Feasibility Study

NEW ERA UNIVERSITY
COLLEGE OF BUSINESS ADMINISTRATION
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I. INTRODUCTION
The word “gym” is a contraction of “gymnasium” – derived from the ancient
Greek word gymnasion. The root word gymnos means “naked” – Greek athletes
performed in the nude. The ancient Greek gymnasiums were places where athletes
trained for public games such as the Olympics.
After the ancient Greeks, gyms disappeared for centuries. Medieval and
Renaissance life was physically arduous enough, and ordinary people got all the exercise
they needed working on the land and carrying out chores.
By the 19th century, though, schools and colleges were building gymnasiums (and
even today, the word “gym” means “school gym class” to many people). The YMCA also
built a number of gyms for physical exercise and social sports and games. During the
mid 19th century, the Turnvereine (gymnastics unions) movement led to the founding of
Turners, German-American gymnastics clubs. These had a political as well as an athletic
element.
A form of gym known as the “boxing gym” began to appear in the 1930s, with the
founding of Cus D’Amanto’s Gramercy Gym in Manhattan in 1939.These gyms were to
train fighters and boxers – not places for general exercise. Gold’s gym chain, still going
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to day, was founded by Joe Gold in 1965 in Venice, California, which became a landmark
for bodybuilders (despite the dirty state of its equipment). Joe Gold founded the World
Gym chain in 1977.
More and more gym chains were founded during the 1980s, including 24 Hour
Fitness (1983) and LA Fitness (1984). The trend of corporate gyms began in the 1980s,
too, as employers began to take on a greater responsibility for employee’s health.
Today, lots of people are or have been gym members, people who would never
call themselves “bodybuilders”, “fighters” or even especially sporty. New gym chains
have sprung up over the past couple of decades; Lifetime Fitness in 1990, Equinox
Fitness in 1991, and Virgin Active in 1999.
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History of Business
GLOBAL
The word “gym” is a contraction of “gymnasium” – derived from the ancient
Greek word gymnasion. The root word gymnos means “naked” – Greek athletes
performed in the nude. The ancient Greek gymnasiums were places where athletes
trained for public games such as the Olympics.
After the ancient Greeks, gyms disappeared for centuries. Medieval and
Renaissance life was physically arduous enough, and ordinary people got all the exercise
they needed working on the land and carrying out chores.
By the 19th century, though, schools and colleges were building gymnasiums (and
even today, the word “gym” means “school gym class” to many people). The YMCA also
built a number of gyms for physical exercise and social sports and games. During the
mid 19th century, the Turnvereine (gymnastics unions) movement led to the founding of
Turners, German-American gymnastics clubs. These had a political as well as an athletic
element.
A form of gym known as the “boxing gym” began to appear in the 1930s, with the
founding of Cus D’Amanto’s Gramercy Gym in Manhattan in 1939.These gyms were to
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train fighters and boxers – not places for general exercise. Gold’s gym chain, still going
to day, was founded by Joe Gold in 1965 in Venice, California, which became a landmark
for bodybuilders (despite the dirty state of its equipment). Joe Gold founded the World
Gym chain in 1977.
More and more gym chains were founded during the 1980s, including 24 Hour
Fitness (1983) and LA Fitness (1984). The trend of corporate gyms began in the 1980s,
too, as employers began to take on a greater responsibility for employee’s health.
Today, lots of people are or have been gym members, people who would never
call themselves “bodybuilders”, “fighters” or even especially sporty. New gym chains
have sprung up over the past couple of decades; Lifetime Fitness in 1990, Equinox
Fitness in 1991, and Virgin Active in 1999.
In 2000, the company acquired the then largest health club chain in Atlanta and
eventually replaced its 25 units with 14 larger prototype clubs. The company continued
to build clubs in the Atlanta area and currently has 26 clubs in Georgia.
In 2007, the company expanded outside of the United States by way of an acquisition of
six fitness clubs, in Toronto, Canada. Also of notable size, in 2010 the company acquired
ten locations in Phoenix from Pure Fitness Arizona. Within a year, all but one of the
former Pure Fitness clubs were closed.
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On November 30, 2011, the company completed the acquisition of 171 clubs for
$153M from Bally Total Fitness. After the closing, LA Fitness began closing some former
Bally Fitness clubs near existing LA Fitness facilities, closed due to remodeling.
On July 2, 2012, the company completed the acquisition of all 33 Lifestyle Family
Fitness Clubs in Florida. According to Lifestyle CEO, Stuart Lasher, "we evaluated our
option to remain an independent company or to sell to a larger organization. After
careful consideration, the board of directors has made the decision to sell all of the
Lifestyle Family Fitness clubs in Florida to LA Fitness."
On December 23rd, 2013 LA Fitness announced the acquisition of The Buffalo and
Rochester Athletic Clubs in Western New York. The Press release read as followed: The
Buffalo and Rochester Athletic Clubs and LA Fitness announced today that they have
completed a transaction whereby LA Fitness has purchased substantially all the assets of
the four Buffalo and two Rochester co-ed clubs. The BAC/RAC for Women clubs in both
cities and the CrossFit BAC Extreme Training facility on Union Road in Cheektowaga will
continue to be operated under the BAC/RAC umbrella.
On December 30, 2013, they completed the acquisition of all 10 Vision Quest
Sport and Fitness clubs in the greater Seattle area.
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LA Fitness remains a privately owned company, with major ownership interests
held by private equity firms Seidler Equity Partners, CIVC Partners, and Madison
Dearborn Partners.
(Ali Luke Strength Training, Bodybuilding, Gym)
http://www.diet-blog.com/09/the_rise_of_the_gym_through_history.php
LOCAL
The Little Gym® is a US-franchised fitness and development center for children
aged 4 months to 12 years, offering skilled instruction in motor skills development,
gymnastics, sports skills development and beginner karate. Strength, flexibility, balance,
rhythm, motor skills, and muscle tone, as well as good listening, cognitive, and
socialization skills are all aspects of a child's development objectives at The Little Gym®.
There are now three The Little Gym locations in the Philippines: Makati, Pasig-
Mandaluyong, and Alabang.
Since 1976, The Little Gym® has provided that foundation in our non-competitive
programs, all taught in a fun, safe and nurturing environment. We encourage children to
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develop at their own pace, building the self-esteem they need for fulfilling and
successful lives.
In the Philippines, Fitness First started in October 2001, with its first center at the
Robinsons Summit Center in Makati City. Currently, there are 15 Fitness First clubs and
three Fitness First Platinum clubs across the country.
Established in 2002 Gold’s Gym has expanded its fitness profile to offer all of the
best equipment and services including, Jukari Fit to Flex workout, Zumba, Les Mills Body
Combat personal training, spinning, sports conditioning, kid’s fitness, Pilates and yoga,
while main-taining its core weight lifting tradition. It is also the preferred gym of
amateur and pro athletes, fitness and beauty contests, entertainment industry
professionals, and every day people com-mitted to their health and the quality of their
lives. With more than 3 million members in 30 countries worldwide, Gold’s Gym’s
unmatched experience and expertise continues to change lives by helping people from
all walks of life.
Tara Gym Started Teaching in November 2011 Tara Okhovatian graduated from
Yoga Power Teacher Training from The Shanti Enrichment Yoga Series. With her 200
hour Registered Yoga Teacher Certification, Tara has been trained in a multitude of
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different yoga styles. Her structured practicum focused on an infusion of yoga and belly
dance with a concentration on exercises for the hips, abdominal and lower back.
Since graduation, Tara has been teaching yoga and belly dance at local gyms and
studios in the Ormond and Daytona Beach area. Her classes offer a range of modified
yoga, belly dance, and Pilates that tailor the needs of her students. Tara's unique fusion
of these three fitness styles will surely strengthen your mind and body and soul, while
uplifting your spirit.
http://www.thelittlegym.com.ph/
http://en.wikipilipinas.org/index.php/Top_10_Fitness_Gym_in_the_Philippines_(2011)
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Company Profile
The Titan Fitness all starts with a certain desire. That desire is for me and my
friends to attain a body that so fit, that men shall be envy and will make the women
drool, a body of a TITAN. And then, the Feasibility subject came upon us, giving us the
chance to study and research further what we can do about our dreams. So we decided
to put up a gym of our own where we can make our dreams come true. We all decided
to make the name of our gym TITAN FITNESS because it’s our fantasy body, A TITAN
BODY; and we know that this can bring forth a great impact for the customers. This gym
aims to develop a system wherein customers will benefit if they have their friends with
them, working out together and training at the same time. This promotes friendship and
social relations, wherein this is the main source of our business; Friendship.
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Company Name and Location
The authors derived the name of the business to the word TITAN, where in Greek
Mythology; they were a primeval race of powerful deities that ruled during the
legendary Golden Age. They were immortal giants of incredible strength and were also
the first pantheon of Greek gods and goddesses. They derived this from the word
because the authors once had a dream, to possess a titan-like body where men and
women would envy.
The location of the gym is located at Quirino Avenue., Novaliches Quezon City in
front of Hypermarket Kalye Uno. The place is near condominiums, schools, and shopping
areas where most population in the area comes into. The location where the building is
supposed to be built has a nice environment because the surrounding area is clean and
green.
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Company Logo and Tagline
The red font color of the name symbolizes sexuality and passion which are the
characteristics of a titan. The logo pictures a Titan hauling an enormous rock. This was
also derived from the Greek mythology where Atlas, a titan, hauls the whole Earth as his
punishment.
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“STICK TO YOUR RESOLUTION”
We choose this tagline because we want to encourage our customers to fulfill
their decision for a change. To help the people of our community to make themselves
better by improving their physical body and live towards a healthy lifestyle.
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Nature of Service Being Offered
The company is a fitness center that offers a wide variety of body building, fat
burning and exercising machines and equipments. High quality equipments and facilities
that is sufficient enough for the estimated number of customers are provided. Inspected
every day, we ensure that our equipments and facilities are all in good condition for the
benefit of our dear customers.
Assisting the customers are trainers specialized in different forms of martial arts
like boxing, muay thai, and taekwondo. Our employees are trained specialists and will
guide you all throughout in achieving your goals and resolutions regarding your health,
physical body, and a fit lifestyle. Customers are expected to pay different amount of
money depending on the services they availed.
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Size and Growth Trend of the Market
Personal fitness training today is becoming an industry which is growing fast,
attracting people in large numbers. This is occurring due to the high pressure life styles
that we have and the stress it puts on our bodies and brains. These fast paced times
require us to be fit both mentally and physically. When you don’t take care of yourself, it
leads to issues related to the heart and diabetes. These problems occur because people
are overweight. This is why professional fitness trainers come into action.
Fitness clubs and retirement communities stand to benefit from health and
fitness programs that cater to the older adult. The number-two prediction notes the
baby boom generation is growing older and living longer, and their physicians are
recommending they remain active. One down trend maybe observed in this industry, is
the tendency away from the commercial gym. As consumers continue to invest in their
health needsm most will be looking for an environment that provides individualization
and an old-fashioned level of customer service.
People nowadays chose the most convenient option for food consumption which
is fast food, which leads to obesity. For the first time in history children of this
generation may not live as long as their parents or grandparents because of the diseases
and the impairments associated with childhood obesity. With the cutbacks in physical
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education in schools and an increase in sedentary lifestyle( TV, videogames, computers),
there is a need for fitness professionals to provide their services to this population to
help fight the obesity epidemic.
Typically, a fitness center offers the same equipment functionality but differs only
in brands. Major fitness centers have treadmill, stationary bike, dumbbell, sit-up bench,
and cardio equipment. These gyms charge their customers from Php 600 to Php 3,000
for monthly membership fee. This excludes add-on services such as physical trainor
assistance, usage of shower rooms and massage. Local fitness centers charge Php 300
per PT session while first-class gyms offer the same services for a minimum of Php 700.
Annual membership fee also varies across fitness centers. Some may waive this for
promotional purposes, valued between P500 to P5,000. Overall, a ac ustomer should
annually pay at a minimum of Php 11,000 to Php 45,000 inclusive of unlimited visits, at
least 10 PT sessions, usage of shower rooms, and annual membership.
The trend for 2014 will be the collaboration between government and
commercial organizations and health and fitness groups to get the word out about
health and fitness. This trend isn’t that surprising, considering that some experts predict
that 75%of adults will be overweight by 2015 and 41% will be obese. 2009 brought us an
amazing influx of new exercise training tools and 2014 will continue that trend with
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even more great mobile fitness apps, exergames and GPS tracking devices. The use of
tracking and online training and scheduling tools will increase in the coming year with
more people looking to better gauge their progress by accessing and monitoring details
of their fitness programs. Along these lines, we’ll also see more interest in living a
healthy lifestyle. While we’ll stay focused in our weight, Filipinos will definitely recognize
a healthier lifestyle.
Financing Requirements and Sources
The investing capital of these products was divided equally from each partners of
the partnership.
Proposed Used of Funds
The funds will be used in the following:
1. Salaries and wages 4.Permits & Licenses
5.Repairs and Maintenance

