 Bagong Taon - New Year's Day
January 6 Araw ng mga Hari - Three Kings'
February 14 Araw ng mga Puso - Valentine's day
February 22-25 People Power Revolution
March or April Mahal na Araw - Holy Week/Lent
May Flores de Mayo - May Flowers Feast
June 12 Araw ng Kalayaan - Independence Day
November 1 Araw ng mga Patay - All Saints'/All Souls' Day
November 30 Araw ng mga Bayani - National Heroe's Day
December 25 Pasko – Christmas
December 30 Araw ni Rizal - Jose Rizal's Day
December 31 Bagong Taon New Year's eve
Table 2.1 Holidays in the Philippines.
Unusual and Fantastic Fundraising Event Ideas

Events Description
Go wet and wild Despite below freezing water temperatures, brave bathers raise
thousands of pounds for charities
Get artistic By adding a raffle or an auction whilst the paint jam is going,
is a great way to bring in extra cash from the event, just like at
this paint jam.
Kick your way to Sporting events are a great way of bringing people together, and
your goal even better if there are celebrities involved that people can meet
after the game!
Get pampered Some people love being active and doing charity runs and
walks etc., but some people prefer to kick back, relax and even
get pampered for a good cause.
Hide clues People love a challenge, and what better way to test their brain
around your city power than with a scavenger hunt.
Get gaming This is a great way to raise money whilst people enjoy doing
what they do in their spare time anyway.
Explore cross- It invites men to slip on high heels and literally walk a mile in
dressing women’s shoes to raise money for and awareness of domestic-
violence programs.
Table 2.2 Unique Events
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Age group Possible Celebrations
0-4 Christening
1st Birthday Celebration
5-9 Kinder/ Day Care Graduation
7th Birthday Celebration
10-14 Primary Graduation
Birthday Celebration
15-19 Secondary Graduation
18th Birthday Celebration
20- 24 Tertiary Graduation
st
21 Birthday Celebration
Wedding
25-29 Birthday Celebration
Wedding
Reunions
Wedding
Reunions
Anniversaries
Wedding
Reunions
Anniversaries
Wedding
Reunions
Anniversaries
Death
Wedding
Reunions
Anniversaries
Death
Wedding
Reunions
Anniversaries
Death
Wedding
Reunions
Anniversaries
Death
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80 & over Birthday Celebration
Wedding
Reunions
Anniversaries
Death
Table 2.3 Some events being offered per age bracket.
Target Market
Broadly speaking, there are two markets for event planning services:
corporate and social. The term corporate includes not only companies but also charities
and non-profit organizations. Companies host trade shows, conventions, meetings for staff
members, or stockholders and many more. There is a huge market for these types of events.
Social events include weddings, birthday parties, anniversaries, reunions and so on. The
market for social events, especially birthdays and anniversaries, is expected to continue to
increase over the next few years. For this study, the target market will envelope all the
Albayanos celebrating their special events and give them a truly satisfying “Magayon
Experience”. However, it is not all so limited to all clients residing in different provinces.
As long as Magayon Event Planning can accommodate them, then services will be
provided.
Social Corporate
Events Events
ALBAYANOS
NON-ALBAY RESIDENTS
Figure 2.2 Target Market for Event Planning.
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Demand Analysis
Because of the increasing demand of event planners in the province, it gives
the proponents an idea to establish an Event Planning in Albay.
The proponents generally used secondary data to obtain and furnish all the
necessary data needed relevant to the estimated target market for different social events.
All the data were based from Philippine Statistics Authority using the year 2015, most
recent record.
Age group Population Target (%) Target Market
0-4 153,700 25 38, 425

5-9 150,900 25 37, 725
10-14 149,700 25 14, 970
15-19 146,300 25 36, 575
20- 24 132,300 25 33, 075
25-49 404,200 25 101, 050
50-54 57,500 25 14, 375
55-79 184,700 25 46, 175
80 & over 12,400 25 3, 100
Total 1,391,700 347, 925
Table 2.4 Total population of Albay by age bracket.
The researchers used researchers used 25% for all age bracket groups to
obtain the target market. This is to determine the probable demands of clients that will avail
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the services to be offered. Furthermore, it is also to conceptualize various events
appropriate to the clients depending on their age level.
Marriages
Month No. of Marriages Target (%) Target Market
January 591 25 148

February 438 25 110
March 455 25 114
April 673 25 168
May 632 25 158
June 639 25 160
July 185 25 46
August 239 25 60
September 307 25 77
October 417 25 104
November 198 25 50
December 819 25 205
Total 5,593 1, 400
Table 2.5 Number of marriages by month in the Province of Albay.
The annual target market was obtained based on the summation of 25 %
target percentage used by the researchers to the number of marriages per month. It signifies
that the month of December has the highest number of marriages throughout the year, while
the month of September has the lowest one. Thus, the MAGAYON Event Planner will
increase its productivity on the month of December in order to meet its demand.
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Baptism
No. of Live Births Target % Target Market

46 688 25 11, 672
Table 2.6 Number of live births in Albay
The researchers used 25% target market percentage in order to determine
the probable demand for this event. The table above manifests that the MAGAYON Event
Panning has high demand for this event.
TOTAL DEMAND
EVENT Number of
Demand
Birthday 347, 925
Wedding 1, 400
Baptism 11, 672
TOTAL 360, 997
Table 2.7 Total Demand for Birthdays, Weddings and Baptism in the Province of Albay.
The table shows the different target events of the researcher with its corresponding
demand. The summation of the three events serves as the existing demand on event
planners on the province. The table shows that the overall demand for three events in one year
is 360, 997 or 30, 083 for one month. However, since MEP is a start-up business and is only
composed of limited manpower, it will focus on its absorptive capacity which is 15 events
(weddings, birthdays, and baptism) per month or 180 events in a year.
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Supply Analysis
ADDITIONAL
MARKET
25%
SELF
PLANNING
40%
GAP
10%
PRESENT
SUPPLIERS
25%
Figure 2.3 Supply chart of Self-Planned, Present Suppliers and Gap in the Province of
Albay.
Since there was no existing reference of the exact number of clients being
accommodated, the researchers first used the total population based from the records in
PSA. The researchers presumed that there are currently 25% of existing market supplying
the event services. In addition, 65% of which are those who are not availing the event
planning services. Thus, the remaining 10% will serve as the gap that the researchers would
want to market. However, the researchers would also want to obtain the 25% of the 65%
self-planning individuals as an additional target market.
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Projected Demand
Year Marriage Birthday Baptism Total Demand

Celebration (by year)
2020 370 108,135 11,132 119,637
2025 384 121,960 11,570 133,914
2030 329 125,520 11,147 136,996
2035 446 129,265 13,424 143,135
Table 2.8 Summary of Projected Demand by Marriage, Population and Live Birth
in the Province of Albay.
The Projected demand by Marriage, Population and Live Birth was obtained from
the Philippine Statistics Authority (PSA) They projected that the peak of the three different
demands from 2020 to 2035 will be at 2035. As the demand increases, supply should be
sufficient to cater almost everyone.
Projected Supply
Year Total Demand Total Supply Gap
2020 119,637 108,072 11,565
2025 133,914 112,394 21,520
2030 136,996 116,890 20,106
2035 143,135 121,565 21,570
Table 2.9 Projected Demand-Supply Gap in the Province of Albay.
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Since there was no existing reference of the projected number of clients to
be accommodated and because of the increase in demand every five years, the researchers
used the projected demand based from the records of the Philippine Statistics Office. The
gap presented indicates that event planners should invest in the field of business, especially
with the increase of projected gap through the years.
Marketing Programs
This section discusses the area in which the cooperative will take into consideration
some factors to meet customer satisfaction. Factors associated in this area are the business’
pricing policy, terms of sale, warehousing, competition, and advertising and promotion.
Pricing Policy
The proposed business will offer services like consultation, event scheduling,
budget planning, discounted invitations and products, and supervision of the event for
Weddings, Birthdays and Christening.
For our service rates:
P 5,000 – P 10,000 – Coordination services fee for Civil wedding.

