Big Boss has to decide among the following top 8 TV shows to show their ads for next one

week
Objective is to expose ad to the target segment of customers 12 8
Here is the top 8 shows in India 12 8 crores
Cost of Ad/30 seconds W 18-30 W 31-40
1. Nagin 3 Rs. 10 Lakh 0.20 0.22
2. Jhalak Dikhla Ja Rs. 12 Lakh 0.22 0.23
3. Kumkum Bhagya Rs. 2.8 Lakh 0.05 0.03
4. Yeh Rishta Kya Kehlata Hai Rs. 4 Lakh 0.06 0.06
5. MTV Roadies Rs. 5 Lakh 0.09 0.10
6. Tarak Mehta ka Ulta Chashma Rs. 5.5 Lakh 0.07 0.09
7. Shakti Rs. 2.2 Lakh 0.08 0.10
8. Nach Baliye Rs. 6.2 Lakh 0.12 0.15
Total Exposures Goal (in crores) 50 45
96 75
They have to place minimum 5 ads and maximum 20 ads in a week in a show
Suppose cost of placing n ads is n times the cost of placing one ad
Suppose number of exposeres of n ads is n times the exposore of a single ad
xt one week
7 6 15 10 7 5
7 crores 6 crores 15 crores 10 crores 7 crores 5 crores
W 41-50 W >50 M 18-30 M 31-40 M 41-50 M >50 Ads Cost/af Total cost Total Exposure
0.26 0.20 0.15 0.18 0.13 0.17 20.00 10.00 368 546
0.28 0.21 0.15 0.13 0.16 0.16 0.00 12.00
0.06 0.04 0.03 0.01 0.04 0.03 0.00 2.80
0.05 0.08 0.04 0.05 0.04 0.06 0.00 4.00
0.08 0.07 0.05 0.05 0.06 0.08 0.00 5.00
0.06 0.09 0.04 0.07 0.06 0.06 0.00 5.50
0.09 0.08 0.05 0.06 0.07 0.07 20.00 2.20
0.20 0.16 0.11 0.14 0.11 0.11 20.00 6.20
40 40 45 35 30 35
77 53 92 76 42 35
Total Exposure
Suppose for more than five ads, there is a discount of 10%, for more than ten ads, a discount of 20%, and for more t
Minimum ads will be 0 now.

Objective is to expose ad to the target segment of customers 12 8 7

Here is the top 8 shows in India 12 8 crores 7 crores
Cost of Ad/30 seconW 18-30 W 31-40 W 41-50
1. Nagin 3 Rs. 10 Lakh 0.20 0.22 0.26
2. Jhalak Dikhla Ja Rs. 12 Lakh 0.22 0.23 0.28
3. Kumkum Bhagya Rs. 2.8 Lakh 0.05 0.03 0.06
4. Yeh Rishta Kya Kehlata Hai Rs. 4 Lakh 0.06 0.06 0.05
5. MTV Roadies Rs. 5 Lakh 0.09 0.10 0.08
6. Tarak Mehta ka Ulta Chashma Rs. 5.5 Lakh 0.07 0.09 0.06
7. Shakti Rs. 2.2 Lakh 0.08 0.10 0.09
8. Nach Baliye Rs. 6.2 Lakh 0.12 0.15 0.20
Total Exposures Goal (in crores 50 45 40
82 61 67

1. Nagin 3 Cost of Ad/30 secon 1 2 3

2. Jhalak Dikhla Ja Rs. 10 Lakh 10 20 30
3. Kumkum Bhagya Rs. 12 Lakh 12 24 36
4. Yeh Rishta Kya KehlRs. 2.8 Lakh 2.8 5.6 8.4
5. MTV Roadies Rs. 4 Lakh 4 8 12
6. Tarak Mehta ka Ul Rs. 5 Lakh 5 10 15
7. Shakti Rs. 5.5 Lakh 5.5 11 16.5
8. Nach Baliye Rs. 2.2 Lakh 2.2 4.4 6.6
Rs. 6.2 Lakh 6.2 12.4 18.6
a discount of 20%, and for more than 15 ads, a discount of 30%

6 15 10 7 5
6 crores 15 crores 10 crores 7 crores 5 crores
W >50 M 18-30 M 31-40 M 41-50 M >50 Ads Cost/af Total cost Total Exposure
0.20 0.15 0.18 0.13 0.17 20.00 10.00 368 449
0.21 0.15 0.13 0.16 0.16 0.00 12.00
0.04 0.03 0.01 0.04 0.03 0.00 2.80
0.08 0.04 0.05 0.04 0.06 0.00 4.00
0.07 0.05 0.05 0.06 0.08 0.00 5.00
0.09 0.04 0.07 0.06 0.06 0.00 5.50
0.08 0.05 0.06 0.07 0.07 20.00 2.20
0.16 0.11 0.14 0.11 0.11 20.00 6.20
40 45 35 30 35
44 76 55 37 27

4 5 6 7 8 9 10 11 12 13
40 50 54 63 72 81 90 88 96 104
48 60 64.8 75.6 86.4 97.2 108 105.6 115.2 124.8
11.2 14 15.12 17.64 20.16 22.68 25.2 24.64 26.88 29.12
16 20 21.6 25.2 28.8 32.4 36 35.2 38.4 41.6
20 25 27 31.5 36 40.5 45 44 48 52
22 27.5 29.7 34.65 39.6 44.55 49.5 48.4 52.8 57.2
8.8 11 11.88 13.86 15.84 17.82 19.8 19.36 21.12 22.88
24.8 31 33.48 39.06 44.64 50.22 55.8 54.56 59.52 64.48
 14 15 16 17 18 19 20
112 120 112 119 126 133 140
134.4 144 134.4 142.8 151.2 159.6 168
31.36 33.6 31.36 33.32 35.28 37.24 39.2
44.8 48 44.8 47.6 50.4 53.2 56
56 60 56 59.5 63 66.5 70
61.6 66 61.6 65.45 69.3 73.15 77
24.64 26.4 24.64 26.18 27.72 29.26 30.8
69.44 74.4 69.44 73.78 78.12 82.46 86.8