2. Employee's Benefits
6. Depreciation
3. Office Supplies
7. Rent Expense
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Background of the Management Team
Make up and Background of Management Team
MANAGER
ASST.
MANAGER
Maintenance
Trainors (10) Cashier (2) Medics(2)
(2)
The company is composed of the following personnel:
 Manager  Cashier (2)

 Assistant Manager  Maintenance (2)
 Trainers ( 10)  Medics (2)
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Proposed Exit Strategy
Our second choice of business if we fail to continue the fitness gym will be to
redesign it to become a Salon.
We chose salon because it is the most fitted type of business we can do after
fitness center. Redesigning the interior will be easy since large sizes of mirrors are
already present. Secondly, the platform of the gym is plain and easy to decorate for it to
become that view of a salon. Lastly, we won’t need to reform or renew the placement of
the materials and no need for another room construction since we have all extra rooms
that we could use. We won’t have that much difficulty renewing our business.
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II. Business description
OUR VISION: To facilitate the process of helping people make themselves better by
improving the holistic, physical, and emotional qualities of life.
OUR MISSION: To maintain a state of the art gym fitness facility that offers the clientele
diverse, productive, affordable and accessible means of exercise and fitness that is
supervised by a well trained staff.
Company’s Form of Organization
The proponents choose a partnership as the company’s form of organization
because it is easy to allocate capital and start a business. It can also enhance the
decision making skills of the managerial department of the business.
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Proposed Entry Strategy
Pre-Opening
Distribution of flyers will be used to inform the people or the public about the
opening of the business. The flyers contain information such as the location and the
services offered by the business. Placing a life-sized image of the business logo around
commercial areas will also be conducted.
Grand Opening
On the grand opening of the business, music will be played with large speakers that
will be placed in front of the entrance to attract the attention of the public. There will
also be a Grand Promo for the first month and for the first time customers by providing
them free training assistance by the gym instructors.
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Timeline of Events
Activities June July Aug Sept Oct Nov Dec Jan
Planning
Allocation of
Funds
Location
Permit & Licenses
Construction
Acquisition of
materials &
equipments
Hiring/Training
Promo Ads
Start of Operation January

1, 2015
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Description of the Initial Services/Competitive Advantage
Titan Fitness Center offers well-maintained gym equipments for the customers.
There will also be equipments for combat sports training like punching bags, double end
bags, and punching dummies. There will also be a boxing ring, snack bars, member
lounges, shower and locker rooms. All of these facilities will be provided for the outmost
convenience and comfort of the customers. We will also provide computer access self-
service system for our customer for them to choose freely their desired gym instructors,
programs and mode of payments.
Service Research and Development
For our service development, we would want to improve the services that we
offer to the customers. The aerobic exercise will be improve to a dance fitness program
called “zumba”. From the combat category, Boxing and muay thai will be improve to
kickboxing, titan fitness will offer group session instead of individuals.
Zumba- involves dance and aerobic elements, with a choreography of 6 different dances
including: hip-hop, soca, samba, salsa, merengue and mambo.
Kickboxing- is developed from boxing and muay thai. This training is for self-defense,
fitness and contact sports.
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III. MARKETING PLAN AND ANALYSIS
Description of the Industry
We have recently seen an immense increase in profitability of the fitness industry.
This also means that there is an attractive prospect in terms of jobs and businesses in
the industry. The Bureau of Labor and Employment Statistics suggests that the number
of jobs within this industry is expected to increase by more than 23% over the next 10
years. The bureau also said that the number of jobs available under “fitness and
recreational sports centers” even went up to 484,200 in 2010.
Economists justify this prediction by looking at how businesses and corporations
are offering health club memberships to their employees as incentives. Besides
this, baby boomers are being encouraged to exercise regularly, so that they can stay
healthy and fight the effects of aging. Let’s look at the current situation of fitness
centers and jobs in the fitness industry:
Number of Health Clubs, Gyms, and Training Studios
According to the annual surveys conducted by the International Health, Racquet,
and Sportsclub Association (IHRSA), there has been a significant increase in the number
of health clubs, gyms, and other fitness centers. From the list found in the Yellow Pages,
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there are 30,500 fitness centers in the country as of January 2012. Back in 2005, this
number was just around 26,830 and gradually increased over the years.
The number of people deciding to join a fitness center has also risen to a
significant amount. According to the IHRSA statistics, the number of health club or gym
memberships has increased from 41.3 million in 2005 to 50.2 million in 2012. The most
current reports show number of people who have at least used a health club in 2012
increased those with memberships by 8 million in the same year. This means that as of
January 2013, there are approximately 58.5 million people who are utilizing fitness
center via membership or other type of status.
Number of personal trainers
With these statistics, it might be safe to say that there are attractive prospects for
jobs in the fitness industry. The number of personal trainers has also risen incredibly
over the past few years. According to the Department of Labor and Employment, there
were 231,500 personal trainers in Philippines of 2011. This is a 44% increase in the
numbers from 2001. That’s why you find so many people who are trying to turn their
passion for fitness into a successful career.
Economists from the Bureau of Labor Statistics suggest that occupations like
fitness instructors and personal trainers are the driving force in the success of the
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fitness industry. According to their calculations, the number of people in these
occupations is expected to increase by 31.7% by 2020.
Profitability of Fitness Industry
The IHRSA also reported that the total revenue in the fitness industry reached
P21.8 billion in 2012. This is a significant increase from the P20.3 billion made in 2010
by the industry. Since 2008, health club memberships rose by 10%, while the number of
non-member patrons also increased by 5%. This particular number went up from 7.7
million patrons in 2008 to 8.3 in 2012.
The Physical Activity Council Top line Report revealed that over 60% of people
regularly participate in fitness sports as of 2012. This is the fifth consecutive year in
which these numbers have remained stable at 60% or more. This goes to show that the
fitness trend is not going away soon in Philippines and the fitness industry is only going
to grow stronger each year.
http://blog.gyminsight.com/2013/05/most-current-fitness-industry-statistics/
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Targeted Market
Target Market Primary Secondary
Services Fitness Conscious Combat Sports athletes
Age 16 – 25 years old 26-35 years old
Location Passing and residing in Outside the area of
the area Sangandaan
Competition and Competitive Advantage
The main competitors of our fitness center would be Fitness Fury Gym, Muscle
Fitness, and Millenium Gym, VRA Gym & Fitness Center and Elorde Boxing Gym. All of
these gyms are located within 5 km. of the proposed location site. The competitive
advantage that we have will be the martial arts training that we offer and the member’s
lounge that we have for the regular members of our fitness center.
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Competitor’s Profile
Competitor's Profile
A B C D E
Millenium Fitness Fury VRA Gym & Elorde Boxing
Company Name Muscle Fitness
Gym Gym Fitness Center Gym
Mr. Almario Mr. Richard Mr. Elmer C. Mr. Gabriel
Owner/Manager Mr. Vincent Aquino
Umali Gallarde Rafael Elorde
Year Started 2012 2012 2010 2012 2013
No. of years in
2 2 4 2 1
business
No. Of employees 4 3 4 2 6
No. of
75 70 75 60 85
customers/day
Annual Sales 4,856,250 3,675,000 3,937,500 3,150,000 7,437,500
Barriers to Entry
1. Inexperience – the lack of knowledge in the part of the owner to run the business.
How can he manage the business if he lacks knowledge to manage it.
2. Lack of Resources – No business will ever succeed if it lacks resources.
3. Natural Calamities – These events can devastate your business in seconds. This
includes fire, floods, and earthquakes.
4. Few Equipments – This type of business have to acquire enough equipments to
accumulate the needs of a customer.
5. Technology – the business also have to cope up to the fast changing technologies to
ensure the business continuance.

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6. Promotion to customers – as a new entrant, you have to convince the market about
your business.
7. Frequency of customers to workout – most customers workout just once a week.
Estimated Market Share and Sales
Demand and Supply Analysis
DEMAND ANALYSIS
YEAR DEMAND
2010 574,480
2011 588,490
2012 602,865
2013 617,610
2014 639,555
Formula:
2014 - 2010 = 65, 075
65,075/5 years= 13, 015

Projected increase of demand yearly is 13,015
Projected Demand
YEAR DEMAND
2015 652,570
2016 665,585
2017 678,600
2018 691,615
2019 704,630
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SUPPLY ANALYSIS
YEAR SUPPLY
2010 119,000
2011 117,250
2012 122,500
2013 127,750
2014 129,500
Formula:
2014 – 2010 = 19,950
19,950 / 5 years= 2,100

Projected increase in supply is
2,100
Projected Supply
YEAR SUPPLY
2015 131,600
2016 133,700
2017 135,800
2018 137,900
2019 140,000
HISTORICAL
YEARS DEMAND SUPPLY DEMAND-SUPPLY GAP % Satisfied % Unsatisfied
2010 574,480 119,000 455,480 21% 79%
2011 588,490 117,250 471,240 20% 80%
2012 602,865 122,500 480,365 20% 80%
2013 617,610 127,750 489,860 21% 79%
2014 639,555 129,500 510,055 20% 80%
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Target market share is projected at 4% in the first year of operation and will increase by
1% in the succeeding years
PROJECTED
Target Total
DEMAND- % %
YEARS DEMAND SUPPLY Market Expected
SUPPLY GAP Satisfied Unsatisfied
Share customer
2015 652,570 131,600 520,970 20% 80% 4% 20,839
2016 665,585 133,700 531,885 20% 80% 5% 26,594
2017 678,600 135,800 542,800 20% 80% 6% 32,568
2018 691,615 137,900 553,715 20% 80% 7% 38,760
2019 704,630 140,000 564,630 20% 80% 8% 45,170
Estimated customer per Estimated customer per

YEAR Total Sales
year day
YEAR 1 20,839 60 5,209,700
YEAR 2 26,594 76 6,648,563
YEAR 3 32,568 93 8,142,000
YEAR 4 38,760 111 9,690,013
YEAR 5 45,170 129 11,292,600
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Marketing Strategy
Service
Titan Fitness Center offers well-maintained gym equipments for the customers.
There will also be equipments for combat sports training like punching bags, double end
bags, and punching dummies. Boxing ring, snack bars, member lounges, and shower
room will also be provided. All of these facilities will be provided for the outmost
convenience and comfort of the customers.
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Pricing
Card Holder Member – 2,000 Php / month
Walk in – 250 Php / day
Combat Sports:
BOXING MUAY THAI TAEKWONDO
Walk-ins: Walk-ins: Walk-ins:
1 personal session: 1 personal session: 1 personal session:

Addtn’l Php 200 Addtn’l Php 250 Addtn’l Php 150
Members: Members Members
1 personal session: 1 personal session: 1 personal session:

Addtn’l Php 100 Addtn’l Php 150 Addtn’l Php 75
1 week personal 1 week personal 1 week personal

session: Addtn’l Php session: Addtn’l Php session: Addtn’l Php
500 750 300
1 month personal 1 month personal 1 month personal

session: Addtn’l session: Addtn’l session: Addtn’l
1,700 2,000 1,000
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Positioning
“STICK TO YOUR RESOLUTION”
We choose this tagline because we want to encourage our customers to fulfill
their decision for a change. To help the people of our community to make themselves
better by improving their physical body and live towards a healthy lifestyle.
Advertising and promotions
We would like to advertise through the use of posters and tarpaulins that will be
placed within 5 kilometers of the location. Though may not attract as many customers
as T.V. and radio advertisements would do, we are trying to focus on those living or
working within the area of the specific branch. One of the reasons that gym goers stays
with their gym is because of the convenient location, thus, even if the advertisements
attract audience but the audience is not willing to be a customer, this will result to a
great loss for the company.
We are also planning to make promotions every 15th day of the month. There will
be a 20% discount in membership fee. This is to attract newly earned office workers to
try and be a member of Fitness First. There will also be promotional programs that will
be released every new year’s eve. A raffle draw, only one member will be given a 6
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months free membership. This is to strengthen the customer relationship and to
preserve the loyalty of the members. We would also create a Facebook page wherein
the customer can find information about our business.
Proposed Marketing Program
Total
EVENT ACTION TAKEN DURATION MECHANICS PROJECT COST Cost
One (1) month Distribution of December -Giving flyers -Flyers and leaflets
before Flyers 2014 and leaflets (P2,000) P2,000
-Ribbon
-Ribbon cutting (P100)
of the owners -Banners
-Display of (P3,000)
January Balloons and -Balloons
Opening day Ribbon cutting 2015 banners (P1,000) P4,100
-Free Umbrella
will be given to
Umbrella give the first 50
away for the January 1- customers of
first 50 7, 2015 Titan Fitness -50 Umbrellas
costumer (1 week) center (P150/each) P7,500
Total
EVENT ACTION TAKEN DURATION MECHANICS PROJECT COST Cost
-cash price winner
(P10,000)
-Banners
(P3,000)
-Balloons
January to -contest for the (P1,000)
1st Titan’s March customers with -Guest’s token
Anniversary Shapeshifters 2016 exciting prices. (P50,000) P64,000
-Trip fitness
trekking to
Daraitan, Rizal -Banner
Summer with the Titan’s (P3,000)
fitness Titan Summer March professional -Bus rental fee
promotion Adventures 2016 mountaineers. (P36,000) P39,000
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NEW ERA UNIVERSITY
-Students with
a group of 5
people will get
June to a discount of -Banner
Back to school Barkada Promo July 2016 40% (P3,000) P3,000
-Gold members
of the titan
fitness will get a -Banner
chance to win (P3,000)
as much as -Customized
Year end Raffle December P10,000 worth Compression shirts
promotion promotions 2016 of prizes (P10,000) P13,000
P29,000
-Banners
(P3,000)
-Ballons
Introduction of
-new promotion (P1,000)
the Gold January
(Gold -Gold membership system
2nd membership 2017
Membership) upgrade
Anniversary card
(P20,000)
-Gold cards
(P5,000)
-Trip fitness -Banners
Titan Summer
Summer March Trecking and (P3,000)
Adventure part P39,000
fitness Promo 2017 Hiking at Mt. -Bus rental fee
II
Makiling (P36,000)
-Students with
a group of 5
August -Banner
Back to school Barkada promo people will get P3,000
2017 (P3,000)
a discount of
40%
-2018 Fitness
lifestyle planner
to all members -Banner
Year end December that have (P3,000)
Gift Give aways P23,000
promotion 2017 registered -80pcs of Titan Planner
within the (P20,000)
month of
december
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NEW ERA UNIVERSITY
-Titan fitness -Banners

January to center will (P3,000)
Clash of the
Febuary conduct a mix -Balloons P63,000
3rd Titans
2018 martial art (P1,000)
Anniversary
tournament. -Cash Price winner (P60,000)
-Trip fitness -Banners
Titan Summer
Summer March trecking and (P3,000)
Adventure part P63,000
fitness Promo 2018 hiking to Mt. -Bus rental fee
III
Batulao (P36,000)
-Students with
a group of 5
August -Banner
Back to school Barkada promo people will get P3,000
2018 (P3,000)
a discount of
40%
-Gold members
of the titan -Banner
fitness will get a (P3,000)
Year end Raffle December
chance to win -Customized P13,000
Special promotions 2018
as much as Compression shirts
P10,000 worth (P10,000)
of prizes
-Titan fitness
center will
conduct a fun -Banner
run to promote (P3,000)
health and -Balloons
4th January wellness (P1,000)
Anniversary Fitness fun run 2019 lifestyle -Titan Fun run shirts (P150) P4,000
-Trip fitness -Banner
Titan Summer trecking and (P3,000)
Summer Adventure part March hiking to Mt. - Bus rental fee
fitness promo IV 2019 Cristobal (P36,000) P39,000
-Students with
a group of 5
people will get
August a discount of -Banner
Back to school Barkada promo 2019 40% (P3,000) P3,000
-2020 Fitness -Banner
lifestyle planner (P3,000)
Year end December to all members -80pcs of Titan Planner
promotions Gift Give aways 2019 that have (P20,000) P23,000
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NEW ERA UNIVERSITY
registered
within the
month of
december
-Banner
(P3,000)
-Giving Free -Balloons
Titan shirts to (P1,000)
the customers -500 Shirts
-Free titan (P200)
5th Free Shirts and January tattoo and hena -tattoo Inks
Anniversary Titan tattoos 2020 tattoo (5,000) P109,000
-Trip fitness -Banner

Titan Summer trecking and (P3,000)
Summer Adventure part March hiking to Mt. - Bus rental fee
fitness promo V 2020 Manalmon (P36,000) P39,000
-Students with
a group of 5
people will get
August a discount of -Banner
Back to school Barkada promo 2020 40% (P3,000) P3,000
-2021 Fitness
lifestyle planner
to all members
that have
registered -Banner
within the (P3,000)
Year end December month of -80pcs of Titan Planner
promotions Gift Give aways 2020 december (P20,000) P23,000
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NEW ERA UNIVERSITY
1st Anniversary
Titan’s shape shifters
-This will be a 3 month contest where the contestants must train, loose/gain weight,
form or build a body figure in a 3 month period. The one with the sexiest and excellent
body figure will win the challenge. The body figures will be judged by a group of 3
professionals: professional gym instructor, general physician, and a celebrity.
Mechanics to join:
 Men and women
 Register at the titan fitness center gym, registration will start on sept. 1st
 Registration fee: P500
 Maximum number of contestants: 15 men and 15 women
 Challenge/contest will start on October 1, 2014
 Prices for the winners
 3 months free membership
 50% discount on the next month of membership
 P5,000 cash
 Titan fitness compression shirts
 Water tumbler
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2nd Anniversary
Gold membership card
-If you avail a membership card, you can train in the gym anytime and any day you want
in a period of 1 month. The gold membership card has the same 1 month duration, but
with the new gold membership card, you can now earn points every time you enter the
gym. You can spend your earned points in redeeming another 1 month extend or
redeeming training/gym functional items.
You will avail the gold membership card once, and the card last a lifetime or you can
earn points a lifetime, but the duration of using the gym is still 1 month.
 Gold membership card P4,000
 Succeeding 1month extend membership discount P1,800
 5points/day of training
 1month extended membership/300points.
 Points can buy gym/training items.
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3rd Anniversary
Clash of the titans
-On the 3rd year anniversary, titan fitness center will conduct a mix martial arts
tournament. Any form of martial arts, and fighters can register on the tournament. The
tournament will have 3 divisions. The lightweight, the middle weight,and the heavy
weight division. Each division contender maximum limit is 10.The registration fee is
P1,000.
Each division champion will receive a price of the ff:
 20,000php
 Free 2 month membership
 Gold membership card
 500points
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4th Anniversary
Titan Fun run
-On the 4th year anniversary, Titan Fitness Center will conduct a fun run to promote
health, wellness and fitness to the people. The starting line will be at the
Commonwealth tandang sora intersection and the finish line will be at the Titan Fitness
gym at sangandaan. This is a 5.5km run that covers the whole tandang sora avenue.
Mechanics and requirements to participate:
 P100 registration fee
 Men and Women
 Costumer and non-costumer of Titan Fitness Center
 16-years old and above
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5th Anniversary
Free shirts and Titan tattoos
-On the 5th year anniversary, Titan Fitness Center will be giving away Costumized design
T-shirts for our beloved costumers and Free Titan tatoos by our professional tattoo
artists.
Sales Tactics
Our sales tactics is through advertising, giving of leaflets, flyers, and tarpaulins
within the area and through the internet. This is to ensure that the name of our fitness
center will be recognized by potential customers.
Sales Force
The company will provide persons who will go from places to places to advertise
our fitness center.
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IV. MANAGEMENT PLAN
Background and Primary Responsibilities of the Management Team
Job Description
JOB TITLE JOB SPECIFICATION JOB DESCRIPTION
 Male or Female  Responsible for overall control of

 25-30yrs. Old business affairs
Experience  Assist individual employees in
 Experience at least 1 solving problems which affects
year in management their general moral and efficiency.
works.  Attends to government and public
Educational attainment relation.
 Must have  Contributes to team effort by
Baccalaureate Degree. accomplishing related results as
Operations Manager and  Masters in Business or needed.
Assistant Manager Marketing preferred  Establishes strategic goals by
 Must be a graduate of gathering pertinent business,
any business related financial, service, and operations
course. information; identifying and
Required skills, knowledge and evaluating trends and options;
Characteristics choosing a course of action;
 Strong effective defining objectives; evaluating
communicator outcomes.
 Highly Developed,  Accomplishes staff results by
demonstrated communicating job expectations;
teamwork skills planning, monitoring, and
 Computer literate appraising job results; coaching,
counseling, and disciplining
employees; developing,
coordinating, and enforcing
systems, policies, procedures, and
productivity standards.
 Maintains quality service by

enforcing quality and customer
service standards; analyzing and
resolving quality and customer
service problems; identifying
trends; recommending system
improvements.
 Male / Female
 At least 21 years old
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 Prepare exercises plan for

Experience clients
 Proven experience of  Assist clients/customer in doing
dealing with exercises using gym equipments.
customers.  Give further instruction to clients
 Computer literate on their physical exercise and how
to maintain it.
 Experienced in gym
 Promote and give wellness
Trainers/Gym Coaches supervision, induction advices
of customers and  Give diet plans
fitness programming.  Maintain and secure the functions
 Fitness Industry of gym equipments to avoid
Experience. accidents
 Knowledge of health  Maintain the cleanliness in the
and safety gym
requirements in a gym
environment.
Educational Attainment
 Personal Training
Qualification.
 Recognized gym
instructors
qualification
Required skills, knowledge and
Characteristics
 Ability to prioritize and
manage workload
 Ability to provide a
welcoming
environment
 Skilled and confident in
customer service and
communication
 Ability to deal with
customers, enquiries,
/concerns with tact and
sensitivity
 Ability to apply set
procedures
Cashier  Female  Responsible in handling payments

 At least 20 yrs old of the costumer
 At least High school  Checks the day to day transaction
Graduate of the business
 Trust worthy and with  Maintaining complete, accurate
good moral character. and timely reports of all
transaction.
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Maintenance  Male  Responsible for cleaning before

 At least 20 yrs old and after the business hours.
 At least High school  Responsible for arranging the
Graduate equipments
 Trust worthy and with
good moral character
 Female  Must be able to give first aid

Medic  At least 20 yrs old treatments and proper
 BS nursing graduate medication to employees and
with license customers
 Must have first aid and  Must be able to do train workers
CPR certifications in basic life support techniques
 With a pleasing and increase awareness of
personality potential safety hazards.
 Must be able to aid physician
during emergency situations.
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Organizational Structure
MANAGER
ASST.
MANAGER
Maintenance
Trainors (10) Cashier (2) Medic(2)
(2)
A Line staff organization will be used by the business because it is simple, highly
efficient, versatile and fast in terms of decision making. It is also the best type of
organization chart to use because the business has few numbers of personnel.
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Ownership
The proponents choose a partnership as the company’s form of organization because it
is easy to allocate capital and start a business. It can also enhance the decision making
skills of the managerial department of the business.
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Personnel
The company is composed of the following personnel:
 Manager  Cashier (2)