( Still negotiable depending on the services you need.
At least a month or more planning/coordination )
 Church Wedding and Debut Party Events

(At least 2-5 months planning/coordination)
 OPTION 1 (P 30,000)
o Consultation
o Event Scheduling
o Budget Planning
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o Rehearsal Attendance
o Supervision of the event/ceremony set-up
o Tarpaulin Printing
o Event decorator
o Voice Pack
o Discounted invitations (applicable to plain designs)
o Recommendations on: Photographers/Videographers
Caterers
Souvenir shops
Event place
Gown Rentals
Flower Shops
 OPTION 2 (P 40,000)
o Consultation
o Event Scheduling
o Budget Planning
o Event decorator
o Voice Pack
o Discounted invitations (applicable to simple designs)
Caterers
Souvenir shops
Event place
Gown rentals
Flower shops
 OPTION 3 (P 50,000)
o Consultation
o Event Scheduling
o Budget Planning
o Event decorator
o Voice Pack
o Discounted invitations (applicable to grand designs)
Caterers
Souvenir shops
Event place
Gown rentals
Flower shops
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 Kiddie parties, other Birthday events and Christening
(At least 1-3 months planning/coordination)
 OPTION 1 (P 20,000)
o Consultation
o Event Scheduling
o Budget Planning
o Event decorator
o Voice Pack
o Discounted invitations (applicable to plain designs)
Caterers
Souvenir shops
Event place
 OPTION 2 (P 30,000)
o Consultation
o Event Scheduling
o Budget Planning
o Supervision of the evet/ceremony set-up
o Event decorator
o Voice Pack
o Discounted invitations (applicable to simple designs)
Caterers
Souvenir shops
Event place
 OPTION 3 (P 40,000)
o Consultation
o Event Scheduling
o Budget Planning
o Supervision of the evet/ceremony set-up
o Event decorator
o Voice Pack
o Discounted invitations (applicable to grand designs)
Caterers
Souvenir shops
Event place
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Note: Below the at least months’ planning/coordination may be subject to rush
coordination fee. Party pack can be rented.
* rates are applicable to 50 pax and below.

* will be subject to a P 5,000 increase for 51 to 100 pax.
* will be subject to a P 10,000 increase for 101 to 150 pax.
Terms of Sale
MAGAYON Event Planner will offer a service that includes the voice pack, party
pack and the recommendation of catering service. The terms of payment will require the
client to pay the coordination services fee within the week of the approved consultation.
If the client will include the recommendation for the place of the event, the caterers
or photography services, an initial payment will be demanded for at least ¼ of the estimated
cost for the place, catering or photography services of the event a week after the payment
of the coordination services fee. Sales will then be concluded with a follow-up phone call
one or two days after the event. The phone call will explain the total cost of the negotiated
service, number of attendees, and information concerning the billing. Invoices will be sent
a day after the said call and will be due after 5 days or before to help the client prepare for
the said payment. Feedback forms will be included in the packets to ensure the client is
being served as they appropriate. Thank you-cards and an appreciation post will follow
each individual event.
Warehousing
MAGAYON Events Planner is located inside the municipality of Camalig. It is a
home-based business. Most meetings with clients are conducted in social settings, such as
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restaurants, coffee shops, the client's home, facilities wishing to be used for the event, or
over the phone. MAGAYON will eventually move from its home base into a small office
complex, within the city limits of Legazpi.
Competition
CVR Events, Amore event’s organizer, Clamorous event’s organizer, JnJ
productions and the Weekend events are some of the major competitors in this industry,
since they are more familiar to people, most of which are located in Legazpi, City. The
minor competitors are the self-employed individuals, who, just like the proponents, are
small business owners. The estimated number of self-employed individuals ranges from
10-15.
Advertising and Promotion
To advertise our business, one of the easiest ways to introduce it is through social
media like the creation of Facebook, Twitter and LinkedIn. The page will be named
“MAGAYON Event Planner” and for it to be able to reach hundreds of people, promotion
via websites is needed. Social media is the best way to bring in customers through targeted
ads. The proponents would also create engaging content for Email Marketing and Event
Pages with eye- catching images and content that addresses the needs of readers.
To develop a strong client base, networking is essential. Networking will help
meeting new people and know the services you offer, and these people may refer the
business or use the service themselves. Networking with hotels, caterers and so on will
give the chance to meet people whose service will be needed in planning events.
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Along with social media and networking, print advertising, informative brochures
and business cards will also be used to promote the business.
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Notes:
Koli, Noopur Mahesh. (2016): Supply Chain of an Event Management Firm. url:
https://www.slideshare.net/rassukoli/supply-chain-of-an-event-management-firm
Lozanes, Alysssa Louise. (2014): An event organizing business plan. url:
https://www.slideshare.net/zhiejaisze/an-events-organizing-business-plan
Networking for #EventProfs: 6 Ways to Connect with Other Event Planners in Your Area
and on Social Media. Online. url: https://whova.com/blog/ways-connect-other-event-
planners/
Rita Neri Event Planner. Online. url: http://ritanerieventplanners.com/
Svala, Helga D. (2016): Event Planning Business Plan. url:
https://www.bplans.com/event_planning_business_plan/services_fc.php
The Complete Event Planning Guide. The event checklist used by top event planners.
Online. url: https://www.wildapricot.com/articles/event-checklist
Wedding and Event Planning Business Plan/Feasibility Study Nigera. Online. url:
https://www.businessplannigeria.com.ng/wedding-event-planning-business-plan-
feasibility-study-nigeria/
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Chapter 3
TECHNICAL STUDY
Service Process
MAGAYON Event Planner mainly provides the following services:
 Consultation
 Event Scheduling
 Discounted invitations and products
 Budget Planning
 Rehearsal attendance (in certain events)
 Supervision of the event/ceremony set-up
 Event Decorator
 Tarpaulin Printing
 Coordination with: Photographers/Videographers

Caterers
Souvenir shops
Event place
Gown rentals
Flower shops
Also, MAGAYON Event Planner will offer:
 PARTY PACK – The Party Pack is a kit is a must for parties. It includes
lighting effects (Disco ball, 4-in-1 Lighting tree, LED cans. 3-in1 effect
lights, fog lights, disco ball, strobe light and water effect light) and sound
system.
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 VOICE PACK – The Voice Pack will make parties lively. It includes a
skillful host that will vary from your desired theme of the party. The hosts
will be oriented to the itinerary given by the client and offer a professional
service to the desired plan. It will also include singers and a band that will
serenade the newly-wed couple or a birthday celebrant. Entertainment like
clowns will also be considered especially for a kid’s birthday party.
Event Supply Chain
Event
Suppliers Client Customers
Manager
Figure 3.1 Event Supply Chain of an Event Management
Supply chain management is a holistic approach that stretches forward event
manager’s own organization to the clients and customers and backward through many
different suppliers to their supplies.
The goal of the Supply Chain Management in the Event Management is to
identify deviations, minimize their risks and negative impact, coordinating all the
departments in the organization and handle the flow of the information between them with
effective logistic functions during the Pre-Event, On Event and Post Event activities.
MAGAYON Event Planner (MEP) will accept potential customer wherein, we will offer
our services and recommended catering services, place for the event and photographers. If
the customer accepts the agreed upon service, then that will make him a client. After the
agreement, the MEP will contact the potential suppliers that were suggested by the clients
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and discuss the deal for the said event. Then the cycle goes back to the event manager to
the client.
Machineries and Equipment
For the Party Pack:
Costs and Depreciation
Item Description Quantity Unit Cost Total Useful Depreciation

Cost Life
(Php) (Php)
(Php)
Disco Ball Effect 2 2, 000 4, 000 5 800

Light
Gigbar Flex 2 19, 500 39, 000 8 4, 875
Chauvet Swarm 2 10, 600 21, 200 8 2, 650

SFX
Chauvet MiniKinta 2 6, 500 13, 000 8 1, 625
Chauvet 4bar Flex 2 20, 000 40, 000 8 5, 000
Chauvet Slim Par 2 35, 000 70, 000 8 8, 750

56x8
Chauvet Strobe 3 1, 500 4, 500 6 750

Light
Chauvet Abyss 2 15, 000 30, 000 6 5, 000

Water Effect Light
Chauvet Color Rail 2 6, 500 13, 000 8 1, 625
Chauvet Color 2 7, 500 15, 000 8 1, 875

Palette
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Crown Portable 4 11, 000 44, 000 8 5, 500
Sound System
Tarpaulin Printer 1 260, 000 260, 000 10 26, 000
Total 553, 700 64, 450
Table 3.1 Machineries and Equipment – Party Pack.
For the Office Equipment:
Item Quantity Unit Price Total Cost Useful Life Depreciation

Description
(Php) (Php) (Php)
Desktop set 2 41, 000 82, 000 8 10, 250
(ACER and
Logitec set)
Brother 1 13, 450 13, 450 5 2, 690

Printer with
Scan, Copy
and Print
HANABISHI 1 20, 000 20, 000 10 2, 000

Split type
Air-
Conditioner
Fire 1 1,500 1,500 10 150

Extinguisher
Total 116, 950 15, 090
Table 3.2 Machineries and Equipment - Office Equipment
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Furnitures and Fixtures
Item Quantity Unit Price Total Cost Useful Life Depreciation

Description
Computer 2 2, 500 5, 000 10 500

Table
Clerical 3 3, 000 9, 000 10 900

Chairs
Stacking 3 1, 600 4, 800 10 480

Chairs
Office Table 6 1, 500 9, 000 10 900
Total 26, 300 2, 630
Table 3.3 Furnitures and Fixtures
Office Supplies
Costs
Item Unit Quantity Unit Cost Total Cost

Description
Paper Cutter Per piece 1 470 470
Scissors Per piece 3 80 240
Tape Per piece 10 54 540
Glue Per piece 8 90 720
Pencil Per box 2 80 160
Puncher Per piece 2 210 420
Sharpener Per piece 3 20 60
Ball pen Per box 5 150 750
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Stapler Per piece 3 60 180
Staple wire Per box 10 10 100
Bond Paper- Ream 7 210 1, 470

Long
Bond Paper- Ream 7 170 1, 190

short
Specialty Paper Ream 10 150 1, 500
Computer Ink Per bottle 8 390 3, 120
Record Book Per piece 8 150 1, 200
Total 12, 120
Table 2.4 Office Supplies
Manpower Requirement
To cater the needs of clients and for the event to be successful, having
connections is important. MAGAYON event planner will suggest and hire caterers, host
and place suited for the event. This business will also be in-charge of the invitations and
will take care of everything needed for the event to be successful and as what the clients
have planned.
MAGAYON event planner is a partnership of three people. Those three people will
be having one assistant each at their disposal. When the business starts prospering, the total
number of employees will increase that will also increase the absorptive capacity of the
business.
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Utilities
Only the monthly internet connection and electricity will be the main concern pf
the marketing budget since we will incorporate word of mouth advertising and social media
in boosting the brand recognition of MAGAYON Event Planner.
Electricity will be supplied by the Albay Power Electric Corporation (APEC).
Payment of bill will be based on the watt usage multiple by its rate for the whole month.
The internet connection will be provided by SMART. We will be inquiring a Smart Bro
plan with an 11gb monthly data allocation.
Business Location
MAGAYON Event Planner is projected to be a home-based business to be held in
the Municipality of Camalig at the Province of Albay.
The picture above shows the location of the home-based business.
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Total Quality Management
In order to deliver the best services to clients, total quality management is a must.
The employees will attend trade shows which offer educational seminars and leadership
workshops that are sometimes recognized internationally like the World Trade Center.
This will be a great networking opportunity to meet other industry professionals such as
caterers, florists, photographers and other vendors. The owners will also attend events
organized by other planners to take note of shared ideas and advice for future reference and
to also get some tips on venues, caterers and suppliers.
Risk Management
Risk Management is essential in planning an event. Potential risks should be
identified that may be potential to arise before, during or after and steps should be listed
that will reduce or mitigate the identified risks. Here are some of the possible risks
associated with event planning.
 Major incident/ safety plan – Identify the possible worst-case scenario. The
provisions and procedures that needs to be made in emergency services and
summoning assistance. The ins and outs of the site. The first aid and medical
facilities.
 Health and safety issues – Organizers of the event should ensure that contractors
employed to set up/take down stands and exhibits submit appropriate health and
safety policies and risk assessments.
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 Electrical power – Ensure all electrical and lighting equipment is tagged and in test
date.
 Traffic and Parking control – Parking facilities and access for vehicles. Check parts
of the site unsuitable for vehicular traffic and other possible routes to get to the site.
 Provision of facilities – toilets, washing facilities and water supplies
 Waste management – waste collection during setting up, during and after the event.
 Special needs groups – Consider the types of attendees such as children, elderly
persons and disabled
 Fire safety – Adequate and appropriate fire extinguishers should be provided in
accessible positions near to high risk areas.
 Superstitious Beliefs – Might be engaged in clients that is still following
superstitious beliefs. Familiarize and be knowledgeable on the different beliefs for
easy adaptation of the clients’ requests.
 Religion – Consider the type of religion of the client. Note that there are certain
religions with different beliefs and cultures.
 Risk of Pressure – Consider the financial status of the client. Offer varieties and
options for clients depending on their financial status.
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Notes:
8 Savvy Ways To Promote Your Event Planning Business. Online. url:
https://www.entrepreneur.com/article/233687
EVENT SAFETY RISK ASSESSMENT AND EVENT MANAGEMENT PLAN: For
small to medium sized community. Online. url:
eventshttps://www.elliston.sa.gov.au/webdata/resources/files/DC_Elliston_Event_Risk_
Management_Booklet_-_Final.pdf
Risk management planning for events and festivals. Online. url:
http://www.moreland.vic.gov.au/arts-and-festivals/community-events-guide/events-
guide-contents/events-permits-risk-management.html
Svala, Helga D. (2016): Personal Event Planning Business Plan. url:
https://www.bplans.com/personal_event_planning_business_plan/products_and_services
_fc.php
Vanishka. Mission and Vision. Online. url:
http://www.vanshikaweddingplanner.com/about/index4.html
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Chapter 4
ORGANIZATION AND MANAGEMENT STUDY
Organizations are open system - they affect and are affected by the environment.
Louis Allen said that, “Organization is the process of identifying and grouping work to be
performed, defining and delegating responsibility and authority and establishing
relationships for the purpose of enabling people to work most effectively together in
accomplishing objectives.” In the words of Allen, organization is an instrument for
achieving organizational goals. The work of each and every person is defined and authority
and responsibility are fixed for accomplishing the same.
Various individual efforts must lead to the achievement of common business goals.
The structural framework of duties and responsibilities required of personnel in performing
various functions with a view to achieve business goals is through organization.
Management tries to combine various business activities to accomplish predetermined
goals. All organizations have a management structure that determines relationships
between the different activities and the members, subdivides and assign roles,
responsibilities, and authority to carry our different tasks. A good management takes a big
factor in the success of the business. It reflects on the means and steps on how the people
behind a business will execute their plans and procedure on how they will handle a certain
project.
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Business Organization
Business organization is important for any growing company to provide guidance
and clarity on specific human resource issues, such as managerial authority. Thus, the
proponents shall operate the business under a partnership.
SWOT Analysis
SWOT analysis should be conducted before developing an event plan because it
will help the planners to develop a strategy which maximizes the potential of strengths and
opportunities of the project and at the same tie, minimizes the impact of the weaknesses
and threats.
Strength
 Superior, Specialized service offerings.

 Well-trained, enthusiastic employees
 Strong relationships with complementary service providers.
 Effective event promotion tools and an online management solution.
Weaknesses
 Lack of media and corporates contact

 Concentration of a small niche of the market that will limit the potential size of the
market.
 Difficulty of generating awareness and visibility of the company in its first few
years of operation.
 Inability to rapidly scale to meet large, unexpected increases in demand.
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Opportunities
 A growing market of companies that are outsourcing event planning activities.

 Good Support from the local authorities.
 The availability of competition.
 Availability of the state-of-the-art infrastructures.
Threats
 Inability to find qualified, high quality employees.
 Future competition from existing service providers competing in different but

complimentary market spaces.
 Unexpected Bad weather
 A backdated and poor infrastructure available.
Vision, Mission and Goals
Vision
"MAGAYON Event Planner" visualizes itself as the first choice of every person
when it comes to the planning of their big events.
Mission
Every great event starts with organized details while executing them brilliantly.
MAGAYON Event Planner offers a variety of options to assist in making your events as
perfect as you have imagined it. Whether assisting with decor, full event planning or
consulting, we customize our packages to your needs. To serve you the best with complete
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dedication and devotion working to create your blue print for your entire event, making
sure we have all the details you want to incorporate into the program.
To deliver high-quality production and excellent services to retain trust with clients
over the long term.
Goals
1. Stronger social media presence
2. Increased revenues
3. Improved customer satisfaction
4. Business networking
Organizational Structure
The Organization structure entails how responsibilities and duties are distributed
and duties are distributed to each of the organization. It shows how the activities are done
and how these activities are being performed. MAGAYON Event Planner’s organizational
chart reflects the flow of how these responsibilities are being acted upon by these chosen
employees to keep the company going.
Organization chart defines the nature and extent of each work and provides a set of
rules or standard that all employees must follow especially in the performance of the
business. Being on top, the event coordinator together with the will direct his subordinates
in a manner that will help them boost their work and would result to providing quality
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service and creating a smooth relationship with all the staff. A strong leader mena s a strong
and ideal type of organization.
Event Coordinator
Client Service Event Manager
Event Manager
Event Assistants
Figure 4.1. Organizational Structure
Duties and Responsibilities
POSITION DUTIES AND RESPONSIBILITIES