 Assistant Manager  Maintenance (2)
 Trainers (10)  Medic(2)
Application Failed Exit
Passed
Initial Interview Failed Exit
Passed
Final Interview Failed Exit
Pre-Hiring Assessment
Orientation
Signni
Signing of Contract
Start
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NEW ERA UNIVERSITY
Application
All applicants resume will be screened by the hiring manager. Upon Screening, the
manager/HR should base on the skills, educational background and work experience of
the applicant to know if he/she passed the standards of the company.
Initial Interview
The selected applicants will undergo initial interview so the Interviewer will have a
background and pre-information about the applicant. The Interviewer should ask
questions that test the psychological and mental ability of the applicants.
 If the applicant failed the interview, he/she will exit and try to find another
company.
Final Interview
The interviewer/ Manager should take the charge for the final interview. The
Interviewer can repeat the questions based on his/her answers during the initial
interview to test the consistency and honesty of the applicants. Also, the interviewer
should test the psychological behavior of the applicant not just his/her mental or
physical abilities/skills.
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 If the applicant failed the interview, he/she will exit and try to find another
company.
Pre-Hiring Assessment
Upon PHA (optional), the applicants will undergo observation before regularization so
the employer can test if he/she can do the expected responsibilities and tasks to
him/her. They will be under PROBATIONARY PERIOD.
Orientation
During orientation, the HR/assigned person should explain the history or background of
the business. They should be informed about the Do’s and Don’ts, regulation and
punishments on any violation.
Signing of Contract
The Applicant should be reminded and should be informed about his/her wage/salary,
benefits, deduction, and how long will he/she be with the team, and what would
happen if he/she does not finish his/her contract.
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NEW ERA UNIVERSITY
Start
The applicant will now start/begin to do his /her tasks and duties base on the Key Result
Area given to him/her and should show she/he is willing to learn. His/ Her first day is
now considered as paid.
Compensation Package
Managerial position
Position Total compensation monthly pay monthly pay as % of total Time in position
1st level manager 228,000.00php 19,000.00php 8.3% 6 months
2nd level manager 312,000.00php 26,000.00php 8.3% 6 months
Note: The 2nd level manager, after 6 months of working should renew its contract.
SALARIES AND WAGES

Position Base Salary Weekly Monthly Annual
Manager 833.33 5833.31 24999.9 299998.8
Asst. Manager 600 4200 18000 216000
Trainer/Gym Instructors 500 3500 15000 180000
Medic 450 3150 13500 162000
Cashier 380 2660 11400 136800
Maintenance 300 2100 9000 108000
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NEW ERA UNIVERSITY
SOCIAL SECURITY SYSTEM

Base Weekly Monthly Annual
Position Contribution Contribution Contribution Contribution
Manager 100 700 3000 36000
Asst. Manager 80 560 2400 28800
Trainer/Gym
60 420
Instructors 1800 21600
Medic 50 350 1500 18000
Cashier 45 315 1350 16200
Maintenance 40 280 1200 14400
PAGIBIG
Manager 50 350 1500 18000
Asst. Manager 50 350 1500 18000
Trainer/Gym
30 210
Medic 25 175 750 9000
Cashier 20 140 600 7200
Maintenance 15 105 450 5400
PHILHEALTH
Manager 50 350 1500 18000
Asst. Manager 50 350 1500 18000
Trainer/Gym
30 210
Medic 25 175 750 9000
Cashier 25 175 750 9000
Maintenance 15 105 450 5400
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13th Month Pay

Position Annual Contribution
Manager 24999.9
Asst. Manager 18000
Trainer/Gym Instructors 15000
Medic 13500
Cashier 11400
Maintenance 9000
Overall Employee Benefits

Number of 13th month
Position Employees pay SSS PAGIBIG Philhealth Grand Total
Manager 1 24999.9 3000 1500 1500 30999.9
Asst. Manager 1 18000 2400 1500 1500 23400
Trainer/Gym
Instructors 10 15000 1800 900 900 18600
Medic 2 13500 1500 750 750 16500
Cashier 2 11400 1350 600 750 14100
Maintenance 2 9000 1200 450 450 11100
Total 91899.9 11250 5700 5850 114699.9
*12 135000 68400 70200 1376398.8
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Managerial position
1st level manager Medic
P19, 000.00/month P14, 500
P1, 000 meal allowance P1, 000 meal allowance
P75.00/hr x 8hrs = P600.00/day P56.25/hr x 8hrs=P450/day
2nd level manager Cashier
P26, 000.00/month 12, 400/month
P1, 000 meal allowance P1,000 meal allowance
P104.16/hr x 8hrs = P833.33/day P47.5/hr x 8 hrs=380/day
Trainer/Gym instructors Maintenance
P16, 000/month P10, 000/month
P1, 000 meal allowance P1, 000 meal allowance
P62.5/hr x 8hrs= P500/day P37.5/hr x 8hrs= P300/day
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NEW ERA UNIVERSITY
Employment Rights, Restrictions, and Policies
HOURS OF WORK
Art. 82. Coverage. The provisions of this Title shall apply to employees in all
establishments and undertakings whether for profit or not, but not to
government employees, managerial employees, field personnel, members of
the family of the employer who are dependent on him for support, domestic
helpers, persons in the personal service of another, and workers who are
paid by results as determined by the Secretary of Labor in appropriate
regulations.
As used herein, "managerial employees" refer to those whose primary duty
consists of the management of the establishment in which they are
employed or of a department or subdivision thereof, and to other officers or
members of the managerial staff.
"Field personnel" shall refer to non-agricultural employees who regularly
perform their duties away from the principal place of business or branch
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NEW ERA UNIVERSITY
office of the employer and whose actual hours of work in the field cannot be
determined with reasonable certainty.
Art. 83. Normal hours of work. The normal hours of work of any employee
shall not exceed eight (8) hours a day.
Health personnel in cities and municipalities with a population of at least one
million (1,000,000) or in hospitals and clinics with a bed capacity of at least
one hundred (100) shall hold regular office hours for eight (8) hours a day, for
five (5) days a week, exclusive of time for meals, except where the exigencies
of the service require that such personnel work for six (6) days or forty-eight
(48) hours, in which case, they shall be entitled to an additional
compensation of at least thirty percent (30%) of their regular wage for work
on the sixth day. For purposes of this Article, "health personnel" shall include
resident physicians, nurses, nutritionists, dietitians, pharmacists, social
workers, laboratory technicians, paramedical technicians, psychologists,
midwives, attendants and all other hospital or clinic personnel.
Art. 84. Hours worked. Hours worked shall include (a) all time during which
an employee is required to be on duty or to be at a prescribed workplace;
and (b) all time during which an employee is suffered or permitted to work.
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Rest periods of short duration during working hours shall be counted as
hours worked.
Art. 85. Meal periods. Subject to such regulations as the Secretary of Labor
may prescribe, it shall be the duty of every employer to give his employees
not less than sixty (60) minutes time-off for their regular meals.
Art. 86. Night shift differential. Every employee shall be paid a night shift
differential of not less than ten percent (10%) of his regular wage for each
hour of work performed between ten o’clock in the evening and six o’clock in
the morning.
Art. 87. Overtime work. Work may be performed beyond eight (8) hours a
day provided that the employee is paid for the overtime work, an additional
compensation equivalent to his regular wage plus at least twenty-five
percent (25%) thereof. Work performed beyond eight hours on a holiday or
rest day shall be paid an additional compensation equivalent to the rate of
the first eight hours on a holiday or rest day plus at least thirty percent (30%)
thereof.
Art. 88. Undertime not offset by overtime. Undertime work on any
particular day shall not be offset by overtime work on any other day.
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Permission given to the employee to go on leave on some other day of the
week shall not exempt the employer from paying the additional
compensation required in this Chapter.
Art. 89. Emergency overtime work. Any employee may be required by the
employer to perform overtime work in any of the following cases:
1. When the country is at war or when any other national or local
emergency has been declared by the National Assembly or the Chief
Executive;
2. When it is necessary to prevent loss of life or property or in case of
imminent danger to public safety due to an actual or impending
emergency in the locality caused by serious accidents, fire, flood, typhoon,
earthquake, epidemic, or other disaster or calamity;
3. When there is urgent work to be performed on machines, installations, or
equipment, in order to avoid serious loss or damage to the employer or
some other cause of similar nature;
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NEW ERA UNIVERSITY
4. When the work is necessary to prevent loss or damage to perishable
goods; and
5. Where the completion or continuation of the work started before the
eighth hour is necessary to prevent serious obstruction or prejudice to the
business or operations of the employer.
Art. 90. Computation of additional compensation. For purposes of
computing overtime and other additional remuneration as required by this
Chapter, the "regular wage" of an employee shall include the cash wage only,
without deduction on account of facilities provided by the employer
WEEKLY REST PERIODS
Art. 91. Right to weekly rest day.
1. It shall be the duty of every employer, whether operating for profit or not,
to provide each of his employees a rest period of not less than twenty-
four (24) consecutive hours after every six (6) consecutive normal work
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NEW ERA UNIVERSITY
days.
2. The employer shall determine and schedule the weekly rest day of his
employees subject to collective bargaining agreement and to such rules
and regulations as the Secretary of Labor and Employment may provide.
However, the employer shall respect the preference of employees as to
their weekly rest day when such preference is based on religious grounds.
Art. 92. When employer may require work on a rest day. The employer may
require his employees to work on any day:
1. In case of actual or impending emergencies caused by serious accident,
fire, flood, typhoon, earthquake, epidemic or other disaster or calamity to
prevent loss of life and property, or imminent danger to public safety;
2. In cases of urgent work to be performed on the machinery, equipment, or
installation, to avoid serious loss which the employer would otherwise
suffer;
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3. In the event of abnormal pressure of work due to special circumstances,
where the employer cannot ordinarily be expected to resort to other
measures;
4. To prevent loss or damage to perishable goods;
5. Where the nature of the work requires continuous operations and the
stoppage of work may result in irreparable injury or loss to the employer;
and
6. Under other circumstances analogous or similar to the foregoing as
determined by the Secretary of Labor and Employment.
Art. 93. Compensation for rest day, Sunday or holiday work.
1. Where an employee is made or permitted to work on his scheduled rest
day, he shall be paid an additional compensation of at least thirty percent
(30%) of his regular wage. An employee shall be entitled to such
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NEW ERA UNIVERSITY
additional compensation for work performed on Sunday only when it is
his established rest day.
2. When the nature of the work of the employee is such that he has no
regular workdays and no regular rest days can be scheduled, he shall be
paid an additional compensation of at least thirty percent (30%) of his
regular wage for work performed on Sundays and holidays.
3. Work performed on any special holiday shall be paid an additional
compensation of at least thirty percent (30%) of the regular wage of the
employee. Where such holiday work falls on the employee’s scheduled
rest day, he shall be entitled to an additional compensation of at least fifty
per cent (50%) of his regular wage.
4. Where the collective bargaining agreement or other applicable
employment contract stipulates the payment of a higher premium pay
than that prescribed under this Article, the employer shall pay such higher
rate.
HOLIDAYS, SERVICE INCENTIVE LEAVES AND SERVICE CHARGES
Art. 94. Right to holiday pay.
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1. Every worker shall be paid his regular daily wage during regular holidays,
except in retail and service establishments regularly employing less than
ten (10) workers;
2. The employer may require an employee to work on any holiday but such
employee shall be paid a compensation equivalent to twice his regular
rate; and
3. As used in this Article, "holiday" includes: New Year’s Day, Maundy
Thursday, Good Friday, the ninth of April, the first of May, the twelfth of
June, the fourth of July, the thirtieth of November, the twenty-fifth and
thirtieth of December and the day designated by law for holding a general
election.
Art. 95. Right to service incentive leave.
1. Every employee who has rendered at least one year of service shall be
entitled to a yearly service incentive leave of five days with pay.
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2. This provision shall not apply to those who are already enjoying the
benefit herein provided, those enjoying vacation leave with pay of at least
five days and those employed in establishments regularly employing less
than ten employees or in establishments exempted from granting this
benefit by the Secretary of Labor and Employment after considering the
viability or financial condition of such establishment.
3. The grant of benefit in excess of that provided herein shall not be made a
subject of arbitration or any court or administrative action.
Art. 96. Service charges. All service charges collected by hotels, restaurants
and similar establishments shall be distributed at the rate of eighty-five
percent (85%) for all covered employees and fifteen percent (15%) for
management. The share of the employees shall be equally distributed among
them. In case the service charge is abolished, the share of the covered
employees shall be considered integrated in their wages.
Contracts and Terms of Employment
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While the full contract of employment does not have to be in writing,
you must give your employee certain terms and conditions of employment in
writing within 2 months of starting employment. This information must
include the full names of the employer and the employee and details of the
job title, the pay, hours of work, notice requirements. You can read details in
our document on the contract of employment.
While most terms and conditions of employment are stated in a
written contract or a company handbook you should be aware that custom
and practice in the workplace can also constitute a term of employment, for
example, a mid-morning break of 10 minutes.
If you, as the employer, wish to change a term or condition of employment
you must agree this change with your employee. This requirement for both
the employer’s and the employee’s consent to changes in the terms of the
contract is part of contract law.
MINIMUM WAGE RATES
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Art. 99. Regional minimum wages. The minimum wage rates for agricultural
and non-agricultural employees and workers in each and every region of the
country shall be those prescribed by the Regional Tripartite Wages and
Productivity Boards. (As amended by Section 3, Republic Act No. 6727, June 9,
1989).
Art. 100. Prohibition against elimination or diminution of benefits. Nothing
in this Book shall be construed to eliminate or in any way diminish
supplements, or other employee benefits being enjoyed at the time of
promulgation of this Code.
Art. 101. Payment by results.
1. The Secretary of Labor and Employment shall regulate the payment of
wages by results, including pakyao, piecework, and other non-time work,
in order to ensure the payment of fair and reasonable wage rates,
preferably through time and motion studies or in consultation with
representatives of workers’ and employers’ organizations.
PAYMENT OF WAGES
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Art. 102. Forms of payment. No employer shall pay the wages of an
employee by means of promissory notes, vouchers, coupons, tokens, tickets,
chits, or any object other than legal tender, even when expressly requested
by the employee.
Payment of wages by check or money order shall be allowed when such
manner of payment is customary on the date of effectivity of this Code, or is
necessary because of special circumstances as specified in appropriate
regulations to be issued by the Secretary of Labor and Employment or as
stipulated in a collective bargaining agreement.
Art. 103. Time of payment. Wages shall be paid at least once every two (2)
weeks or twice a month at intervals not exceeding sixteen (16) days. If on
account of force majeure or circumstances beyond the employer’s control,
payment of wages on or within the time herein provided cannot be made,
the employer shall pay the wages immediately after such force majeure or
circumstances have ceased. No employer shall make payment with less
frequency than once a month.
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The payment of wages of employees engaged to perform a task which cannot
be completed in two (2) weeks shall be subject to the following conditions, in
the absence of a collective bargaining agreement or arbitration award:
1. That payments are made at intervals not exceeding sixteen (16) days, in
proportion to the amount of work completed;
2. That final settlement is made upon completion of the work.
Art. 104. Place of payment. Payment of wages shall be made at or near the
place of undertaking, except as otherwise provided by such regulations as the
Secretary of Labor and Employment may prescribe under conditions to
ensure greater protection of wages.
Art. 105. Direct payment of wages. Wages shall be paid directly to the
workers to whom they are due, except:
1. In cases of force majeure rendering such payment impossible or under
other special circumstances to be determined by the Secretary of Labor
and Employment in appropriate regulations, in which case, the worker
may be paid through another person under written authority given by the
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worker for the purpose; or
2. Where the worker has died, in which case, the employer may pay the
wages of the deceased worker to the heirs of the latter without the
necessity of intestate proceedings. The claimants, if they are all of age,
shall execute an affidavit attesting to their relationship to the deceased
and the fact that they are his heirs, to the exclusion of all other persons. If
any of the heirs is a minor, the affidavit shall be executed on his behalf by
his natural guardian or next-of-kin. The affidavit shall be presented to the
employer who shall make payment through the Secretary of Labor and
Employment or his representative. The representative of the Secretary of
Labor and Employment shall act as referee in dividing the amount paid
among the heirs. The payment of wages under this Article shall absolve
the employer of any further liability with respect to the amount paid.
Art. 106. Contractor or subcontractor. Whenever an employer enters into a
contract with another person for the performance of the former’s work, the
employees of the contractor and of the latter’s subcontractor, if any, shall be
paid in accordance with the provisions of this Code.
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In the event that the contractor or subcontractor fails to pay the wages of his
employees in accordance with this Code, the employer shall be jointly and
severally liable with his contractor or subcontractor to such employees to the
extent of the work performed under the contract, in the same manner and
extent that he is liable to employees directly employed by him.
The Secretary of Labor and Employment may, by appropriate regulations,
restrict or prohibit the contracting-out of labor to protect the rights of
workers established under this Code. In so prohibiting or restricting, he may
make appropriate distinctions between labor-only contracting and job
contracting as well as differentiations within these types of contracting and
determine who among the parties involved shall be considered the employer
for purposes of this Code, to prevent any violation or circumvention of any
provision of this Code.
There is "labor-only" contracting where the person supplying workers to an
employer does not have substantial capital or investment in the form of tools,
equipment, machineries, work premises, among others, and the workers
recruited and placed by such person are performing activities which are
directly related to the principal business of such employer. In such cases, the
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person or intermediary shall be considered merely as an agent of the
employer who shall be responsible to the workers in the same manner and
extent as if the latter were directly employed by him.
Art. 107. Indirect employer. The provisions of the immediately preceding
article shall likewise apply to any person, partnership, association or
corporation which, not being an employer, contracts with an independent
contractor for the performance of any work, task, job or project.
Art. 108. Posting of bond. An employer or indirect employer may require the
contractor or subcontractor to furnish a bond equal to the cost of labor
under contract, on condition that the bond will answer for the wages due the
employees should the contractor or subcontractor, as the case may be, fail to
pay the same.
Art. 109. Solidary liability. The provisions of existing laws to the contrary
notwithstanding, every employer or indirect employer shall be held
responsible with his contractor or subcontractor for any violation of any
provision of this Code. For purposes of determining the extent of their civil
liability under this Chapter, they shall be considered as direct employers.
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Art. 110. Worker preference in case of bankruptcy. In the event of
bankruptcy or liquidation of an employer’s business, his workers shall enjoy
first preference as regards their wages and other monetary claims, any
provisions of law to the contrary notwithstanding. Such unpaid wages and
monetary claims shall be paid in full before claims of the government and
other creditors may be paid. (As amended by Section 1, Republic Act No.
6715, March 21, 1989)
Art. 111. Attorney’s fees.
1. In cases of unlawful withholding of wages, the culpable party may be
assessed attorney’s fees equivalent to ten percent of the amount of
wages recovered.
2. It shall be unlawful for any person to demand or accept, in any judicial or
administrative proceedings for the recovery of wages, attorney’s fees
which exceed ten percent of the amount of wages recovered.
Training and Orientation
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1. Orientation of employees will be scheduled within a week after they are