Event Coordinator Event coordinators are the top-level management officials
in the event management hierarchy. These professionals
are responsible for managing as well as coordinating all
the crucial work details that are required for an event’s
proper smooth working with huge immense success. These
management high level official normally work as
freelancers. They are hired by organizations, corporations
as well as non-profit associations to work for them.
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The events managed by these high officials includes sales
meetings, trade shows, employee appreciation, business
meetings, virtual events and many more such events.
Client Service Event This is also one high level management job title in the
Manager event management hierarchy. These are commendable and
admirable professionals whose major job responsibilities
revolve around maintaining an exquisite and fine
communication with the customers of the company.
Satisfying the customer’s queries come under their duty for
the benefit of the company.
These professionals team up with the sales staff and

operational staff in order to improve the service level for
the company.
Event Manager The event manager is a professional normally responsible
to make sure that all the events and shows go on smoothly.
These people handle everything of the event on practical

basis from scheduling to catering to decoration. All the
people performing this task are handled under the explicit
supervision of the event manager. In short, they manage
everything of an event not on paper but on practical basis.
Event Assistant Event Assistants as the name implies provide their
amorous assistance to the high-level event management
officials in envisaging the event plans, conceiving and
producing the events under the supervision of high event
management officials.
Their major core job areas involve exhibitions, festivals,

product launches, conferences, fairs along with the social
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events. These professionals work effectively and efficiently
as part of the event management team.
Table 4.1. Duties and Responsibilities
Salary Scheme and Benefits
1. The salary of the employees is based on the existing rate within the business and
provided on the existing labor laws.
2. Thirteenth-month pay is granted to the employees every end of the year.
3. Increase of salary shall be given every after two years starting on the third year of
the business.
4. Fringe benefits such as food, transportation and clothing allowing shall be
provided.
5. Contribution to SSS, PhilHealth and Pag-IBIG will be provided by the employer.
Hiring Policy
1. Identify job requirements and desired behavioral traits – Identifying the
company’s needs and the responsibilities that the new staff member will
perform. The candidate must have organizational skills and attention to details;
strong communication skills; strong interpersonal skills and ability to deal with
diverse types of people; ability to multi-task, remain calm and work under
pressure in a fast paced environment; sales and marketing skills to promote and
attract sponsorship; ability to work effectively as part of a team and also take
initiatives when the need arises; positive and outgoing personality; experience
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or talent for organizing and working complex events in efficient and methodical
manner; and self-motivation and enthusiasm.
2. Interview – Aside from asking about their resumes, asking the candidates to
describe examples of their skills will be of great help. By providing real-life
examples of when and where they put their skills to the task, it will gain a better
understanding of their mastery of said skills and see if they truly have the
experience required to fill the position. Also, we will be attending more to the
body language and tone and less to looks. It will be a much better indicator of
their demeanor in the workplace.
Orientation of Employees
Once the candidates are hired, employees are oriented in the whole business and
with the work that they must perform. The vision and mission of the business are also
discussed. The employees will also attend seminars and workshops that will hone their
skills.
Salaries and Wages
2019
SALARIES AND WAGES
No. of Monthly Annual

Positions workers Salary Base Salary Salary Net Salaries
Event Coordinator 1 ₱ 15,000.00 ₱ 15,000.00 ₱ 180,000.00 ₱ 180,000.00
Client Service Event Manager 1 ₱ 15,000.00 ₱ 15,000.00 ₱ 180,000.00 ₱ 180,000.00
Event Manager 1 ₱ 15,000.00 ₱ 15,000.00 ₱ 180,000.00 ₱ 180,000.00
Event Assistant 3 ₱ 10,000.00 ₱ 30,000.00 ₱ 180,000.00 ₱ 180,000.00
Total 6 ₱ 55,000.00 ₱ 75,000.00 ₱ 720,000.00 ₱ 720,000.00
Table 4.2 Salaries and Wages for 2019.
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2020
SALARIES AND WAGES
No. of Monthly Annual

Positions workers Salary Base Salary Salary Net Salaries
Client Service Event Manager 1 ₱ 15,000.00 ₱ 15,000.00 ₱ 180,000.00 ₱ 180,000.00
Event Manager 1 ₱ 15,000.00 ₱ 15,000.00 ₱ 180,000.00 ₱ 180,000.00
Event Assistant 3 ₱ 10,000.00 ₱ 30,000.00 ₱ 360,000.00 ₱ 360,000.00
Total 6 ₱ 55,000.00 ₱ 75,000.00 ₱ 900,000.00 ₱ 900,000.00
Table 4.3 Salaries and Wages for 2020
2021
SALARIES AND WAGES
No. of Monthly
Positions workers Salary Base Salary Annual Salary Net Salaries
Client Service Event
Manager 1 ₱ 18,000.00 ₱ 18,000.00 ₱ 216,000.00 ₱ 216,000.00
Event Manager 1 ₱ 18,000.00 ₱ 18,000.00 ₱ 216,000.00 ₱ 216,000.00
Event Assistant 3 ₱ 12,000.00 ₱ 36,000.00 ₱ 432,000.00 ₱ 432,000.00
Total 6 ₱ 66,000.00 ₱ 90,000.00 ₱ 1,080,000.00 ₱ 1,080,000.00
2022
SALARIES AND WAGES
No. of Monthly
Manager 1 ₱ 18,000.00 ₱ 18,000.00 ₱ 216,000.00 ₱ 216,000.00
Event Manager 2 ₱ 18,000.00 ₱ 36,000.00 ₱ 432,000.00 ₱ 432,000.00
Event Assistant
(old) 2 ₱ 12,000.00 ₱ 24,000.00 ₱ 288,000.00 ₱ 288,000.00
Event Assistant 3 ₱ 10,000.00 ₱ 30,000.00 ₱ 360,000.00 ₱ 360,000.00
Total 7 ₱ 76,000.00 ₱ 126,000.00 ₱ 1,512,000.00 ₱ 1,512,000.00
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2023
SALARIES AND WAGES
No. of Monthly
Manager 1 ₱ 21,600.00 ₱ 21,600.00 ₱ 259,200.00 ₱ 259,200.00
Event Manager 2 ₱ 21,600.00 ₱ 43,200.00 ₱ 518,400.00 ₱ 518,400.00
Event Assistant
(old) 2 ₱ 14,400.00 ₱ 28,800.00 ₱ 345,600.00 ₱ 345,600.00
Event Assistant 3 ₱ 10,000.00 ₱ 30,000.00 ₱ 360,000.00 ₱ 360,000.00
Total 7 ₱ 89,200.00 ₱ 145,200.00 ₱ 1,742,400.00 ₱ 1,742,400.00
Table 4.6 Salaries and Wages for 2023
Employee Benefits
2019
EMPLOYEE BENEFITS
No. of Fringe 13th

Position workers Salary Base SSS PhilHealth Pag-IBIG Benefits month pay Total
Event
Coordinator 1 ₱ 15,000.00 ₱ 13,260.00 ₱ 2,475.00 ₱ 1,200.00 ₱ 60,000.00 ₱ 15,000.00 ₱ 91,935.00
Client
Service
Event
Manager 1 ₱ 15,000.00 ₱ 13,260.00 ₱ 2,475.00 ₱ 1,200.00 ₱ 60,000.00 ₱ 15,000.00 ₱ 91,935.00
Event
Manager 1 ₱ 15,000.00 ₱ 13,260.00 ₱ 2,475.00 ₱ 1,200.00 ₱ 60,000.00 ₱ 15,000.00 ₱ 91,935.00
Event
Assistant 3 ₱ 10,000.00 ₱ 26,521.20 ₱ 4,950.00 ₱ 3,600.00 ₱ 108,000.00 ₱ 143,071.20
Total 6 ₱ 55,000.00 ₱ 66,301.20 ₱ 12,375.00 ₱7,200.00 ₱ 288,000.00 ₱ 45,000.00 ₱ 418,876.20
Table 4.7 Employee Benefits for 2019
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2020
EMPLOYEE BENEFITS
No. of Fringe 13th

Event
Coordinator 1 ₱ 15,000.00 ₱ 13,260.00 ₱ 2,475.00 ₱ 1,200.00 ₱ 60,000.00 ₱ 15,000.00 ₱ 91,935.00
Client
Service
Event
Manager 1 ₱ 15,000.00 ₱ 13,260.00 ₱ 2,475.00 ₱ 1,200.00 ₱ 60,000.00 ₱ 15,000.00 ₱ 91,935.00
Event
Manager 1 ₱ 15,000.00 ₱ 13,260.00 ₱ 2,475.00 ₱ 1,200.00 ₱ 60,000.00 ₱ 15,000.00 ₱ 91,935.00
Event
Assistant 3 ₱ 10,000.00 ₱ 26,521.20 ₱ 4,950.00 ₱ 3,600.00 ₱ 108,000.00 ₱ 30,000.00 ₱ 173,071.20
Total 6 ₱ 55,000.00 ₱ 66,301.20 ₱ 12,375.00 ₱7,200.00 ₱ 288,000.00 ₱ 75,000.00 ₱ 448,876.20
Table 4.8 Employee Benefits for 2020.
2021
EMPLOYEE BENEFITS
No. of Fringe 13th

Event
Coordinator 1 ₱ 18,000.00 ₱ 14,144.40 ₱ 2,970.00 ₱ 1,200.00 ₱ 60,000.00 ₱ 18,000.00 ₱ 96,314.40
Client
Service
Event
Manager 1 ₱ 18,000.00 ₱ 14,144.40 ₱ 2,970.00 ₱ 1,200.00 ₱ 60,000.00 ₱ 18,000.00 ₱ 96,314.40
Event
Manager 1 ₱ 18,000.00 ₱ 14,144.40 ₱ 2,970.00 ₱ 1,200.00 ₱ 60,000.00 ₱ 18,000.00 ₱ 96,314.40
Event
Assistant 3 ₱ 12,000.00 ₱ 31,824.00 ₱ 5,940.00 ₱ 3,600.00 ₱ 108,000.00 ₱ 36,000.00 ₱ 185,364.00
Total 6 ₱ 66,000.00 ₱ 74,257.20 ₱ 14,850.00 ₱7,200.00 ₱ 288,000.00 ₱ 90,000.00 ₱ 474,307.20
Page | 46
2022
EMPLOYEE BENEFITS
No. of Fringe 13th

Event
Coordinator 1 ₱ 18,000.00 ₱ 14,144.40 ₱ 2,970.00 ₱1,200.00 ₱ 60,000.00 ₱ 18,000.00 ₱ 96,314.40
Client
Service
Event
Manager 1 ₱ 18,000.00 ₱ 14,144.40 ₱ 2,970.00 ₱1,200.00 ₱ 60,000.00 ₱ 18,000.00 ₱ 96,314.40
Event
Manager 1 ₱ 18,000.00 ₱ 14,144.40 ₱ 2,970.00 ₱1,200.00 ₱ 60,000.00 ₱ 18,000.00 ₱ 96,314.40
Event
Assistant 3 ₱ 12,000.00 ₱ 31,824.00 ₱ 5,940.00 ₱3,600.00 ₱ 108,000.00 ₱ 36,000.00 ₱ 185,364.00
Total 6 ₱ 66,000.00 ₱ 74,257.20 ₱ 14,850.00 ₱7,200.00 ₱ 288,000.00 ₱ 90,000.00 ₱ 474,307.20
2023
EMPLOYEE BENEFITS
No. of Fringe 13th month

Position workers Salary Base SSS PhilHealth Pag-IBIG Benefits pay Total
Event
Coordinator 1 ₱ 21,600.00 ₱ 14,144.40 ₱ 3,564.00 ₱ 1,200.00 ₱ 60,000.00 ₱ 21,600.00 ₱ 100,508.40
Client
Service
Event
Manager 1 ₱ 21,600.00 ₱ 14,144.40 ₱ 3,564.00 ₱ 1,200.00 ₱ 60,000.00 ₱ 21,600.00 ₱ 100,508.40
Event
Manager 2 ₱ 21,600.00 ₱ 28,288.80 ₱ 7,128.00 ₱ 2,400.00 ₱ 120,000.00 ₱ 43,200.00 ₱ 201,016.80
Event
Assistant
(old) 2 ₱ 14,400.00 ₱ 24,751.20 ₱ 4,752.00 ₱ 2,400.00 ₱ 72,000.00 ₱ 28,800.00 ₱ 132,703.20
Event
Assistant 3 ₱ 10,000.00 ₱ 26,521.20 ₱ 4,950.00 ₱ 3,600.00 ₱ 108,000.00 ₱ 30,000.00 ₱ 173,071.20
Total 9 ₱ 89,200.00 ₱ 107,850.00 ₱ 23,958.00 ₱ 10,800.00 ₱ 420,000.00 ₱ 145,200.00 ₱ 707,808.00
Table 4.11 Employee Benefits for 2023.
Page | 47
Page | 48
Notes:
Event Planning Marketing Plan. Online. url:
https://www.mplans.com/event_planning_marketing_plan/situation_analysis_fc.php
Ingram, David. (2018): Why is Organization Structure Important? Online. url:
https://smallbusiness.chron.com/organizational-structure-important-3793.html
SWOT Analysis in Event Planning: Why research is important for corporate events.
(2016). Online. url: https://pcdreams.com.sg/swot-analysis-in-event-planning-why-
research-is-important-for-corporate-events/
Venkatesh: Organization: Meaning, Definition, Concepts and Characteristics. Online. url:
http://www.yourarticlelibrary.com/organization/organization-meaning-definition-
concepts-and-characteristics/53217
Page | 49
Chapter 5
LEGAL AND TAXATION STUDY
The MAGAYON Event Planner being a newly established partnership has to
comply with government rules and regulations before starting its actual operation. Such
compliance is necessary not only because it requires a legal personality in most of its
transactions, but also imperative in order for the business to avail some privileges and other
incentives offered by the national government. Failure to comply with the requirements set
by the government may result vulnerability in lawsuits, enactment of penalties and
dissolution of the business entirely. Therefore, having a complete and thorough
understanding that compliance is a crucial in protecting the business in the years to come.
Business Registration Requirement
The following are requisites and imperative requirements the proponents’ have researched
to establish a business. The business will be registered as a Partnership, in the name of
MAGAYON Event Planner.
A. Securities and Exchange Commission

Reserve and Register Business Name in Securities and Exchange
Commission (SEC)
1. Check if the name desired business name is available via SEC online
website.
2. If available, register/reserve business name via SEC online website or
at SEC name Verification Unit-SEC office.
3. Submit notarized documents to SEC office
4. Claim SEC Certificate of registration.
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B. Local Government Unit Requirements
MAGAYON Event Planner shall be registered with its Local Government
Unit (LGU) in Camalig, being the location of the business for the issuance of
business permit and other licenses necessary to operate the business.
1. Acquire Barangay Clearance
a. Go to the barangay where your business is located to secure and
fill-up application form.
b. Submit the completed application form together with the
following:
 Certificate of Business registration from SEC
 Two valid IDs
 Proof of address such as Contract of Lease (if rented) or
Certificate of Land title (if owned).
2. Acquire Business Permit from Mayor’s Office

a. Go to the municipal office where the business is located to
secure a fill up application form.
b. Must submit the following:
 Certificate of Business Registration from SEC
 Barangay Clearance Certificate
 Two (2) valid IDs
 Proof of address such as Contract of Lease (if rented) or
Certificate of Land title (if owned).
C. Bureau of Internal Revenue (BIR)
After the approval of SEC with the article’s constitution and by-laws, the
partnership acquires a legal personality separate from its owners. As a legal entity
that will conduct a business, there is a need to create a memorandum of agreement
between SEC and BIR and be assigned with a Tax Identification Number (TIN).
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The partnership should comply with the requirements for the application and
registration of the TIN. The following are the requirements:
1. Application for registration are properly and completely filled out with
the necessary details and tax types to be enrolled and signed by the
authorized personnel;
2. Photocopy Certificate of Recording (in case of partnership);
3. Articles of Partnership;
4. Photocopy of Mayor’s Business permit or;
5. Duly received Application for Mayor’s Business Permit, if the former
is still in the process with the LGU;
6. New sets of permanently bound books of account.;
7. Proof of Payment of Annual Registration Fee (ARF) (not applicable to
those exempts from the imposition of ARF);
8. BIR Form No. 1906; and
9. Final and clear sample of Principal Receipts/Invoices.
Upon completion of the requirements of the application and registration,
BIR will process the taxpayer’s file and issue the necessary documents to be
displayed within the premises of the business for identification and compliance.
Articles of Partnership
A partnership contract may be constituted in any form, oral or written. The
following are the necessary information that should appear in the agreement:
1. The partnership name, nature, purpose and location;