hired. The orientation will tackle the following: nature of business, services
offered equipments and facilities, company rules and regulations, policies
and guidelines. The orientation will last for a minimum of 2 hours.
2. Trainings will be conducted for 1 week after the day of orientation. It is to

ensure that the employees have full understanding of their jobs, the facilities
and equipments, and on how to give the customers the best quality of
service.
DO’s
1. Employees must report to duty on time.
2. Employees must wear complete uniform and name tags at all times when
on duty.
3. Employees must observe good personal hygiene, physical fitness and

sanitation.
4. Employees must greet the customers upon entering and leaving by their
respective names to develop good customer relationship.
5. Employees must observe good manners and right conduct to co-

employees and especially to customers.
6. Employees must maintain the area clean and safe at all times.
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7. Equipments must be inspected regularly and must be in proper place &

condition before opening and after closing time.
DON’T’s
1. Talking vulgar language and the likes are not allowed in the workplace.
2. Unnecessary behaviors that will cause trouble and inconvenience to

customers.
3. Gambling, drinking of liquor, smoking, eating in the workplace, fighting,

playing with equipments & facilities are strictly prohibited.
Attendance Monitoring
1. The working days will be from Monday to Sunday, 7 days a week and the
working hours are:
Operating service hours will start and ends with the following day:
• 6am-10pm Monday to Saturday
• 9am-10pm Sunday
• 9am -9pm holidays
There will be a day and night shift.
Policies on Uniforms and Attire
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1. Employees must wear the official uniform and ID at all times while on
duty.
2. Employees should also observe the proper wearing of the uniform as a
respect to the company
Sanctions:
Violation of these policies will be prohibited in entering the premises
Policies on Hygiene and Sanitation
1. Employees should always keep themselves clean and neat before
facing a customer
2. As employees of a fitness center, employees are required to maintain a
physically fit body. The company entitles them to use all gym
equipments and facilities free of charge after their shift/duty.
3. The employees should also maintain the cleanliness and sanitation of
their workstations. The company provides a checklist to each
employee daily to be completed before operating hours.
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Sanctions:
1st offense – Verbal Warning
2nd offense – Verbal Warning
3rd offense – 1-day suspension
Policies on Maintaining a Good Customer Relationship
1. Employees should greet the customer before and after the service.
2. The employees should not show any bad personality towards the
customer
Sanctions:
If proven that it’s the employee fault, employee should be fired
immediately
Policies on Good Co-employees Relationship
1. The company encourages good relationship between its employees.
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2. Quarrels between employees should be settled outside the work areas
and sight of the customers.
Sanctions:
1st warning – Verbal Warning
2nd warning – 1-day suspension on both parties
Policies on Maintenance of Equipments
1. The employees are responsible of the maintenance of the equipments.
2. The employees should ensure that every equipment is returned to
their proper place after the customer use them.
3. In case of broken equipment, the employee should report to the
branch manager.
4. Employees should check all equipments 1 hour before closing time.
Sanctions:
1st offense – verbal warning
2nd offense – verbal warning
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3rd warning – 1 day suspension for irresponsible maintenance, salary
deduction for broken equipment
Other policies
1. Gambling, drinking of liquor, smoking, eating in the workplace, fighting
and playing with the equipments and facilities are strictly prohibited.
Sanctions:
Sanctions will be according to the gravity of the situation. Sanctions will
range from verbal warning to ultimately termination from the job.
Policies on Absence and Tardiness
Employees that will absent from work must notify the manager/owner in
order to be excused.
Excused absences include the following:
a. When the employee is sick or in the hospital due to illness.
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b. When the employee is caught in an accident.
c. Fortuitous events
Unexcused absences include the following:
a. Absence without prior notice to the management.
b. Absence due to tardiness.
Corporate Governance/ Code of Ethics of Employees
Code of Ethics
The ethos of the exercise professionals and their practice requires its
members to discharge their duties and responsibilities, at all times, in a
manner which professionally, ethically, and morally compromises no
individual with whom they have professional contact, irrespective of that
person’s position, situation or condition in society.
The Code of Ethics is founded on honesty, veracity, confidentiality, justice,

respect and autonomy.
The Code of Ethics is intended to act as a clear guide to all exercise

professionals in their professional practice. This Code does not replace the
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principles and procedures adopted by employing bodies, relevant legislation

nor do they deny other rights within society not specifically mentioned.
Relationships with and Responsibilities to Clients
Confidentiality
Beyond the necessary sharing of information with professional colleagues,

exercise professionals are to safeguard confidential information relating to
clients in accordance with privacy laws.
Personal Relationships
Exercise professionals shall not enter into personal relationships which

damage the establishment and maintenance of professional trust.
Respecting Client’s Rights
Fitness professionals have a responsibility always to promote and protect the

dignity, privacy, autonomy, and safety of all people with whom they come in
contact in their professional practice. They should adhere to local procedures.
Exercise professionals have a responsibility to inform all clients of financial

cost of any goods and services. Costs need to be fair and reasonable,
reflecting the services provided.
Professional Integrity
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Advertising
Exercise professionals may advertise in connection with their professional

practice if the advertising is not false, not misleading or deceptive or likely to
mislead or deceive, is not vulgar or sensational, and does not claim or imply
superiority of the exercise professional over any or all other exercise
professionals. The advertisement for the exercise professional may contain a
statement of the areas of expertise in practice.
Discrimination
Exercise professionals shall not discriminate in their professional practice, on