2. The names, citizenship, and residences of the partners;
3. The date of formation and the duration of the partnership;
4. The capital contribution of each partner, the procedure for valuing non-cash
investments, treatment of excess contribution (as capital or as loan) and the
penalties for a partner’s failure to invest and maintain agreed capital;
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5. The rights and duties of each partner;
6. The accounting period to be adopted, the nature of accounting records,
financial statements and audits by independent public accountants/auditors;
7. The method of sharing the profit or loss, frequency of income measurement
and distribution, including any provisions for the recognition of differences
in contributions;
8. The drawing or salaries to be allowed to each partner; and
9. The provision for arbitration of disputes, dissolution, and liquidation.
Securities and Exchange Commission (SEC)
Where the capital of the partnership of Php 3,000 or more, in money or property,
the partnership contract must be a public instrument and registered with the Securities and
Exchange Commission (SEC). If in case the partnership is not registered in this case, the
contract is still valid since it acquires a juridical personality but the liability of the
partnership and the members thereof to third persons are not affected.
Recording with the SEC is a condition for the issuance to the partnership of a
business license to engage in business. This will enable both the local government and the
Bureau of Internal Revenue (BIR) district where the partnership will operate to assess its
tax liabilities. In addition, registration will enable third persons to determine both the
composition of the firm and its capital before dealing with it and its members.
As provided in the Civil Code of the Philippines, the purpose of the registration is
to set a condition for the issuance of the licenses to engage in business or trade. In this way,
the tax liabilities of big partnership cannot be evaded. The public can also determine more
accurately their membership and capital before dealing with them.
A partnership is registered with SEC with the following steps:
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1. Have your proposed business name verified in the Verification Unit of SEC;
2. Submit the following requirements:
a. Articles of Partnership
b. Verification slip for the business name
c. Written undertaking to change business name if required
d. Tax identification number of each partner and/or that of the
partnership
e. Registration data sheet for partnership duly accomplished in six
copies
f. Other documents that may be required
3. Pay the registration/filing and miscellaneous fees; and
4. Forward documents to the SEC Commissioner for signature and approval.
Taxation Study
Income Tax
An income tax is a tax imposed on individuals or entities that varies with
income or profits of the taxpayer. MAGAYON Event Planner will use 30% of net
taxable income as basis for normal income taxation. Partnerships generally are not
taxed rather; the partners are taxed on the share of partnership items.
Value-Added Tax
MAGAYON Event Planner will be subject to Value-Added Tax (VAT).
VAT is a uniform tax imposed on persons, who in the course of trade or business
sells barters, exchanges or leases goods or properties or renders services, and on
any person, who imports goods.
Page | 54
VAT is a tax on consumption levied on the sale, barter, exchange or lease
of goods or properties and services in the Philippines and on importation of goods
into the Philippines. The seller is the one statutorily liable for the payment of the
tax but the amount of tax may be shifted or passed on the buyer, transferee of lessee
of the goods, properties or services.
Legal Study
Social Security System (SSS) and Philippine Health Insurance Corporation

(PhilHealth)
Pursuant to Section 15 of the implementing Rules and Regulations of the

National Health Insurance Act (RA 7875) as amended by RA 9241 and the Anti-
Red Tape Act of 2007 (RA 9485), a Memorandum of Agreement (MOA) was
signed on February 12, 2009 between the Social Security System (SSS) and the
Philippine Health Insurance Corporation (PhilHealth). The purpose of which is to
streamline the employer registration process (SERP) sing a common business
registration form.
Under the Single Employer Registration Process (SERP), an employer who

register with SSS shall be considered registered with PhilHealth. Hence, the
employer shall no longer be required to go personally to PhilHealth for registration.
All employer data received from SSS shall be processed by PhilHealth. The
employer shall be issued of his/her PhilHealth Employer Number (PEN) which
serves as the employer permanent identification number for all transactions with
the Partnership.
After initial registration from SSS, the employer shall be required to submit
within thirty (30) days the following post registration requirements:
1. Philippine Health Insurance Corporation (PhilHealth)

a. Accomplished report of employee-members (Er2)
Page | 55
b. Member Data Record for employed member (M1a) and supporting
documents for declaration of dependents:
 Authenticated copy of marriage contract for spouse who is not
working;
 Authenticated copy of birth certificate for children below 21 years
old; and
 Authenticated copy of birth certificate of parents 60 years old and
above.
2. Social Security System (SSS)
a. Employment Report (SS Form R-1A)
b. Specimen Signature Card (SS Form L-501)
c. Sketch of Business Address
d. Validated Miscellaneous Payment Return Form (SS Form R-6) or special
blank receipt, showing payment for the employer registration plat, if not
paid upon initial registration.
Initial Registration
1. Submit the application form (BR-1) in two copies to the SSS office near
the place of business, signed by the partners or owner and with the
approved Articles of Partnership from SEC/Business Permit.
2. After proper screening employer details, the date will be encoded and
the employer will be issued the following:
a. SSS Information Brochure
b. Copy of processed BR-1 with the 13-digit SSS Employer (ER)
Number printed in the form
c. ER Card
d. ER obligations and post-registration requirement
Post Registration
1. Submit the following within 30 days from initial registration:

To SSS
Page | 56
i. Employment Report (SS Form R1-A)
ii. Specimen Signature Card (SS Form L501)
iii. Sketch of business address
iv. Validated Miscellaneous Payment Return Form (SS Form-R6)
and Special Bank Receipt, showing payment of Php 165.00 for
the Employer Registration Plate, if not paid upon initial
registration.
To PhilHealth
i. Member registration form for each employee with the required

supporting documents.
Notes to Employer
1. Employer who register with SSS need not to go to PhilHealth for

registration.
2. Encoding shall only be done by SSS.
3. ER shall be notified by the PhilHealth of its PEN and post-registration
requirements.
Organization Cost
Pre- Feasibility Study 20, 000

Securities and Exchange Commission
Articles of Partnership 3, 600
Verification on reserved proposed name 100
Registration Fee 360 4, 060
Bureau of Internal Revenue

Tax Identification Number 500
Documentary Stamp Fee 30
Books of Accounts 400
Page | 57
Printing 3, 200 4, 130
Taxes and Licenses
Barangay Clearance 50
Mayor’s Permit 500
Annual Registration (BIR) 500
DTI 500
Others 800 2, 350
Total Organization Cost 30, 540
Page | 58
Notes:
Ala, Suzanne S., Alibanto, Joan Y., Matamis, Jemimah N., Musa, Janeth C. (2018): The
Proposed Manufacturing of Geo Textiles in Pistola, Oas, Albay. Feasibility Study.
Gargarin, Jogenn Karla. (2013): Legal and Taxation Aspect. Online. url:
https://www.scribd.com/document/120227326/legal-and-taxation-aspect
Rappler. (2018): Filipinos to welcome 2018 with new withholding tax rates. Online. Url:
https://www.rappler.com/business/192626-bureau-internal-revenue-withholding-tax
Revised withholding tax table. (n.d.). Online. Url:
https://www.bir.gov.ph/images/bir_files/internal_communications_2/RMCs/2018/WT
table.pdf
Page | 59
Chapter 6
FINANCIAL STUDY
The financial aspect of a feasibility report will look at how a certain proposal can
work in a long-term basis or endure financial risks that may come. It is also helpful in
recognizing potential cash flow. Another important purpose is that it helps planners focus
on the project and narrow down the possibilities. Accordingly, a feasibility report can
provide reasons not to pursue the said project or proposal. It is an assessment of the
financial aspects of something. If this case, for starting and running a business. It considers
many things including start-up capital, expenses, revenues, and investor income and
disbursements. Other portions of a complete feasibility study will also contribute data to
your basic financial study.
This chapter will discuss the summary of the business operation using different
assumption for the projected years to come.
Major Financial Assumption
Upon preparation of the financial statements, these were the financial assumptions
made by MAGAYON Event Planner.
1. The business operation will start on January 2019 and will continuously operate on
a calendar year.
2. A total investment of 1, 800, 000 for the cost of the project.
3. Service capacity is assumed to increase 30% per year.
4. The company shall maintain the policy that the increase of salaries shall be given
every after two years starting on the third year of the business.
Page | 60
5. MAGAYON Event Planner could cater up to 15 events per month as the demand
rises, entertaining clients from other cities and expanding the scope of the services
be possible.
6. The equipment and furniture’s and fixtures shall be used with outmost care to last
for a good period of time. All purchases of the following will be paid in cash.
7. Depreciation is computed using the straight-line method for simplicity of
computation and presentation.
8. Annual 13th month pay is equivalent to the monthly compensation as provided to
the employees,
Financing Scheme
Cash is the lifeblood of any business. Whether it’s a start-up company or one that
has been in operation for years, cash is needed to meet daily operating expenses. Without
it, employees can’t be hired, inventory and equipment can’t be purchased, and utilities,
rent, taxes and insurance won’t get paid. This section determines the forecasted
performances and positions, and even cash movements of the proposed business over a
period of time. Necessary for decision making process.
Estimated Projected Cost
A. Fixed Assets
Machineries and Equipment 553, 700
Office Equipment 116, 950
Furniture and Fixtures 26, 300
Vehicle 750, 000
Total Fixed Assets 1, 446, 950
B. Supplies and Materials 19, 392
C. Organization Cost 20, 450
D. Working Capital 125, 000
Subtotal 1, 611, 792
Page | 61
Contingencies (5%) 80, 590
Total 1, 692, 382
Disclosures:
A. Fixed Assets
Machineries and Equipment
Disco Ball Effect Light (2 pcs.) 4, 000
Gigbar Flex (2 pcs.) 39, 000
Chauvet Swarm SFX (2 pcs.) 21, 200
Chauvet MiniKinta (2 pcs.) 13, 000
Chauvet 4bar Flex (2 pcs.) 40, 000
Chauvet Slim Par 56x8 (2 pcs.) 70, 000
Chauvet Strobe Light (3 pcs.) 4, 500
Chauvet Abyss Water Effect Light (2 pcs.) 30, 000
Chauvet Color Rail (2 pcs.) 13, 000
Chauvet Color Palette (2 pcs.) 15, 000
Crown Portable Sound System (4 pcs.) 44, 000
Tarpaulin Printer 260, 000 553, 700
Office Equipment
Desktop set (2 pcs.) 82, 000

Printer with Scan, Copy and Paste 13, 450
Air-Conditioner 20, 000
Fire Extinguisher 1, 500 116, 950
Furnitures and Fixtures
Computer Table (2 pcs.) 5, 000
Clerical Chairs (3 pcs.) 9, 000
Stacking Chairs (3 pcs.) 4, 800
Office Table (6 pcs.) 9, 000 26, 300
Vehicle
Page | 62
Delivery Car 750, 000
Total Fixed Assets 1,446, 950
B. Supplies and Materials

Office Supplies
Paper Cutter 1, 312
Scissors 240
Tape 540
Glue 720
Pencil 160
Puncher 420
Sharpener 60
Ball pen 750
Stapler 180
Staple wire 100
Bond Paper- Long 2, 940
Bond Paper- short 2, 380
Specialty Paper 3, 300
Computer Ink 4, 000
Record Book 1,200
Folders and Portfolio 800
Clips and Pins 290
Total Supplies and Materials 19, 392
C. Organization Cost
Pre- Feasibility Study 10, 000

Securities and Exchange Commission
Articles of Partnership 3, 600
Verification on reserved proposed name 100
Page | 63
Registration Fee 360 4, 060
Bureau of Internal Revenue

Tax Identification Number 500
Documentary Stamp Fee 30
Books of Accounts 400
Printing 3, 200 4, 130
Taxes and Licenses
Barangay Clearance 50
Mayor’s Permit 500
Annual Registration (BIR) 500
DTI 500
Others 800 2, 350
Total Organization Cost 20, 450
D. Working Capital
Advertising Expense 25, 000
Repairs and Maintenance 100, 000
Total Working Capital 125, 000
Page | 64
Projected Cash Flow Statement
MAGAYON EVENT PLANNER

Projected Cash Flow Statement
2019 2020 2021 2022 2023

Amounts Amounts Amounts Amounts Amounts
Cash flow from
operating activities
Cash Inflows
Cash received
from customers ₱ 1,500,000.00 ₱ 2,100,000.00 ₱ 2,700,000.00 ₱ 3,300,000.00 ₱ 4,260,000.00
Cash Outflows
Supplies and
Materials ₱ 12,120.00 ₱ 16,968.00 ₱ 22,058.40 ₱ 26,911.25 ₱ 37,675.75
Operating Salaries ₱ 720,000.00 ₱ 900,000.00 ₱ 1,080,000.00 ₱ 1,512,000.00 ₱ 1,742,400.00
SSS Premium ₱ 66,301.20 ₱ 66,301.20 ₱ 74,257.20 ₱ 74,257.20 ₱ 107,850.00
PhilHealth
Premium ₱ 12,375.00 ₱ 12,375.00 ₱ 14,850.00 ₱ 14,850.00 ₱ 23,958.00
PagIBIG Premium ₱ 7,200.00 ₱ 7,200.00 ₱ 7,200.00 ₱ 7,200.00 ₱ 10,800.00
Benefits paid ₱ 333,000.00 ₱ 363,000.00 ₱ 378,000.00 ₱ 378,000.00 ₱ 565,200.00
Utilities Expenses ₱ 89,988.00 ₱ 98,986.80 ₱ 110,865.22 ₱ 124,169.04 ₱ 140,311.02
Insurance ₱ 14,400.00 ₱ 14,400.00 ₱ 14,400.00 ₱ 14,400.00 ₱ 14,400.00
Advertising ₱ 25,000.00 ₱ 17,500.00 ₱ 12,250.00 ₱ 8,575.00 ₱ 6,002.50
Depreciation ₱ 82,170.00 ₱ 82,170.00 ₱ 82,170.00 ₱ 82,170.00 ₱ 82,170.00
Repair and
Maintenance ₱ 100,000.00 ₱ 53,000.00 ₱ 63,600.00 ₱ 78,228.00 ₱ 97,785.00
Organizational
Cost ₱ 17,525.00
Permits and
Licenses ₱ 2,925.00 ₱ 2,925.00 ₱ 2,925.00 ₱ 2,925.00 ₱ 2,925.00
Income Tax ₱ 5,098.74 ₱ 139,552.20 ₱ 251,227.26 ₱ 292,894.35
Net cash
provided by (used in)
operating activities ₱ 16,995.80 ₱ 460,075.26 ₱ 697,871.98 ₱ 725,087.25 ₱ 1,135,628.38
Cash Outflow from

Investing Activities
Furniture and
Fixtures ₱ 26,300.00 ₱ 27,800.00
Machineries and
Equipment ₱ 553,700.00
Office Equipment ₱ 116,950.00 ₱ 54,450.00
Vehicle ₱ 750,000.00
Net cash
investing activities -₱ 1,446,950.00 ₱ - ₱ - -₱ 82,250.00 ₱ -
Page | 65
Cash flow from
Financing Activities
Capital
Contribution ₱ 1,800,000.00
Net cash
Financing activities ₱ 1,800,000.00 ₱ - ₱ - ₱ - ₱ -
Net Increase in Cash ₱ 370,045.80 ₱ 460,075.26 ₱ 697,871.98 ₱ 642,837.25 ₱ 1,135,628.38

Add: Cash balance,
beginning ₱ 370,045.80 ₱ 830,121.06 ₱ 1,527,993.04 ₱ 2,170,830.30
Cash balance, End ₱ 370,045.80 ₱ 830,121.06 ₱ 1,527,993.04 ₱ 2,170,830.30 ₱ 3,306,458.68
Table 6.1 Projected Cash Flow Statement
Cash received from customers. Since the business is on the first year of operation, the
expected absorptive capacity of the business will not be reached. It is assumed that the
business will cater six clients per month on the first year of operation. The number of
clients, however, will increase by 30% each year. On the fifth year, there will be an increase
of 120% for the clients and an increase of 284% for the income starting from the first year
thru the fifth year of business operation.
Supplies and Materials. Since there is an increase of 30% each year for the clients, the
cost of the supplies and materials will increase 20% and more on the following years.
Utilities Expense. Expenses in utilities is expected to increase 10% each year.
Advertising. Expenses on advertising is expected to decrease by 30% each year.
Depreciation. Expenses on depreciation is expected to increase by ₱ 82, 170.00 each fiscal
year.
Income tax. The income tax for the business is equal to 30% of the income.
Capital Contribution. Partners agreed to equally contribute ₱ 600, 000.00.
Page | 66
Projected Financial Performance

Projected Financial Performance
Accounts 2019 2020 2021 2022 2023

Services Rendered ₱ 1,500,000.00 ₱ 2,100,000.00 ₱ 2,700,000.00 ₱ 3,300,000.00 ₱ 4,260,000.00