the basis of ethnicity, culture, impairment, language, age, gender, sexual
preference, religion, political beliefs or status in society.
Personal Abuse of Alcohol or Other Drugs
Exercise professionals should not be under the influence of alcohol or drugs

which adversely affect the performance of their professional duties.
Professional Relationships and Responsibilities
Loyalty
Exercise professionals shall be loyal to their professional organization and

their fellow members of the profession and shall respect and uphold their
dignity.
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Public Comment
Exercise professionals are to ensure, when publishing articles or comments,

that it is clear whether they are representing the profession or whether they
are making personal comment.
Working Relationships
Exercise professionals shall respect the needs, traditions, practices, special

competencies, and responsibilities of their own and other professions, as
well as those of the institutions and agencies that constitute their working
environment.
Professional Development
All members of the fitness profession have an individual responsibility to

maintain their own level of professional competence and each of them must
strive to improve and update knowledge and skills. Exercise professionals as
members of the profession shall promote and maintain practice based on
current knowledge and research, and develop this body of knowledge as
appropriate.
The exercise professional has a responsibility to contribute to the continuing

development of the profession by critical evaluation of professional practice,
research, apprenticeships, continuing education and membership of the
professional association.
Research
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Exercise professionals undertaking research will seek ethical approval from

relevant bodies prior to commencement. Any research undertaken has
ethical requirements with which the exercise professional must comply.
Professional Standards
Competence
The exercise professional must acknowledge the boundaries of their

competence. They shall provide services and use interventions for which they
are qualified by training and experience.
Referral of Clients
The exercise professional shall respond to referrals in a timely manner.
Keeping Records of Clients
The exercise professional shall keep records and reports clearly and concisely
for the information of clients, professional colleagues, and legal purposes and
to record fitness services.
Fitness Australia Disciplinary Process for revoking registration for Exercise

Professionals
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Disciplinary Process
1. A complaint may be made to the committee by any person that a

registered exercise professional of the association:
a. has persistently refused or neglected to comply with a provision or

provisions of the Exercise Professional Code of Ethics, (The Code) or
b. has persistently and willfully acted in a manner prejudicial to the interests

of the association.
2. On receiving such a complaint, the committee:
a. must cause notice of the complaint to be served on the professional

concerned; and
b. must give the professional at least 14 days from the time the notice is
served within which to make submissions to the committee in connection
with the complaint, and
c. must take into consideration any submissions made by the professional in

connection with the complaint.
3. The committee may, by resolution, revoke the registration of the exercise

professional or suspend the registration of the exercise professional, if, after
considering the complaint and any submissions made in connection with the
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complaint, it is satisfied that the facts alleged in the complaint have been
proved.
4. If the committee revokes or suspends a registration, the secretary must,

within 7 days after the action is taken, cause written notice to be given to the
exercise professional of the action taken, and the exercise professional’s right
of appeal.
5. The revocation or suspension does not take effect:
a. until the expiration of the period within which the exercise professional is
entitled to appeal against the resolution concerned, or
b. if within that period the exercise professional exercises the right of appeal,
unless and until the association confirms the resolution, whichever is the
later.
Right of Appeal
1. An exercise professional may appeal to the association in general meeting

against a resolution of the committee within 7 days after notice of the
resolution is served on the professional, by lodging with the secretary a
notice to that effect.
2. The notice may, but need not, be accompanied by a statement of the

grounds on which the exercise professional intends to rely for the purposes
of the appeal.
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3. On receipt of a notice from a professional under clause (1), the secretary

must notify the committee which is to convene a general meeting of the
association to be held within 28 days after the date on which the secretary
received the notice.
4. At a general meeting of the association convened under clause (3):
a. no business other than the question of the appeal is to be transacted, and
b. the committee and the professional must be given the opportunity to state
their respective cases orally or in writing, or both, and
c. the members present are to vote by secret ballot on the question of

whether the resolution should be confirmed or revoked.
5. If at the general meeting the association passes a special resolution in

favor of the confirmation of the resolution, the resolution is confirmed.
V. OPERATION PLAN
Operation Plan
Acceptance of customers will start at the following time schedules. The
maximum capacity of customers that we can hold for an hour is from 40 to
60 persons.
Operating service hours will start and ends with the following day:
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• 6am-10pm Monday to Saturday
• 9am-10pm Sunday
• 9am -9pm holidays
Operation:
4:30-5:00 AM - cleaning and organizing facilities
5:00-5:30 AM - checking and maintenance of equipments
5:30-6:00 AM - manager and staff meeting
6:00 AM - operating time; customer acceptance
12:00-1:00 PM - lunch break
2:30-3:00 PM - shift change
9:30-10:00 PM - preparation for closing
10:00 PM - closing time
10:00-10:30 PM - cleaning and checking equipments and
facilities/Accounting income
Staff Time Schedule:
6:00am - 3:00pm - morning shift
3:00pm -10:00pm - afternoon shift
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Employee’s Schedule:
Position Schedule (Morning Schedule (Night Shift)
Shift)
Manager 5:30 AM – 3:00 PM 2:00 PM – 10:00 PM
Asst. Manager 5:30 AM – 3:00 PM 2:00 PM – 10:00 PM
Trainers 5:30 AM – 3:00 PM 2:00 PM – 10:00 PM
Cashier 5:30 AM – 3:00 PM 2:00 PM – 10:30 PM
Medic 5:30 AM – 3:00 PM 2:00 PM – 10:00 PM
Maintenance 4:30 AM – 2:00 PM 1:00 PM – 10:30 PM
Process and Strategies
It is necessary to have and maintain a process strategy that allows
reducing costs to ensure a view of the proper structure required to support
business processes, optimize the activities of executives, increase
communication among areas and work together to achieve the defined goals
and deliver quality products or services on time.
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One of the strategies that Titan Fitness will implement is the
introduction of martial arts training that is not commonly found on any other
gyms. This will be the main attraction and strategic move of our company to
penetrate the market and gain more customers.
Step by step procedures
Step 1: Customers will enter the building and proceed to the main lobby.
Step 2: Customers will choose what service they want to avail.
Step 3: Customers will pay specific amount of money for the chosen services
to cashier.
Step 4: Employees and trainers will attend to the needs of customers.
Step 5: Usage of facilities and equipments for services will be provided.
Step 6: Retrieval of personal belongings.
Step 7: Customers will exit the building.
Process Flow Chart

Entrance
Customers
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Greetings
Accept Offer Gym Services Inquire Exit
Payment of
Serivces
Employees Assistance
Customer Management’s
Complaints Assistance
Start of Service
Accidents Company Medic Ambulance

Assistance
End of Service
Retrieval of
belongings
Customers
Exit
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Operating Cycle
CUSTOMER
ENTERS
FACILITY
COMPANY
EMPLOYEES
RENDERS
TAKES CARE OF
SERVICE TO
CUSTOMERS
CUSTOMERS
EMPLOYEE
COMPANY PAYS
ASSISTS
EMPLOYEES
CUSTOMERS
COMPANY
COLLECTS CASH
FROM
CUSTOMERS
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FACILITIES AND IMPROVEMENTS
Waste disposal
Main Lobby
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-It is located in the main entrance area in which the receptionist and
cashier are deployed.
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Gym Floor
-Our spacious, air-conditioned clubs are fully equipped so you have
access to the newest and most innovative equipment around.
Training Area
- Area designed specifically for martial arts training and sparring
sessions.
Weight Lifting Area
- Our wide selection of innovative weight training equipment includes
everything you need to strengthen and condition your whole body.
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Boxing Ring
- A normal size boxing ring that can be used by customers to get the
sensation of fighting inside a ring.
Locker Rooms
- Secured and safe locker rooms for safekeeping of customer’s
personal belongings.
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Member’s Lounge
-The lounge is the perfect place to wind down after workout. It is
equipped with flat screen television, comfy sofa, magazine and
newspaper racks, and a vending machine.
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Shower and Comfort Rooms
- Clean and refreshing shower and comfort rooms are provided by our
gym.
Car Parking
- Secured and orderly parking lots for our dear customers.
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REGULATORY AND LEGAL ISSUES
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Company Uniforms
Maintenance Cashier
Trainors
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Receipts
Identification Card
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FUTURE RESEARCH AND DEVELOPMENT PLANS
The company will expand the building area with a plan of adding new
facilities such as sauna and swimming pool for a total package deal for the
members of the fitness center. Cope up with the newest form of technology
to improve the quality of services given for much better customer
satisfaction.
The company also plans to add or cater additional branches all over
Quezon City once the main branch is stable and profitable enough.
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VI. CRITICAL RISKS
Problems and Assumptions / Internal Risk
Injuries
Even though you may require your clients to sign an informed consent
document, an agreement to participate or a waiver that releases you from
any claims they may make against you, you must still do everything possible
to provide protection against accidental injury for your clients.
Equipment
The equipment must be in proper working order. You must also
carefully consider the placement of exercise equipment so no one is hurt
getting on or off.
Trainers
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Your trainers and staff must also be familiar with the proper operation
of the equipment. Minimize the chance of accidents by offering your clients
mandatory training sessions before they use any of your equipment. Having
your trainers show the client how to properly use each machine not only
lowers your risks, but often lets the client use the machine more efficiently.
Obsolescence
Another potential problem for fitness center owners is the risk of
becoming obsolete. The fitness industry is known for innovation, and new
equipment is coming out all the time. With so many improvements in
technology, your patrons will expect to have access to the best equipment
available.
Employee Risks
As the owner of a fitness center, you will have to rely on your
employees for a great deal of tasks. For example, you may have to hire
fitness trainers and class instructors.
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Mitigation
As a business owner, you need to take the proper steps to mitigate the
risks associated with this business model. By purchasing the right types of
business insurance, you can limit the chances of personal liability. You can
also get past a problem without having to negatively impact your business.
External Risks
External risks are risks that the company will face with regards to the
environment that could affect the flow of business in case of occurrence and
that we have no control over that matter.
Natural calamities
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Natural calamities or catastrophic events can cause permanent
damage not only to the sales of the business but also to the properties and
assets.
Economic downfall
If the economy starts to crumbles, every business in the industry is
affected. This includes the health and fitness industry.
Disease
Spread of epidemic diseases will lessen the customers, because they
are not willing to leave their houses and be vulnerable to disease.
War
If war breaks, it means no business for us.
Insurance Provisions
The following are the insurances we would like to acquire before putting up
our business. These will help us ensure the safety of our business and all the
concerned matters.
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 General Liability Insurance: Every business, even if home-based, needs
to have liability insurance. The policy provides both defense and
damages if you, your employees or your products or services cause or
are alleged to have caused Bodily Injury or Property Damage to a third
party.
 Property Insurance: If you own your building or have business
personal property, including office equipment, computers, inventory or
tools you should consider purchasing a policy that will protect you if
you have a fire, vandalism, theft, smoke damage etc. You may also
want to consider business interruption/loss of earning insurance as
part of the policy to protect your earnings if the business is unable to
operate.
 Worker’s Compensation: Worker’s compensation provides insurance
to employees who are injured on the job. This type of insurance
provides wage replacement and medical benefits to those who are
injured while working. In exchange for these benefits, the employee
gives up his rights to sue his employer for the incident. As a business
owner, it is very important to have worker’s compensation insurance
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because it protects yourself and your company from legal
complications. State laws will vary, but all require you to have workers
compensation if you have W2 employees. Penalties for non-
compliance can be very stiff.
 Professional Liability Insurance: this type of insurance is also known
as Errors and Omissions Insurance. The policy provides defense and
damages for failure to or improperly rendering professional
services. Your general liability policy does not provide this protection,
so it is important to understand the difference. Professional liability
insurance is applicable for any professional firm including lawyers,
accountants, consultants, notaries, real estate agents, insurance
agents, hair salons and technology providers to name a few..
 Directors and Officers Insurance: this type of insurance protects the
directors and officers of a company against their actions that affect the
profitability or operations of the company. If a director or officer of
your company, as a direct result of their actions on the job, finds him
or herself in a legal situation, this type of insurance can cover costs or
damages lost as a result of a lawsuit.
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 Data Breach: If the business stores sensitive or non-public information
about employees or clients on their computers, servers or in paper
files they are responsible for protecting that information. If a breach
occurs either electronically or from a paper file a Data Breach policy
will provide protection against the loss.
 Life Insurance: Life insurance protects an individual against death. If
you have life insurance, the insurer pays a certain amount of money to
a beneficiary upon your death. You pay a premium in exchange for the
payment of benefits to the beneficiary. This type of insurance is very
important because it allows for peace of mind. Having life insurance
allows you to know that your loved ones will not be burdened
financially upon your death.
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VIII. COMMUNITY SOCIAL RESPONSIBILITY
Community
The company aims to help people within the community develop self-
awareness and healthy lifestyle through our services. We also aim to
promote friendship and strong bonds between gym customers by promoting
services that allows them to socialize to each other.
Municipality
The company aims to comply with the municipal rules and ordinances
to participate in their public service.
Provincial
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The company will also comply with the provincial laws with strict
compliance.
National
The company will help the nation in providing jobs exclusively for the
Filipinos.
Government
The company ensures to pay the right taxes at the right time and is
willing to coordinate with the government officials if deemed necessary.
Owners
The company will generate profits for the sustainment of the families
of the owners and for the expenses for the continuance of the company
Other stakeholders
The company ensures the mutual benefits between the stakeholders
and the company by providing services to them and acquiring services from
them.
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Manpower Schedule
Administrative Expense
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VII. FINANCIAL PLAN
Financial Assumptions and Projections
1.Initial cash investment of the owners is Php4,000,000
2. Estimated market share is expected to increase by 5% every year
3. Salaries and wages shall remain fixed for 5 years of operation
4. No discounts were granted for 5 years of operation and all transactions are
cash basis.
5. Supplies are expected to increase 5% yearly
6. Permits and licenses are expected to increase by 5% yearly.
7. Repairs and maintenance is expected to increase by 10% yearly and will be