Gross Profit ₱ 1,500,000.00 ₱ 2,100,000.00 ₱ 2,700,000.00 ₱ 3,300,000.00 ₱ 4,260,000.00
Operating and
Administrative
Expenses
Supplies and
Materials ₱ 12,120.00 ₱ 16,968.00 ₱ 22,058.40 ₱ 26,911.25 ₱ 37,675.75
Operating Salaries ₱ 720,000.00 ₱ 900,000.00 ₱ 1,080,000.00 ₱ 1,512,000.00 ₱ 1,742,400.00
SSS Premium ₱ 66,301.20 ₱ 66,301.20 ₱ 74,257.20 ₱ 74,257.20 ₱ 107,850.00
PhilHealth Premium ₱ 12,375.00 ₱ 12,375.00 ₱ 14,850.00 ₱ 14,850.00 ₱ 23,958.00
PagIBIG Premium ₱ 7,200.00 ₱ 7,200.00 ₱ 7,200.00 ₱ 7,200.00 ₱ 10,800.00
Benefits paid ₱ 333,000.00 ₱ 363,000.00 ₱ 378,000.00 ₱ 378,000.00 ₱ 565,200.00
Utilities Expenses ₱ 89,988.00 ₱ 98,986.80 ₱ 110,865.22 ₱ 124,169.04 ₱ 140,311.02
Insurance ₱ 14,400.00 ₱ 14,400.00 ₱ 14,400.00 ₱ 14,400.00 ₱ 14,400.00
Advertising ₱ 25,000.00 ₱ 17,500.00 ₱ 12,250.00 ₱ 8,575.00 ₱ 6,002.50
Depreciation ₱ 82,170.00 ₱ 82,170.00 ₱ 82,170.00 ₱ 82,170.00 ₱ 82,170.00
Repair and
Maintenance ₱ 100,000.00 ₱ 53,000.00 ₱ 63,600.00 ₱ 78,228.00 ₱ 97,785.00
Organizational Cost ₱ 17,525.00 ₱ - ₱ - ₱ - ₱ -
Permits and
Licenses ₱ 2,925.00 ₱ 2,925.00 ₱ 2,925.00 ₱ 2,925.00 ₱ 2,925.00
Total Expenses ₱ 1,483,004.20 ₱ 1,634,826.00 ₱ 1,862,575.82 ₱ 2,323,685.49 ₱ 2,831,477.26
Net income before
Income tax ₱ 16,995.80 ₱ 465,174.00 ₱ 837,424.18 ₱ 976,314.51 ₱ 1,428,522.74
Income Tax ₱ 5,098.74 ₱ 139,552.20 ₱ 251,227.26 ₱ 292,894.35 ₱ 428,556.82
Net income after tax ₱ 11,897.06 ₱ 325,621.80 ₱ 586,196.93 ₱ 683,420.16 ₱ 999,965.91
Table 6.2 Projected Financial Performance
Page | 67
Projected Retained Earnings

Projected Retained Earnings
Accounts 2019 2020 2021 2022 2023

Balance, Beg ₱ 11,897.00 ₱ 337,518.80 ₱ 923,715.73 ₱ 1,608,135.89

Add: Profit ₱ 11,897.00 ₱ 325,621.80 ₱ 586,196.93 ₱ 684,420.16 ₱ 999,965.91
Total ₱ 11,897.00 ₱ 337,518.80 ₱ 923,715.73 ₱ 1,608,135.89 ₱ 2,608,101.80
Less: Cash
Dividends
Declared - - - - -
Total Retained
Earnings ₱ 11,897.00 ₱ 337,518.80 ₱ 923,715.73 ₱ 1,608,135.89 ₱ 2,608,101.80
Table 6.3 Projected Retained Earnings
Page | 68
Notes
Abrugar, Victor (2011): What are the Deductions and Exemptions to Income Tax
(Philippines). Online. Url: https://businesstips.ph/what-are-deductions-and-exemptions-
to-income-tax-philippines/
Beyond D’ Numbers Consulting Co. (2018): What You Need to Know About Deductible
Expenses. Online. Url: https://beyonddnumbers.com/what-you-need-to-know-about-
deductible-expenses/
RMC No 1-2018. (n.d.). Online. Url:
https://www.bir.gov.ph/images/bir_files/internal_communications_2/RMCs/2018/RMC
No 1-2018.pdf
Page | 69
Chapter 7
SOCIO-ECONOMIC DESIRABILITY
The proposed project will generate profit for the business. The business will also
generate revenues for the government through the taxes that will be paid. The taxes, in turn,
will be used for the development and modernization of the community.
Contribution to Income and Employment. The main goal of a business is to
generate income. A business should create a harmonious relationship between the manager
and its employees to attain the goals and objectives of the business and also, to earn profit.
All employees will need the money to support their own needs and also to compensate for
the services rendered.
Tax contribution. The business is expected to give contribution to the government
in the form of taxes. The said taxes will increase the revenue of the government, which will
then be used for supporting government expenditures and projects that will help with the
development of the municipality.
Contribution to Suppliers. The suppliers will be gaining customers and since the
suppliers will be rendering their services to events, they will be given compensation. It can
bring new ideas and best-practices, reduce risks and even help build the brand of the certain
suppliers. It will also help them build relationship with the organization that will help in
the long-term success of both the business and the suppliers.
Page | 70
Clients. The business will help the clients in terms of cost, time and lessening the
stress in managing the event. The organizers have built trusted and lasting relationships
with venues, vendors, speakers and other suppliers, and are privy to discounts and special
offers that are not always available to the general public. This business will take away all
the stress and headaches that comes with planning an event. All the client needs to do is to
sit back and enjoy the event.
Notes:
Page | 71
April. (2015): How #EventProfs Can Build and Benefit From Stronger Supplier
Relationships. Online. url: https://www.eventbrite.co.uk/blog/event-supplier-
relationships-ds00/
Page | 72

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Chapter 1

Background of the Study

of International Special Events Society (ISES), “Spending special events worldwide is

business especially if you want to start one.

Event planning is one of the few professions that offers a tremendous

this type of business.

in order to market themselves, build business relationships, raise money, or celebrate

what they are looking for. A certain quality is expected now.”

In the Philippines, demand for special service in the hospitality industry

and corporate events.

The province of Albay is known to be one of the most famous tourist

This study aimed to determine the viability of the establishment of Magayon

new breath of air in the event planning market.

Social and Economic Condition

higher than the national average of 4.99.

At present, it has three congressional districts and a politically subdivided into 15

per square kilometre or 3400 per square mile.

In the latest Philippine Statistics Authority, population increased by 81,394 from

2010 to 2015. As indicated, the growing population is accompanied by the surge of

to TheKnot.com & WeddingChannel.com 2011 Real Weddings Study, 19 percent of

hiring a planner doesn’t need to be an “all-or-nothing” experience. To save money and

Name of the Firm

talk about and recommend to others.

turtle species, as well as mangrove, seagrass and seaweed ecosystems, respectively.

The following are the objectives of the study:

1. To determine the perceived viability of an event management business in the

2. To ascertain that the technical aspect of the study be achievable;

3. To provide clients with treasured memories every after event.

4. To contribute to the enhancement of the social economic competitiveness of the

5. To showcase a more unique, themed celebration make event organizers more

Vision, Mission and Goals

when it comes to the planning of their big events.

over the long term.

1. Stronger social media presence

3. Improved customer satisfaction

Albay Quickstat|Philippine Statistics Authority. (2018). url:https://psa.gov.ph › Quick

Statistics › Provincial Quickstat

Albay. Online. url: https://en.wikipedia.org/wiki/Albay

Event Management. Online. url: https://en.m.wikipedia.org/wiki/Event_management

How to start an Event Planning Service. Online. url:

Mayon Volcano. Online. url: https://simple.wikipedia.org/wiki/Mayon_Volcano

The Meaning of Shape and Design. (2014). url:

The secret to successful event professionals is the ability to continually

industry and use them as our advantage.

MAGAYON Event Planner (MEP), is a start-up business that aims to bring

Albayanos. It is designed to meet the needs of the ever-changing social world.

reservations through contacting the contact information given.

Unusual and Fantastic Fundraising Event Ideas

Figure 2.2 Target Market for Event Planning.

Because of the increasing demand of event planners in the province, it gives

the proponents an idea to establish an Event Planning in Albay.

Age group Population Target (%) Target Market

0-4 153,700 25 38, 425

appropriate to the clients depending on their age level.

Month No. of Marriages Target (%) Target Market

January 591 25 148

The annual target market was obtained based on the summation of 25 %

No. of Live Births Target % Target Market

The researchers used 25% target market percentage in order to determine

Panning has high demand for this event.

(weddings, birthdays, and baptism) per month or 180 events in a year.

self-planning individuals as an additional target market.

Year Marriage Birthday Baptism Total Demand