spent on the second year.
8. Utilities expense shall increase by 10% annually.
9. Administrative expense is expected to increase by 5% annually.
10. Depreciation for 5 years is computed using a straight line method.
11. Advertising and Promotion is expected to increase by 5% yearly.
12. Rentals is expected to increase by 5% yearly.
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Project Costs
PROJECT COST
Fixed Assets Requirement:
Quarterly
Furniture and fixtures 544,950
Office equipment 161,000
Gym equipment 1,664,000
Leasehold improvements 100,000
Total Fixed Assets 2,469,950
Pre- operating expense:

Advertising and Promotion 35,000
Permits and licenses 11,250
Total Pre-Operating expense 46,250
Operating expenses:
Office supplies 2,193
Salaries expense 782,400
Employee benefits 91,375
Utilities 97,197
Depreciation Expense 66,432
Rent 150,000
Total operating expense 1,189,597
Total project cost 3,705,797
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Financing Scheme
Name Shares
Fontanoza’s Capital Php 800,000
Lacanlale’s Capital Php 800,000
Ngo’s Capital Php 800,000
Ramos’ Capital Php 800,000
Ricarto’s Capital Php 800,000
TOTAL 4,000,000
Page 123 of 141

NEW ERA UNIVERSITY
LIST OF SCHEDULES
Schedule 1
Office Supplies
Particulars QUANTITY UNIT COST TOTAL COST
Bond Paper 1 ream 191 191
Adhesive Tape w/dispenser 5 210 1,050
Scissors 3 24 72
Stapler 2 100 200
Staple Wires 1 box 50 50
Ball pen 20 10 200
Pencil 20 6 120
Calculator 2 360 720
Folder 20 5 100
Brown Envelope 20 3 60
Monobloc 4 101 404
Pentel Pen 5 45 225
Puncher 2 50 100
Record Book 2 73 146
Stamp Pad 2 50 100
Wall clock 2 250 500
Steel Filing cabinet 1 3,500 3,500
White Board (3x4) 1 950 950
White Board Marker 2 42 84
All purpose Rags 100 2 200
TOTAL 8,772
Page 124 of 141

NEW ERA UNIVERSITY
Schedule 2
LICENSES
Particulars Amount Year 2 Year 3 Year 4 Year 5
BIR permit 2,500 2,625.00 2,756.25 2,894.06 3,038.77
Building permit 2,500 2,625.00 2,756.25 2,894.06 3,038.77
Sanitary/SEC 2,000 2,100.00 2,205.00 2,315.25 2,431.01
Business permit 2,750 2,887.50 3,031.88 3,183.47 3,342.64
Brgy. Permit 1,500 1,575.00 1,653.75 1,736.44 1,823.26
TOTAL 11,250 11,812.50 12,403.13 13,023.28 13,674.45
Schedule 3
Overall Employee Benefits
13th
Number of Grand
Position month SSS PAGIBIG Philhealth
Employees Total
pay
Manager 1 25,000 3,000 1,500 1,500
Asst. Manager 1 18,000 2,400 1,500 1,500
Trainer/Gym
10 15,000 1,800 900 900
Instructors
Medic 2 13,500 1,500 750 750
Cashier 2 11,400 1,350 600 750
Maintenance 2 9,000 1,200 450 450
TOTAL 91,900 11,250 5,700 5,850
*12 91,900 135,000 68,400 70,200 365,500
Page 125 of 141

NEW ERA UNIVERSITY
Schedule 4
SALARIES AND WAGES
Number of Base
Position Weekly Monthly Annual
Employees Salary
Manager 1 833.34 5,833 25,000 300,002
Asst. Manager 1 600 4,200 18,000 216,000
Trainer/Gym
10 500 35,000 150,000 1,800,000
Instructors
Medic 2 450 6,300 27,000 324,000
Cashier 2 380 5,320 22,800 273,600
Maintenance 2 300 4,200 18,000 216,000
TOTAL 3,063 60,853 260,800 3,129,602
Schedule 5
Office Equipments
Particulars Quantity Unit Cost Useful Life TOTAL COST
Computers 3 50,000 15 150,000
Printer 2 3,500 15 7,000
Internet modem installment 1 1,000 - 1,000
Cashier 1 3,000 5 3,000
TOTAL 161,000
Page 126 of 141

NEW ERA UNIVERSITY
Schedule 6
Gym Equipments
Particulars Quantity Unit Cost Useful Life Total Cost
Ab Wheel 25 448 5 11,200
Resistance Bands 20 3,000 5 60,000
Fitness Ball 15 990 10 14,850
Handle Push Bar 20 585 10 11,700
Exercise Bicycle 25 15,000 10 375,000
Thread Mills 11 10,000 5 110,000
Barbell Benches 10 500 2 5,000
Barbel Stick 50 200 10 10,000
Plates 2.5kg 50 225 10 11,250
Plates 10kg 50 990 10 49,500
Plates 15kg 50 1,485 10 74,250
Plates 25kg 50 2,475 10 123,750
Plates 50kg 50 4,575 10 228,750
Plates 100kg 25 9,575 10 239,375
Plates 200kg 25 13,575 10 339,375
Punching Bag 10 2,500 3 25,000
Speed Bags and Stand 3 2,250 5 6,750
Double End Bag 5 1,080 5 5,400
Boxing gloves 15 1,000 2 15,000
Headgear 15 675 5 10,125
Body and Groin Armor 10 3,750 5 37,500
Punch mitts 15 950 5 14,250
Punch shield 15 945 5 14,175
Thai pads 15 950 3 14,250
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NEW ERA UNIVERSITY
Elbow and knee pad 15 585 3 8,775

Jump Rope 10 315 5 3,150
Boxing Ring 1 40,000 20 40,000
TOTAL 1,858,375
Schedule 7
Furnitures and Fixtures
Particulars Quantity Unit Cost Useful Life TOTAL COST
Sofa and carpets 5 20,000 5 100,000
Chair 3 350 5 1,050
Coffee Table 5 2,000 5 10,000
Plant Decors 18 300 5 5,400
Mirrors 10 3,000 10 30,000
Paintings 8 2,000 - 16,000
Cashier tops 1 4,500 - 4,500
Aquarium 1 7,500 - 7,500
Figurines 5 3,000 - 15,000
Aircon 5 24,000 10 120,000
Sound system speakers 1 8,000 5 8,000
Gaming consoles 2 20,000 5 40,000
Coffee machines 1 15,000 5 15,000
TV 5 34500 10 172,500
TOTAL 544,950
Schedule 8
Advertising and Promotion
Particulars Amount Year 2 Year 3 Year 4 Year 5
Representation 100,000 105,000 110,250 115,763 121,551
Promotion 40,000 42,000 44,100 46,305 48,620
TOTAL 140,000 147,000 154,350 162,068 170,171
Page 128 of 141

NEW ERA UNIVERSITY
Schedule 9
Utilities
Particulars Estimated Monthly cost Annual cost
Electricity 20,000 240,000
Internet 2,399 28,788
Water 10,000 120,000
TOTAL 32,399 388,788
Schedule 10
Repairs & Maintenance
Particulars Year 1 Year 2 Year 3 Year 4 Year 5
Equipments - 22,000 24,200 26,620 29,282
Facilities - 44,000 48,400 53,240 58,564
Building paint - 33000 36300 39930 43923
TOTAL - 99,000 108,900 119,790 131,769
Schedule 11
Annual Depreciation
Useful Life
Particulars Years Acquired Depreciation
(Years)
Computers 2014 15 10,000
Printer 2014 15 467
Cashier 2014 5 600
Sofa and carpets 2014 5 20,000
Chair 2014 5 210
Coffee Table 2014 5 2,000
Plant Decors 2014 5 1,080
Mirrors 2014 10 3,000
Aircon 2014 10 12,000
Sound system speakers 2014 5 1,600
Gaming consoles 2014 5 8,000
Coffee machines 2014 5 3,000
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NEW ERA UNIVERSITY
TV 2014 10 17,250
Ab Wheel 2014 5 2,240
Resistance Bands 2014 5 12,000
Fitness Ball 2014 10 1,485
Handle Push Bar 2014 10 1,170
Exercise Bike 2014 10 37,500
Thread Mills 2014 5 22,000
Barbell Benches 2014 2 2,500
Barbel Stick 2014 10 1,000
Plates 2.5kg 2014 10 1,125
Plates 10kg 2014 10 4,950
Plates 15kg 2014 10 7,425
Plates 25kg 2014 10 12,375
Plates 50kg 2014 10 22,875
Plates 100kg 2014 10 23,938
Plates 200kg 2014 10 33,938
Punching Bag 2014 3 8,333
Speed Bags and Stand 2014 5 1,350
Double End Bag 2014 5 1,080
Boxing gloves 2014 2 7,500
Headgear 2014 5 2,025
Body and Groin Armor 2014 5 7,500
Punch mitts 2014 5 2,850
Punch shield 2014 5 2,835
Thai pads 2014 3 4,750
Elbow and knee pad 2014 3 2,925
Jump Rope 2014 5 630
Boxing Ring 2014 20 2,000
Leasehold Improvements 2014 10 100,000
TOTAL 399,505
Page 130 of 141

NEW ERA UNIVERSITY
INCOME STATEMENT
1st 2nd 3rd 4th
Year 1 Year 2 Year 3 Year 4 Year 5
Quarter Quarter Quarter Quarter
SERVICE 5,209,70 1,302,42 1,302,42 1,302,42 1,302,42 6,648,56 8,142,00 9,690,01 11,292,60
INCOME 0 5 5 5 5 3 0 3 0
OPERATING
EXPENSE
Administrati
ve Expense
Salaries and 3,129,60 3,129,60 3,129,60 3,129,60
782,401 782,401 782,401 782,401 3,129,602
wages 2 2 2 2
Employee's
148,018 37,005 91,375 91,375 91,375 148,018 148,018 148,018 148,018
Benefits
Utilities 388,788 97,197 97,197 97,197 97,197 427,667 470,433 517,477 569,225
Office
8,772 2,193 2,193 2,193 2,193 9,211 9,671 10,155 10,662
supplies
Permits and
11,250 2,813 2,183 2,183 2,183 11,813 12,403 13,023 13,674
licenses
Repairs and
- - - - - 90,000 99,000 108,900 119,790
maintenance
Depreciation 265,727 66,432 66,432 66,432 66,432 399,505 399,505 399,505 399,505
Rent expense 600,000 150,000 150,000 150,000 150,000 630,000 661,500 694,575 729,304
Advertising
and 140,000 35,000 35,000 35,000 35,000 147,000 154,350 162,068 170,171
promotion
Total
4,692,15 1,173,03 1,226,78 1,226,78 1,226,78 4,992,81 5,084,48 5,183,32
operating 5,289,952
7 9 1 1 1 6 3 3
expense
Operating 1,655,74 3,057,51 4,506,69
517,543 129,386 75,015 75,015 75,015 6,002,648
Profit 7 7 0
Profit before 1,655,74 3,057,51 4,506,69

517,543 129,386 75,015 75,015 75,015 6,002,648
taxes 7 7 0
Income tax 1,352,00
155,263 38,816 22,505 22,505 22,505 496,724 917,255 1,800,795
(30%) 7
Net Profit/
1,159,02 2,140,26 3,154,68
Loss after 362,280 90,570 52,511 52,511 52,511 4,201,854
3 2 3
tax
Page 131 of 141

NEW ERA UNIVERSITY
Page 132 of 141

NEW ERA UNIVERSITY
BALANCE SHEET
Page 133 of 141

NEW ERA UNIVERSITY
Manpower Schedule
Page 134 of 141

NEW ERA UNIVERSITY
Administrative Schedule
SCHEDULE OF ADMINISTRATIVE EXPENSE

1st 2nd 3rd 4th
Particula
Year 1 Quarte Quarte Quarte Quarte Year 2 Year 3 Year 4 Year 5
rs
r r r r
Salaries
3,129,6 782,40 782,40 782,40 782,40 3,129,6 3,129,6 3,129,6 3,129,6
and
02 1 1 1 1 02 02 02 02
wages
Employe
148,01 148,01 148,01 148,01 148,01
e's 37,005 91,375 91,375 91,375
8 8 8 8 8
Benefits
388,78 427,66 470,43 517,47 569,22
Utilities 97,197 97,197 97,197 97,197
8 7 3 7 5
Office
8,772 2,193 2,193 2,193 2,193 9,211 9,671 10,155 10,662
supplies
Permits
and 11,250 2,813 2,183 2,183 2,183 11,813 12,403 13,023 13,674
licenses
Repairs
and 108,90 119,79
- - - - - 90,000 99,000
maintena 0 0
nce
Depreciat 265,72 399,50 399,50 399,50 399,50
66,432 66,432 66,432 66,432
ion 7 5 5 5 5
Rent 600,00 150,00 150,00 150,00 150,00 630,00 661,50 694,57 729,30
expense 0 0 0 0 0 0 0 5 4
4,552,1 1,138,0 1,192,4 1,192,4 1,192,4 4,845,8 4,930,1 5,021,2 5,119,7
TOTAL
57 39 10 10 10 16 33 55 81
Page 135 of 141

NEW ERA UNIVERSITY
1.) Are you living or working within the area of Sangandaan, Quezon City near SM Hypermarket?
__Yes __No
2.) Age
16-25 26-35 36-50 51-70
3.) Would you like to avail membership?
Yes No
Card Holder Member Walk-ins
- I.D. card - All gym facilities & equipments

- Access to member’s lounges, shower - Locker & shower room
and locker rooms - Yoga & Aerobic Sessions
- Gym facilities and equipments - P250
- Combat training program
- Yoga & Aerobics sessions
- Free coffee/ energy drinks
- P2,000
4.) What program do you want to take?
__ Fitness Program
__ Combat Training
__ Conditioning
__ Aerobics & Yoga
If Fitness Program, is it for Losing Weight or Building Muscle
If Combat Training, is it for Self-defense, Competition, or Hobby
Page 136 of 141

NEW ERA UNIVERSITY
If Conditioning, what areas would you like to focus on?
 Power/Strength – increasing muscular power

 Agility – building up leg strength and the ability to change the direction of the body
quickly and effectively.
 Cardiovascular endurance – activities that elevate the heart rate and keep it elevated
for a sustained period of time.
 Flexibility – increases the ability of the joints to move through a full range of motion.
If Yoga & Aerobics, is it because of
 Stress- relieving attributes

 Mental wellness
 Hobby
5.) Specify the activity of your chosen program
FITNESS PROGRAM
A. Losing Weight
Available Equipments:
__ Treadmill – Walking, jogging, and running
__Cable Rower – Rowing uses all the muscles at the same time
__ Stationary Bike – Seated and standing pedaling
B. Building Muscle
Available Equipments:
Free weights – dumbbells, kettle bells, barbells
Resistance bands – fit tube and clip tube
Weight Machines – Chest press machine, Shoulder press, Biceps curl, Leg press, Abdominal crunch
Pull-up Bars - Front lat pulldown
Page 137 of 141

NEW ERA UNIVERSITY
Body Segments:
 Upper body
__ Abdominal Workouts - These abdominal exercises will help you develop the six pack that you
have always wanted.
__ Back Muscle Workouts – Helps strengthen the muscles around the lower and upper back.
__ Chest Workouts – Helps develops and strengthen the chest muscles.
__ Shoulder Muscle Workouts – Helps strengthen and tone the muscles of the shoulder joints
__ Biceps and Triceps Workouts – Muscle exercise and workouts to enlarge biceps and triceps.
 Lower body
__ Calf Workouts – Makes the calf stronger, firmer, and free from pain and strain.
__ Gluteal (buttocks) Exercises – Improves the firmness of the buttocks muscles.
__ Hamstring Exercises – Developing hamstring muscle strength to help avoid injuries.
__ Hip Exercises – Strengthen hip joint muscles for stability.
COMBAT TRAINING
Learn all the basic skills:
 Punching, kicking, elbows and knees – learn how to have quick and strong strikes.
 Footwork – forward, back & sidesteps
 Defense – decrease the chances of getting hit by learning defensive maneuvers.
 Essentials – continuous practice to develop instincts, consistency, and effectiveness.
Page 138 of 141

NEW ERA UNIVERSITY
What combat sports training would you like to take?
BOXING MUAY THAI TAEKWONDO
Walk-ins: __ 1 personal sessions:

Addtn’l Php 150
__ 1 personal session:
Addtn’l Php 200 Members
Members: __ 1 personal session:

Addtn’l Php 75
Addtn’l Php 100 __1 week personal
session: Addtn’l Php 300
__1 week personal
session: Addtn’l Php 500 __1 month personal
session: Addtn’l 1,000
__1 month personal
Walk-ins:
__ 1 personal sessions:
Addtn’l Php 250
Members
Addtn’l Php 150
__1 week personal

session: Addtn’l Php 750
__1 month personal

Walk-ins:
Page 139 of 141

NEW ERA UNIVERSITY
CONDITIONING
 Power/Strength – increasing muscular power
Squat: Begin the squat by pushing your hips back as far as you can. Keep your lower back arched and you should
feel a stretch in your hamstrings. When your hips are bent, begin bending your knees and squatting low.
Deadlift: Use the same stance you would to perform a jump — your legs should be narrowly placed. When you
bend down to grab the bar, keep your hips down and your back straight, with your shoulders directly over your
knees.
Bench Press: Start with your head off the bench. Keeping your feet steady, grab the bar and pull your body up
off the bench and forward, so that when your butt comes down on the bench your lower back is very arched.
Squeeze your shoulder blades together.
Shoulder press: Flare your lats when the bar is at shoulder level. It will allow you to use more weight.
 Agility – building up leg strength and the ability to change the direction of the body quickly and
effectively.
Lateral Plyometric Jumps: Lateral plyometric jumps help build dynamic power, coordination and balance by
using just an athlete's body weight. Start small, and slowly build up the height of the barrier.
Speed Ladder Agility Drills:
1. Forward Running, High-Knee Drill: Run with high knees forward through the ladder, touching
every ladder space. Land on the balls of the feet and drive forward with your arms.
2. Lateral Running, Side-to-Side Drill: Keep a low center of gravity and step side-to-side through
the ladder one foot at a time. Touch in each rung of the ladder with both feet. Land on the balls
of the feet and repeat right to left and left to right.
Tuck Jumps: Stand with feet shoulder width and knees slightly bend. Bend your knees and powerfully jump
straight up bringing your knees toward your chest while in midair upon landing immediately repeat the next
jump.
 Cardiovascular endurance – activities that elevate the heart rate and keep it elevated for a sustained
period of time.
Jumping ropes or skipping rope: Simple yet effective; jumping rope for a few minutes can do wonders for your
body weight. As you gradually master the basics of this activity, you can challenge yourself further by using
different patterns like side steps, speed steps and cross mode.
Page 140 of 141

NEW ERA UNIVERSITY
Jogging: another ideal way to work every part of your body and shed some unwanted calories. In order to
achieve the best calorie-burning potential, attempt working above 8 mph.
 Flexibility – increases the ability of the joints to move through a full range of motion.
Passive stretching: is assuming a position and holding it there with another body part or other means. It is a
relaxed stretching technique.
Static stretching: is more intense and it involves stretching a muscle to its furthest point and maintaining that
position.
6.) Why did you choose our services?
___ Excellent service
___ Affordable prices
___ Location is convenient
___ Complete equipments and facilities
___Good ambiance
___Many programs to chose from
___Neat and spacious
___ Recommended by friends
Page 141 of 141

Feasibility Study

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NEW ERA UNIVERSITY

COLLEGE OF BUSINESS ADMINISTRATION

The word “gym” is a contraction of “gymnasium” – derived from the ancient

trained for public games such as the Olympics.

they needed working on the land and carrying out chores.

Turners, German-American gymnastics clubs. These had a political as well as an athletic

founding of Cus D’Amanto’s Gramercy Gym in Manhattan in 1939.These gyms were to

Gym chain in 1977.

too, as employers began to take on a greater responsibility for employee’s health.

Fitness in 1991, and Virgin Active in 1999.

The word “gym” is a contraction of “gymnasium” – derived from the ancient

trained for public games such as the Olympics.

they needed working on the land and carrying out chores.

Turners, German-American gymnastics clubs. These had a political as well as an athletic

founding of Cus D’Amanto’s Gramercy Gym in Manhattan in 1939.These gyms were to

Gym chain in 1977.

too, as employers began to take on a greater responsibility for employee’s health.

Fitness in 1991, and Virgin Active in 1999.

former Pure Fitness clubs were closed.

option to remain an independent company or to sell to a larger organization. After

Lifestyle Family Fitness clubs in Florida to LA Fitness."

continue to be operated under the BAC/RAC umbrella.

Sport and Fitness clubs in the greater Seattle area.

LA Fitness remains a privately owned company, with major ownership interests

(Ali Luke Strength Training, Bodybuilding, Gym)

aged 4 months to 12 years, offering skilled instruction in motor skills development,

Mandaluyong, and Alabang.

three Fitness First Platinum clubs across the country.

all walks of life.

uplifting your spirit.

Company Name and Location

Company Logo and Tagline

“STICK TO YOUR RESOLUTION”

We choose this tagline because we want to encourage our customers to fulfill

Nature of Service Being Offered

benefit of our dear customers.

money depending on the services they availed.

Size and Growth Trend of the Market

Personal fitness training today is becoming an industry which is growing fast,

and an old-fashioned level of customer service.

education in schools and an increase in sedentary lifestyle( TV, videogames, computers),

help fight the obesity epidemic.

promotional purposes, valued between P500 to P5,000. Overall, a ac ustomer should

least 10 PT sessions, usage of shower rooms, and annual membership.

Financing Requirements and Sources

Proposed Used of Funds

The funds will be used in the following:

1. Salaries and wages 4.Permits & Licenses

5.Repairs and Maintenance

Background of the Management Team

Make up and Background of Management Team

The company is composed of the following personnel:

 Manager  Cashier (2)

Proposed Exit Strategy

redesign it to become a Salon.

II. Business description

improving the holistic, physical, and emotional qualities of life.

supervised by a well trained staff.

Company’s Form of Organization

The proponents choose a partnership as the company’s form of organization

decision making skills of the managerial department of the business.

Proposed Entry Strategy

commercial areas will also be conducted.